Bubble Agency

Live from SportsPro AI 2024!

Our very own Shawn Belluigi, Account Director at Bubble Agency, is on the ground at the event, where some of our clients are leading important discussions on how AI is transforming the sports industry.

📷 Day 1 Highlights:
Catching up with Pixellot's Andy Calvert and Gal Oz.

Magnifi's Ross Tanner sharing insights on How AI is Redefining Broadcast and Media.

🚨Must-See Sessions Tomorrow:

11:15 AM - 11:50 AM
AI-Driven Strategies for Engagement and Monetisation – featuring Gal Oz, Co-Founder & CTO, Pixellot

2:40 PM - 3:05 PM
Beyond the Pitch: AI-Powered Creativity and How It’s Elevating the Women's Game – featuring Maya Herm, Director, Customer Success & Strategy, EMEA, Relo Metrics

✨Shawn will be onsite tomorrow - if you are attending and would like to meet up, drop him a line at [email protected]

Stay tuned for more updates from the event!

🔗Full agenda: https://ai.sportspro.com/2024-agenda/

📣 FRIDAY ROUNDUP!

Below are some of our clients' exciting announcements that have been released this week:

🟠 d&b group announces major update to SustainSymphony platform

🟠 Agile Content and Convergenze partner to launch Convergenze TV in Italy

🟠 CVP Announces the 2nd Annual Education Festival

🟠 APL appoints JAM TV and EMG/Gravity Media as new Production Partners

🟠 Ateme Deploys New Video Delivery Solutions with NVIDIA Holoscan for Media to Advance Broadcast and Streaming

🟠 Relo Metrics Expands Global Footprint with Senior Hires Across North America, EMEA and APAC

🟠 Disguise Powered TUDN's Groundbreaking Virtual Coverage of Copa America and the Paris Olympics 2024

🟠 Rise Announces Award Shortlist for 2024

🟠 Atomos and Dropbox collaborate to deliver innovative cloud workflows

🟠 Atomos and Adobe Tighten C2C Integration

🟠 HBS Launches Dedicated Digital Activation Arm - skroller

Visit our website to read more & catch all of this week's client announcements: https://bubbleagency.com/resources/

📧 Questions for us? Drop us a line at [email protected]

📢 Join Us for Post-IBC 2024 Key Insights!

Danielle Harper, Account Director at Bubble Agency, will be joining a panel of industry experts for a FREE Post-IBC 2024 webinar hosted by Wagada Digital and The Media Collective.

The discussion will explore the most significant trends from IBC 2024, including:
- Empowering content creators
- Shifting audience behaviour
- Sustainability in media
- Enhancing user engagement

If you missed IBC 2024 or want to dive deeper into its key takeaways, this webinar is a must-attend.

📅 Date: Tuesday, September 24
⌚ Time: 4:00pm GMT+1 / 11:00am ET / 8:00am PT
⏳ Duration: One hour
📍 Location: Online

🔗 Register now to secure your spot: https://www.eventbrite.co.uk/e/ibc-review-key-takeaways-from-2024-tickets-978177303647

Are you passionate about PR and marketing in the media and tech sectors?

We are looking for a dynamic individual to join our team as a PR Account Manager or Senior Account Manager in Los Angeles.

Ready to be a part of an innovative and forward-thinking agency? We want to hear from you!

📧 Send your resume and cover letter to [email protected]
👉 https://bit.ly/3zqHHio

**BUBBLE HOUSE - The ultimate networking event exclusive for Bubble clients, press and analysts**

Thank you to everyone who joined us at yesterday – ending day three of IBC with a bang. 💥

It was wonderful to see such a great turnout. We really value these opportunities to network, meet face-to-face, and share the latest news, innovations, and trends from Bubble clients 📈

Until next time, thank you once again 👋

🏆 A huge congratulations to Bubble Agency's , Sadie Groom, for winning the DEI Trailblazer Award, courtesy of Bitmovin.

What a great way to kick off IBC. 👏 Thoroughly deserved!🌟
.....

– Here we come! 💪

Our team is ready and raring to go. From sponsoring events including the Corporate Star Awards, to organising events for our clients; from facilitating numerous media and analyst appointments spanning all halls and areas of the media supply chain, to hosting our exclusive Bubble House Amsterdam event, we certainly have a lot to look forward to at IBC.

