Smoking Gun Agency

We don't do PR.

We shift consumer behaviour. We built trust. We change perceptions.

So when the UK’s leading European outdoor holiday specialist, Eurocamp, approached us to take the brand to new audiences and bolster its reputation as a credible mainstream holiday option for all - we took on the challenge to achieve business-transforming results.

🌴 65% increase in travel page appearances
🏖️ 180% growth in coverage year-on-year
☀️ Doubled referrals while increasing traffic and transactions

See how we did it via the case study. Link in our bio.

98% of people think brands should be involved in social issues and ⅔ choose employers who act on environmental issues.

Keep watching to discover 3 ways brands can support consumers in their ideal world ethics.

Looking for killer insights to inform your 2024 strategy? Discover ‘The Rise of the Shrewd Shopper’ report in full: https://smokinggun.agency/resources-and-news/shrewdshopper/

Consumers don’t want to be ‘talked at’. They want to ‘work with’ brands and respond to exciting and innovative opportunities for collaboration - way beyond email polls or brand videos.

Keep watching to discover 3 ways for brands to capitalise on the co-creation movement.

Looking for killer insights to inform your 2024 strategy? Discover ‘The Rise of the Shrewd Shopper’ report in full - https://smokinggun.agency/resources-and-news/shrewdshopper/

Brave, disruptive and ingenious work always wins…

The Guns have scooped two MPA Inspiration Awards for our Nemesis campaign with Alton Towers 🎢

🏆 Best PR/Social Campaign
🏆 Best Collaboration, with our power partners Tbwa\mcr (Highly Commended)

12 industry accolades (and counting!) for this thrilliant work - discover the campaign via the link in our bio.

This week we hosted our latest webinar giving expert insight into the demands of today’s consumers and how brands can take action now to ensure their place on the nation’s coveted shopping list.

If you didn’t get the chance to tune in, we’ll be sharing our top outtakes from the webinar here, over the next week.

Looking for killer insights to inform your 2024 strategy? Discover ‘The Rise of the Shrewd Shopper’ report in full - https://smokinggun.agency/resources-and-news/shrewdshopper/

Last chance to register 📣

Join our FREE on Wednesday (18th October) where we’ll take you through all the need-to-knows from our new report, ‘The Rise of the Shrewd Shopper’. Packed with practical tips for your 2024 planning, this is your essential playbook to ensure your brand makes it onto the nation’s coveted shopping list 📈

Secure your spot now: https://smokinggun.agency/resources-and-news/shrewdshopper/

We don’t do PR. We do intelligent, disruptive, ingenious communications campaigns - that solve real business problems.

So we’re thrilled that our power team have brought it home yet again, winning a Prolific North Marketing Awards for our thrill-seeking work with Alton Towers 🎢

🏆 Best Integrated Campaign
🏆 Best Leisure & Tourism Campaign
🏆 Best PR Campaign (Highly Commended)

Read about the Nemesis campaign here: https://smokinggun.agency/our-work/nemesis-alton-towers-resort/

Consumers are demanding more from brands than ever before. They are buying less, shopping around more and every purchase is considered.

So what can brands do to ensure their place on the nation’s coveted shopping list?

We’ve launched ‘The Rise of the Shrewd Shopper’ report to help and pros to navigate just that.

Join our FREE on Wednesday 18th October where we’ll take you through all actionable insights and opportunities to seize today.

Secure your spot now: https://bit.ly/3tvwZ6V

It’s the biggy - and we made the shortlist!

When the gun fires, you need to be able to measure the smoke.

Everything we do is ruthlessly focused on business impact and helping our clients to achieve their organisational goals.

So for the Guns, there is no better recognition than the GLOBAL . We’re shortlisted alongside our power partners Alton Towers for the legendary Nemesis campaign 🎢 in the category of ‘most effective planning, research and evaluation in consumer communications’.

We’re authentic storytellers, with a purpose. Read the case study here - https://smokinggun.agency/our-work/nemesis-alton-towers-resort/

Not only are we proudly named in North's Top 50 Agencies list - benchmarking success in our thriving region - but we have climbed 15 places in the past year 💪

This is down to the relentless rigour of our ingenious team - and our clients who continue to trust us to deliver business-transforming results on the most inspiring briefs.

If you’re looking for support to turbocharge your communications strategy - we’re ready to hear from you.

Done right, influencer marketing has proved its clout when it comes to building brand love and loyalty, growing audiences and catapulting awareness.

When sportswear brand Dare 2b came to us to help develop high profile influencer collaborations, we embarked on a journey to discover the right personalities, voices and content to get to the heart of its audience’s lifestyles, interests and ethics.

See how we did it alongside the mighty Laura Whitmore, Fleur East and Jermaine Jenas - https://smokinggun.agency/resources-and-news/major-influence-celebrity-partnerships-that-work/

Our power partnership with Alton Towers - which has already scooped SEVEN industry accolades this year - has just received more national shortlists from and

🎢 Creative Integrated Campaign of the Year
👻 Creative Experiential Campaign of the Year
🎉 Best Travel, Leisure, Lifestyle and Hospitality Marketing Communications Campaign

Read about the campaign here - https://tinyurl.com/nhc54es6

Well-behaved people rarely make history. That’s why we partner with brands that aren’t afraid to say something controversial or push their own boundaries.

Ready to plan your next game changing campaign? Talk to us - https://smokinggun.agency/

From holiday hot-lists for Eurocamp, retail trend predictions for tech brand Reapp and sneak peeks of Alton Towers Resorts’ terrifying new ride, here are just some of Smoking Gun's national headlines which have been driving impact for clients.

We create the stories journalists can't resist to propel your brand into the spotlight and achieve your business goals.

Talk to us today https://smokinggun.agency/

We don’t do PR.

💡 We do immersive digital content that transports consumers to the heart of your brand
💡 We do unforgettable experiences your competitors will try to replicate
💡 We make national news campaigns that stick in memories as well as they stick in search engines
💡 We do social media moments that make the nation stop and take note
💡 We do data and strategy with flair and heart

Whether you’re a start-up or a market leader, if you think like a challenger brand, we’re ready for you - https://smokinggun.agency/

Last chance to secure your place on our unmissable free webinar covering everything you need to know about today's evolving media landscape - and the opportunities for brand storytelling.

This 30-minute quick-fire event will be hosted by Smoking Gun’s Head of Media, Carl Stroud, who draws on a decade of experience working in frontline national news roles.

Don’t miss out and register for your spot now shorturl.at/uLNV0

Ruthlessly focussed on business impact? Us too. Discover ingenious ideas backed by measurable results.

When the gun fires, you need to be able to measure the smoke.

Born from the lazy vanity metrics and lack of accountability we loathed in the industry - we created Smoking Gun as the agency to do better.

Everything we do is ruthlessly focused on business impact and helping our clients to achieve their organisational goals.

We’re authentic storytellers, with a purpose. Talk to us by visiting our new website via the link in our bio.

Ruthlessly focussed on business impact? Us too. Discover ingenious ideas backed by measurable results.

When the gun fires, you need to be able to measure the smoke.

Born from the lazy vanity metrics and lack of accountability we loathed in the industry - we created Smoking Gun as the agency to do better.

Everything we do is ruthlessly focused on business impact and helping our clients to achieve their organisational goals.

We’re authentic storytellers, with a purpose. Talk to us https://smokinggun.agency/