Directive

“It’s impossible for sales and marketing to agree on anything.”

Au contraire!

Have you heard of Hubspot’s Sales Hub? Bravo, if so. You get it.

If not, it’s time… especially if you’re beating your head against the wall looking for some semblance of collaboration between your Sales and Marketing teams.

“HubSpot's Sales Hub is basically a sales team's secret weapon; super easy to use and a one-stop-shop for managing prospects, deals, and outreach. Plus it gets Marketing and Sales to work together. And you know how important that is.”
-Kristina Brown, Director of Marketing Operations

Everything you need to know about the hub is in the latest B2B Blueprint featuring Kristina.

Watch the full episode on YouTube: https://bit.ly/4fCvwiI

There's a secret to seeing better ROI with Meta... 🤫

And we've got the tell-all in the latest B2B Blueprint!

Here's the deal: 👇

- B2B companies must embrace Meta to surpass KPIs
- Meta allows for killer ads and effective MOFU strategies
- Meta’s massive audience can (and will) supercharge your sales funnel

Look, if you're interested in low-cost tactics to retarget and re-engage your audience, it's time to try Meta.

Everything you need to know is in this two-part episode:
Part 1: https://bit.ly/3A6PiCG
Part 2: https://bit.ly/4d4vhuX

"Keyword research isn't still a thing."

Don't let Directive's SEO expert Justin Tagieff hear you say that.

Keywords, especially saas keywords, need the *most* attention.

"But, why?"

**deep inhale**

The right keyword strategy:

- Improves visibility and conversion rates
- Helps engage customers at each stage of their purchase journey
- Can increase targeted conversion potential
- And a bunch of other things

Justin gives you the goods (plus looks good doing it) in this weeks' B2B Blueprint: https://bit.ly/4fi7p8S

🎬 This week on B2B Blueprint, we’re diving into making LinkedIn work for your business with our Associate Director of Paid Media, @ Andrew Finkenbinder.

Key Takeaways:👇

- Start by defining what you want to achieve on LinkedIn and if it’s the right platform for your goals

- Success hinges on precise targeting

- Utilize video for top-of-funnel engagement, document ads for mid-funnel, and incentivized conversational ads for bottom-funnel conversions

- Focus on metrics like meetings-held to gauge performance and optimize campaigns

👉 Watch the full episode now: https://bit.ly/3Srq5JB

This week’s B2B Blueprint is all about Landing Page Optimization with our Director of Demand Generation, Steve Gottlieb.

Check out Steve’s top tactics for creating landing pages that convert:👇

- Keep it simple. Clean, focused landing pages drive better conversions.

- Eliminate distractions. Remove unnecessary links to keep users focused and on your page.

- You have about one second to grab your user's attention. Ensure your headers and images resonate.

- Build trust by including testimonials and recognizable logos

- Use tools like Unbounce to test and optimize your performance

Why marketers should care:👇

A well-optimized landing page can be the difference between a successful paid search campaign and one that falls short.

Steve’s strategies will dramatically improve your conversion rates and ROI.

👉 Watch the full episode on YouTube: https://youtu.be/fJBhXkzcQ2g?si=2iOW_IaOKG2kcIne

In this week's episode of B2B Blueprint, we're diving into the power of prioritizing high-intent keywords with our very own expert, Max Serrato.

Key Takeaways:👇

- Structuring your campaigns around high-intent keywords can drive lower-funnel results

- Separating high-volume, low-intent keywords from high-intent ones ensures your budget is spent on prospects ready to convert

- Offline Conversion Tracking helps you understand the true value of your keywords

Learn how to structure your paid media campaigns for maximum impact.

👉 Watch the full episode on YouTube. Link in comments.

New episode of B2B Blueprint is out now!

This week’s episode is all about elevating your content strategy game with our SEO expert, Gabby Gurrister. 🎙️

Here’s the juice:👇

- Creating unique content: it's time to move beyond basic keyword data to create content that resonates
- The research process: learn how to conduct better research to generate fresh content ideas
- Our tech stack: discover how AI and tools like Screaming Frog can elevate your strategy

Whether you’re out of content ideas or looking to step up your content game, this episode will help you crush your content for the rest of 2024.

👉 Watch the full episode on YouTube: https://youtu.be/fIiqCZUFQb4?si=EVTqslXZLBPHFciL

Streamline your marketing with HubSpot implementation. New episode of B2B Blueprint out now!

In our latest episode, we’re talking all things HubSpot implementation.

