Unruly

Join us at d3con next week where Erhard Neumann, along with an exciting panel of industry experts, will be discussing The Potential for Advertisers in the CTV Business!

B&T and .co teamed up for an essential new survey about CTV, and the results are in! In this three-part series, we’re bringing you a platform of shared knowledge to explore the opportunities of CTV advertising and its creative potential.

Be sure to check out the first edition of this insightful study, and learn how to effectively utilise creative and data for your CTV campaigns! https://bit.ly/3JMJNJh

What is the role of TV in helping brands boost digital commerce and services on the road to Digital Australia? Catch us at Mediatel's The Future of TV Advertising Sydney where our VP International Media Business Development, Grant Bingham will be speaking on a panel alongside Nicole Smart Optus ), Lucinda Barlow(Uber), Liana Dubois(Channel 9), and Sian Whitnall(OMD Australia)!

Get your tickets today: https://bit.ly/3qH5P8M

What lies ahead in 2022?
Lee Smith, MD of SEA at Unruly, foresees the continual growth of CTV, the evolution of contextual targetting, and the comeback of creative! Read all about it at WARC: https://bit.ly/3tgp4rk

The CTV/OTT advertising industry: What lies ahead in 2022 | WARC The explosive growth of Connected TV or CTV adspend is attracting new players and Unruly’s Lee Smith looks at how this will impact the issues of content, services and technology for the platform.

Good morning Gold Coast! Our MD of AUNZ, David Haddad, takes the stage today at iMedia MMS, where he'll be demonstrating how advertisers are benefiting from creative innovation across big and small screens and driving both business growth and more meaningful customer engagement!

Two extraordinary Unrulies have been shortlisted for B&T's 30 Under 30, widely regarded as the leading showcase for the brightest young talent working across marketing communications. Show them your support by voting here: https://www.surveymonkey.com/r/Z7BWCFV

We wish everyone a prosperous new year of the Tiger!🐯

ACR data has its limitations when accessed only through walled gardens–disparate data sets lead to audience duplication and fragmented measurement. But, when activated across the open web at scale like we're able to do through our partnership with VIDAA , advertisers are able to solve for these challenges. Steven Sottile weighs in on how.

https://digiday.com/sponsored/how-brands-are-leveraging-the-power-of-acr-data-on-the-open-web/

How brands are leveraging the power of ACR data on the open web - Digiday Steve Sottile, Chief Revenue Officer, Unruly In the U.S. alone, the collective number of hours spent watching television in 2021 was 59.3 billion. It’s a

Connected TV (CTV) enables advertisers to create interactive and response-driven campaigns, says Alex Khan, Unruly’s Group MD, International - VideoWeek
http://ow.ly/L30I50H3ZOA

CTV is Enabling Bespoke Interactivity Connected TV (CTV) enables advertisers to create interactive and response-driven campaigns, says Alex Khan, Unruly's Group MD, International. Khan gives the example of QR codes as something advertisers can use on CTV to drive responses. In this interview, Khan also discusses how what he terms "advan...

Unruly's Alex Khan on "App Tracking Protection", CTV, and the Future of Broadcast TV - ExchangeWire https://www.exchangewire.com/ew-podcast/unrulys-alex-khan-on-app-tracking-protection-ctv-and-the-future-of-broadcast-tv/

Unruly's Alex Khan on "App Tracking Protection", CTV, and the Future of Broadcast TV - ExchangeWire.com Unruly's Alex Khan joins The MadTech Podcast to discuss DuckDuckGo's App Tracking Protection, CTV, and the future of broadcast TV.

Our resident product marketing expert, Vanessa Nguyen, weighs in on how the power of CTV/OTT content targeting will impact the future of advanced TV.

https://unruly.co/blog/article/2021/12/01/a-look-at-content-level-targeting-the-next-generation-of-contextual-advertising

We are thrilled to announce our global launch of standardized content targeting across CTV/OTT to deliver scalable contextual solutions for publishers and buyers!

https://unruly.co/news/article/2021/12/01/unruly-launches-content-level-targeting-to-enhance-the-value-of-publishers-ctv-and-video-inventory

Unruly Launches Content-level Targeting to Enhance the Value of Publishers’ CTV and Video Inventory - Unruly Standardized attributes across genre and rating segments enable scaled buying on premium video content, as spend moves from linear to digital LONDON, December 1, 2021 – Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, today announced the introduction of its ...

"In the world of CTV, context is mainly built based on viewership data. Working directly with publishers and partners to get context
around the shows, movies and the games people are watching and playing is key. " - Alexandra Dean, Senior Director of Global Partnerships and Strategy at Unruly

Download Digiday & Unruly's CTV advertiser's guide to identity :
http://ow.ly/JVG050GVbmV

Report: The CTV advertiser’s guide to identity - Digiday When it comes to connected TV, the death of the third-party cookie is not entirely the same story as it is for publishers and advertisers working in other channels. However, while CTV doesn’t rely on cookies to identify and track audiences, it does come with its own identity issues. Meanwhile, mul...

How do you solve a problem like breaking through the noise of the holiday season?

"Even as traditions and habits change, emotional drivers remain a key part of the consumer experience; they transcend cultural differences and help us find common ground." - Greg Fournier, SVP Global Strategy at Unruly

How do you solve a problem like... breaking through the noise of the holiday season? Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week we ask how marketers can cut through during the festive season.

We're excited to have Alex Khan, International Group MD at Unruly take the stage at VideoWeek Roadmap next week where he'll be speaking about 'The TV Transformation' and how brands should be marketing to today’s consumer!

