orchid.marketing

Does this sound like you? ⤵️

1️⃣ You’re frustrated with social media because you’re not getting the engagement you want, and your content isn’t leading to more sales. Does it feel like no matter how much you post, nothing changes?

2️⃣ You feel like your hard work isn’t translating into sales for your business, but selling also makes you feel weird and icky so you avoid it as much as you can.

3️⃣ You want your customers engaged and get them to buy again? Do you want to build a loyal community but don’t know how to keep them coming back?

This doesn’t have to be.

Imagine...

Your social media is a hub of activity and strengthens the connections you already have with your audience.

Every post is designed to bring new customers towards your business.

Potential and existing customers are constantly engaging with your business.

They genuinely care about you and want to support your business in any way they can.

They love your business so much that tell their friends, family, even strangers about it.

That’s what the Ecosystem of Trust does.

The Ecosystem of Trust combines:

Social media marketing and strategy
Email marketing
Personal branding
And genuinely, free or low cost value (which we call Value Ladder Assets)

To help solve your sales problems forever.

Your business deserves this. YOU deserve this.

DM us the word ‘Orchid’ to get started 💌

Does this sound like you? ⤵️

1️⃣ You’re frustrated with social media because you’re not getting the engagement you want, and your content isn’t leading to more sales. Does it feel like no matter how much you post, nothing changes?

2️⃣ You feel like your hard work isn’t translating into sales for your business, but selling also makes you feel weird and icky so you avoid it as much as you can.

3️⃣ You want your customers engaged and get them to buy again? Do you want to build a loyal community but don’t know how to keep them coming back?

This doesn’t have to be.

Imagine...

Your social media is a hub of activity and strengthens the connections you already have with your audience.

Every post is designed to bring new customers towards your business.

Potential and existing customers are constantly engaging with your business.

They genuinely care about you and want to support your business in any way they can.

They love your business so much that tell their friends, family, even strangers about it.

That’s what the Ecosystem of Trust does.

The Ecosystem of Trust combines:

Social media marketing and strategy
Email marketing
Personal branding
And genuinely, free or low cost value (which we call Value Ladder Assets)

To help solve your sales problems forever.

Your business deserves this. YOU deserve this.

We currently have 3 spots available on our client roster - will you be our next client?

DM us the word ‘Orchid’ to get started 💌

No one (really) wants to follow a brand account.

Instead, they'd rather see someone with that lived experience talk about their personal stories about their interactions with this brand.

It's crucial that your social media platforms prioritise personal content over brand content. After all - people buy from people, not brands.

What's a great example of EGC you've seen?

This is why showing your personality is so important 🚨

As business owners, it might feel uncomfortable or strange to put yourself forward and connect your personality with your business.

But social media is called, well, SOCIAL media for a reason. People buy into people. And the best businesses leverage this to create communities around themselves, and therefore, their business.

When you watch Strawberry Milk Mob on TikTok, you might not realise that this account is more than just entertaining content — it's actually a thriving business.

The key takeaway? If your business is solely focused on pushing products in every video, it might be time to rethink your strategy. As a fellow business owner stepping into the TikTok space, consider showing your lifestyle and how your products seamlessly fit into it instead. Share your personal interests and create content that resonates with your audience group.

Remember, there's no one-size-fits-all approach, but consistent posting and experimentation will help you find what works best for your brand.

If you are struggling on social media - it’s not your fault. You shouldn’t be expected to know everything. And you’re doing your business a great service by outsourcing to experts.

If you feel you might need social media support, we can help in a few ways:

✨ social media management
✨ social media strategy
✨ content creation
✨ social media audit

Send us a dm by clicking the message button below or email [email protected] for more info 💌

This small but mighty psychological tip makes a HUGE difference ⤵️

Companies are using this on you everyday to influence your choices without you even realising it.

It's called the 'framing' effect and it's a really effective way of guiding people to make decisions in your favour. This is because it focuses on the way information is framed, which significantly influences our decisions and judgments.

Studies have shown that people are more likely to choose a positively framed option over a negatively framed one, even if the results are identical. The success of an offer often hinges on how it's presented, not just what it offers.

Now, here's where it gets exciting – you can apply this powerful psychological trick to your business's social media strategy. For instance, if you're a personal trainer, it's more effective to say "lose 10kg in 3 months" in your social media posts rather than "lose 3kg every month" - even if the result is the same.

