Ranieri Agency

Ranieri Agency's Managing Director Ranj George was asked to cast a critical eye over the past week's creative campaigns for PR Week's Creative Hits & Misses.

McDonald's, Red Bull, Dove Chocolate Discoveries and The Ordinary all featured, but which were Hits and which were Misses in our view...?

Read the PR Week feature here: https://www.prweek.com/article/1873040/felt-little-stagnant-–-creative-hits-misses-week

* Hiring* New Business Development Account Director (Part Time).

Are you a tenacious PR and marketing professional with an eye for new opportunities? Ranieri Agency Group is looking for a driven and entrepreneurial individual to lead our new business initiatives.

About the Role: You will be instrumental in identifying and securing new client leads within the consumer technology, lifestyle, gaming and Education Technology space. You will also be an ambassador for expanding our reach and strengthening our brand awareness.

Your days will be varied and filled with networking, attending industry trade shows, and engaging with potential clients to showcase our innovative PR, influencer and social media solutions.

Why Join Us?

Career Growth: Lead our new business efforts with the autonomy to shape your path with the support of a Pan-European network agency

Competitive Salary, Remote Working and Commission: Reflecting your pivotal role in our expansion, your package will be competitive mapped against your experience and ability to drive new business. Option to work remotely where possible.

Dynamic Environment: Engage with diverse clients and industries at trade show, events and beyond, plus we are a fun and creative bunch!

Ranieri Agency is a PR Week Top 150 Agency and the 8th fastest growing Agency in the country!

If this sounds like you, please email Ranj George ([email protected]) with your CV.

We are thrilled to announce that Ranieri Agency has once again been named one of PRWeek's Top 150 Agencies! 🎉 We are also delighted to be the 8th fastest growing agency in the entire league table!!

This latest accomplishment underscores the excellence of our amazing team, whose creativity and passion continues to fuel our success. It is also testament to the confidence of our clients in our work and our unwavering commitment to achieving exceptional outcomes for them.

We're excited about what the future holds and look forward to continuing our journey as leaders in the industry.

We were thrilled to support HARMAN International's annual JBL Snow Party once again with influencer activity for the UK and six other distribution markets.

JBL Snow Party is a 3-day influencer event hosted at the Club Med ski resort in Val Thorens. Every year, Influencers from across EMEA are invited to join JBL for winter sports and exclusive JBL ambassador performances.

This year’s programme included a meet & greet and performance from global brand ambassador and renowned DJ, Martin Garrix, JBL Xtreme 4 tobogganing, and the iconic JBL Snow Party Aprés Ski Party, headlined by JBL ambassadors, DJ Tigerlily and Jupiter Project.

An enormous Well Done to our girl-on-the-ground, Ranieri Agency super-star, Sara Haro Munoz 🎿

*Hiring*

Are you a dynamic PR pro with a passion for elevating tech brands, or a social media maven with a talent for thumb-stopping content? If either of those are your bag, then we want to hear from you.

We have two brand new opportunities at Junior Account Executive ➡ Account Executive level to join our international agency.

For further information or a copy of our candidate pack, drop an email to [email protected].

Its National Apprenticeship week and this year's theme is "Skills for Life".

With paid, on-the-job experience and the opportunity to complete a nationally recognised diploma, an apprenticeship at Ranieri Agency is designed to set talented candidates up for life in the communications industry.

We are delighted that our 2023 - 2024 cohort have now successfully secured permanent roles with us and applications for our 2024 - 2025 apprenticeship scheme is now open.

If you are 18+ then we want to hear from you. No previous communications experience is necessary, just a demonstrable passion for what we do!

For further information or a candidate pack, contact: [email protected].

*Promotion News Alert*

An important part of our mission is to grow and nurture talent from within and we are over the moon to announce some well-deserved promotions at Ranieri HQ.

First up is Consumer Tech PR pro and Ranieri Agency stalwart Lawrence Taylor who has been promoted to Director. Lawrence joined the team 7 years ago and oversees the agency’s biggest clients as well as European Hub operations. His knowledge and passion for tech is unrivalled as is his ability for relationship building. Loved by clients, media and colleagues alike, we couldn’t be happier for Lawrence and this latest milestone in his career.

Nichole Goodall becomes Influencer and Social Media Account Director with immediate effect. Since joining the team, Nichole has been integral in our exponential growth in Influencer and Social Media services, producing award winning and impactful campaign for clients for global giants and challenger brands alike. A stickler for deadlines and creative excellence, Nic also has the ability to handle tough negotiations with the most positive energy and professionalism.

