Fred Perry Covent Garden

Get the Fred Perry gear you love, for less. Shop the sale now with further reductions.

https://fred-perry.visitlink.me/7mOvRd

Get Ready 👀​

Happy New Year from Fred Perry.

A round-up of our shops, new and improved for 2023. From Cardiff to Beijing, Kuawait, Tokyo to Manila. Thanks to everyone who stopped by this year. ​
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And a special thanks to everyone who shopped over our Black Friday weekend. We are so pleased to announce that, with your help, our total donation amounted to £74,791, giving our community organisations over £18,000 each.​

The donation was split equally between: The Music Venue Trust (UK charity no. 1159846), Blueprint for All (UK charity no. 1102267), Amy Winehouse Foundation (charity no. 1143740) and Museum of Youth Culture C.I.C. (UK Community Interest Company no. 09680751). Read more over on our website.

A round up of our favourite nights out from 2023. From gigs in London and pints in Glasgow, to 3-day parties in Chengdu. Got a stand-out night of your year? Tell us in the comments below 👇​

Cheers to many more in 2024 🍻​

A round up of our 2023 collaborators. From the crisp, clean lines of British designer , and the distinctive camouflage of , to our recent limited release with our pals at . Keep your eyes peeled for many more exciting collabs next year 👀 Who do you want to see us team up with? Tell us in the comments below 👇​

Sharp knitted shirts, tennis jumpers and cardigans. Shop luxurious knits in the Fred Perry sale.

https://fred-perry.visitlink.me/SQbFQ8

The Sale is on. Shop the Fred Perry gear you love, for less. Online now.

Wishlists at the ready. The Fred Perry Sale starts soon.

Gifting for one and all. ​

https://fred-perry.visitlink.me/udTlKK

"The George Tavern isn’t just about hosting events; it’s about preserving the soul of artistic expression.” Pauline, Owner of The George Tavern, London ​

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Long-standing charity partner Music Venue Trust put their stamp on the Fred Perry Shirt with a limited release, pictured alongside some of our signature polo shirts, in some of our favourite venues. For every purchase of the MVT Fred Perry Shirt, 50% of the purchase price will be donated to Music Venue Trust (UK registered charity no. 1159846).

https://www.fredperry.com/collage-graphic-fred-perry-shirt-sm6594-906.html

"It's hard to pick just one, but a stand-out night at meraki is ‘meraki presents: Hunee’. Hunee rarely plays in the UK and almost exclusively plays in larger venues so to get him for an intimate club night and extended set was really something special. A second stand out night this year was ‘First Contact x meraki presents: Anetha’. This night had real, raw energy surrounding the night where the whole crowd united as one. The music was top quality; trance and techno with outstanding sets from the warm-ups and headliner alike." Jack, General Manager, Meraki, Liverpool​

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Long-standing charity partner Music Venue Trust put their stamp on the Fred Perry Shirt with a limited release, pictured alongside some of our signature polo shirts, in some of our favourite venues. For every purchase of the MVT Fred Perry Shirt, 50% of the purchase price will be donated to Music Venue Trust (UK registered charity no. 1159846).

"Le Pub is unique but it’s also not unique! The entire network of grassroots music venues share similarities while maintaining their own individuality and I think that’s what’s so important about them and the work that Music Venue Trust do. We provide a home for people in Newport that just want to make friends and hang out. It’s very much about the music but it’s not just musicians that we are important to. We provide a community, a warm and welcoming space and a place to be yourself. Friendships made in Le Pub in your late teens and early twenties will last a lifetime." Sam, Operations Manager, Le Pub, Newport South Wales​

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Long-standing charity partner The Music Venue Trust put their stamp on the Fred Perry Shirt with a limited release, pictured alongside some of our signature polo shirts, in some of our favourite venues. For every purchase of the MVT Fred Perry Shirt, 50% of the purchase price will be donated to The Music Venue Trust (UK registered charity no. 1159846).