We may have a new brand, but the shirts remain the same, so look out for the stripes.

Wishing everyone safe travels to the show.

Get your tickets NOW! 🎟

🏆 Click below to get your hands on one of the industry's must-attend award ceremonies celebrating the remarkable achievements of outstanding women, allies, and companies within the and technology industry!

🖱️ Purchase your tickets here from Rise's website: https://risewib.com/rise-awards

📣 FRIDAY ROUNDUP!

Below are some of our clients' exciting announcements that have been released this week:

🟠 EMG / Gravity Media to provide media services to NBC Sports for Historic Peacock Exclusive NFL Game from São Paulo, Brazil

🟠 Ateme and AWS Lead Technological Innovation with Graviton Processors

🟠 Techex Natively Integrates Zixi SDVP

🟠 Embrace & TMT Insights: Making Automated Media Supply Chains an Operational Reality for Content Marketing and Advertising Groups

🟠 Agile Content to Showcase Industry-Leading TV-as-a-Service Platform at IBC 2024

🟠 Lightware Visual Engineering Announces Latest Expansion Milestone with New Engineering Hub in Szeged, Hungary

🟠 Ateme and EZDRM Offer Secure B2B Content Distribution over CDN for OTT and Broadcast Services

🟠 Agile Content and netorium start partnership to enhance TVaaS integration in the DACH Region

🟠 Disguise Powers AR workflow for RTHK’s Innovative Broadcast of the Summer Olympics

🟠 GlobalM to Showcase Advanced Orchestration for Software-defined Video Transport at IBC 2024

🟠 Bringing AI to the Vertical Video: Magnifi Partners with Storyteller for Next-Level Mobile Content Delivery

🟠 iWedia's LiveTVx: Elevating Live TV experience with Google TV

🟠 V-Nova Successfully Deploys LCEVC Enhancement for Globo’s TV 3.0 Paris 2024 Olympic Showcase

🟠 CVP Belgium to present Kit Fest

🟠 iWedia Selected by HbbTV Org for official HbbTV Test Suite Maintenance

🟠 Mediagenix Transforms the Content Lifecycle at IBC 2024 Boosting Audience Engagement

Visit our website to read more & catch all of this week's client announcements: https://lnkd.in/gM6xUJAK

📧 Questions for us? Drop us a line at [email protected]

Are you passionate about PR and marketing in the media and tech sectors?

We are looking for a dynamic individual to join our team as a PR Account Manager or Senior Account Manager in Los Angeles.

Ready to be a part of an innovative and forward-thinking agency? We want to hear from you!

📧 Send your resume and cover letter to [email protected]
👉 https://bit.ly/4dGv9lO

Happy Labor Day! Today, we honor the hard work, dedication, and achievements of workers across the United States. Wishing everyone a relaxing and enjoyable day off. You have earned it!

📣 FRIDAY ROUNDUP!

Below are some of our clients' exciting announcements that have been released this week:

🟠 farmerswife and Octopus Newsroom Outline Future Integration Plans at IBC 2024

🟠 The Arvato Systems Vidispine Team and TMT Insights Join Forces to Reimagine the Future of Sports Media Distribution

🟠 ATEME and ORS Boost 5G-Broadcast Capacity with the Deployment of a NextGen Statmux

🟠 iWedia Extends Lifecycle of Legacy STB Devices for Hrvatski Telekom

🟠 Clear-Com Strengthens Partnership with Goldenduck to Enhance After-Sales Support in Thailand

🟠 Magnifi AI Appoints Heiko Stroh as Director of Sales to Lead DACH Market Expansion

🟠 Gravity Media Australia partners with TEG Sport to deliver Australian and international all-screens coverage of inaugural Perth International Football Cup presented by Ninja featuring elite Women's Super League teams West Ham United, Manchester City, Leicester City and France Division 1’s Paris Saint-Germain

🟠 V-Nova Unveils V-Nova Studios and Elevates Immersive XR to Cinematic Heights during Venice Film Festival

🟠 Perifery Unveils Fully Integrated AI-Enabled Solution at IBC2024

🟠 RCN Colombia Deploys Zixi To Distribute Content To US Affiliates

🟠 Magnifi AI’s Generative AI Platform Reveals Advanced Content Regionalisation And Personalisation Capabilities At IBC 2024

Visit our website to read more & catch all of this week's client announcements: https://lnkd.in/gM6xUJAK

📧 Questions for us? Drop us a line at [email protected]

Are you passionate about PR and marketing in the media and tech sectors?

