Arteconi CGI
Computer Graphics of Details, Objects and Spaces. Arteconi CGI specialises in the production of 2D
Travel Retail CGI.
Boston Duty-Free marked our first collaboration with Inspired &Co, leading to a successful project bid.
The main design challenge of this project was the open nature of the space, which imposed several limitations on wall and ceiling features.
From a CGI perspective, an open space presents challenges primarily in polycount and scene complexity. With no place to hide, we had to meticulously model all the airport context and details to ensure high fidelity to the project concept.
Inspired & Co's work helped confirm Hudson's tenure at Boston Airport.
We just completed our 20th project for the Travel Retail sector, supporting design development with 3D modeling, CGIs, 3D animation, 360s, and real-time experiences.
Take the risk of winning with us and increase your chances of success. Contact us to learn more.
https://lnkd.in/edBT6Wuc
It takes a special kind of dedication to rebuild an aircraft interior in CGI.
Paying attention to every detail, we ensure that even the smallest imperfections are replicated in the 3D models.
It's this attention to detail that sets the work apart and achieves photorealism.
CGI for Aviation.
Photorealism in CGI is the sum of the parts:
3d modelling & lighting, shading & rendering.
Get any of these wrong and your image will break.
Shading and texturing is the process of assigning material qualities to our 3d model. It is about asking questions.
How does it feel on its surface? Does it reflect? How much is reflected? What colour is reflecting?
Collaborating with design agencies we answer these questions to deliver an outstanding 3d image.
Aviation CGI.
A genuine obsession for detail is the key ingredient of our CGIs.
Adding subtle imperfections like folds, creases and stitches helps give the CMF a more natural look to achieve the most photorealistic aircraft seat.
CGI & Aviation.
We facilitate the process of rebranding an airline, approaching the project in two phases: Design Iteration and Visualisation. Bridging the gap between design and CGI, our platform allows graphic designers to review and iterate the project internally, within the agency, and interface with us at the end of the cycle to produce the final shots. We shoot portraits of aircrafts sporting new livery, in flight or on-ground context. The images are composed over photography or contextualised in a 3d environment. Our large library of airports, aircraft models and backplates guarantees the most photorealistic quality.
AVIATION CGI.
Creating a 3D model of an aircraft cabin is a complex process that requires thorough preparation. This involves assessing relevant documents, determining effective workflows, and optimizing the scene to achieve the desired results. Geometry clean-up is essential, particularly if animation is planned, as it necessitates simplifying the 3D scene elegantly.
With careful planning and ex*****on, we can produce a high-quality 3D animation that meets the highest standards.
Travel Retail.
With a decade of experience in producing CGI and 3D Animation for airport duty-free, no deadline or RFP is too challenging for us.
We support design studios and operators in winning tenders worldwide.
www.arteconi-cgi.com
Travel Retail.
Building architecture plays a crucial role in travel retail design. Often, we are faced with the challenge of reverse engineering the space surrounding a duty-free store to visualize and animate it. Sometimes, we only have limited information like photos and dimensions for existing spaces, while other times we work with just a few renders for upcoming terminals. This lack of detailed information sparks creativity, allowing us to interpret and bring unique perspectives to our designs.
Our inspiration comes from various sources such as movies, trends, context, and the essence of the location. This freedom enables us to explore unconventional looks and atmospheres, adding a touch of drama to our presentations. An example of this creative approach is evident in the captivating opener we designed for the Phnom Penh duty-free
Real-time opens up a broad set of new opportunities for CGI.
The user can now navigate and interact with the cabin in a photorealistic environment.
The experience can be deployed on different platforms, including VR headsets.
Travel Retail CGI.
Our second collaboration with Inspired &Co marks also a second tender awarded to the operator.
Belgrade Duty-free is a spacious walk-through store, showcasing an iconic Rakia Bar and several distinctive shop-in-shop concepts, such as the Mind. Body. Soul. Cafe and an Apple Store.
For this project, we have not only created a series of CGI but also produced a selection of Cinemagraphs and 360 VR stereoscopic images compatible with the Meta Quest.
Boston Duty-Free marked our first collaboration with Inspired &Co, leading to a successful project bid.
The main design challenge of this project was the open nature of the space, which imposed several limitations on wall and ceiling features.
