Lead Gen Dept.

Results Over Adjectives

Let results be your adjectives. Results speak louder than words. Instead of saying we can “supercharge” your business, show how we helped a client achieve a 20% ROI. Real outcomes deliver ten times the returns that adjectives do.

Lead Gen Dept: Case Study
Client: Webmotion
Industry: SEO agency
Strategy: Direct
Results: £120,000 in sales generated from the campaign.

Persistence with politeness

Be persistent but not a pest. Follow up diligently, but with respect.

Assume your prospects may not remember your first email. Write each follow-up as if it’s the first time they’re hearing from you.

Lead Gen Dept: Case Study
Client: Ground Support Labs
Industry: B2B SaaS / Retail Tech
Strategy: Direct
Results: 115 appointments in 12 months

Empathy is key when it comes to writing outbound campaigns.

Put yourself firmly in your prospects’ shoes. See things from their perspective. Always ask yourself: if I received this email, would I respond?

If the answer is no, keep refining. Empathy is key to crafting messages that resonate.

Lead Gen Dept: Case Study
Client: Pelican Corp
Industry: Technology Hardware - Geospatial Tech
Strategy: Direct
Results: 56 appointments in 6 months

The power of a last email.

Always tell a prospect when an email is the last email you will send. Bringing things to an end starts more conversations. Letting prospects know when it’s your last email can prompt them to respond. Bringing things to a close often sparks action.

Personal touch matters when it comes to outbound campaigns.

Messages need to look like you have sat down and written the email to the prospect 1-to-1. No signs of automation. Personalisation is crucial. Ensure your emails feel handcrafted for each prospect. Avoid any signs of automation for a more genuine connection.

Lead Gen Dept: Case Study
Client: Grey Monarch
Industry: SAP Security
Strategy: Direct & partnership
Results: 3 new clients

Lead Gen Dept: Case Study
Client: Parker Software
Industry: B2B SaaS
Strategy: Direct
Results: 96 appointments in 12 months

Lead Gen Dept: Case Study
Client: Sweep
Industry: B2B SaaS
Strategy: Partnership campaign
Results: 96 appointments in 6 months - 72 new sign ups to their platform.

How long are your outbound emails?

A good idea is to cut the fat but keep the organs

Be ruthless with your edits. Remove any non-essential words until only the core message remains in your outbound campaigns. This discipline ensures clarity and impact.

Tailor Your Message

Always write your message tailored to a prospect who is in the perfect situation right now to buy your service. Focus on the prospects who need your service the most. Tailor your message to resonate with those currently facing the pain points your service addresses.

Effective Subject Lines

Never sell in your subject line. Just get prospects to open. Keep your subject lines simple and intriguing. The goal is to get the prospect to open the email, not to sell them right away.

Lead with value in your outbound campaigns.

Leading with value, offering something in return for a call, is much stronger than simply asking for a call to sell someone something. Offering value up front is key. Instead of asking for a call to sell, provide something valuable to your prospects first. This strengthens your proposition and builds trust.

Write Like Your Prospects

Write in the style your prospects would write. Ensure your message is relevant to your prospect’s role and make it obvious early on. Tailor your writing style to match how they would communicate, and you’ll resonate more effectively.

Respect Your Prospects' Time

Get to the point - don’t waffle. Respect your prospects’ time. Be concise and direct. Brevity wins because if your email looks too long, it won’t be read at all. Remember, less is more.

The Power of Simplicity

Sounding smart impresses you, not your prospects. Clarity drives results! Your value proposition needs to be so clear that even a random person on the street gets it. Being understood is more important than sounding smart. Keep it simple, and you’ll see the impact.

Visit our website to explore the comprehensive Pilcrow case study. Link in the comments.

Explore how our strategies helped the SME Partners achieve remarkable results. Read the full case study on our website. Link in the comments.

Read how the Lead Gen Dept helped generate 64 leads in six months for Pervasive Displays by reading the case study on our website. Link in the comments.

Access the Sweep case study on our website. Link in the comments section.

You may also watch Billel Ridelle's video testimonial on our YouTube channel to learn more: https://youtu.be/lfT3Uu9GYQg

Read more about the WTTB case study on our website. Link in the comments section.

Discover the complete Ground Support Labs case study on our website. Find the link in the comments below.

Follow the link in the comments section to access the full case study.

Read the case study to find out how we helped Sweep generate 73 new customers. Case study link in the comments section.

You may also watch the testimonial of Billel Ridelle, Sweep's Founder, on our YouTube channel: /youtu.be/lfT3Uu9GYQg

Learn more about how we helped Crescat Digital by reading the full case study on our website. Link in the comments section.

You may also watch the testimonial of Crescat Digital's Managing Director, Lee Thomas, on our YouTube channel: https://youtu.be/0eEIk9RS1eo

Access the Saffe case study on our website. Link in the comments section.

Check the full Parker Software case study on our website. Link in the comments.

Learn more about how we helped GSL win notable clients by reading the case study linked in the comments below.