We are looking for a dynamic individual to join our team as a PR Account Manager or Senior Account Manager in Los Angeles.

Ready to be a part of an innovative and forward-thinking agency? We want to hear from you!

📧 Send your resume and cover letter to [email protected]
👉 https://bit.ly/4dGv9lO

**Coming soon**

Something new is on the horizon for Bubble, and all will be revealed soon…

Any guesses? 🤔

Ready to revolutionise sports media?

Join Shawn Belluigi at SportsPro AI, 23-24 September at the London Stadium. Shawn is looking forward to the live AI demos, expert discussions, and that showcase the true potential of AI in sports.

Our, sports media adventure does not end there...

Bubble is the proud partner of SportsPro Madrid, 20-21 November. This event explores the full spectrum of innovations, including , , , and .

Will you be attending these events?
Let's connect and explore new frontiers in sports media: https://bubbleagency.com/contact/

24 Days Until ! Are You Ready?

As we gear up for IBC, we are reflecting on the incredible partnerships and achievements from InfoComm. A special thank you to our client Yamaha Unified Communications for the wonderful feedback.

With decades of experience at , we are excited to make this year our best yet, supporting our clients and hosting the renowned in Amsterdam.

📧 Email [email protected] to explore how we can elevate your IBC experience.

In partnership with Caretta Research, we continue to shed light on these critical issues. Whether you are a buyer or a vendor, the findings in this report are crucial for navigating the complexities of media tech procurement. 👇

Explore the "The media technology buying chasm" report here: https://bit.ly/3RDe4QB

RFPs are the most contentious aspect of media tech procurement. Vendors mostly hate them – yet buyers rate them as the single most effective tool in the buying process.

There’s more disagreement on the format of RFPs, in particular the level of detail. An overwhelming 70% of vendors think buyers stack their RFPs with too many requirements, yet nearly 80% of buyers think they have the level of detail right.

These are some of the key findings in “The media technology buying chasm”, essential pre-IBC summer holiday reading for everyone in the industry, published in partnership with Bubble Agency. If you’re running RFPs, or responding to them, it’s packed with great evidence-based advice on how to maximise the success and efficiency of broadcast and media technology procurement.

🔗 Download it here: https://eu1.hubs.ly/H0bK8cT0

📣 FRIDAY ROUNDUP!

Below are some of our clients' exciting announcements that have been released this week:

🟠 dock10, University of York, 2LE Media secure funding from Innovate UK’s Bridge AI programme

🟠 Disguise Platform Supports EURO 2024 Coverage for Hologram Jasmine and CCTV

🟠 Empowering the Next Generation: Clear-Com Supports High School Productions’ Communication Solutions

🟠 Signiant Highlights its Innovative SaaS Platform at IBC2024

🟠 Mark Roberts Motion Control unveils Studiobot LT and Cinebot range across two booths at IBC2024

Visit our website to read more & catch all of this week's client announcements: https://bubbleagency.com/category/client-news/

📧 Questions for us? Drop us a line at [email protected]

The shortlist for the AV Awards, Technology of the Year, has been revealed, and we are proud to see our clients recognised! 🎉

Congratulations to Disguise, Lightware Visual Engineering, and Utelogy Corporation for being shortlisted for this prestigious award. Your innovation and dedication to excellence in the AV industry continue to set the standard, and we are honoured to be part of your journey.

Best of luck to all of you—we cannot wait to see what’s next!

See the full list of finalists here: https://www.avinteractive.com/news/av-awards/av-awards-2024-technology-categories-14-08-2024/

AV Magazine

AV Awards 2024 Technology of the Year shortlists revealed The shortlists in the Technology of the Year categories in this year’s AV Awards have now been annou...

📣 FRIDAY ROUNDUP!

Below are some of our clients' exciting announcements that have been released this week:

🟠 Lightware Visual Engineering Announces PLANETWORLD SA as New Distributor in South Africa

🟠 Zixi To Demonstrate Up To 50% Cost Savings For At Scale IP Delivery At IBC 2024

🟠 KMOV-TV Taps Clear-Com's Gen-IC Virtual Intercom for Seamless July 4th Parade Broadcast

🟠 HAND (Human & Digital) to Showcase Its Talent ID Technology at IBC 2024

Visit our website to read more & catch all of this week's client announcements: https://bubbleagency.com/category/client-news/

📧 Questions for us? Drop us a line at [email protected] today!

