Prosperwell
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The UK's Leading Care Sector Marketing Agency. Prosperwell is the leading Digital Advertising Agency in the UK, based in London.
We use a combination of marketing channels to create a bespoke digital strategy with a main focus on generating inbound enquiries for our clients. Our services include the following:
PPC | Website Development | Live Chat
Clients get access to our unique analytics reporting suite where they can transparently monitor which marketing channels are generating inbound call and email inquiries. Clients
π£ Announcing the Care Sector Lunch & Learn! π£
Prosperwell and Care England have teamed up to bring you the Care Sector Lunch & Learn. Join us online for a free monthly session designed to help care operators grow their businesses. Learn directly from Tobi Alli-Usman and other industry leaders, gain practical strategies, and get answers to your questions live!
Don't miss this opportunity to innovate and grow together!
Exclusively for care operators and those in marketing, sales, and directorial roles.
π Sign up now via the link: https://www.prosperwell.co.uk/lunch-and-learn
π Something exciting is on its wayβ¦ π
Weβve got big news for the care sector, and you wonβt want to miss it. Stay tuned for our announcement next week about a new partnership with Care England!
π Elevate Your Care Home's Reach with Proven Strategies! π
With care home occupancy climbing to 80.5%, itβs clear that more families are actively seeking care solutions. If youβre in the care sector, this is your chance to harness digital marketing to stand out and attract more private clients or skilled staff.
Boost your visibility and occupancy with these key actions:
π Precision Targeting: Focus your campaigns on families and individuals actively searching for care services.
π Data-Driven Insights: Utilise analytics to understand your audience better and refine your approach for optimal results.
π¬ Engage Effectively: Create compelling content that resonates with your target audience and builds meaningful connections.
Discover how Prosperwell can transform your digital strategy and take advantage of this growing demand. Visit us at Prosperwell.co.uk/knowledge-hub to learn more! π
π 2024 So Far: A Look Back at Some of the Things We've Been Up To π
As we pass the halfway mark of 2024, here's a sneak peek into what we've been up to. We're proud of the incredible progress we're helping operators make and the milestones we've achieved.
Hereβs a glimpse of what we've accomplished:
π Winning the HealthInvestor Award for Consultants of the Year - PR 2024
π Tea With Tobi Live at Care Show London
π Helping our clients achieve amazing results
Thank you to our dedicated team and amazing clients for making this journey so rewarding. We're excited for what the rest of the year has in store!
π Read the full review at Prosperwell.co.uk/review-2024
π Unlock Your Care Business's Potential with Landing Pages! π
Did you know? Despite being less popular, landing pages boast an impressive 23% conversion rateβthe highest among signup forms! π
Transform your approach with these actionable ideas:
π Focus on Conversion: Craft landing pages that captivate and convert your visitors.
π Optimise User Experience: Ensure your landing pages are intuitive and mobile-friendly.
π Leverage A/B Testing: Fine-tune your pages to maximise their effectiveness over time.
Embrace the power of digital marketing to reach families and staff seekers where they are most engagedβonline.
Elevate your strategy today with Prosperwell! πΌπ‘
π Highlight from Tea with Tobi: Season 5, Episode 5 π
In this episode, we had the pleasure of hosting the insightful Lisa Vile, who delves into the critical role of listening skills in the sales process. Lisa discusses how effective listening by lead handlers can guide potential customers smoothly towards an assessment or viewing.
Revisit this episode to discover how enhancing your listening skills can transform your sales approach and help grow your care home or home care business.
π§ Check out Season 5 in our knowledge hub to elevate your care business! Prosperwell.co.uk/knowledge-hub
π Maximize Your Care Home's Reach with Video Advertising! π
Did you know? 92% of video marketers report that video advertising provides a good ROI! ππΌ
In the competitive care sector, capturing attention and trust is crucial. Hereβs how you can harness the power of video:
π Showcase Your Expertise: Highlight your care home's unique services and compassionate staff through engaging video content.
π Targeted Campaigns: Use precise audience targeting to reach families actively seeking care solutions.
