Whites Agency

📣 Zapraszamy Cię do udziału w naszym badaniu o świadomości i wyzwaniach marketing managerów w obliczu zmian w wyszukiwarkach pod wpływem AI!

Dane posłużą nam do przygotowania raportu, który udostępnimy publicznie wraz z naszymi badaniami.

Wypełnienie ankiety jest anonimowe i zajmie Ci ok. 5 min, a jeśli zostawisz nam swój adres email, to otrzymasz od nas bezpłatnie raport jeszcze przed oficjalną publikacją i to z danymi dla Twojej branży! Dzięki temu zyskasz cenną wiedzę, jak dostosować się do nowych realiów w marketingu wyszukiwania.

To jak, możemy na Ciebie liczyć?

👉 Wypełnij ankietę: https://docs.google.com/forms/d/e/1FAIpQLSd92iQutV0qmj19lUiIudObp2JWIEOTpnrgsdICtU_qiHImpQ/viewform

We end this week with outstanding news ✨🤩
Whites x Sandoz (Ketonal) are on the podium of Global Search Awards – one of the most prestigious international SEO competitions around! 💪

We have been recognized in the "Best Use of Data" category. This is a confirmation that our strategies and data-driven approach translate into remarkable business results, appreciated globally. 🌎 🚀

We thank the client for their cooperation on this project. We also congratulate our colleagues responsible for this success and all award winners! Now we keep up the good work!

Search Awards

This is the fourth year of consecutive cooperation between Whites and one of the largest providers of health care and wellbeing services in Poland - Medicover.

For yet another year, we are responsible for running communications on Facebook, Instagram and Twitter. Would you like to know how did we achieve more than 3 million reach and almost 20 million views? Check details on the cooperation on our blog: https://www.agencjawhites.pl/blog/medicover-ponownie-wybral-whites-do-obs%C5%82ugi-social-media-na-facebooku-instagramie-i-twitterze

We are thrilled to announce a joint venture of ALDI and Whites Agency!

We will support ALDI in acquiring the best employees possible as well as in increasing brand awareness. How? By focusing on employer branding activities within social media channels.

We are responsible for communication strategy and its implementation, creatives in SoMe, as well as moderation and performance campaigns.

We're celebrating! 🎉
This is the 21st edition of the customer satisfaction survey of advertising agencies and media houses from Kantar and MMP. Whites has been taking part in it for 4 years.
This year, in as many as 13 out of 20 responses, we scored better than last year!

Whites has scored the highest in:
🏆understanding client briefs and needs
🏆quality of client service
🏆transparency of cooperation and budget allocation
🏆compliance with professional ethics
🏆technological support in digital (Marketing Data Science)

Whites growth also ranked us among the largest agencies: Havas Media Group, SunsetDDB, MullenLowe Group, 180heartbeats + JUNG v. MATT, VMLY&R, PLEJ, Artegence…

We would like to thank our clients for their cooperation and participation in the survey, and congratulate the other report participants on their high scores!

The full report can be found here: https://sklep.media.com.pl/

Together with Henkel Laundry & Home Care we've been nominated in "the best use of social media in loyalty" category in the Royalty Heroes contest for our activities in the "Ask Team Clean" project. In 2021 our campaign had an 8% reach in the entire population of female Facebook users!

Learn more about the nominated project by checking the thorough case study: https://www.agencjawhites.pl/blog/henkel_casestudy

In cooperation with the Selena brand (Tytan, Quilosa) we synergized marketing activities to not only build a digital presence from scratch but also to implement an online customer engagement strategy around the brand.

Learn more about introducing brands to the digital world by getting familiar with our newest case study: https://www.agencjawhites.pl/en/blog/customer-engagement-construction-selena

"Why does digital marketing need data science and programmers?" 👨🏼‍💻 This question was answered by Maciej Woźniak, founder and CEO of Whites during "Forum IAB 2022: Transformation on Steroids. Digital in times of crises".

IAB Forum is one of the most inspiring marketing conferences in Poland. It creates standards of good practice and is a source of knowledge and experience in the digital marketing industry.

Being listed in the prestigious Financial Times 1000: Europe's Fastest Growing Companies ranking is a great summary of the efforts we've put into growing the agency over the past 10 years.

