Croud

We're so pleased to share that Croud has been named a finalist in the Google Agency Excellence Awards 2024, in the Lead Generation category!

Fingers crossed for the next round 🤞

View all finalists here: https://hubs.li/Q02NXJTC0

There's no doubt that AI is challenging the traditional agency model - but Kris Tait believes that predictions of its demise are exaggerated.

Read his thoughts on agency adaptation in the age of AI, in Campaign US 👇 https://hubs.li/Q02JBkJF0

We've all heard the news on Google's cookie deprecation curtail, so what are media agencies' plans moving forward?

Konrad Kopczynski and other industry experts share their focus areas and what they're communicating to clients 🍪

Read more in Digiday https://hubs.li/Q02Jfj1f0

Google unexpectedly announced yesterday that it has scrapped plans to deprecate third-party cookies 🚮🍪

Croud's Kevin Joyner and other industry experts share their reactions and comment on the new "updated approach" in Campaign Magazine 👉https://hubs.li/Q02HDL0M0

AI-powered Demand Gen can unlock a world of data-driven visuals, targeted campaigns, and automated efficiency

In our latest blog, Marco Al Issa shares top tips for using Demand Gen and it's AI features that will bring your campaigns to the next level 💪 https://hubs.li/Q02H4SFR0

For more top tips on AI-assisted tools in Google Ad, check out our playbook for machine-powered PPC 👉 https://hubs.li/Q02H4QQ-0

Internal marketing tends to take a backseat for most companies 🔕

However Croud's US MD, Kris Tait, explores why cultural transparency and realistic expectations are more vital than ever for attracting and retaining top talent in any industry

Read more about healthy transparency and its benefits in Entrepreneur 👉//www.entrepreneur.com/leadership/how-to-create-a-transparent-workplace/476215

Discover bold marketing insights from MAD//Fest 2024! 🚀

We've distilled the key takeaways from last week's festival just for you - from redefining boldness in branding to embracing unconventional marketing strategies - dive in to discover valuable lessons from industry leaders 👉

MAD//Fest 2024: Bold marketing, creative strategies, and connecting with audiences | Croud Read up on MAD//Fest insights into bold marketing strategies, creative approaches, and effective ways to connect with audiences in today's digital landscape.

It's been a week since the end of the Cannes Lions Festival, so Croud's VP of Strategy & Planning Joseph Antonucci took some time to reflect on his experience as a first-time Cannes Lions attendee. From AI to omnichannel networks, check out his key takeaways in this article featured in The Drum.

The diary of a performance marketer at Cannes Lions: AI, the Kelces – and free pizza In the first of a mini-series featuring Cannes Lions attendees’ diaries from this year’s festival, Joe Antonucci of Croud reflects on his experience of the event as a US-based performance marketer.

Just won a new SEO client? Congratulations! Before diving into the real work, the crucial step of client onboarding awaits...

Check out Rachel Ellen's article in BrightLocal for an essential onboarding checklist to help your team avoid early missteps and hit the ground running 🚀

Read the article here: https://hubs.li/Q02CDz6R0

Good news this week, as Croud has been named a bronze winner in the Performance Agency category at the Campaign Agency of the Year Global Awards! 🎉

A huge thanks to our incredible team and clients for making this possible 🙌

Check out the full list of winners here: https://hubs.li/Q02Cf1Dh0

So pleased that our work with SpaceNK has been shortlisted for The Drum Marketing Awards EMEA in the Search category! 🎉

Results are announced 13th June - fingers crossed! 🤞

See the full shortlist: https://hubs.li/Q02yY2VG0

We're so pleased to welcome Anas D. as Business Development Director for our MENA branch! 👋🎉

In this new role, Anas will be leading on our efforts to strengthen our market position, expand our client portfolio, and introduce Croud’s expertise across the region.

With over 17 years of experience including his role as Client Partner at X (formerly known as Twitter), we're excited to have Anas on board as we continue to expand our footprint in the MENA market.