We are also pleased to appoint Jack Ranieri as Account Assistant. Jack joined our apprenticeship scheme following the completion of his A levels and has steadily honed his comms and industry skills ever since. We are super-proud of Jack’s growth and continue to be impressed by his Gaming insights and influencer knowledge.

Well done, Lawrence, Nic and Jack!

For further information on careers at Ranieri Agency, contact [email protected].

*Major News Alert*

We are beyond delighted to announce the launch of our new Education Technology division, which has been established to meet the growing demand for specialist communications services in this dynamic and evolving sector.

The Ed-Tech division will be led by comms veteran Lisa Ranieri and is further strengthened by a strategic partnership with Global Education Luminary Prof Dr Ger Graus OBE. Together, they will provide Ed Tech brands of all sizes with support and counsel on educational innovation and the future of learning.

The pair have collaborated on a number of Education projects over the years and this latest fusing of passion, skills and knowledge is a game changer...

"The transformative impact of Educational Technology has the ability to create life-changing opportunities for children and young peopleeverywhere. My personal mantra has always been ‘Children can only aspire to what they know exists’, and so I am thrilled to be working with Ranieri Agency in elevating awareness and access to these technologies. I am also resolute that keeping ‘Education’ at the forefront of ‘Education Technology’ – Ed before Tech - is critical to success and I am excited to be playing a key role in shaping the digital future ofteaching and learning.” Prof. Dr Ger Graus OBE.

We are very much looking forward to attending next week and if you fancy learning more about our new service offering, get in touch with Lisa Ranieri.

For the full announcement visit: https://lnkd.in/e9-FjdUz

We love nothing better than starting the New Year with exciting team news!

Following a series of new wins, we are delighted to be adding new fire power to Ranieri HQ with the appointment of two stellar Senior Account Managers 🔥

Julia Horvath is a B2B tech PR specialist with a passion for travelling and live music. Originally from Hungary, she has been London based for the past few years building up a broad range of experience spanning global corporations and tech start-ups alike.

With an innate passion for innovative and emerging technologies, Julia brings with her an impressive knowledge base, as well as a flair for delivering unrivalled B2B coverage.

A seasoned consumer PR pro, Dominic Whaler brings a wealth of consumer tech experience in managing global brands across the audio, music, technology, gaming and automotive industries. With an extensive black book of media contacts, Dom is also adept at delivering top-tier coverage and impactful campaigns.

When he's not absorbed by the latest audio tech, Dom can be found at a gig or supporting the mighty Fulham Football Club.

Welcome to the team, Julia & Dom!

Looking to get the most from CES product launches....?

Pre-briefs are the way to go. It’s essential to provide media with as much information as possible ahead of the show, and if they can get hands-on with the products in a lovely central London location, even better!

Last week we organised two days of CES pre-briefings for ASUS to give key media and tech content creators early access to the brilliant new laptops that are being launched in January. With new consumer, gaming, and commercial machines, it was a packed couple of days but with product experts visiting London from ASUS HQ, everyone left the sessions with all of the information and images they need to start working on their content ahead of the show.

For those of you hoping to find out what new products are launching, you’ll have to wait and see all the great coverage go live when the embargo lifts during CES 2024.

We recently hosted media in Treviso, Italy, to celebrate the launch of De'Longhi's new fully automatic coffee machine, The Rivelia, as well as a sneak peek at what is to come in 2024 from the brand.

As part of the trip, media were taken on a tour of the production plant (where one million machines are made per year!), followed by a visit to De’Longhi HQ where they had the opportunity to speak with the brains and design gurus behind the product and brand.

The team also popped over to Venice where they visited Rubelli, a fabrics and textiles brand where De’Longhi takes a lot of inspiration for the design of their products.

We were also delighted to host a select group of national and consumer media for lunch at the beautiful terrace of Italian restaurant, Luca, in London.

We’ve seen a mountain of brilliant coverage from top-tier media including The Evening Standard, T3 and Forbes, who led with the product in its coveted Holiday Gift Guide.

Well done on another stellar launch!

It was all about festive fun with a twist of Lifesize Monopoly at the Ranieri HQ Christmas bash this year.

The competition was fierce with games, mind-bending puzzles, and a race to build hotels that would make even the Monopoly man himself proud. The ultimate champions, aka 'the Landlords,' well and truly earned their spot in the coveted Hall of Fame as they ducked and dived their way around the board.

But the excitement didn't stop there – the Ranieri Rascal Awards stole the show, honoring coverage champions, creative maestros, and the most dapper dressers in the office. It was a night of glitz, glamour, and well-deserved accolades.