Connecting brands with their target audience may be tricky. That’s where our strategist comes to aid!👨‍💻Paweł is our Senior Strategy Planner and multiple winner 🏆

“I help brands to connect with their target customers through selected touchpoints in a way, that is beneficial to all” says Paweł about his mission.

If knowledge is key, then our know-how built on experience from hundreds of projects is a set of keys! 🗝️
We utilize our unique learnings to make each project better than the last ⬆️
We also describe it on our blog - maybe it will inspire you as well? www.agencjawhites.pl/en/blog 💡

Have you ever wondered, which thematic niches are not covered by your competitors? 🕵️
With such a question come answers, that will move your website to TOP 10 in search results 🥇
We ask all the right questions during SEO benchmarking - learn more here: https://whites.agency/blog/want-a-thriving-company-focus-on-benchmarking-for-your-business/

We are ending this week on a high note 🤩 Whites Agency won an honourable award in the Performance Diamonds 2022 🏆
We were awarded for the campaign for Muzeum Pamięci Sybiru in "The best pandemic effect" category.
💎 Congratulations to our colleagues involved in this project and to all diamond winners! 💎
💡You can learn more about the winning project from the link in the comment.

OMR Festival 2022 | here we come! ✨
Our experts are conquering Hamburg and learning from the best writers, CEOs, professors and investors (Scott Galloway or Kara Swisher to mention a few). We’re thrilled for all the inspiration, that Filip and Przemek will bring back from 🤩

Increasing organic traffic by +3616%? 📈 Everything is possible with data-driven SEO and content! 📝
In three years of cooperation, we helped Medme to become one of the top health content platforms on the market 🩺

Read more about what we can do for a content platform: www.agencjawhites.pl/en/blog/organic-traffic-3616-medme-case-study

Whites Agency nominated twice for the Performance Diamonds 2022 final!
🏆"The best pandemic effect" category - campaign for Muzeum Pamięci Sybiru
🏆 "The most effective content marketing campaign" category - digital strategy for Grupa Topex
Congratulations to our colleagues involved in the projects and to the nominees! We're delighted to compete with crème de la crème! 🥰
The winners will be announced on the 19th of May in Gdansk. 🤩
💡You can learn more about nominated projects from the links in the comment.

How to increase the business value of organic traffic?
Well, it depends… but one of the answers is a Big Data analysis! 📊

That is what we did for Sporticos:
🔢over 78 thousands of keywords analyzed
📈conversion rate increased by 75,8% in just one month

Read more here: https://whites.agency/blog/a-70-increase-in-conversion-rate-within-a-month-due-to-data-driven-seo-a-case-study-of-the-football-website-sporticos/

Content for e-commerce is a great way to reach out to customers at the beginning stages of their consumer journey🧳

For Topex we lead the users all the way from DIY articles 🔧 to e-commerce sales pages.

Read more about content that sells here: https://www.agencjawhites.pl/en/blog/digital-marketing-ecommerce-topex 🛒

What do Wienerberger roof tiles have in common with the 20th anniversary of Harry Potter's first movie? 🪄

The missing link is…Hogwarts! 🏰

The engagement rate for the post was over 20x the average brand ERR - that’s the result of this surprising connection 📈

Can a video on Instagram sell?🕵️

We know it can, and we share our insights during upskilling sessions💡

Do you want to learn, how to utilize video on Instagram for ecommerce? Check out our upskilling sessions: https://www.agencjawhites.pl/en/blog/upskilling-session-social-media

Medicover, a valued provider of healthcare and wellbeing services in the CEE region, once again chose Whites to manage brand communication on Facebook, Instagram and Twitter.

🎯 "The choice of the agency was determined primarily by the approach to creating a new, fresh creative line. In our opinion, the agency well matched the creations to the character of the brand and showed a substantive approach to demanding medical topics. even greater responsibility to provide patients with proven medical knowledge. Comprehensible and at the same time substantive content in social media channels is increasingly the basis of communication with the patient." - emphasizes Justyna Gościńska-Bocion, Director of the Communication and Corporate Brand Department at Medicover.

We have been cooperating for 4 years. Thank you for your trust!