Long-standing charity partner put their stamp on the Fred Perry Shirt with this limited release, designed with bespoke illustrated screen prints by .
For every purchase of the MVT Fred Perry Shirt, 50% of the purchase price will be donated to Music Venue Trust (UK registered charity no. 1159846). Available now, exclusively online and in select Fred Perry shops.
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“The design is a celebration of every electric moment of attending a gig and the people who make it happen. The Laurel Wreath hand stamp was one of the first ideas I had. I’ve spent a lot of my time working on the door at independent venues – I love it. It’s that very first moment of magic, granting people entry into such a special place. What Music Venue Trust has done, is doing, and will do is
immensely important, and I can only express my deepest gratitude. After the last few years, our venues have never been more at risk, and the music industry simply does not work without the grassroots music scene. The endless work MVT do to support the creative cornerstone of so many of our lives is paramount.” Cameron JL West, Illustrator

The colour combination you never knew you needed. Discover Deep Mint and Whisky Brown in our latest drop for a fresh take on sharp modernist tones.

https://fred-perry.visitlink.me/C3nOor

Stocking fillers and big gifts alike. Shop the Fred Perry Gift List online now.

https://fred-perry.visitlink.me/fGBR5A

Stocking fillers and big gifts alike. Shop the Fred Perry Gift List online now.

https://fred-perry.visitlink.me/ayq9fT

The Limited Release Music Venue Trust Fred Perry Shirt. Sign up to shop it first on Thursday 14th December.​

For every purchase of the MVT Fred Perry Shirt, 50% of the purchase price will be donated to The Music Venue Trust (UK registered charity no. 1159846).​
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“The design is a celebration of every electric moment of attending a gig and the people who make it happen. The Laurel Wreath hand stamp was one of the first ideas I had. I’ve spent a lot of my time working on the door at independent venues – I love it. It’s that very first moment of magic, granting people entry into such a special place.” , Illustrator

https://fred-perry.visitlink.me/GCMd3n

From high-spec record players, to the Fred Perry Shirt in signature shades, there's something for everyone on the Fred Perry Gift List. Shop it now online. ​

https://fred-perry.visitlink.me/ZiRBY5

Our latest collection of winter wonders includes chunky knits and corduroy textures, designed in the rich shade of whisky brown. Inspired by fireside drinks and smooth jazz records. (But most likely worn at local pubs with dodgy jukeboxes). Discover the full edit over on the Gift List.

https://fred-perry.visitlink.me/BAild0

Distinctly ours, unmistakably yours. Signature Laurel Wreath jewellery, plated in gold.

https://fred-perry.visitlink.me/WekxbB

Christmas list sorted. Shop the Fred Perry Shirt online. ​

https://fred-perry.visitlink.me/qDNNPI

Discover Deep Mint and Whisky Brown in our latest drop for a fresh take on sharp modernist tones.

https://fred-perry.visitlink.me/uBfnx_

The greatest gift of all. Shop the Fred Perry Shirt on our Gift List online. ​

https://www.fredperry.com/the-gift-list?utm_source=facebook&utm_medium=social&utm_campaign=dhfacebook&utm_content=app.dashhudson.com%2Ffred-perry%2Flibrary%2Fmedia%2F354179255

📍 Fred Perry Cardiff​

Shop with us this Black Friday and we'll donate 10% of net sales to our chosen community organisations. ​

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Between Thursday 23rd November (00:01 GMT) and Sunday 26th November (23:59 GMT), we’ll be donating 10% of net sales on fredperry.com and in our UK, France, USA and Germany ‘Fred Perry’ shops, to be split equally between four community organisations: The Music Venue Trust (UK charity no. 1159846), Blueprint for All (UK charity no. 1102267), Amy Winehouse Foundation (charity no. 1143740) and Museum of Youth Culture C.I.C. (UK Community Interest Company no. 09680751). The total donation is estimated to amount to £75,000.​

These organisations reflect our values of independence and diversity, and we are proud to have an ongoing relationship with each of them.

https://fred-perry.visitlink.me/NuFlPN

Introducing one of our four community partners this Black Friday. Created in 2014, The Music Venue Trust (UK charity no. 1159846) is aggregated charity which sets out to protect, secure and improve the UK’s grassroots music venues.

They’ve been pretty busy over the last 12 months… “In a very difficult year for grassroots music venues, Music Venue Trust has been able to offer direct support to over 130 venues facing an imminent threat of closure through its Emergency Response Service. Our campaigning for support for live music led to the release of an additional £5 million by the government in the Creative Industries Sector Vision in July. With support from Fred Perry we were able to offer information, advice, guidance and training to venues across the UK.”

