The Hardihood

We create bespoke menus with customisable cakes in all flavours and sizes.

Whether you’re looking to sweeten up your soiree, board meeting or boss... Our free-from, vegan, desserts make catering for everyone’s dietary nuances a doddle. Since 2014, we’ve been on a mission to create the most exciting, delicious, natural dessert brand. We believe that you should be able to feel good whilst enjoying the sweeter things in life. Made from nutrient-rich ingredients, our products are vegan and free-from refined sugar, gluten, and dairy…

Because it’s all good.

Photos from The Hardihood's post 24/09/2023

I’ve taken a huge unexpected hiatus from Instagram! But am still making cakes in the background 🙃 here is a sweet Lemon & Blueberry wedding cake I made this weekend for a lovely London wedding 🎉

03/03/2022

Raspberry cacao birthday cake specialness 🌸




02/03/2022

Fave salted caramel mini bites for a children’s party yesterday 🎉




22/02/2021

Cacao hazelnut centrepiece 🎂
for an afternoon tea at home 💕

14/12/2020

Chocolate hazelnut rocher with her Christmas look 🎄🎄




20/11/2020

Blueberry blue majik marble birthdays are where it’s at 🌀
Raw, vegan, no gluten or refined sugar. No sugary regrets ✨




29/10/2020

Double raw cake birthday celebration 🎉 big 39, little 40 as requested, cos who needs to shout about it?
Hazelnut rocher & blueberry marble 💙

Photos from The Hardihood's post 22/10/2020

A delicious snowball project 🤍 the coconut & salted madagascan vanilla flavour taste just like raffaello’s 🥥




12/10/2020

Wakey wakey, cake n bakey.
Cacao + coffee ☕️☕️☕️




10/10/2020

Bluebs for days 🌀🌀🌀🌀





08/10/2020

Haven’t made one of these in a hot minute! 🍋 Half Baked : Lemon Lime with a biscuity baked crust & raw mousse filling 💛✨

03/10/2020

Blueberry, raspberry & vanilla swirl 🦄🌀💟💜💙🤍💗




30/09/2020

Chocolate hazelnut rawwww cake 🤤🍫 this flavour never fails to impress ✨




30/09/2020
16/09/2020

Current morning fave...
Berry banana nicecream 🌀 my son calls it ‘ice cweam!’ and thinks I’m giving him a mega morning treat 😍 made from allotment red currents, frozen blueberries, frozen bananas and oat milk 🍌




07/09/2020

Kicking the week off with cacao + pistachio 🌞 happy Monday cake lovers!




Photos from The Hardihood's post 06/09/2020

Happy Sunday everyone! I’ve got two lovely things to share with you -
1. The recipe for these deliciously rich vegan chocolate cupcakes is now over on the Hardihood journal - they’re so delicious, and really were easy to make so go check these out!

2. If you’re a lover of vintage homewares like me, then you’re going to want to go and follow !! I’ve been collecting home and table wares from over the years styling Hardihood cakes, and I’ve been adding to my collection heavily over the past year so I can bring them to you lovely peeps! Please give a follow if you love this kind of stuff, there will be new pieces up for sale all the time! Including this beautiful vintage Belgian crystal cake stand ✨
Sending you lots of love & good weekend vibes x


01/09/2020

Chamomile dreams ✨

Timeline photos 28/08/2020

Birthday babe 🌸 finished with chrysanthemums 💗





29/07/2020

You’ll remember me, when the west wind moves... 🌾 #🏴󠁧󠁢󠁳󠁣󠁴󠁿

25/07/2020

Blue Marble 🌀 blueberry & Madagascan vanilla swirl with added blue Majik and blackberry purée. Blue cashew cream & cashew salted balls ✨





Timeline photos 01/06/2020

Monday picnic inspo 🌿 📌

Photos from The Hardihood's post 29/05/2020

Elderflower cordial with coconut sugar, lemon 🍋 & orange 🍊🌿
I wanted to make cordial with a less refined sugar, and altogether less sweet as I always find elderflower cordial incredibly sweet. This turned out really well. With delicious flavour!
Recipe :
20 elderflower heads
1.5 litres of water
1kg coconut sugar
1 organic lemon - zested and sliced
1 organic orange - zested and sliced
85g citric acid
Method :
Soak your elderflower heads in a large bowl of water to wash and make sure any bugs come out.
Gently heat your water and dissolve the coconut sugar slowly. Once it’s dissolved completely, bring to the boil. Then turn off the heat and add the lemon/orange zest and slices, the elderflower and the citric acid. Stir well and leave covered for 24hrs.
Strain through a nut milk bag and store in clean bottles.
@ Royal Victoria Dock

Timeline photos 23/05/2020

Ready for her close up 📸 raspberry ripple with beetroot and vanilla. Berry beetroot balls and finished with delicate verbena and phlox 🌸🌿




Timeline photos 22/05/2020

Who else has discovered some beautiful nature spots they never saw before lockdown? 🌿🌳

Timeline photos 19/05/2020

Peanut butter strawberry beetroot layers, beetroot cashew cream icing, salted peanut butter balls 🌸





Timeline photos 18/05/2020

Back in a garden centre yesterday, and it felt so good! 🌿✨ all small steps back to normality feel so huge right now, which I suppose in some ways is a blessing. We’re going to appreciate the small things so much more after this 💫
These beautiful grown in Aloe Vera’s are on my list when I have more space!

Timeline photos 17/05/2020

Sunday table inspo ✨📸 via

Timeline photos 07/05/2020

Wrapping up this beauty for delivery 💓 it’s been such a pleasure to be able to continue making celebration cakes for people during this crazy time. Couriers have been impossibly hard to book, which I thought was going to be a complete nightmare, so I’ve had to start delivering cakes myself - which has turned out to be such an added bonus. I’ve managed to meet so many lovely customers (with gloved hands & at a safe distance might I add!) - and just to see the faces and smiles of the people who’ll be enjoying the cakes and to have a brief chat has been a real joy for me in these times of isolation ✨ when you have a small business, there are no zoom calls or daily/weekly updates with colleagues, so it has been an added layer of quietness. It’s been a real eye opener how much we really need human interaction - who else has been feeling the effects of working alone?

Timeline photos 24/04/2020

Happy Birthday 🎉 Hazelnut Rocher delivered today.
Maca buckwheat salted base.
Rich cacao and hazelnut core,
and salted hazelnut decadent balls to finish.
This will keep you coming back to the fridge 😍✨

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188 Shoreditch High Street
London

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