In the area of ​​social media, we are responsible for:
✔ brand communication strategy in social media,
✔ support for Medicover Polska channels on Facebook, Instagram and Twitter,
✔ moderation and activation of users in social media,
✔ creation (social media, infographics, video + animations),
✔ Facebook and Instagram paid campaigns.

🐱‍🏍 Savant eCommerce Berlin 2022 – here Whites come!

Savant eCommerce invites the best of the best Strategy Advisors, Managing Directors, Growth Marketing Managers, Ecommerce Leaders. All this to talk about what’s the most relevant for industry – now and in the nearest future.

On April 5-6, 2022 the female representatives of Whites Agency: Marta Drożdż, International Business Owner and Marta Rosa, International Project Manager will join the conference:
🎯 90+ retailers & brands,
🎯 13h of packed, specialists content,
🎯 30+ industry leading speakers & panelists

Among them brands as: Zalando, Henkel, Danone, Douglas Cosmetics, Bayer, Ticketmaster and many more!
If you are there, let us know!

Are you interested in data-driven marketing, SEO, content or data science marketing and going to the SXSW 2022 in Austin, USA?
🤝 On March 13-16, you can meet Maciej Wozniak, Whites CEO at the Austin Convention Center or at networking meetings as part of the festival.

💡 Not attending but fancy some highlights?
Follow Maciej’s profile on Linkedin.

Whites Agency has been listed among the fastest growing companies in Europe by the Financial Times!

This most prestigious ranking has awarded us for our 180.8% rate, and – hand in hand with other leading European companies.
We’d like to thank our employees who share our common values and human-centred attitude, clients - our partners in business - for their trust, transparency and communication, and everyone who makes Whites grow. We all share in this reward.

The FT1000 2022 ranking was published in the Financial Times newspaper and on their website: https://www.ft.com/ft1000-2022

Whites x Decathlon Rent 💪

From mid-December, Whites specialists took over the comprehensive service of Decathlon's online platform's performance campaigns on Google and social media channels!

Decathlon Rent is a sports equipment rental available throughout the country, which can be accessed in select Decathlon stores and reputable partner rentals. 🚴 🏂 🎿

What do we do?
✅ We proposed and implemented a new campaign strategy.
✅ We base our activities on the season, taking into account the context of the location and the availability of equipment.
✅ Activities are based on the concept of a funnel. We adjust communication depending on the stage, guiding the client from building awareness to purchase intention.

The first results are really satisfactory:
📈 ROAS has increased by 366% since the beginning of cooperation!
📈 113% increase in the campaign's share in the revenue of the entire rental company!

Stay tuned!

The European Search Awards is an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing in Europe.

What did it mean for Whites Agency to be among finalists? ✨ ⬇️

https://europeansearchawards.com/2021/11/25/whites-the-european-search-awards/

Whites Agency in European Search Awards 2021 - European Search Awards Whites Agency use the European Search Awards to support rapid growth and to constantly challenge their projects and progression.

Our biggest reward? ⭐ Satisfaction of the agency's international partners 😍
See what the executive of a well-recognized brand with 10,000+ employees thinks about cooperating with us, working together and conducting workshops fully remotely. 👨‍💻 🌐
Read the full review on Clutch.co👇🏽
https://clutch.co/profile/whites-agency?loginsalt=hv0wtbqe2j&loginattempt=1 -1886514

✈️ Greetings from in Amsterdam.

🌐 Digital Marketing World Forum - is a global series of conferences in the field of digital and social marketing. Includes the latest trends, news and industry analyzes!

📢 DMWF means also great speakers such as Omer Waysman (Danone), David Martin (Coca-Cola), Taya Settomini (HP) or David Cuen (Booking.com).

💡 Our Business Development Manager, Group Account Manager and Social Media Team Leader will return with industry insights.

And they will definitely want to share them!

Stay tuned...

What would your business look like if you could customers' reactions to an advertising campaign or price change? The answer is hidden in the last piece of insights' article.

Read and find out how can help: https://whites.agency/blog/predictive-analytics-in-marketing-how-to-use-it/

Predictive analytics in marketing - how to use it? - Whites Agency What would your business look like if you could predict customers’ reaction to an advertising campaign or price change? Certainly, your decisions would be taken more confidently. This is what a predictive analyst does. This is a modern element of marketing that effectively supports the implementat...