π Measure Success: Track your campaign's performance in real-time to optimise and enhance your marketing strategies.
Elevate your care business today with Prosperwell, the UK's leading digital marketing agency for the care sector. π β¨Prosperwell.co.uk/knowledge-hub
β3 Tips for Growing Your Care Business with Digital Marketing! β
Discover how digital marketing can help you increase occupancy or private weekly hours. Our latest blog post explores strategies to make informed decisions and enhance your marketing efforts.
https://www.prosperwell.co.uk/blog/3-quick-home-care-care-home-digital-marketing-tips
π£ Join Us for This Month's Marketing Session with Beth Braine! π£
Dive into Disruption vs Intent Marketing and get your answers to these key questions:
πΉ What is Disruption Marketing?
πΉ What is Intent Marketing?
πΉ Which strategy should you choose?
πΉ Does PPC still work?
Donβt miss Bethβs expert insights!
https://www.prosperwell.co.uk/podcasts/disruption-vs-intent-marketing
Join us in attending the Care Sector Fundraising Ball β¨
We have reserved our space at this year's showing our support for two wonderful charities, The Care Workers Charity and Marie Curie, we look forward to attending the care sectorβs biggest social event of the year. π
Join us in attendance by reserving your table/ ticket today >>> https://www.championingsocialcare.org.uk/care-sector-fundraising-ball/register/
π Discover Why We Won Consultants of the Year - PR 2024! π
We're still buzzing from being named Consultants of the Year - PR 2024 at the HealthInvestor Awards! π
Curious about what sets us apart? Dive into our case studies and testimonials to see the compelling results that impressed the judges.
Huge thanks to our dedicated team and amazing clients for making this possible. Explore our success stories and learn how our innovative strategies can benefit you at Prosperwell.co.uk.
π The Prosperwell Team had a fantastic time at the What Next Conference with ARCO! π
It was truly insightful to hear directly from the residents about their experiences with retirement living. Many had initial concerns about whether the marketing matched the reality and about selling their homes to move into an IRC. However, after going through the process, they shared wonderful feedback on how accurately it was marketed and the positive impact it has had on their lives.
We look forward to supporting more care providers within the space!
ππ‘π¬
π Harness the Power of Reviews in Care Sector Marketing! π
Did you know? 84% of consumers trust reviews as much as personal recommendations. π In the care sector, building trust is of utmost importance for attracting clients and staff.
Here are 3 actionable tips to leverage reviews effectively:
πCapture Positive Feedback: Encourage satisfied clients and employees to leave reviews on platforms like Google My Business and industry-specific directories.
π Respond Promptly: Engage with reviewsβwhether positive or constructiveβshowing your commitment to client satisfaction and continuous improvement.
πShowcase Testimonials: Feature compelling testimonials on your website and social media to build credibility and reassure potential clients and recruits.
π Explore ideas on how you can grow your care business at Prosperwell.co.uk/knowledge-hub
π Client Spotlight: Nimesh & Pritesh Patel from Down Hall Residential Home π
"Prosperwell do a fabulous job; they understand our business. There are many other digital companies out there, but they donβt understand the care sector."
We are honoured to have been supporting such amazing care operators like Down Hall Residential Home and so many others for the last 10 years. We truly believe in "caring for the brands that care for others."
Discover the impact we have made and explore the success stories of our incredible clients. Check out the full testimonial and more of our work!
π https://www.prosperwell.co.uk/case-studies/down-hall-residential-home
π Last week, the Prosperwell team had an incredible experience volunteering at Berkley Shinfield View for Care Home Open Week!
π Kabir stepped in as a receptionist and, in a wonderful twist, showed a potential customer from our campaign around. They loved it so much they decided to move in!
π± Andrea teamed up with the activities crew, helping residents in their lush allotment garden. From growing veggies to cooking together, the sense of community was heartwarming.
π We gained a newfound respect for the dedicated staff caring for the elderly every day. Their compassion is truly commendable.
π€ Proud to support and partner with care homes, connecting them with those who need their exceptional services.