The glam factor was cranked up to eleven at Decimo London and The Standard Hotel for dinner with the festive spirit alive and well as the Ranieri team celebrated in style.

At Ranieri Agency, we're laser focused on driving long-term growth for our clients as well as devising creative strategies to support key moments in the sales calendar.

With Black Friday and Cyber Monday just around the corner, customers far and wide are actively searching for deals right now – especially the Consumer Tech products they’ve long been coveting!

In our latest blog we shine a light on the short-term influencer marketing and social media campaigns brands can adopt, whilst still keeping an eye on the bigger picture: https://ranieri.agency/black-friday-influencer-marketing-social-media-strategies/

Last night's Digital Impact Awards delivered a double victory for Ranieri with clients ASUS ROG - Republic of Gamers and De'Longhi clinching top honors in the same category: 'Best use of Existing Social Media Platforms (Medium Budget).'

Our ROG Pantheon campaign for ASUS ROG was awarded Silver by the judges in recognition of our innovative approach to influencer recruitment for the brand.

Bronze went to our De'Longhi Cold Brew Confessions Campaign, a social media activation featuring Love Islanders Zara McDermott and Sam Thompson amplifying the launch of the new Eletta Explore Bean to Cup Coffee Machine.

We particularly love the Digital Impact Awards as they serve as the industry's benchmark for digital stakeholder engagement, as well as the extraordinary creativity that drives our work.

A massive well done to everyone who triumphed last night!

We recently hosted 8 media in Treviso, Italy, the city where De'Longhi was born and where its HQ is still located, to celebrate the launch of their new fully automatic coffee machine, The Rivelia, as well as a sneak peak at what is to come next year from the brand.

As part of the trip, media were taken on a tour of the production plant (where one million machines are made per year!), followed by a visited to De’Longhi HQ where they had the opportunity to speak with the brains and design gurus behind the product and brand.

The team also popped over the Venice where they visited Rubelli, a fabrics and textiles brand where De’Longhi takes a lot of inspiration for the design of their products.

Needless to say there were many aperitivos and pasta thrown in as well!

We were also delighted to host a select group of national and consumer media at the beautiful terrace of Italian restaurant, Luca, in Farringdon.

The lunch was to launch the new De’Longhi Rivelia fully automatic bean-to-cup coffee machine which features the innovative Bean Switch System, providing unrivalled flexibility from a bean-to-cup machine.

Lee Bonniface and Francesca Chambers from De’Longhi talked about the at home coffee market as well as the research and reasons behind the creation of Rivelia. Coffee expert, Michael Strickland also gave some fabulous demonstrations to media, expertly covering all manner of questions.

We are beyond excited to welcome Account Executive Natalia Jan to Ranieri HQ this week.

A passionate tech enthusiast, Natalia has worked across a range of B2B and B2C brands securing tier-1 coverage in sectors such as M&A, sustainability and mental health. She is now looking forward to getting stuck into some global tech brands.

In her spare time, you'll find Natalia either writing posts for her blog, Miss Minority - which focuses on social and political issues - or binge-watching Gossip Girl.

Welcome aboard Natalia, its great to have you on the team.

We are delighted to announce our partnership with Seven Clean Seas, an inspirational organisation whose goals it is to remove 10 million kg of plastic from the oceans by 2025, in tandem with reducing plastic leakage.

We will be scaling up communication in the UK for Seven Clean Seas with a full suite of services aimed at encouraging companies and brands to join the Seven Clean Seas Movement. This includes raising awareness of the implement of plastic credits - a transferable certificate representing the collection of a specified weight (e.g. one metric ton) of plastic waste recovered or recycled that would otherwise have languished in our environment.

Seven Clean Seas projects generate tons of positive environmental impact daily, but believe this alone is not enough and strive to generate as much positive social impact at the same time. 100% of Seven Clean Seas collection crew members are formally employed, receive living wages, are covered under the prevailing countries social security schemes and that they have the training and equipment they need to work in a safe environment - all things that, unfortunately, are a first seen in the Waste Management industry in Asia.

Our mission is to help brands own their space, and seeding product reviews that influence consumer behaviour is just one way we do that.

Here at Ranieri Agency, our PR teams go that extra mile and don't rest until a brand's products are at the forefront of every review and are considered for the most prestigious awards.

So it was a night of major celebration all round at the Trusted Reviews Awards with no less than 6 awards for our consumer tech clients:

ASUS ROG
Best Gaming Laptop: ROG Strix Scar 16
Best Gaming Hardware: ROG Ally
Best Router and Mesh System: ROG Rapture GT-AXE1600
Best Gaming Keyboard: ROG Azoth.