Get your tickets here: http://ow.ly/qtiO50GOwV0

How we can make targeting and measurement more "privacy proof"?

Join our SVP Global Strategy Greg Fournier and speakers from Baker McKenzie, Mindshare Asia Pacific, Viacom18 at AVIA's where they'll be addressing the growing implications for streaming services and advertisers.

Visit www.asiavideosummit.com for more information!

Tremor International shares record results for third quarter, driven by substantial growth in and .
Read the full release here: http://ow.ly/pLeu50GLffQ

What Great Advertising Feels Like | Ad Tech Solutions For Every Screen Unruly helps publishers realize the true value of their ad inventory and advertisers to seamlessly engage consumers in premium, brand-safe environments.

Unruly names Grant Bingham as VP for international media business dev’t - MARKETECH APAC Grant Bingham brings in 13 years of experience in media and advertising to Unruly, working with APAC and EMEA media companies.

Join us tomorrow to hear our VP of Business Development, John Rogers and Chris Kane of Jounce Media discuss 'What to Know about SPO in CTV & Video' live at The 614 Group's New York!

For more info: bit.ly/2XPK9M4

Catch us at ExchangeWire's ATS London tomorrow where our International Group MD, Alex Khan will be speaking on a panel alongside Lisa Humphreys, James Brown and Jenny Biggam, discussing the modern business model for internet enabled TV, from economics to production!

Check out the full program here: https://events.exchangewire.com/ATSLondon2021 #/agenda

Unruly’s CRO Steve Sottile looks to the future of TV and OTT advertising, and how the introduction of VIDAA’s ACR data into our platform will benefit our advertising and publisher partners.

Learn more: http://ow.ly/Akc250Gy5ns

Chief Revenue Officer Steve Sottile looks to the future of TV and OTT advertising, and how the introduction of VIDAA’s ACR data into our platform will benefit advertisers and publishers - Unruly Today, Tremor International announced it has signed a deal with VIDAA, a smart TV operating system and content platform. VIDAA is preinstalled on most TVs manufactured by Hisense, considered one of the top TV manufacturers in the world, and also integrated into a number of premium original equipment...

It’s a big day as our parent company Tremor International announced our exclusive global ACR data partnership with VIDAA – the OS installed on Hisense TVs and integrated into other leading OEMs like Toshiba.

http://ow.ly/lohZ50Gy5kf

Tremor International Signs Exclusive Global Partnership with VIDAA for ACR Data - Unruly Smart operating system & content platform preinstalled on most Hisense TVs and integrated with premium global OEMs  Agreement makes Tremor International the only open end-to-end platform with direct access to global OEM ACR data for targeting  New York, October 26, 2021 — Tremor International...

Catch Unruly's International Group MD, Alex Khan at 's The Future of Media on 28th October as he shares the latest trends in and how they could potentially drive growth in media investment!

Book your spot here: https://events.mediatel.co.uk/event/3cc41a25-5cb1-421e-a08d-5a30cc5be958/websitePage:1edeb452-fde3-4b9d-b2be-f5be9523ec9b

We're excited to announce the acquisition of Spearad GmbH, a global and ad server purpose-built for broadcasters and TV content companies. This addition to the Tremor International family strengthens our end-to-end platform for video and CTV advertising: http://trmr.us/cr0H

As creative remains a key element in driving success, how can marketers harness the content capabilities and creative formats that can offer?

Find out here: https://lnkd.in/gHyTqvrc

The CTV Opportunity: Stop Talking Reach and Start Talking Creative - Unruly The exponential increase in CTV adoption across the globe represents a new and unique opportunity for marketers and brands. 8 in 10 people have CTV access in Australia, and 7 in 10 in Indonesia. In Singapore, 87% of the population has access to CTV, with 42% owning more than three devices.  As crea...

We have teamed up with B&T for a survey about connected tv. It’s an incredible opportunity to have your say, and contribute to our shared knowledge of CTV advertising.

Find out more 👉https://www.bandt.com.au/its-time-to-put-the-creative-in-ctv-take-part-in-bt-and-unrulys-connected-tv-survey/

It's Time To Put The Creative In CTV: Take Part In B&T And Unruly's Connected TV Survey! - B&T This easy survey is a mere five minutes of your time. Okay, 10 minutes if you're a bit on the d***y side.

Confused about the opportunities with CTV? Check out our jargon buster for media buyers which features in this year’s edition of VideoWeek's CTV Advertising Guide!

Download it here: https://videoweek.com/2021/10/13/the-ctv-advertising-guide-2022-is-now-available-to-download/

During this week’s AOP's Publishing Tech Talks, our VP of Publisher Development Reza Amiri-Garroussi discusses the growth and future of private marketplaces.

Read his top 3 things that publishers need to know to benefit from PMPs. 👉https://unruly.co/blog/article/2021/10/12/why-pmps-are-becoming-the-preferred-programmatic-trading-model/

Why PMPs are becoming the preferred programmatic trading model - Unruly Private marketplaces (PMPs) are exclusive premium inventory packages that are made available directly to select buyers, programmatically. Advertisers are increasingly directing budgets into them with spend on PMPs set to outstrip open exchanges for the first time in 2021, according to a report by eM...

How to win in today’s highly competitive attention economy – an exclusive roundtable event, led by Unruly’s VP of International Media Business Development Grant Bingham, as part of the AOP Publisher Tech Talks on Thursday, 14th October.

Comment below or email [email protected] if you want to join!