While the framing effect has the potential to influence perceptions, it's important to recognise its capacity for positive impact. By harnessing the power of positive framing, your social media content can inspire, empower, and unite individuals in pursuit of a better world.

As users of social media, we have the opportunity to be mindful of how we frame our own content and contribute to shaping a more positive online space, using the power of the framing effect to create meaningful change in our digital communities and beyond ✨

My post has gone viral! That’s a good thing, right? 🤩

I hate to break it to you - but not necessarily. While going viral can increase your followers, likes, comments, awareness...it shouldn’t be your one and only hope for doing so.

Setting out to create viral content is like figuring out where lightning is going to strike ⚡️And your viral post will have a similar flash in the pan shelf life.

When your post goes viral, you:

💡 might be wasting time because you can’t plan for something to go viral, even if you want it to
💡 have no control over what people will do with your content, and these people might not even have a connection to your brand in the first place
💡 are not speaking directly to your audience, so you lose authenticity

Long-term brand building and targeted content that speaks to your audience will always be a better return on investment.

Struggling to figure out how to create content that is engaging, valuable and has a lasting impression? We’d love to help you!

If you need social media support, we can help in the following ways:

✨ social media management
✨ social media strategy
✨ content creation
✨ social media audit

Send us a dm or email [email protected] for more info.

If you’re worried about AI taking over ⤵️

It’s important to remember that AI can HELP you, but it won’t give you that ✨ je ne sais quoi ✨ that only a human can do.

In fact, using AI in some ways is GREAT for productivity, efficiency and time saving.

Here are some of the ways it can help you as a business owner:

✨ making the content creation process, especially at the beginning, much more efficient

✨ understanding data about your customers so you can provide a better service

✨ AI can automate some of your tasks, again saving time

✨ it can learn and provide solutions and answers for your customers without you needing to, which will give them a better experience without you needing to take time to sit and reply

Are you using AI for your business already?

If you could get 86% more inbound leads, how would that transform your business?

A recent campaign we ran resulted in an increase of 86% inbound leads generated and here’s how we did it:

⭐️ we focused on pain point marketing - aligning messaging with the clients’ issues, concerns, and problems

⭐️ we then positioned the product as the solution

⭐️ we set up a flawless, automated customer journey that ensured no leads fell through the cracks (also saving us time because the process worked automatically)

and it was a huge success!

We’re so happy and pleased with these results and can’t wait to see them build over time 🤗

If you need social media support, we can help in the following ways:

✨ social media management
✨ social media strategy
✨ content creation
✨ social media audit

Send us a dm or email [email protected] for more info 💌

If you could get 86% more inbound engagement from clients, how would that transform your business?

A recent campaign we ran resulted in 86% inbound engagement and here's how we did it:

⭐️ we focused on pain point marketing - aligning messaging with the clients' issues, concerns, and problems

⭐️ we then positioned the product as the solution

⭐️ we set up a flawless, automated customer journey that ensured no leads fell through the cracks (also saving us time because the process worked automatically)

and it was a huge success!

We're so happy and pleased with these results and can't wait to see them build over time 🤗

If you need social media support, we can help in the following ways:

✨ social media management
✨ social media strategy
✨ content creation
✨ social media audit

Send us a dm or email [email protected] for more info 💌

We’ve all been there before ⤵️

You spend ages crafting a great video, or hop on a trend you’ve seen work for others, or maybe you feel you’ve had a great idea so you post it straightaway.

And then you get stuck in 200 view jail.

Why does this happen?

When you post something on TikTok, your content gets pushed out to 200 people to see how they engage with it. If it doesn’t land with these 200 people, TikTok will no longer push it out - and this is how you get stuck in ‘200 view jail’.

But don’t worry - we’re here to help! Here’s three things you can do to break out of 200 view jail:

🤳 be really specific with WHO you’re creating content for
🤳 make sure your content is valuable to your audience
🤳 change up your content and try something new

And don’t give up! You will find what works for you and your audience, but you have to give it time!

If you need social media support, we can help in the following ways:

✨ social media management
✨ social media strategy
✨ content creation
✨ social media audit

Send us a dm or email [email protected] for more info 💌

People don't want to follow your business account. They want to follow you.

These days people are less interested in super polished, final results that are perfect and flawless. We want to see the raw footage, behind-the-scenes authenticity about what it takes to truly build a business or brand.

It's amazing how much a personal brand can do for your business - how much it can connect your business to your audience, how much they'll rally behind you, how much they CARE.

