Carat UK

Yesterday we attended the ’s Amplify - an event we were proud to sponsor!

We had an amazing time discussing all things marketing in 2024, some of us even participated in a panel or two. Chris Marsh, Managing Director, Carat & dentsu spoke against the motion, AI is the best marketing tool ever, in the Amplify debate. His suave and informative arguments convincing the audience to side with his team.

And Izabel Krajka - along with ’s Mihalis Michailidis - participated in the Creative Challenge: Clients vs Agencies, securing a win for team agencies. 🎉

🎮 We had an incredible time at this year with our clients, Antonin and Miguel! It was a privilege to see firsthand the hard work and passion that goes into bringing the Xbox experience to life. From innovative game showcases to engaging with the vibrant gaming community, the dedication of the Xbox team truly shines through as they delivered their biggest event space to date. We’re proud to work with and support such a dynamic brand and look forward to what’s next on their exciting journey.

Funeralcare has teamed up with for 'Celebrity Send-Off', a new, social-first branded entertainment series.

This three-part series, featuring celeb duos, including and aims to break the taboo around discussing funeral wishes and empower everyone to have open and honest conversations with their loved ones.

The celebs will get some of it right, some of it wrong, and some of it downright bizarre. The salient point is that "talking now helps your loved ones later," which is Co-op Funeralcare's new brand ethos.

The first episode is out now on YouTube, with the following two episodes dropping through July.

Props to our incredible team Alison Mitchell, Andrew Kimpson, Heather Lynn, Alexandra Maver, Hamzah Mehmood, Tom Goddard, Claudia Hall, Funmi Adebanjo and our brilliant partners, for bringing this project to life.

Let's start the conversation today 💬

Scotland shoots and scores at Star Awards.

Last night, the elite of Scottish Marketers gathered at The Marketing Society Star Awards to celebrate innovation, leadership and effectiveness.

So, you’ll understand why we’re thrilled to share that we won Gold in the Digital Communications category for our work with our client, Brand Scotland on their ‘Selling Modern Scotland to the World’ campaign.

Please join us in congratulating the entire team at , Brand Scotland, , and .

We are thrilled to announce that has been recognised as one of the ‘40 over 40’ 2024 winners!

This prestigious accolade celebrates the outstanding contributions of industry professionals over 40 who have demonstrated exceptional leadership, innovation, and dedication in their fields.

Join us in celebrating Flora’s remarkable milestone and the inspiring journey that has led her to this moment.

Here’s to continued success and making a difference! 🌟

💜 Happy International Women’s Day 2024! 💜

This year’s theme is “Inspiring Inclusion” - highlighting the importance of fostering diversity and creating an inclusive workplace. Let’s celebrate the achievements of women, continue shattering glass ceilings and breaking down barriers, and strive for a more equitable future. Join us in supporting and uplifting women everywhere. 💪💜

We’re having a proud employer moment as we honour Business Development Director Philippe Feraille’s well-earned placement on The BD100 list for 2024!

The is an annual celebration of the top 100 business development professionals within the UK marketing industry. Phil’s inclusion clearly reflects his outstanding work and commitment across Carat UK and dentsu. Let’s show him some love for this remarkable achievement! 🫶 Feel free to drop your congratulations below 👇

🌟 Happy Holidays to our amazing employees, clients, partners and followers! 🌟

Thank you for your support and dedication throughout the year. We are grateful for each and every one of you. 🙏✨

Our offices will be closed from today through to 2nd January 2024. We appreciate your understanding and patience during this time.

Wishing you a joyous holiday season filled with love, laughter, and happiness. May the coming year bring you success, prosperity, and fulfilment. 🎁🌟

We want to take a moment to congratulate Maddy Sim, Strategy Partner for our Edinburgh office.

Last night the brilliant was recognised with a Fellowship for the significant contributions she has made to at their annual St. Andrews Day dinner 🏴󠁧󠁢󠁳󠁣󠁴󠁿

We are all so incredibly proud of you, Maddy 👏👏

🎮✨ Team Microsoft had a great morning at the event at , seeing all of their hard work pay off.

