Precious

Modern clothing for women from a carefully edited selection of European brands. Find out more at www.precious-london.com, or just pop in and say hello!

Womens clothing from a selection of European niche brands including By Malene Birger, Essentiel Antwerp, Part Two, Selected Femme, Pyrus, Primrose Park, Set, Munthe, Ottodame, Hartford, 360 Cashmere, Becksondergaard and others.

14/04/2024

Window change as lots of new arrived this week ! Focussing on all the gorgeous neutrals this season with highlights of coral, pink and neon tones.

Happy Sunday !

Photos from Precious's post 24/03/2024

A rail of vibrant spring pastels on a bright spring Sunday (the first) in our Columbia Road shop with pieces from some@of@our favourite brands including

Photos from Precious's post 17/03/2024

Details - loving the mix of vintage style buttons, covered poppers and fringed edging here. We have layered the Folivia cardigan jacket over the vintage button cardi to emphasise how great details can just make something look 👀 so fresh.

Photos from Precious's post 15/03/2024

Sweet stripes from and styles by Sarah love the mix of hand knit multicolours and cool sporty classic wide striped tee underneath not to mention the accessories !

Happy Friday and we look forward to seeing you over the weekend !

Photos from Precious's post 06/03/2024

Loving this vibrant heavy jersey coat from just the perfect piece of outward for this final weather - cosy, chic and cheerful all at the same time ❤️

The shop is open daily again until Sunday xx

03/03/2024

RIP Iris Apfel, whose wonderfully eclectic and elegant style I have always admired.

♥️

03/03/2024

Our little shop in the heart of the Flower Market is packed with fabulous spring arrivals from some of our favourite brands.

Each piece is carefully selected and only makes it into the shop and our limited rail space, if we really love it and feel it has something special about it.

Pop in and see the spring collection instore ❤️

10/02/2024

A glimpse through the window with bright and positive cherry reds to celebrate both the CNY Year of the Dragon and St Valentines 💌 next week with new from

Why not pop in over the weekend and treat yourself to something fun and uplifting ? We are open tomorrow from 9-4 and the 🌹 flower market will@be in full swing ❤️

Photos from Precious's post 07/02/2024

Loving the beautiful vintage style buttons on this cute cardigan from . Also available in red, perfect for a little valentines treat!

04/02/2024

It’s a bit drizzly in London this morning but this super stylish trench coat from will keep you dry !

Teamed with one of our favourite cosy scarves and a glimpsing more new season from

Photos from Precious's post 02/02/2024

The shop is gradually filling up with delectable spring shades that just make us want to smile 😊

New in this week from

All in time for the weekend we will be open from 11-5 Saturday & 9-4 Sunday with the flowers 🌷

24/12/2023

Perfect Christmas Jumper options with elegant cashmere from and sustainable handknits from just back in stock@in time for Christmas.

we are open today until 12 ish and the market is gently humming.

Wishing you all a very peaceful Christnas and thank you for following us and shopping with us over the past year x

20/12/2023

A re stock of our favourite scarves just in time for the final few days before Xmas. Don’t forget it’s the last Christmas Wednesday late night shopping on this evening and we’re open until 8 ish !

07/12/2023

Feeling like Christmas evergreens this week with cosy scarves and knits!

06/12/2023

Silver sequins to take you through the party season !

03/12/2023

It’s a sparkly Sunday morning here on with the market in full swing and Christmas Trees 🌲 making an appearance for the first week !

30/11/2023

It’s all in the details - a soft velvet wrap top combined with a gorgeous gold jacquard skirt two of our favourite pieces from two of our favourite collections !

26/11/2023

Teaming cosy and sparkles together and living these deep, chocolate brown shimmering sequins from

Don’t forget we have 25% off selected styles in our Black Friday sale ends Monday at midnight- instore and online too !

16/11/2023

Get your glitter on!

The store is full of sparkles this week as we’ve set up our festive new window display - we look forward to seeing you this week!

11/11/2023

Close up of gorgeous new golden textures from favourite

We love the idea of mixing up sequins with denim, gold jacquard with wool playing metallics together or with softer daytime textiles for a more relaxed way to dress for party wear.

03/11/2023

Loving the new winter print from and how cleverly they’ve take it across different textures that you can layer together.

Plus a touch of sparkle in the prettiest dressy sweater which we’ve paired with the print pleated skirt.

Photos from Precious's post 02/11/2023

Heading off in a new colour direction as our winter deliveries arrive. Sophisticated shades of chocolate and silver sequins with pale blue, faded denim and artful prints from all very delicious and wearable from day to evening !

Photos from Precious's post 29/10/2023

A hugely colourful day yesterday on Columbia Road for . Our windows suitably attired with favourite

28/10/2023

Coco dressed for the occasion !

28/10/2023

Flowers adorn our door today for London’s Day of the Dead on - come other than as you are !

Face painting, the colour walk people and a wonderful procession full of colour and joy 🤩

13/10/2023

Tweeds and prints in the window this week. Gorgeous autumnal shades and textures of winter white, chocolate brown, coral and orange with touches of leopard print.

Lots to play with here to layer or take off. Some lovely combinations.

Photos from Precious's post 08/10/2023

Details - tweed and leopard print with belted winter white jeans a combination of and in our windows this weekend.

We’re open today from 9-4 and the Flower Market is in full swing 💐🌸🌻🌼

06/10/2023

Loving the layered look Sarah has put together. With a base of winter white and gorgeous textures and patchwork jacquard layers to add or subtract as the weather demands !

The shop is open this weekend and do t forget free parking on a Saturday !

30/09/2023

Layering lovely autumnal@knitwear with - a new way to co-ord with matching sweater and scarf. Each pieces is lovely together they’re fabulous !

🍁

Photos from Precious's post 28/09/2023

Moving into autumn 🍂 with gorgeous vibrant prints from favourite brand .

A shirtdress is always such a key wardrobe piece that you can dress up or wear more casually this gorgeous print will take you through the coming season in style !

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Videos (show all)

Twinkling away on a dark afternoon on our little corner in the city #thingsweloveatprecious #artillerypassage #spitalfie...

Telephone

Address


98 Columbia Road
London
E27QB

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 12pm - 6pm
Friday 11am - 5pm
Saturday 11:30am - 5pm

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