It's much easier to connect by showing that you're building everything and just being authentic with the representation of struggles, challenges, sweat, tears, and everything in between.

And at the end of the day, people buy from those they like, not from brands they can't see the face behind.

Want to start your personal branding journey but don’t know how? Let us help you! Send us a dm with the words personal branding to get started 💌

Why do some creators explode onto the scene much faster than others?

And how do they maintain their audience once they've gone viral for a specific thing?

Creators who seemingly blow up overnight share a common factor – they have a repeatable format that they can execute over and over again, something that transcends their own individuality. It's bigger than them and it's something that others can get behind (otherwise knows as building a loyal community).

If you engage with a video, the algorithm will recommend you another similar video. Creators who stick to a consistent format build a stronger relationship with their audience.

They blow up a lot quicker because they don't burn out reinventing the wheel all the time. They know what works and they stick to it.

Once they have their audience who love them - then they can pivot into other areas of content!

The key takeaway: the best creators don't chase trends; they define them.

If you're struggling to think of content ideas ⤵️

Not only are you running your fantastic business, but you also have to think about content ideas all the time... it can definitely get overwhelming at times.

But don't worry service-based businesses - we got you!

Here are 12 free content ideas you can use for your next 12 posts, or when you just need a little inspiration for your next piece of content.

Let’s normalise humanising social media again.

Forget B2B or B2C - we’re focusing on P2P: person-to-person.

If you’re frustrated about creating social media content for your business, it’s probably because you’re not focusing on the casual human-to-human interactions your customers have with your product or service.

Social media goes beyond business-to-business or business-to-consumer. At its core, it’s person-to-person.

Think of it this way:

You see someone interesting, you ask if you can buy them a drink, and then start a conversation with them. Similarly, on social media, you don’t jump into asking people to buy your product outright. Your content should work to build a relationship first.

Here’s how you do that:

1️⃣ Personal connection: Businesses that focus on the interactions with their customers through social media increase brand and product awareness amongst their target audience. But don’t take our word for it - has reported that 90% of social media marketers say building an active online community is crucial to a successful social media strategy.

2️⃣ Principle for success: Your social media strategy should the needs and concerns of your target customers and viewers. Creating content that resonates personally will build a genuine connection with your audience, providing value to your customers beyond your business’ product or service.

3️⃣ The right approach: engage and connect first. Give people a reason to hit that follow button by sharing valuable content that makes them want more, create conversations, and build relationships organically.

4️⃣ Don’t forget: be genuinely social before expecting social media to work its wonders for you. Remember, it’s not just about selling your products or service; it’s about building connections that last. This strategy will always give you the best ROI.

What are some businesses that have great community management in your opinion? Some that come to mind are , and ⭐️

This strategy may not work for you if you want instant growth in sales 🤫

Using reverse psychology is a good strategy for your business as it can influence people subconsciously. People often rebel against direct commands or expectations. This is where reverse psychology methods shine.

Instead of saying "Everyone's buying this," say "This product is not for everyone." This can create a sense of exclusivity that may attract more interest.

Instead of only showcasing the positive aspects of a product, mention its limitations. "This product is not for those who are not into clean girl aesthetic."

And Instead of scrolling past this post, you can like and save this post to use it later 🤭

Having trouble editing posts for social media? Here's a quick tip for you ⤵️

In this fast-paced world of social media it's really important to create content that makes an impact AND is also easy to read. The best way to do that is to understand how the eye moves across a page when scanning it.

People tend to scan content rather than reading it thoroughly, often following an "F" pattern by focusing on headlines and initial lines. To engage your audience effectively, create easily scannable content that grabs attention right from the start.

The key to making your visual content better is to make your image scannable by limiting it to no more than 6 elements, allowing viewers to easily grab the information.

Have you heard of this 'F' pattern before?

Introducing the ultimate guide to Orchid Marketing's social media services 💌

Orchid Marketing is a social media agency based in London. We specialise in social media marketing for purpose-led and mission-driven businesses.

Gone are the days of spending thousands on paid ads - with us, we'll grow your social media platforms organically, without breaking the bank.

We care about protecting the mission and cause of your business and will support your growth and success by extending your reach to new audiences. That's because we are passionate about using social media for good, and this purpose underpins all of the work we do.

Please do not hesitate to get in touch if you would like to work with us, or discuss any of our services in greater detail!

📧: [email protected]