They had a blast exploring the latest in gaming innovation and getting hands-on with cutting-edge Xbox tech. From immersive gameplay experiences to sneak peeks at upcoming releases, it was a gamer's paradise! 🕹️

Experience the universe of gaming in an exhilarating partnership with at the awe-inspiring , where we invite you to 'Power Your Dreams.'
Immerse yourself in a captivating 15-minute audio-visual journey, delving into the extraordinary world of Xbox Series X. Witness the enchanting fusion of dreams, imagination, and the expansive gaming universe.
🕹️🔥 Indulge in uninterrupted gaming bliss within individual pods, exploring fan-favorite titles such as Starfield, Forza Motorsport, and Halo Infinite. This exclusive event is a tribute to the pinnacle of Xbox gaming!
📅 The 'Power Your Dreams' experience is live until December 2nd, presenting a limited-time opportunity to become part of this gaming extravaganza! 🎟️ Secure your free tickets now.
A special acknowledgment to the visionaries behind this extraordinary idea—Sam Bateman, Alex Val, Antonin Beckert, and Sylwia Kacprzak. Kudos also to our partners at —James Blay, Allie Cullen, Sibel Yaren, and Joanna Mostyn—for their meticulous planning and space bookings, making this event a reality amid the high-demand season. Our Carat Planning team—Charuwan Vichit, Katie Maclennan, Michael Land, Sam Gibbins, James Bayani, and Elizabeth Hardoon—deserve applause for their exceptional contributions.
Here's to the triumph of 'Power Your Dreams,' and we eagerly anticipate the next campaign!

It was a night to remember at the Effie UK Awards last night.

The UK Effie Awards, globally renowned for spotlighting the crème de la crème of marketing campaigns, honour strategic brilliance, creativity, and those oh-so-important measurable results.

Just making it to the Effie shortlist is a triumph in itself, showcasing the dedication, innovation, and success of our teams, clients, and partner agencies. So, you can imagine the sheer joy when our clients walked away with not one but three silver gongs.

🩶 Heinz Pasta Sauces: 'Good things sometimes come late. Disrupting the pasta sauce category' - New Product or Service Introduction or Line Extension
🩶 Santander: 'How a fake bank led to real results for Santander' - Sustained Success - Services
🩶 Vodafone: 'Deleting the digital divide' - Positive Change - Social Good: Brands

A heartfelt congratulations to , , —our partners in brilliance. Their campaigns not only wowed audiences and delivered results but also left an enduring mark. We feel incredibly lucky to collaborate with such forward-thinking brands.

And let's give a virtual round of applause to the unsung heroes behind this stellar achievement—our amazing team. Katherine Scurr, Francesca Leech, Abbie Clark, Folajimi Akintola, John Payne, Shweta Bhat, Rebecca Linares, May Chugh, Natalie de Cruz, Jamie Truscott-Howell, Stellina Argyropoulou, Phoebe Edwards, Samuel Staniforth, and Michael Sai, you're the heartbeat of our success. Your passion and commitment have brought us to this thrilling moment.

We’re still on cloud nine following an incredible night at this year's MPA - Manchester Publicity Association Inspiration Awards.

Already honored to have been recognised in multiple categories, to walk away at the end at the end of the night with some new additions to our trophy cabinet was the icing on the cake and a true testament to our team’s hard work, creativity, and dedication.

🏆 Best Media Campaign – ‘Supercharging Joy at Christmas’ - Greggs
🏆 Best Creative Campaign – Reactive Ads campaign - Co-op Insurance
🏆 Best Podcast (Highly commended) - ‘Let’s Talk About Grief’ - Co-op Funeralcare

Furthermore, Carat UK (Manchester) was awarded the prestigious title of 🌟 Business of the Year 🌟. This recognition reflects our commitment to excellence and our continuous efforts to push boundaries in media. It's an incredible achievement and one that our entire team can be proud of. Because of their talent, passion, and creativity, Carat UK can continue to thrive and make a difference in the industry.

We would also like to give a special thanks to our brilliant clients and partners on the three winning campaigns for their trust and collaboration - , and . Together, we have achieved greatness, and are excited to see what the future holds as we continue to innovate and inspire.

*OUT OF OFFICE*

To recognise on Monday, 9 October, we'll be switching off to take a Wellness Day, just one of Carat UK and ’s commitments to support our employee's wellbeing and normalise mental health in the workplace.

We'll be back online on Tuesday, refreshed, rejuvenated… and ready to go!

Joins Forces with Comedy for a Year of Laughter!

We're absolutely thrilled to share the fantastic news about Greggs' exciting partnership with ITV Comedy. This collaboration promises to bring ‘Bags of Joy’ and laughter to your screens.

In this new venture, Greggs will proudly serve as the sponsor of ITVX stand-up comedy for an entire year. Over the next three months, get ready to enjoy our hilarious 10-second ads featuring the comedic talents of , and . They'll be dishing out some "Snackable Stand-up" on both ITVX and ITV2, delivering Greggs-themed humour that will have you in stitches, all while showcasing our mouth-watering Steak Bakes and Bacon Rolls.

Greggs will also be stepping into the limelight for three separate 24-hour takeovers of all ITVX content in October, November, and December. And between today (October 6th) and December 31st, keep an eye out for our Greggs ads during your favourite shows on ITV2, injecting a dose of humour into your viewing experience.