A kind thank you to Jon Finegold, Chief Marketing Officer at Signiant, for his wonderful feedback and collaboration at IBC! Working together to create an impact in the media technology space is always a rewarding experience.

Having attended IBC for decades and managed the press office for many years, is well-versed in all facets of the media technology sector. Whether you are looking for a comprehensive marketing and PR strategy or tailored services, we are here to help.

This year, we are looking forward to supporting multiple clients and hosting our renowned in Amsterdam.

📧 Email [email protected] to kick-start your conversation to a bigger and brighter IBC.

📣 FRIDAY ROUNDUP! Here are just some of our clients' exciting announcements that have been released this week:

Let us know: Which piece of news caught your attention the most?

🟠 V-Nova and Amlogic Announce Partnership to Support MPEG-5 LCEVC on Amlogic SoCs

🟠 Clear-Com Becomes the Backbone of Communication for Major West End Theater Productions

🟠 KT Skylife, HCN and Pixellot to Revolutionize Korean Sports Broadcasting Launching Hogak the AI-Sports OTT

🟠 Atomos Introduces New Shinobi II Monitor

🟠 Globecast to Showcase the Broadcast Industry’s Most Advanced Connectivity and Hybrid Cloud Solutions at IBC 2024

🟠 Lightware Visual Engineering Announces Key Leadership Appointments in US Sales Division

🟠 Clear-Com's Intercom Solutions Transform RAI's Broadcasting Capabilities

Visit our website to read more & catch all of this week's client announcements: https://lnkd.in/gM6xUJAK

Questions for us? Drop us a line at [email protected] today! 📧

Bubbling at ACM in Denver this past Tuesday! 🇺🇸

A special shoutout to our clients exhibiting V-Nova Ltd., Backlight, Signiant and Magnifi. As always, it was great to connect with you on a show floor. 🤝

One of Alicia Root's highlights? A friendly encounter with NVIDIA's robot dog – it certainly added a unique touch to the event!

As you can see, our team are regular attendees of IBC 🙌

With many years of experience rolling out PR, marketing, and event services for companies at , we are always excited to meet and share our expertise.

Connect with us today and make your IBC experience exceptional.

Get in touch with us at: 📧 [email protected]

Bubble Agency has been appointed as the global PR partner for Perifery™, a division of DataCore.

Following an initial brand messaging project for Perifery and managing their press engagement at 2024, our global team is looking forward to continuing to position Perifery at the forefront of industry conversations on innovative media technology.

Learn more about this strategic partnership: https://bit.ly/45FBcnq

Thank you InfoComm Show 2024!

Reflecting on a week packed with product launches, press appointments, educational sessions, and events, proved to be a must-attend event for anyone in the industry.

We hosted our very first event, mixing business with birdies. ⛳

Thank you to all who joined us, we look forward to hosting the next one.

We connected with industry leaders across the space and ensured our clients' presence was maximised at the show, including Yamaha UC, Utelogy Corporation, MAXHUB, Clear-Com, Ross Video and more.

Congratulations to MAXHUB for the launch of their new products and for taking home five Best of Show Awards 👏 And to Clear-Com for winning four Best of Show Awards 👏

We look forward to seeing you again next year .

📢 New Report Release

Earlier this year we collaborated with Caretta Research and distributed a survey to uncover the procurement disconnect between buyers and vendors. The findings in this report will help everyone do a better job buying and selling the complex, high-value hardware, software and services that define the media and entertainment technology business.

📊 Key Highlights:

- The RFP remains the procurement weapon of choice for most buyers, so vendors need to qualify and respond carefully to maximise their chances of success.
- RFPs that are well structured and outcomes-focused offer more room for different approaches and technical innovation.
- In a hyper-competitive media market, making the wrong technology choice can impact a business for 5-10 years.
- Proofs-of-concept (POCs) and formal demos are undervalued and underused by media technology buyers.

Our findings provide a roadmap to more efficient and collaborative procurement strategies.

🔍 Download the Full Report: https://bit.ly/3RDe4QB