π Elevate Your Care Business with Live Chat! π
Did you know? Adding live chat to your website can improve conversions by 12%.
π In today's fast-paced digital landscape, responsiveness is crucial for turning visitors into loyal clients or dedicated staff members.
Here are 3 actionable tips to boost conversions with live chat:
π Instant Interaction: Engage visitors in real-time when they're most interested, providing instant answers to their queries.
π Personalised Assistance: Offer tailored support based on visitor behaviour and preferences, guiding them through their decision-making process.
π Seamless Integration: Integrate live chat with your CRM and marketing platforms for streamlined data capture and follow-up.
π Discover insights to transform your care business's digital presence at Prosperwell.co.uk/knowledge-hub
π Join Us for 'Care In Conversation: Leadership, Retention, and Compliance'! π
Our Founder and Managing Director, Tobi Alli-Usman, will be speaking at Access HQ in Loughborough on 25th June. Tobi will share growth strategies for marketing in care
This event is your chance to dive into key topics like leadership, retention, and compliance. Hear from industry leaders including Fabio Cecchi from Access Care Management, Paul Blane from CBAT, Matthew Adlem from Fulcrum, and Tendai Makumbe from Renaissance Care.
Step away from the daily grind, connect with peers, engage in valuable discussions, and network over lunch and refreshments.
For more info Visit: https://www.prosperwell.co.uk/events/care-in-conversation
See you there! π
π This Month's Marketing Monthly: How to Capture Lost Website Visitors for Your Care Business π
In the competitive care sector, retargeting ads can be a game-changer for capturing lost website visitors. In this episode of Marketing Monthly, one of our account managers, Sara Maltempi, dives into what retargeting ads are, how they work, and how they can help your care business:
π― What Are Retargeting Ads?: Learn the basics of retargeting ads and how they can bring back visitors who left your site without converting.
π How They Work: Understand the fundamentals of what makes a retargeting ad successful.
π Benefits for Care Businesses: Discover where some businesses may have set them up incorrectly.
Don't forget to check out our blogs, e-books, and the care sector podcast Tea With Tobi for more expert marketing and growth tips. π http://prosperwell.co.uk/knowledge-hub
π Elevate Your Care Business with 24/7 Availability! π
Did you know? Over 50% of customers want businesses to be available 24/7. π Meeting this demand can significantly enhance customer satisfaction and engagement.
Boost your care business by:
π Implementing a round-the-clock live chat team.
π± Providing instant support at any time.
π Ensuring no enquiry goes unanswered.
Stay connected with your clients anytime, anywhere. Discover more tips at Prosperwell.co.uk π
π Transform Your Care Home Website Engagement! π
Around 40-50% of visitors to care home or home care websites leave without engaging. π Don't miss out on potential clientsβoptimise your website for better engagement. π
Boost your site's performance with:
π Clear Call-to-Actions: Guide visitors on what to do next.
π± User-Friendly Design: Ensure smooth navigation and accessibility.
π¬ Interactive Content: Engage visitors with videos, testimonials, and chat options.
Check out Prosperwell.co.uk to unlock the full potential of your digital performanceπ
π Thrilled to Have Enjoyed the Care Home Awards! π
We had an amazing day at the Care Home Awards, celebrating the outstanding achievements of care home providers across the UK. Hosted by the brilliant Alan Dedicoat, the event was a fantastic opportunity to connect with peers, clients, and witness the incredible work being done in the sector.
A special moment was when the entire crowd sang along to "Sweet Caroline," nothing sweeter and more heartwarming than seeing the people that care coming together and having a great time β€οΈ
We were honoured to accept an award on behalf of Parkland Care. Congratulations to them and all the other winners and commendations! π
πExciting day ahead at the Care Home Awardsπ
We're thrilled to be part of this celebration honouring the outstanding achievements of care home providers in the UK. These awards highlight excellence in care and innovation, inspiring us to continue our mission of supporting and uplifting the care sector. Stay tuned for updates from the event!π
π₯ Maximize Your Website's Potential with Retargeting! π₯
Did you know? Visitors who've already shown interest in your care services are 70% more likely to convert when retargeted! π‘
In the digital landscape, every website visitor is a potential client. But what happens when they leave without taking action? That's where retargeting steps in to save the day! π
Here's how you can make the most of every click:
1οΈβ£ Reconnect with Intent: Craft tailored ads to re-engage those who've browsed your site but haven't taken the next step.