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Between Thursday 23rd of November (00:01 GMT) and Sunday 26th of November (23:59 GMT), we’ll be donating 10% of net sales on frederry.com and in our UK, France, USA and Germany ‘Fred Perry’ shops, to be split equally between four community organisations: The Music Venue Trust (UK charity no. 1159846), Blueprint for All (UK charity no. 1102267), Amy Winehouse Foundation (UK charity no. 1143740) and Museum of Youth Culture C.I.C. (UK Community Interest Company no. 09680751). The total donation is estimated to amount to £75,000.

These organisations reflect our values of independence and diversity, and we are proud to have an ongoing relationship with each of them.

https://fred-perry.visitlink.me/O00ga_

Introducing our Limited Release Tokyo and Osaka Fred Perry Shirts. Available exclusively online and in their respective shop, with the shop address printed proudly on the back in the same champagne as our signature twin tipping. Don’t miss them.

Proudly introducing one of our four community partners this Black Friday. Blueprint for All (UK charity no. 1102267) works to create a fairer society in which everyone, regardless of their race or background, can flourish. ​

They've been pretty busy over the last 12 months... “The development of our innovative digital platform, My Blueprint for All, has been designed to deliver long-term, multi-layered and multi-faceted programmes to ensure the right depth and breadth of targeted support is provided to young people. It went live in February 2023 and contains resources and functionalities designed to connect young people with the wide range of career opportunities and services that Blueprint for All and our forward-thinking partner organisations offer.” ​
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𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝟮𝟯𝗿𝗱 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 (𝟬𝟬:𝟬𝟭 𝗚𝗠𝗧) 𝗮𝗻𝗱 𝗦𝘂𝗻𝗱𝗮𝘆 𝟮𝟲𝘁𝗵 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 (𝟮𝟯:𝟱𝟵 𝗚𝗠𝗧), 𝘄𝗲’𝗹𝗹 𝗯𝗲 𝗱𝗼𝗻𝗮𝘁𝗶𝗻𝗴 𝟭𝟬% 𝗼𝗳 𝗻𝗲𝘁 𝘀𝗮𝗹𝗲𝘀 𝗼𝗻 𝗳𝗿𝗲𝗱𝗽𝗲𝗿𝗿𝘆.𝗰𝗼𝗺 𝗮𝗻𝗱 𝗶𝗻 𝗼𝘂𝗿 𝗨𝗞, 𝗙𝗿𝗮𝗻𝗰𝗲, 𝗖𝗮𝗻𝗮𝗱𝗮, 𝗨𝗦𝗔 𝗮𝗻𝗱 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 ‘𝗙𝗿𝗲𝗱 𝗣𝗲𝗿𝗿𝘆’ 𝘀𝗵𝗼𝗽𝘀

To be split equally between four community organisations: The Music Venue Trust (UK charity no. 1159846), Blueprint for All (UK charity no. 1102267), Amy Winehouse Foundation (UK charity no. 1143740) and Museum of Youth Culture C.I.C. (UK Community Interest Company no. 09680751). The total donation is estimated to amount to £75,000.​

These organisations reflect our values of independence and diversity, and we are proud to have an ongoing relationship with each of them.

https://fred-perry.visitlink.me/APG_sB

Forward this onto your loved ones for a not-so subtle hint this festive season. Shop the Fred Perry Gift List online.

https://fred-perry.visitlink.me/mJpDn9

Proudly introducing one of our four community partners this Black Friday. Set up by Amy’s family in 2011, the Amy Winehouse Foundation (registered charity no. 1143740 – England and Wales) works to inspire children and young people to build their self-esteem and resilience, so that they can flourish. ​

“Our relationship with Fred Perry is very special. Amy herself lay the foundations over a decade ago with her original collection and we have seen that continue with incredible impact over the years.” ​
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𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝟮𝟯𝗿𝗱 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 (𝟬𝟬:𝟬𝟭 𝗚𝗠𝗧) 𝗮𝗻𝗱 𝗦𝘂𝗻𝗱𝗮𝘆 𝟮𝟲𝘁𝗵 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 (𝟮𝟯:𝟱𝟵 𝗚𝗠𝗧), 𝘄𝗲’𝗹𝗹 𝗯𝗲 𝗱𝗼𝗻𝗮𝘁𝗶𝗻𝗴 𝟭𝟬% 𝗼𝗳 𝗻𝗲𝘁 𝘀𝗮𝗹𝗲𝘀 𝗼𝗻 𝗳𝗿𝗲𝗱𝗽𝗲𝗿𝗿𝘆.𝗰𝗼𝗺 𝗮𝗻𝗱 𝗶𝗻 𝗼𝘂𝗿 𝗨𝗞, 𝗙𝗿𝗮𝗻𝗰𝗲, 𝗖𝗮𝗻𝗮𝗱𝗮, 𝗨𝗦𝗔 𝗮𝗻𝗱 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 ‘𝗙𝗿𝗲𝗱 𝗣𝗲𝗿𝗿𝘆’ 𝘀𝗵𝗼𝗽𝘀. ​

