Alchemy Interactive

Alchemy Interactive is now on WhatsApp.

At a time of unpredictables, would you like a moment of certainty? Websites are search engine optimised, but they should also have built-in intelligent content to be well-suited for paid search.

Search engine marketing is a powerful tool to generate leads and drive sales with measurable results. Let's aim higher with SEM. Here's to hitting targets with certainty!… https://bit.ly/3vEB5Gd

Did you know Joomla is the second most popular web content management system? The Joomla code and interface are designed to make it easier to manage websites with large number of pages. Are you ready to think bigger? Find out more and get in touch.
https://bit.ly/3qWz9W4

Get inside data and it is powerful – use it to engage and re-engage your customers. Have you considered how data can work for you? To target content to your customers across the purchase funnel and lifecycle. The pandemic have triggered businesses to downsize with the reduction in manpower, there are more reasons to increase automation and use it intelligently. We love tech, data and creative-thinking. Talk to us.

Now that 2020 is over, a great time to freshen up our , so watch this space. How about you? Could your brand be reinvigorated this year and plan some new ?

is back in the news. With or without trade deals, the clock ticks on. Are you preparing for it and how can we help in your ? Will it affect you and your business? Is it time to rethink your ?

Alchemy Interactive updated their info in the about section.

Not long now....

World record internet speed achieved that is 1 million-times faster than current broadband A rate of 40 terabits-per-second is fast enough to download 1,000 HD films in a single second

Facebook rolls out Stories Ads that direct people to Messenger conversations with brands

Facebook has been moving more users towards both Stories and Messenger recently. Now it’s becoming clear why. Brands can now create Stories Ads (on Facebook, Instagram and Messenger) with a new call to action - to send users to Messenger conversations where they can interact with branded chatbots.

Facebook Rolls Out Stories Ads That Direct People to Messenger Conversations With Brands The new option is available on Facebook, Instagram and Messenger.

We had to mention the 'C' word but ... here's an interesting Christmas stat.

“When a consumer engages with any form of content made by a brand or business an unspoken contract is entered into. ‘I know you are trying to sell me something or make me like you so I eventually buy something. But I’m willing to let you do that in exchange for getting something back.'

‘Who actually loves authentic content?’ Brands need to understand their value exchange A few years ago I was working on the Coffee vs Gangs content series. After a successful launch, which saw Kenco help young Hondurans out of gangs by training them as coffee farmers, l found myself in an all agency meeting. After some initial self-congratulatory backslapping, discussion of the ‘raw...

Two extremely useful links for anyone wanting to get local tree-planting efforts going

"We want to make sure that everybody in the UK has the chance to plant a tree. So we’re giving away hundreds of thousands of trees to schools and communities."
https://www.woodlandtrust.org.uk/plant-trees/free-trees/?fbclid=IwAR1vzHPkw6BQa2cDLgNu1ovx7kZsmn2WUeo9zxKR94Tn_TrhH4z5F16ur74

"The National Association of Local Councils (NALC) has partnered with the Woodland Trust, the National Union for Students (NUS) and the Tree Council to embed the ten principles of the Charter for Trees, Woods and People (the Tree Charter) within communities across the UK"
https://www.nalc.gov.uk/our-work/treecharter?fbclid=IwAR0Gz_Sr-PU0xquL3J8hqax7AfxvubJYJHCrfvsvXRCsHel9PsOMONQn4E4

The Tree Charter National Association of Local Councils

Snapchat is refusing to give up the ghost after all ...

DAILY STAT
⚡ Snapchat (3.2%) has outpaced Facebook and Instagram (0.5%) and Pinterest (2%) for quarter-to-quarter growth [SimilarWeb]

Isn’t technology amazing?

Blind engineer invents a ‘smart cane’ that uses Google Maps to help blind people.

Blind Engineer Invents A ‘Smart Cane’ That Uses Google Maps To Help Blind People Navigate Today, many products have been reinvented through technology. From smart planters to smart TVs, the power of technology doesn't surprise us anymore. While many of the newest technological creations are dedicated to entertainment, there are many which contribute to our well being, especially to those...

Why brands are becoming publishers and why you should too:

“When people are saying that 77% of brands could disappear and nobody would care, we have to create something that people actually care about”

Why brands are becoming publishers and why you should too You don’t have to look far to see that direct-to-consumer companies are dining out on the legacy brands’ tension around change. It’s not an uncomfortable place to be; more too comfortable. The self-development gurus of the world will tell you that nothing ever good comes from being in your com...

Are drones the first version of ‘Kiln people’ as created in the 2002 book by David Brin.

Kiln People - Wikipedia Kiln People is a 2002 science fiction novel by American writer David Brin. It was published in the United Kingdom under the title Kil'n People. It was short-listed in four different awards for best SF/fantasy novel of 2002 – the Hugo, the Locus, the John W. Campbell Award, and the Arthur C. Clarke...

- You've probably heard that Instagram is growing rapidly but did you know this?

Are you social media chatty enough?

Wondering whether your business needs to be on Facebook? Or do you suspect you should be more active to get more leads? Here are 11 case studies and success stories to inspire you to get more proactive!

11 Facebook Case Studies & Success Stories to Inspire You Want to amp up your Facebook game but have no clue where to start? Check out these case studies to see how big and small brands succeeded on the platform.

There are some stats that will astound you about social media! Here's our fact for this week.

You can be some places some of the time, but you can't be all places all of the time ....

Data data data – it’s all in the mining – Could your biggest asset be hiding in your company ‘bites’ and pieces.?

How to turn data from your biggest cost to your biggest asset By harnessing the insights hidden in their data, companies can give their customers the products and services they truly want

Drones are going to be the eye’s and ears of tomorrow – or is it today?

If one drone isn't enough, try a drone swarm Co-operating flying drones could survey crops very quickly, but at what cost?

Most of us rely on smart phones so much these days in both our business and personal lives. The technology behind mobile phones has advanced incredibly in the last twenty years. Can you remember your first phone, was it one of these? When did you first start using a mobile phone for work?

I hear a rumour that WhatsApp has taken fake news to a new level…. Could it be true?
https://www.bbc.co.uk/news/technology-49273606

WhatsApp flaw 'puts words in your mouth' A tool has been released that makes it possible to alter how some messages appear on Facebook-owned WhatsApp.

A new study shows which keywords on YouTube get the most video views

"Fortnite", "ASMR", "slime", "rainbow" and "prank" make up the top five in a list of 20 keywords. The Pew Research Center study also found that 7 out of 10 high-performing YouTube videos crosslink to other social platforms, with Twitter being the most popular.

New Study Shows Which Keywords on YouTube Get the Most Video Views - Search Engine Journal A study of popular YouTube videos in 2019 reveals which keywords are associated with the most views.

Most people know that images help get engagement on Facebook posts, but many people don't realize that images often increase engagement on Twitter posts too.

Green screen stories anyone? It looks like Instagram is testing a new augmented reality feature that essentially puts you in front of a green screen.

The feature allows you to select an image from your camera roll to use as the background for the Stories camera. After you've selected a photo, your surroundings are replaced by the image.

Sounds exciting ... although commentators have already pointed out that this is another way of blurring the boundaries between what's real and what is not on social media.

Instagram tests new green screen effect in Stories The company might be looking to spice up its AR effects.

“Alexa, I'm at death's door!” “don't worry, we'll soon pull you through” Alexa to become the next NHS DR.

Oh good. This'll go well. Amazon's Alexa will offer NHS advice Suggested reading: Making Your Last Will and Testament