Read more about our latest appointment here 👉

Croud appoints Anas Diab as Business Development Director for the MENA region | Croud Anas Diab to drive growth for Croud in MENA through innovative solutions and strategic partnerships.

It's time to discover causal modelling…

In the final part of his three part series, Kevin Joyner dives into the world of causal modelling, powered by AI, to unlock the true power of your marketing spend 💲

Read more in Performance Marketing World 👇 https://hubs.li/Q02y4QqW0

Hot on the heels of our inclusion in the Sunday Times Best Places to Work, we've also been listed in Campaign Magazine's Best Places to Work 2024 🎉

Check out the full list here: https://hubs.li/Q02x2QH60

What are the strategies for success in mastering the ecommerce product lifecycle?

Emily Graham shares the importance of managing this in order to sustain a successful online business, including:

🔧 how to address technical SEO considerations of managing this process
🚶‍♂️ user journey expectations and opportunities

Read the full blog here 👉 https://hubs.li/Q02wGT520

Nobody 'retired' from adland in 2023 according to the IPA's latest Agency Consensus.

Kris Tait comments on what this latest trend could mean, and what more senior (but expensive) talent brings to an agency vs younger (and cheaper) employees

Read more in The Drum 👇
https://hubs.li/Q02wlNTP0

“We’ve seen from real-time performance metrics that digital media spend has a significant influence on the outcomes of these elections.”

Kelly (Donlin) Rollinson comments in Digiday on the role CTV and DOOH could play in the upcoming political season 👇 https://hubs.li/Q02w11My0

In the second piece of a three-part series, Croud's Director of Data Strategy Kevin Joyner shares insight on how cross platform incrementality testing can allow brands to unlock hidden success stories.

Read more in Performance Marketing World 👇
https://hubs.li/Q02vG2x10

Wondering whether a career in marketing is for you?

It's your last chance to sign up! Join the BYP Network - Black Professionals Network and Croud to:

➡ Explore the versatile roles within this rapidly growing industry
➡ Learn how to start, or switch to, a career in marketing
➡ Hear first hand experience from our expert Croud panel on their marketing career journeys

Register now 👉https://javelin.byp.network/event/marketing-careers-debunked-where-do-i-start-and-is-it-for-me

Creating content with the sole purpose of chasing algorithmic ranking features is becoming a thing of the past.

Callum Pantling explores what to consider to to gain favour with Google in the new age of content creation

https://hubs.li/Q02rDVYk0

It's been great working with our partners at Shrewsbury Town FC, and even better to support season ticket sales! Read more in this update from STFC's CEO, Liam Dooley: https://hubs.li/Q02qkSbN0

For more on our sponsorship, head over to our page https://hubs.li/Q02qkSLg0

Update from chief executive Liam Dooley Ten weeks ago, in my first open letter to supporters, I expressed my commitment to improving communication with our fans.

W're thrilled to announce that Croud has appointed Morgan Leathers as Executive Director of Client Leadership, as we continue to expand both our client portfolio and service offering in the US ⭐️🎉

Read more about the appointment here:
https://hubs.li/Q02qBWFL0

We've got two reasons to celebrate 😎:
Croud has gained the silver award for Campaign Magazine's Performance Marketing Agency of the Year, whilst the brilliant team at Born Social won gold for Digital Innovation Agency of the Year! ✨

We're so proud of all that the Croud Group is achieving - thanks to Campaign for a brilliant night

Help your brand break into the lucrative Japanese market with Croud's Japanese marketing calendar 📆

Download now for access to all major dates and holidays to never miss a marketing opportunity!

Japanese marketing calendar Download Croud's Japanese marketing calendar to discover the key dates and celebrations that should be in your diary

Will Google's privacy sandbox help or hinder the open web? 🤔

Along with other industry experts, Croud's Sophie Wooller will be speaking at VideoWeek's New Video Frontiers on the expected impacts Google's privacy sandbox will have on the open web 👇

Join Sophie on the 21st March! https://hubs.li/Q02p76630