To be split equally between four community organisations: The Music Venue Trust (UK charity no. 1159846), Blueprint for All (UK charity no. 1102267), Amy Winehouse Foundation (UK charity no. 1143740) and Museum of Youth Culture C.I.C. (UK Community Interest Company no. 09680751). The total donation is estimated to amount to £75,000.​

These organisations reflect our values of independence and diversity, and we are proud to have an ongoing relationship with each of them.

https://www.fredperry.com/subculture/category/all/black-friday-donation

Proudly introducing one of our four community partners this Black Friday. The Museum of Youth Culture (UK Community Interest Company no. 09680751) is an emerging museum dedicated to the styles, sounds and social movements innovated by young people over the last 100 years.
They've been pretty busy over the last 12 months... “The museum has spent the last year undergoing conservation training and gathering youth culture objects currently at risk of loss. From flagrant newspaper headlines, to Sony Walkmans, to 1950s biker gloves, the Museum's archives are now prepared to continue preserving the iconic objects of our youth culture history. This has enabled us to expand our workshops with more young people, and provide alternative education formats for those with more complex needs.”
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Between Thursday 23rd November (00:01 GMT) and Sunday 26th November (23:59 GMT), we’ll be donating 10% of net sales on fredperry.com and in our UK, France, Canada, USA and Germany ‘Fred Perry’ shops, to be split equally between four community organisations: The Music Venue Trust (UK charity no. 1159846), Blueprint for All (UK charity no. 1102267), Amy Winehouse Foundation (UK charity no. 1143740) and Museum of Youth Culture C.I.C. (UK Community Interest Company no. 09680751). The total donation is estimated to amount to £75,000.
These organisations reflect our values of independence and diversity, and we are proud to have an ongoing relationship with each of them.

Fred Perry outerwear – AKA your 'main' present. Discover the Gift List for Christmas shopping ideas for loved ones - and for yourself – online now.

https://fred-perry.visitlink.me/gclSzo

The Fred Perry Gift List.

With the festivities well and truly on their way, now’s a good a time as any to get cracking on your Christmas shopping (and more importantly, make a list of your own). We’ve rounded up the best gifts with Laurel Wreaths over on our website. Shop the edit
now.

https://www.fredperry.com/the-gift-list

📍Tokyo​

Proudly introducing the new and improved Fred Perry Tokyo, Shibuya. Now reopened with a dedicated exhibition space, displaying photography, archive pieces, as well as exciting new collaborations. A hub for the local community, come and pay us a visit. ​

📍 Glasgow

A wee night out with our pals in VLURE Where's your favourite place to go out in Glasgow?

Fred Perry hits the north, with 2 two-day events in our Fred Perry Manchester and Fred Perry Leeds shops. Blink and you’ll miss them.

📍 Manchester
https://fred-perry.visitlink.me/dvbs7o

📍 Leeds
https://fred-perry.visitlink.me/crjQPM

Fred Perry x Noon Goons – out now in limited numbers.

“It's an honour to collaborate with Fred Perry, known for its iconic polo shirts and its role in the history of youth culture. Our polos draw inspiration from the shared roots of Hollywood and London in punk rock music.” Kurt Narmore, Noon Goons founder

https://fred-perry.visitlink.me/SrVFz4

A dependable outer layer, our overshirts
are perfectly designed to keep you warm
after-dark. Opt for rich cotton corduroy in the sharp shades of autumn, or lightweight but tough recycled nylon. Discover the full edit online now.

https://www.fredperry.com/men/overshirts?utm_source=facebook&utm_medium=social&utm_campaign=dhfacebook&utm_content=app.dashhudson.com%2Ffred-perry%2Flibrary%2Fmedia%2F344576306

📍 California ​

Fred Perry x Noon Goons, the limited collection. Coming soon.

https://fred-perry.visitlink.me/fATLMq

Fred Perry x George Cox Footwear – the new collaboration, out now. ​

Sports plimsoll details meet hardy creeper ​styling as two worlds collide in a statement of originality. ​

https://www.fredperry.com/men/george-cox