HARMAN International Best Outdoor Speaker: JBL Charge 5 Wi-Fi

Mobvoi Best Smartwatch: TicWatch Pro 5

👏 👏 👏 👏 👏 👏

Our mission is to help brands own their space, and seeding product reviews that influence consumer behaviour is just one way we do that.

Here at Ranieri Agency, our PR teams go that extra mile and don't rest until a brand's products are at the forefront of every review and are considered for the most prestigious awards.

So it was a night of major celebration all round at the Trusted Reviews Awards with no less than 6 awards for our consumer tech clients:

ASUS ROG - Republic of Gamers took home Best Gaming Laptop: ROG Strix Scar 16, Best Gaming Hardware: ROG Ally, Best Router and Mesh System: ROG Rapture GT-AXE1600, Best Gaming Keyboard: ROG Azoth.

HARMAN International Best Outdoor Speaker: JBL Charge 5 Wi-Fi

Mobvoi Best Smartwatch: TicWatch Pro 5

👏 👏 👏 👏 👏 👏

We are over the moon to have made the shortlist once again at the Digital Impact Awards. We particularly love these awards as they set the benchmark in digital stakeholder engagement for the industry

Our campaign for client ASUS ROG - Republic of Gamers is one of only four finalists in the Best Use of Existing Social Platforms (Medium Budget) Category.

We're extremely proud of this campaign, not least because we were tasked with the complete build and management of the entire project, but the same tangible ROI we were able to deliver for the client.

If you're interested in how we did it, check out the case study video here:https://lnkd.in/eJRh2wdE

We're starting the week at Ranieri HQ with some exciting team news and are delighted to share that PR superstar Sara Haro Munoz has been promoted to Senior Account Executive.

Sara is Ranieri Agency born and bred having first joined us on a year-long placement as part of her uni degree course. Her natural aptitude and ability for PR, Social Media and Influencer Marketing, as well as her 'get s**t done' attitude, meant she was quickly able to hone her expertise and skills to become a valued member of the team in no time at all.

After graduation, we didn't hesitate to snap Sara back up as a bonafide Junior Account Executive. Whether it's executing high profile campaigns for global clients, or generation coverage for niche B2B brands, Sara is trusted by her clients to deliver excellence and value in everything she does for them.

We can't wait to celebrate Sara's achievement at our next Ranieri social.

If you're interested in a Graduate career with us, we'd love to hear from you! Drop us a message for a confidential chat or a copy of our Graduate Candidate Pack.

And just like that, it's a wrap for IFA Berlin 2023.

The world's leading trade show for consumer electronics and home appliances didn't disappoint, and was jam-packed with new product announcements and future-tech insights.

Here's just a few of our fave take-outs to whet the appetite... 😜

The metaverse is going mainstream
Everywhere you looked companies were proudly showcasing their latest metaverse products and experiences. Even though still in the early stages, it's clear that metaverse is a major area of focus for the tech industry.

Foldable smartphones are here to stay
Offering the best of both worlds by combining the portability of a smartphone with the functionality of a tablet, foldable smartphones were in abundance with new models being launched left right and centre.

Virtual reality is still growing
Whilst VR is still a niche market, there's no denying its growth in popularity.
This technology still has lots of potential and with a huge variety of new VR headsets announced at the show.

5G is becoming the norm
The acceleration a new standard for connectivity, a number of carriers announced new 5G plans and devices.

After another great show, our teams from across Europe are looking forward to being able to bring even more innovation and creativity to our communications campaigns.

See you next year IFA Berlin!

We're delighted to be strengthening our Social Media and Influencer Marketing teams with the super-talented Nahla Ramdane.

Not just an established content creator and ambassador for major global brands, Nahla is also a trained structural engineer! She has hosted her own TV show in Algeria and been a strong activist for women's rights, mental health, self care and organic beauty.

A social media marketing expert, Nahla has worked on campaigns for a wide range of global and challenger brands alike. As well as her charity work which includes mental health awareness, Nahla also likes to throw herself into Gaming, sci-fi movies and is a self-confessed Potter-head! She's one busy gal!

We're delighted to be strengthening our Social Media and Influencer Marketing teams with the super-talented Nahla R.

Not just an established content creator and ambassador for major global brands, Nahla is also a trained structural engineer! She has hosted her own TV show in Algeria and been a strong activist for women's rights, mental health, self care and organic beauty.

