Chits UK

Announcing the launch of our new website ENA Care Group! ENA Care group is specialist in providing fully-managed live-in and at home care needs.

The website is designed to make it easier for everyone to find the right care and support for your loved one. With a user-friendly interface, you can now easily browse their services and find the perfect match for your needs.

To learn more please visit - https://www.ena.co.uk/

Healthcare brands often find it difficult to establish a defined brand in a competitive market. At Chits, we have a wealth of experience on what works and what doesn’t when it comes to branding. We use some of the latest digital technologies to advertise your business as modern, fresh and in-market.

Some of the key aspects of professional healthcare marketing include:
1/ Developing a focused campaign
2/ Utilising conversion tactics
3/ Use marketing automation
4/ Engaging your patients
5/ Never take your existing client base for granted

Learn More:
https://www.chitswebsite.co.uk/branding-me-and-my-clinic.php

How to create a link for customers to leave Google Reviews

Here is the easiest way:

1/ Visit Google Place ID

2/ In the ‘Enter a location‘ field write your company name exactly as how you set it up in your Google My Business account.

3/ Click on your company name that appears in the drop-down list

4/ Your Place ID will appear in the popover and you will just need to copy it

5/ And paste this ID number at the end of this link (after the = sign) https://search.google.com/local/writereview?placeid=

6/ Share this link with your potential customers to leave Google Review.

What is so special about SMS Marketing?

> 98% of consumers open text messages
> 95% of SMS messages are opened within 3 minutes
> Only 12% of local businesses currently use SMS

Want the edge on your competitors?

The key reasons why businesses consider SMS marketing are:

1/ Reach out to your audience directly
2/ Learn more about your clients
3/ Increase engagement
4/ Integrate with other marketing channels easily

It is time to think more seriously about SMS Marketing.

If you receive an SMS, how instantly would you check and action?

Think!

The number of global email users is set to grow to 4.48 billion users by 2024. (Source: Statista)

Email marketing is the most cost-effective digital marketing strategy with one of the highest ROIs. According to Google, mobile users check their email 3x more daily. It means using email marketing businesses can reach out to their targeted audience with a specific purpose.

Is your email marketing campaign successful?

How is Artificial Intelligence (AI) transforming digital marketing?

According to Wikipedia, the term "Artificial Intelligence" is used to describe machines and computers that mimic "cognitive" functions that humans associate with other human minds, such as learning and problem-solving.

With the ability to collect data, analyse it, apply it and then learn from it, AI is transforming digital strategies and marketing. From the movie "The Matrix" to the Google AI, from smart Siri to Tesla's self-driving car, and many more similar examples you may observe from enterprise to enterprise.

Here are some ways AI is changing digital marketing:

✔️ Recognise and analyse data - Automate your client's communication using CRM
✔️ AI combined with AR/VR - Create customer journey with interactive experiences
✔️ AI chatbots - Automate instant chat responses.
✔️ Automated email marketing and text messaging
✔️ Automated content creation

With the above ideas in mind, businesses do not need to spend hours and hours. AI technology help businesses automate digital marketing. For example AI marketing tools that will blow your mind:

✔️ copy.ai - With copy AI's automated creativity tool, you can generate marketing copy in seconds.
✔️ Profile Pic Maker - Using this powerful AI tool you can make an awesome profile picture from any photo for your Social Media handles.
✔️ brandmark.io - Create a unique, professional logo for your business in seconds.
✔️ Synthesia - Create studio-quality videos, in minutes.

CHITS UK is proud to present a Cradle of English - New Look!

Cradle of English tells the story of how one short but famous street in old London made such an outsized contribution to the development of a global language – many would say to the world’s pre-eminent language.

Check the latest library of videos, podcasts and . Immersive walks through the streets and alleys of the Fleet Street area – reflect a fascination with and love for the language that found its early vibrations in the minds and presses of Fleet Street before evolving into the heartbeat language of modern civilisation.

Follow Facebook account for a journey back through time.

When you try to find what users are searching to get to your website in a Google Analytics report, you will encounter "Not Provided" responses.

"Not Provided" means that Google is looking at organic keywords data to protect the privacy of users' searching on Google. It does not mean that your data has been lost or misconfigured.

So does it have any impact on my SEO?
No.

Keywords that are not available to you in the GA report or hiding within the "Not Provided" attribute, you can find using different methods (E.g. Set up Google Search Console (GSC) account or set up a search functionality within your website to track user key phrase searches)

Learn more about SEO by clicking on the link below
https://www.chitswebsite.co.uk/seo.php

Do you know the most ignored or overlooked page on your website? The answer lies in your “Thank You” page.

A thank you page is typically displayed after your clients/visitors complete a form or make a purchase from your website. Website owners have a prime opportunity to turn any lead into a customer or a customer into a brand advocate.

There are different ways businesses can fine-tune ‘Thank You’ pages. For example

1/ Collect market research and client feedback
2/ Increase your sales or
3/ Build brand awareness

By displaying a boring message like “Thank you for your enquiry. We will be in touch soon.” You are giving your clients green light to leave and forget about you. Instead, it is recommended to take advantage of this opportunity and build momentum to engage your clients even more. Interestingly, it is not hard to improve this page and it will not even take so much of your time.

Some easy tips you can consider implementing are:

1/ Ask for referrals
2/ Increase social media engagement
3/ Offer other recommended products or services
4/ Show reviews / testimonials
5/ Collect feedback
6/ Encourage users to complete surveys
7/ Add interactive videos

Your “Thank You” page should engage, inspire and draw a reaction or action therefore implementing some of the tips above can increase your Return-On-Investment (ROI) no matter what business you are in.

