DOWO Digital

How Businesses can become more Energy Efficient with Green Web Hosting
As businesses become increasingly aware of their environmental impact, many are turning to green web hosting to reduce their energy costs over time. Green web hosting is a type of hosting that uses renewable energy sources, such as solar and wind power, to power the servers that host websites. By using renewable energy sources, businesses can reduce their carbon footprint and save money on energy costs. Green web hosting is becoming increasingly popular as businesses look for ways to reduce their environmental impact. By using renewable energy sources, businesses can reduce their reliance on fossil fuels and help to reduce...
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How Businesses can become more Energy Efficient with Green Web Hosting | DOWO Digital As businesses become increasingly aware of their environmental impact, many are turning to green web hosting to reduce their energy costs over time. Green web hosting is a type of hosting that uses renewable energy sources, such as solar and wind power, to power the servers that host websites. By us...

Marketing Strategy is More Important than Ever when Times are Tough
Marketing Strategy is More Important than Ever when Times are Tough It feels like wherever you look at the moment, there’s doom and gloom. On top of the doom and gloom we’ve already gone through over the past couple of years. It’s easy to get bogged down and feel overwhelmed, because frankly, it’s everywhere and the way we live our lives now means it’s difficult to switch off. And when you’re a business owner, you can’t afford to switch off either – you need to stay alert and agile to the changes that are happening, so you can be reactive....

Marketing Strategy is More Important than Ever when Times are Tough | DOWO Digital It feels like wherever you look at the moment, there’s doom and gloom. On top of the doom and gloom we’ve already gone through over the past couple of years. It’s easy to get bogged down and feel overwhelmed, because frankly, it’s everywhere and the way we live our lives now means it’s dif...

How to Keep your Website Up-to-date
It might sound pretty straight-forward, but you’d be surprised how many websites that we come across that aren’t up-to-date. This could be essential info, product details, dates for discounts…any number of things could be a bit wonky on your website and it ends up costing you on potential leads and businesses. Keeping your website up-to-date should be a key part of your content strategy and it’ll help search engines to rank your business competitively too, as well as signalling that you’re ready for business and making it as easy as possible for customers to buy from you. Essential Info Has...

How to Keep your Website Up-to-date | DOWO Digital It might sound pretty straight-forward, but you’d be surprised how many websites that we come across that aren’t up-to-date. This could be essential info, product details, dates for discounts…any number of things could be a bit wonky on your website and it ends up costing you on potential lead...

Keeping Personalisation Cool
Most marketing guides and advice will tell you to work on making your communication and customer experiences personalised. It improves loyalty, it makes customers feel special and seen, the data you use that helps you to deliver personalisation is really useful for growing your audience and seeing what they like and don’t like. But personalisation can cross a line into being a bit creepy if you’re not careful with it. Yes, customers like to be able to receive recommendations for products that are similar to ones they already enjoy, but if they’re being followed around the internet and bombarded with...

Keeping Personalisation Cool | DOWO Digital Most marketing guides and advice will tell you to work on making your communication and customer experiences personalised. It improves loyalty, it makes customers feel special and seen, the data you use that helps you to deliver personalisation is really useful for growing your audience and seeing w...

Why Outsourcing Marketing Can Boost your Business

Why Outsourcing Marketing Can Boost your Business | DOWO Digital Outsourcing certain marketing tasks can be a strategic move that brings lots of benefits, number one being that it leaves you to work on the actual function of your business and making a good product. You’re an expert in your field and it can feel like spinning plates to become an expert in market...

How can Chat GPT-4 help your Small Business with Tasks?
With the rapid and frankly quite scary emergence of AI technologies, chat bots have become an increasingly popular tool that you can use for digital marketing. Chat GPT-4 is a new type of chatbot that uses Generative Pre-trained Transformer models to generate human-like conversations…impressive! You might’ve heard about it, but we’re here to give you a bit more info about something that’s almost certainly going to change everything and how you can use it. Unsurprisingly, this means it can help small businesses with a variety of digital marketing tasks, from providing customer support to conducting market research. So before robots...
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How can Chat GPT-4 help your Small Business with Tasks? | DOWO Digital With the rapid and frankly quite scary emergence of AI technologies, chat bots have become an increasingly popular tool that you can use for digital marketing.

Green Hosting to Help Reduce your Carbon Footprint
Green Hosting to Help Reduce your Carbon Footprint With the UK experiencing soaring temperatures and hitting unprecedented heights of over 40 degrees in some parts of the country, it’s impossible to ignore the climate crisis we’re living in. The internet is part of this equation, as it uses up vast amounts of the earth’s energy to run and. Data centres cause greenhouse emissions and, in the UK, alone, 12% of our electricity consumption is taken up by these facilities. Arguably, it’s for a very important reason, but there are alternatives that can be explored, to find greener ways to web...

Green Hosting to Help Reduce your Carbon Footprint | DOWO Digital With the UK experiencing soaring temperatures and hitting unprecedented heights of over 40 degrees in some parts of the country, it’s impossible to ignore the climate crisis we’re living in. The internet is part of this equation, as it uses up vast amounts of the earth’s energy to run and. Dat...

Client Area Maintenance

Client Area Maintenance | DOWO Digital

Grabbing Attention in an Inbox
Ever thought about how many emails are sent every day? Well, spoiler alert: it’s a lot. A couple of hundred billion are sent every day, which is a crazy statistic, but not really surprising. So, your business is up against a lot of competition to grab people’s attention in their inbox. Every time you send an email to your customers, you have to try and wrestle their attention away from other emails and whatever else they’re looking to do on their phone. It’s a tough ask and it won’t always be possible, but you can follow some tips to put...