A social media marketing expert, Nahla has worked on campaigns for a wide range of global and challenger brands alike. As well as her charity work which includes mental health awareness, Nahla also likes to throw herself into Gaming, sci-fi movies and is a self-confessed Potter-head! She's one busy gal!

Welcome to the team, Nahla.

Are you a recent Graduate looking to kick-start your career in the dynamic world of PR and Communications?

If you have a passion for storytelling, are a master of communication, and thrive in a fast-paced, creative environment, then we have the perfect opportunity for you!

We are an International Creative Communications Agency specialising in crafting compelling narratives, building strong brand identities, and fostering meaningful relationships for consumer tech, B2B tech and gaming clients.

As a Graduate Apprentice, you will embark on an exciting journey to develop your skills and gain hands-on experience in the world of public relations and communications. You will be exposed to a wide range of tasks and projects, working alongside seasoned experts who will mentor and guide you throughout your training. You will also be offered the opportunity to enrol on a nationally recognised apprenticeship diploma course with an external training provider.

If you are ready to embark on an enriching journey and build a rewarding career in PR and Communications, please contact [email protected] for a candidate pack.

https://ranieri.agency

After a particularly busy few months, Team Ranieri enjoyed an action-packed day at the British Grand Prix over the weekend with colleagues and clients.

The weather at Silverstone was glorious, as was the added bonus of watching Brad Pitt filming for his new movie, Apex! 😍

Huge thanks to everyone who came along.

Promotion News!!!

We are delighted to be celebrating two well deserved promotions at Ranieri HQ today; Abby Watson who has been promoted to Senior Account Director and Natacha Salgado who has been promoted to Account Manager.

Often compared to Liam Neeson in Taken for her 'particular set of skills' and fierce 'get s**t done' attitude, Abby also has an innate and infectious Kiwi charm that immediately endears her to clients & colleagues alike. A powerhouse in PR and media relations, she has the versatility to be able to direct global consumer brands, as well as niche and complex B2B accounts with the same energy and vitality.

A recent PR Moment Young Professional of the Year finalist, we are incredibly proud of all that Nat has achieved since joining us. A Portugese native, she taught herself English by watching Disney movies and that’s probably why she has a Hakuna Matata Lion King attitude.

With a dogged determination to master new skills, acquire new knowledge and solve any problem thrown her way, she is the epitome of resilience and resourcefulness. Her commitment level is unwavering whether its midday on Monday or midnight on Sunday. Her energy, passion and day to day weirdness is infectious, as is her natural ability to motivate the team around her.

Well done Abby and Nat, we're super proud of you! 😎

We're thrilled to an announce Group Marketing & Development Director, Lisa Ranieri, has joined the Advisory Board of LetsLocalise to help guide the organisation through its next phase of growth.

With her extensive brand transformation and comms experience, as well as her knowledge and passion for the education sector, we're sure she will add an enormous amount of value (and humour!) to this inspirational organisation.

"LetsLocalise is on a mission to level up the entire state school education system and is the CSR program every responsible brand needs to be part of. I'm absolutely delighted to have been invited to help lead this juggernaut of change for children in this country."

Go, Lisa!

Whoop, Whoop - more award news from us on this glorious Friday...

We are beyond delighted that our influencer recruitment campaign for ASUS ROG - Republic of Gamers is a finalist in the Best Gaming Campaign category in this year's global Influencer Marketing Awards.

We're especially proud of this campaign and loved working with Alan Spohr and his super-talented team on this project.

Watch our campaign video on how we took a fresh and creative approach to engaging an entire community with the brand: https://lnkd.in/efFUQPFM

We're starting the week with awesome news..... there's going to be a Ranieri wedding!!

We're giddy with excitement for PR powerhouse Georgia Porter who became engaged to Theo in glorious Santorini last week.

Huge congrats to you both. We're over the moon for you and can't wait to celebrate in true Ranieri Agency style.

Let the wedding planning begin!

We're super-excited to kick off our launch campaign for the De'Longhi Eletta Explore and La Specialista Maestro bean-to-cup coffee machines with an experiential event in London's Covent Garden.

Part of a 7-week City Tour, the 9-city experiential campaign is aiming to serve 42,00 samples of fresh bean-to-cup coffee including the Summer favourite, Cold Brew.

As well as lively tastings and demonstrations, the event in Covent Garden featured an exclusive set by DJ and influencer, Phoenix Chi Gulzar.

In conjunction with the City Tour, we have launched a Cold Brew Confessions influencer campaign, led by reality stars Sam Thompson and Zara McDermott. Following this week's teasers, the full reveal takes place on 24 May on TikTok with the stars making some punchy confessions of their own!!