This partnership marks a truly historic moment for us. It's been a full decade since Greggs made its mark on traditional TV, and we couldn't be more thrilled to return, sharing the stage with the world of comedy and entertainment.

Prepare to snack, laugh, and enjoy some of the funniest moments on TV with Greggs and ITV Comedy. We're looking forward to being a part of your comedic journey, one delicious bite at a time.

Stay tuned for more exciting updates in the new year as we embark on this journey together to make TV time even tastier and funnier!

Next month, our very own and are taking on the in support of the charity . And as if 13 miles isn’t a gruelling enough task, thanks to the evil yet genius suggestion by a colleague, they're upping the ante and doing it in fancy dress. Andy will be a giant bottle of mustard, and Chris will be a tree💛🌳

For those non-Manchester folk asking who and what are the phenomenal inspiration for Andy and Chris’ running attire du jour, The Mustard Tree are a fantastic Greater Manchester charity dedicated to combating poverty and preventing homelessness by providing practical support, life skills, and pathways to employment. They offer essentials like food, clothing, and furniture, as well as crisis support, courses, and training, all in one place. It's a holistic approach that empowers people and communities to rebuild their lives with dignity and confidence.

We're calling on you to support Andy, Chris, and The Mustard Tree by making a donation through their JustGiving page via the 🔗 in our bio. Thanks for your support.

We're over the moon to have been recognised with eight shortlists at this year's .

🌟 Pringles 'Stay in the Game'
Food, Drink & Household | Creative Idea: Over £250k | Best International Strategy

🌟 Co-op Funeral Care 'Let's Talk About Grief'
Healthcare | Branded Content - Audio

🌟 Kellogg Company x Pop-Tarts 'Get POPIFIED'
Food, Drink & Household

🌟 Vodafone 'Elf & Seek'
Corporate & Utilities

🌟 The Kraft Heinz Company 'Flex Kitchen'
Content Strategy

From brief through to awards submission, these extraordinary campaigns have been impacted by so many people - Congratulations to you all.

We’re rockin’ around the Christmas ‘C’, sending Happy Holiday wishes to you all! 🎄

Thank you to our incredible teams, clients and partners for making this year one to remember. We cannot wait to see how we will top it together in 2023.

⭐️ Our Carat UK family will be having a well-deserved break from Friday, 23 December, to Tuesday, 3 January ⭐️

#2022 #2023

We're beyond proud to see .uk Clare Chapman and Matt Willifer celebrated in ‘The Lists 2022’. The cherry on the cake for what has been a phenomenal year for us all at Carat UK 👏👏👏

We are on a (sausage) roll with our Christmas Jumper pics this year. Modelling the latest creation from we bring you and Nadia from our Manchester office. You’re welcome 🎅🏼

Congratulations to our main man in Scotland, Chris Marsh, who has received a Fellowship from Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Chris was honoured on St. Andrew's Day, no less, for his significant contributions to The Marketing Society over the years, at a celebratory dinner and ceilidh.

Well done, Chris from all of us here at Carat UK.

It’s Fair (Isle) to say that this four got the Christmas jumper memo this morning 🎄

They gave their tomorrows, so we could have our today.

We will remember them.

Thanks to the students of Didcot Girls'​ School and AldridgeUTC@MediaCityUK for joining us at our and offices for open day!

We were able to give 92 students a taste of the exciting world of , show the variety of roles open to them, give them a sneak peek at how campaigns are made a reality, as well as provide insight from on our opportunities and how to apply.

Thank you also to the various people across the strategy, media, creative and digital communities who shared their diverse backgrounds, client projects and advice on how to get into the media industry for the next generation of talent.

We are bursting at the seams with pride for Maddy Sim, who has been inducted into The Media Leader’s 🎉

These awards recognise the future of our industry and bring together a diverse group of professionals from across the media ecosystem. Each inductee was judged upon their proven ability to embrace disruption, inclusion, courage, and excellence!

Congratulations, 👏👏👏

Happy from all at .uk 🎃

PUPDATE | Introducing Carat’s latest recruit, 🐾 - he was without a shadow of a doubt, the best in show today.

*OUT OF OFFICE*

To recognise on Monday, 10 October, we'll be switching off to take a Wellness Day, just one of Carat UK and ’s commitments to support our employee's wellbeing and normalise mental health in the workplace.

We'll be back online on Tuesday, refreshed, rejuvenated… and ready to go!

How do you stay iconic? Today our CSO Matt Willifer joined and on stage at the to discuss how the beloved Brand remains relevant, adapting to consumer needs, evolving its product, creating powerful emotional connections in its advertising and through meaningful partnerships, such as Magic Breakfast.