From a CGI perspective, an open space presents challenges primarily in polycount and scene complexity. With no place to hide, we had to meticulously model all the airport context and details to ensure high fidelity to the project concept.
Inspired & Co's work helped confirm Hudson's tenure at Boston Airport.
Aviation CGI: Enhancing Aircraft Cabin Interiors
Creating a clean surface topology in aviation CGI not only results in visually appealing models but also offers several advantages that enhance the quality and efficiency of the work produced.
Rebuilding an aircraft cabin interior offers three primary rewards:
Simplicity: Unlike CAD conversions, there is no need for a clean-up process or the removal of extraneous parts. We model only what is necessary and visible, streamlining the process.
Optimization: The cabin interior can be simplified to its essential components. Through strategic use of symmetry and mirroring, we can maintain high fidelity while keeping the polycount low.
Texturing: Texturing is significantly easier compared to working with CAD files. We can quickly unwrap and map surfaces, a task often impractical with CAD conversions.
These benefits are clear to any 3D artist familiar with the technical aspects of the field.
For clients, the key takeaway is that these considerations lead to faster project completion.
Retail CGI.
We specialize in empowering retail design studios and agencies to secure and excel in their projects.
Our comprehensive 3D visualization services for the retail sector include:
3D Images
3D Animations
Web Apps
Real-Time Solutions
Additionally, we offer a unique product called Cinemagraphs, which blends the elements of 2D images and 3D animations.
Cinemagraphs are essentially 2D animations, highly effective with limited camera movements such as slow zooms and pans.
By integrating animated screens and people in post-production, we significantly reduce rendering time and workload.
This Cinemagraph is part of a package of CGIs we developed for Barber Design in support of the Coco Cart Concept.
Just back from AIX2024 with a smile. 🛫
While navigating the expo between Boeing and Airbus, we had the pleasure of crossing paths with Sam Chui, an icon of the sector and a voice of travel and aviation through his social media presence on Instagram and YouTube.📸
https://samchui.com/
Lighting an aircraft cabin.
Lighting in CGI is key to achieving photorealism and is defined by four qualities: Colour, Direction, Intensity and Softness.
Soft shadows are typical of large light sources as softboxes in photography or the same sky when is overcast.
Hard shadows are produced by smaller light sources such as sunlight or a light bulb.
The inverse-square law does the rest.
With 3d lighting, we inform about the time of the day and the weather conditions. More than that, with a sapient use of contrast and volumetrics, lighting, in CGI, is used to create a mood and convey emotions.
Arteconi CGI complements Creative & Design Agencies with CGI direction & flawless ex*****on.
Building on 20 years of expertise honed in the cut and thrust of London, we bring world-class 3d capabilities to brands, agencies, design studios, creative professionals, manufacturers, and everything falling in between.
www.arteconi-cgi.com/brands
Our team recently rebuilt the A350 cabin interior in 3D using subdivision surfaces.
By modeling the section instead of using CAD we can produce better work, faster.
The optimized and lightweight cabin offers better performances both in viewport and rendering, not to mention how much easier it is to shade and texture.
With a 70% success rate in winning 8 out of 13 Duty-Free Store tenders, we've helped our clients secure 20,000 square meters of retail space worldwide over the last two years.
We just completed our 20th project for the Travel Retail sector, supporting design development with 3D modeling, CGIs, 3D animation, 360s, and real-time experiences.
Take the risk of winning with us and increase your chances of success. Contact us to learn more.
https://lnkd.in/edBT6Wuc
Bringing the A350 cabin into real-time unlocks a new array of possibilities for 3D visualization. With the latest advancements in Unreal 5 and technologies such as Lumen and Nanite, converting a traditional 3D scene to real-time is now faster, and most of the photorealistic qualities can be retained.
This enables us to navigate the spaces like a video game and interact with the aircraft components, providing a whole new level of immersion and understanding of the cabin.
We're finally ready to go live with our aviation page.
In the last two years, we build a portfolio of work for the sector.
We aspire to become the reference studio for Aviation CGI, offering complete support to airline companies, design agencies and manufacturers, from concept to advertising.
https://www.arteconi-cgi.com/aviation
Aviation — Arteconi CGI Aviation.   Aviation.  We support the aviation industry throughout the entire development of a project. From inception to airborne, our range of services covers every aspect of the process. In a world where confidentiality is second to none. CMF Study. Promoting a collaborative approach with de...
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