Do you keep visitors on your site longer by getting them to interact?

Interactivity is one of the latest tools to make web browsing a more enjoyable experience for clients / patients. Interactivity tools could include:

✔️ Interactive appointment booking systems
✔️ Questionnaire and Surveys
✔️ Animated Gallery
✔️ Video Animations
✔️ Chatbot
✔️ Mobile Apps
✔️ Virtual Reality
✔️ Augmented Reality
And many more…

Visual information has increased dramatically, particularly on the Internet – according to Google Trends. This isn’t surprising as the human brain is programmed to interpret and respond to visual information more effectively than text. Our brain is a computer that takes in a huge amount of information every day and in this technological age; we take in more information than ever before.

Sometimes reading endless reams of text is just too taxing. Average web users only skim pages that they view and don’t read all of the information on the page. Interactive web graphics break up long pages of text and make them more appealing to users. Bright animations or videos make it easier for viewers to process information and they are more likely to read promotions on a site if it is full of pictures and interactive media.

A good website is designed:

> First, to be found;
> Second, to encourage the active engagement of its users; and
> Third, to inspire users to return, again and again and again.

Which is what any good business will want from all of its customers - Don't you agree?

Learn More: https://www.chitswebsite.co.uk/ux-design.php

94% of video marketers say video has helped increase user understanding of their product or service. (Source: Wyzowl, 2021)

If you are not using video as an integrated marketing strategy for your business then you are missing out on the opportunity to improve user understanding of your products and services which can potentially increase sales.

Are your products and/or services explained using videos?

What is a cookie, is this still in force or is it being scrapped?

A cookie is a very simple text file on your computer. When you visit a website that uses cookies, a cookie file is saved to your PC, phone or tablet. It stores the website's name, and also a unique ID that represents you as a user. When you accept the consent then a cookie start holding your information like page you have visited, login account details, items you have added in shopping basket, chosen preferences and settings etc.,

If a cookie can identify you via your device, then companies need your consent as per the GDPR law.

These days, with every webpage comes an annoying message about cookies but the UK is now planning to change web cookie requests as part of its post-Brexit plans.

According to ICO.org.uk - The EU GDPR is an EU regulation and it is no longer applies to the UK. If you operate inside the UK, you need to comply with the Data Protection Act 2018 (DPA 2018). The provisions of the EU GDPR have been incorporated directly into UK law as the UK GDPR.

As per UK GDPR, website privacy policies must be updated to reflect that the company is fully aware of the UK-GDPR regulations. Revamping cookie consent pop-ups is part of the various expected reforms.

We hope that as a responsible business owner you understand the post Brexit data protection regulations and go through regular IT security and compliance health checks.

At CHITS UK we are here to help if you are looking for any guidance or updating your website to meet the UK GDPR compliance.

-GDPR

When using metrics …

Focus on metrics that help you validate your products / services and business model. It is very important to know what marketing results data you are measuring.

Did you know that there are two type of metrics (KPI’s) to measure results of your online marketing campaigns…

- Vanity Metrics
- Actionable Metrics

What metrics you should be tracking in your business really depend on your goals.

Please feel free to share comments about your own experience.

We at CHITS UK can help you to know what metrics you should be tracking and plan your online marketing strategy to deliver successful results.

Learn More: https://www.chitswebsite.co.uk/

Why are patient reviews critical?

As we all know that reviews are helping users to make the buying decision online. Similarly, patient reviews can provide social proof for your medical practice. It is obvious way to build trust and credibility.

Patient reviews can also help your medical practice to gain more visibility. You may ask how? Through (Search Engine ).

Google or any other search engine crawlers look at each new review as a fresh new content on your website and that is “user-generated” content - Just imagine!

Being able to rank on the first two pages of relevant keyword searches can bring hundreds of new patients to your healthcare website each month.

It is important to know that just relying on updated content of the website is not enough. You can also optimise the patient experience as well as your services.

To summarise, patient reviews give your website higher credibility, increase search engine rankings and strengthen your online reputation.

There are many ways you can increase patient reviews. Get in touch with us to plan a to your needs. Visit www.chitswebsite.co.uk for more information.

Launch of The London Obesity Group .

Mr Sanjay Agrawal is a specialist who has performed over 1250+ keyhole bariatric operations and laparoscopic weight-loss procedures which makes him unique among other UK surgeons working in this field.

implemented a combined strategy of Social Media marketing campaign and (Search Engine Optimisation) which increased website traffic by 63% and clinical revenue by 107%.

Visit: https://www.thelondonobesitygroup.co.uk/

Are you a doctor, clinic or a medical professional?

Did you know that patient is the key to acquiring and keeping new patients.

Attracting them to your practice and having them choose you instead of another provider is only the first step in increasing your client base. After you have had the initial consultation there is still work to be done to retain new clients so they don’t look elsewhere.

So, how do you keep clients coming back to your practice again and again?

Read more about patient acquisition and retention - https://www.chitswebsite.co.uk/patient-acquisition-and-retention.php

proud to launch a new website this week St Albans Charity Cycle Ride

The objective was to create a new modern and up to date website, Incorporate a simple and user friendly online registration system, Optimise web pages to make it friendly, Integrate unique and provide comprehensive system

Are you a cycling fanatics? This is the perfect fun event and suitable for every family. Why not register today and raise fund to support St Albans Charity Cycle Ride.

To visit the website please click on the link below:
https://www.saccr.co.uk/

Read more about this project:
https://www.chitswebsite.co.uk/saccr.php

We wish you a Merry Christmas and a joyful new year.

We wish you all Happy Diwali & Hindu New Year from everyone at CHITS UK.