Key takeaways:👇

- Simplify your marketing and sales processes with a powerful MAP and CRM system
- Learn how lead management and reporting boosts efficiency and aligns with your business growth goals
- Best practices for a seamless setup
- Tips on how to train your team and optimize for maximum ROI.

It’s time to unlock this strategy for yourself so you can crush those growth goals.

👉 Watch the full episode on YouTube: https://bit.ly/3RoLQc9

Big shoutout to our Player of the Week, Jon Taylor! 🎉

Always willing to share his knowledge, Jon elevates everyone around him and cares deeply about his clients' success. From presenting stellar strategies to staying updated on industry trends, Jon is the go-to teammate.

Thank you so much, Jon, for your continuous drive and support!

We knocked it out of the park at Coors Field this week, hosting an unforgettable evening at the Colorado Rockies vs Cincinnati Reds game.

From cheering on the Rockies, to connecting with fellow marketing leaders, it was a night filled with insights, networking, and base hits.

Check out the game day vibes 👇

Episode 5 of B2B Blueprint is out now on YouTube!

In Episode 5, we sat down with our Associate Director of Paid Media, Sam Calhoun, to explore how Directive uses Google Ads Match Type Leniency to heavily reduce wasted ad spend in client campaigns.

Our weekly series breaks down the strategies and tactics that we see drive the most success in B2B SaaS marketing.

Watch Episode 5 now! 👉 https://youtu.be/M1SkbW7DmWs?si=bQnIn0wwBa1cc2V4

Check out this clip from the episode.👇

Meet Directive's Player of the Week, Ishaan Bhardwaj! 🎉

Ishaan’s outstanding communication and brilliant strategies have driven progress at Directive. Always up-to-date on Marketing Ops trends, Ishaan consistently shares valuable insights with clients and teammates. Their dedication and patience strengthen client relationships and our team. And their humor is the cherry on top!

Directive wouldn’t be the same without you, Ishaan!

Episode 4 of B2B Blueprint is out now on YouTube!

In Episode 4, we sit down with our Senior SEO Account Strategist, Rachel Cribby, to explore how Directive uses Market Share analysis, or “Share of Voice” analysis, to drive client success in SEO.

Our weekly series breaks down the strategies and tactics that we see drive the most success in B2B SaaS marketing.

Watch Episode 4 now on YouTube! 👉 https://youtu.be/A-yKdNg2txE?si=lag7jL-Uc7oLl-bi

Check out this clip from the episode.👇

Congratulations to Directive's Player of the Week, Aniela Rodríguez De La Cruz! ⭐️

Aniela is an incredible asset, consistently delivering exceptional work and going above and beyond for our clients. Her proactive spirit, attention to detail, and innovative strategies shine in every campaign. Clients adore her, and our team happily relies on her vast expertise.

Thank you, Ani, for your dedication and brilliance!

Recently, the team at Directive embarked on a journey to redefine our brand identity and online presence.

Through meticulous planning and a deep understanding of our audience, we crafted a new website that not only tells our story but resonates with our ideal customers.

We caught up with the architect of the website redesign, Jess Cogswell, VP of Creative Strategy, who had this to say about Directive's fresh look:

I'm incredibly proud of the collaborative effort that went into revamping Directive Consulting's brand and website. From conceptualization to ex*****on, our team's dedication to crafting a visually stunning and user-centric platform shines through every page.

In just under six months, we transformed Directive Consulting's online presence into a dynamic platform that speaks directly to our audience's needs and aspirations. Every element of our rebrand and website redesign was thoughtfully curated to elevate our brand and deliver an unparalleled user experience.

Through the collective efforts of our team, we've not only enhanced the aesthetics of our website but also prioritized user-centric functionality.

Head over to our site and test drive it yourself!

Episode 3 of B2B Blueprint is out now on YouTube!

In Episode 3, we sit down with our Associate Director of Paid Media, Andrew Finkenbinder, to explain how Directive uses TAM development to drive client success.

Our weekly series breaks down the strategies and tactics that we see drive the most success in B2B SaaS marketing.

Watch Episode 3 now on YouTube! 👉 https://youtu.be/9naW7wvaH7Q?si=1Ux2bQ7VbU8SRE2J

Check out this clip from the episode.👇

Yesterday we rocked out at day 1 of in Austin, TX.

We were gifted an amazing lineup of SaaS speakers and made new friends at the afterparty, while enjoying great live music.

We can't wait to connect with everyone here over next two days. There's SO much going on--it's hard to keep up with all the action!

If you're at today, don't forget about the key in your attendee bag! It could unlock Directive's lockbox and your special prize. 🔐 (location: side tables, middle of the floor).