Grabbing Attention in an Inbox | DOWO Digital Ever thought about how many emails are sent every day? Well, spoiler alert: it’s a lot. A couple of hundred billion are sent every day, which is a crazy statistic, but not really surprising. So, your business is up against a lot of competition to grab people’s attention in their inbox.

4 Digital Marketing Quick Fixes
We’d never say that you shouldn’t make your digital marketing strategy a top priority (come and say hi!), but there are certainly a few things that you can do to help your business do better online while you’re working things out. So, if you’re looking for a bit of a business re-boot and some quick, simple ways to shake things up, let’s explore a few quick fixes. Schedule your Content Being organised and on top of things is one big fix in itself and when it comes to content, being consistent and planning ahead will save you on time in...

4 Digital Marketing Quick Fixes | DOWO Digital We’d never say that you shouldn’t make your digital marketing strategy a top priority (come and say hi!), but there are certainly a few things that you can do to help your business do better online while you’re working things out.

A/B Testing and Email Marketing
Without testing out ideas and new ways of marketing to your customers, it’d be unwise to imagine that doing the same thing over and over will produce different results. In fact, it’s pretty rare if something isn’t working out for it to miraculously start giving you good outcomes. Getting used to throwing ideas out and bringing new ones in can take a bit of time. Sometimes certain ways of doing things are comfortable to us and getting rid of them can be tough, but for good marketing results, A/B testing needs to become part of your every day routines. You...

A/B Testing and Email Marketing | DOWO Digital Without testing out ideas and new ways of marketing to your customers, it’d be unwise to imagine that doing the same thing over and over will produce different results. In fact, it’s pretty rare if something isn’t working out for it to miraculously start giving you good outcomes.

How Digital Marketing Done Well Can Boost your Business
Where it was once an opt-in choice, businesses of all sizes now need to have a strong digital marketing strategy in order to stay competitive and grow their business. Digital marketing is an effective way to reach customers and engage with them on their preferred platform. Whether you’re a small business or branching out further, leveraging digital marketing can help you reach your goals and boost your business. Let’s take a look at some of the basic fundamentals that digital marketing can help your business nail: Establish an Online Presence: Establishing an online presence is essential for businesses of all...
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How Digital Marketing Done Well Can Boost your Business | DOWO Digital Where it was once an opt-in choice, businesses of all sizes now need to have a strong digital marketing strategy in order to stay competitive and grow their business. Digital marketing is an effective way to reach customers and engage with them on their preferred platform. Whether you’re a small b...

Tackling SEO Practices for Your Business with Google AI: An Overview

Tackling SEO Practices for Your Business with Google AI: An Overview | DOWO Digital SEO remains crucial for businesses aiming to enhance their online presence and drive traffic to their websites. With lots of new sparkly AI tools muscling their way into the mix, it’s crucial your business can withstand changes. The integration of Google AI into search results, SEO practices have ...

The Benefits of using Mobile Forms and Workflow Platforms for your Small Business | Launching a small business is hard work right? Especially when it comes to managing workflows and completing administrative tasks. With limited resources and staff, it can be difficult to keep up with paperwork and ensure that everything is running smoothly. With the advent of mobile forms and workflow platforms, small businesses can streamline their operations and achieve greater efficiency. In this blog post, we’ll explore the benefits of using mobile forms and workflow platforms for small businesses. Improved Efficiency Mobile forms and workflow platforms allow small businesses to complete administrative tasks more efficiently. With paper-based processes, it can take days...

The Benefits of using Mobile Forms and Workflow Platforms for your Small Business | DOWO Digital Launching a small business is hard work right? Especially when it comes to managing workflows and completing administrative tasks. With limited resources and staff, it can be difficult to keep up with paperwork and ensure that everything is running smoothly. With the advent of mobile forms and workf...

What are the Benefits of Using Electronic Forms for Small Businesses?
As a small business, it’s always useful to look for ways to increase efficiency and improve customer experience. Electronic forms are one way that your business can achieve both of these goals. Electronic forms offer a variety of benefits, including increased accuracy, data collection efficiency, and cost savings. The primary benefit of electronic forms is data collection. Paper forms can be filled out incorrectly, leading to incorrect information and time-consuming corrections. Electronic forms are designed to be user-friendly and help ensure accuracy and eliminate the need for manual data entry. Another benefit is improved efficiency – forms can streamline the...
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What are the Benefits of Using Electronic Forms for Small Businesses? | DOWO Digital As a small business, it’s always useful to look for ways to increase efficiency and improve customer experience. Electronic forms are one way that your business can achieve both of these goals. Electronic forms offer a variety of benefits, including increased accuracy, data collection efficiency, ...

Collect, Connect, Convert: The Role of Web Forms in Small Business Growth | Small businesses must leverage every opportunity to collect valuable customer data, connect with their audience, and convert leads into customers. One powerful tool that plays a crucial role in achieving these goals is the web form. Whether it’s a simple contact form or a comprehensive lead generation form, web forms have the potential to drive growth and propel small businesses towards success. In this post, we’ll explore the importance of web forms and how they contribute to the growth of small businesses. Collecting Valuable Customer Data: Web forms serve as an effective means of collecting valuable customer data. By strategically...

Collect, Connect, Convert: The Role of Web Forms in Small Business Growth | DOWO Digital Small businesses must leverage every opportunity to collect valuable customer data, connect with their audience, and convert leads into customers. One powerful tool that plays a crucial role in achieving these goals is the web form. Whether it’s a simple contact form or a comprehensive lead genera...

Crafting a Winning Marketing Plan for Your Business

Crafting a Winning Marketing Plan for Your Business | DOWO Digital Having a robust marketing plan is essential when you want to launch a business. It’s not just about having great products or services; it’s about making sure people know about them. Here’s a step-by-step guide on how to sit down and create an effective marketing plan for your business.