2οΈβ£ Personalize the Journey: Show them relevant content or offers based on their previous interactions to reignite their interest.
3οΈβ£ Drive Action: Encourage them to download a brochure, make a call, or fill out a form with irresistible calls-to-action.
Ready to bring back those missed opportunities and turn them into loyal clients? Let's chat at Prosperwell.co.uk to see how you can unlock your website's full potential! π‘
π Catch us at the Care Show London 2024! π
Tonight, we're setting up for a fantastic couple of days ahead. Excited to meet everyone and share how we've been helping care providers flourish! π±
Let's discuss effective strategies to attract private clients and expand your team.
Pop by Stand H52 for a friendly chat with our team.
π
24th & 25th April - ExCeL
π Stand H52 - right next to the Business Theatre
π Discover ideas on attract private clients in a predictable way!
π Enhance Staff Retention in Your Care Business! π
A startling 34.4% staff turnover rate in the care sector highlights a pressing need for robust retention strategies. At Prosperwell, we recognise that retaining skilled care staff is as crucial as recruiting them. Let's make your care home a place where staff thrive and choose to stay.
π Actionable ideas to boost staff retention:
π― Enhance Your Benefits Package: Regularly review and improve the benefits you offer to ensure they meet the evolving needs of your staff.
π£οΈ Conduct Staff Interviews: Engage with your team to discover what they value most in their workplace and implement changes that matter.
π Recognise Your Team: Nominate your team for awards like the upcoming Care Home Awards and recognise employees for their hard work, to foster a positivity and boost morale.
Make your care home a place to stay. Discover more helpful content growing your care businesss at Prosperwell.co.uk/knowledge-hub
marketing
π Supercharge Your Care Business with Rapid Response! π
Did you know? A quick response to new enquiries can boost care businesses by up to 50%! π Don't miss out on potential leadsβembrace rapid response strategies to stay ahead. πΌ
Enhance your approach with:
π Swift Responses: Be proactive in addressing new enquiries.
π¬ Build Trust: Show responsiveness & reliability to potential clients.
Discover how to transform your care business's responsiveness at Prosperwell.co.uk/knowledge-hub π marketing
π Boost Your Leads with Digital Marketing! π
Switching from traditional to digital marketing can dramatically increase your leads closed rate from 1.7% to 9.9%! In the care sector, we can be sometimes attached to offline marketing methods like leaflet dropping or billboard ads. But leveraging digital marketing means reaching families precisely and effectively, where they are most engagedβonline.
Enhance your strategy with:
π― Precision Targeting: Reach families actively seeking care services.
π Measurable Results: Easily track success and refine strategies.
π Increased Engagement: Connect where your audience spends their time.
Discover how to revolutionize your care business's marketing at Prosperwell.co.uk/knowledge-hub
π More feedback on how our team are creating a positive impact for our clients!
Want to check out more success stories? Visit https://www.prosperwell.co.uk/case-studies/oakland-care-group for a deeper look into our Oakland Care case study and so much more.
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Our Story
SmoothDigital is a London based Digital Advertising Agency which falls under the Smooth Group umbrella. SmoothDigital specialises in Care Home & Home Care Marketing.
We use a combination of marketing channels to create a bespoke digital strategy with a main focus on generating inbound enquiries for our clients.
Our services include the following:
PPC |Website Development | Live Chat
Clients get access to our unique SmoothAnalytics reporting suite where they can transparently monitor which marketing channels are generating inbound call and email inquiries. Clients can listen back to recorded phone calls and see a simple snapshot/summary of the return they are receiving from their marketing budget.
If you would like more leads & want to build a close relationship with an experienced team of digital experts.
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