Lead Genera

Emily: Crafting campaigns with a twist. 🎧

What's it like to work with us?

Hear from our clients! 👂

Increasing engagement does not need to be difficult.

This article will focus on the top 10 ways in which you can increase Instagram Engagement.

https://leadgenera.com/knowledge-hub/marketing/improving-instagram-engagement/

Improving Instagram Engagement Attracting people to your social media is simple, however improving Instagram engagement seems to be more challenging for new companies.

What's it like to work with Lead Genera?

"Started with Lead Genera 5 weeks ago and really didn’t know what to expect. Dealt with Marketing companies before who didn't really deliver. Speaking with the guys they were straight to the point no messing and made us feel very confident. 5 weeks on and I’ve never felt so confident about the future of my business. Lead Genera have been close to the detail, found the sweet points within our campaign and are absolutely delivering! Bring on the next 6 months!" - Kevin McGinnity

"I want to do business with a company that treats emailing me as a privilege, not a transaction."

- Andrea Mignolo

Every business needs to start somewhere with their social media marketing and using Facebook for Lead Generation is a great place to start.

With on average 2.45 billion people logging into Facebook every month, it makes it a powerhouse to market your products and services.

We have put together a guide to how Facebook could be used for lead generation.

https://leadgenera.com/knowledge-hub/marketing/using-facebook-for-lead-generation/

Using Facebook for Lead Generation Facebook is the king of social media, and is growing year on year so using Facebook for Lead Generation has become a no brainer to many businesses.

If you are new to SEO, and even the technical world you can get easily confused with the technical jargon.

Therefore we have put together the guide to SEO Terms to give you a helping hand.

https://leadgenera.com/knowledge-hub/marketing/the-guide-to-seo-terms/

The Guide to SEO Terms The world of SEO is a tough one to navigate. However the guide to SEO terms can really help to give you that kickstart you may need.

Kirsten: Crafting content that resonates and trends. 🌐

A Lead Generation strategy will build the basis of how you are going to conduct your Lead Generation, and the methods you are going to use to be successful.

Proper planning, and proper ex*****on are going to be the drivers of success.

Take a look at our tell all guide to how to win big with your lead generation.

https://leadgenera.com/knowledge-hub/marketing/how-to-win-big-with-your-lead-gen-strategy/

How to win big with your Lead Gen strategy How to win big with your Lead Gen strategy. This strategy will build the basis of how you are going to conduct your Lead Generation efforts.

"Our jobs as marketers are to understand how the customer wants to buy and help them to do so."

- Bryan Eisenberg

"Our head of social media is the customer."

- McDonald's

Knowing the various elements of SEO will continue to help your overall ranking.

Meta tags are a key element of the SEO process, and will have a significant hand in how well your content is going to be ranked on various search engines.

This article will cover what are meta tags and how do you use them.

https://leadgenera.com/knowledge-hub/seo/seo-what-are-meta-tags-and-how-do-you-use-them/

SEO: What Are Meta Tags and How Do You Use Them SEO: what are meta tags and how do you use them is an article focused around the use of meta tags for the purposes of SEO to improve page ranking.

"Where we always start is: What's the user's itch? What's their pain point that occurs frequently enough to build a habit around?"

- Nir Eyal

What's it like to work with Lead Genera?

"Jason and the team have been brilliant! Always on the end of the phone and they've begun to transform our business! It is a breath of fresh air to work with Jason and the team. Jason has transformed our business into the 21st century with a sleek, modern website and a strong vision for how to develop our SEO strategy. He is highly responsive, professional and talented. We appreciate the amount of passion he puts into his work; he has definitely gone above and beyond to help my business achieve its marketing goals. We look forward to continuing to grow our business and develop with him, thank you Jason and team!"

Backlinks are a key part of SEO.

They help to also build good working relationships with those that are closely linked to the content you are writing.

Building a backlink portfolio however can sometimes be difficult when you are a new business.

This guide will look at the reasons why you need backlinks and also how to build backlinks as a new business.

https://leadgenera.com/knowledge-hub/marketing/how-to-build-backlinks-as-a-new-business/

How to Build Backlinks as a New Business How to build backlinks as a new business is always difficult due to having no relationships. However, over time this can change dramatically.

In the business world, lead generation is important for businesses of all sizes.

We take you through the process from explaining what a lead is, right through to discussing different strategies.

Read the beginner’s guide to lead generation to find out everything there is to know about generating leads.

https://leadgenera.com/knowledge-hub/lead-generation/the-beginners-guide-to-lead-generation/

The Comprehensive Beginner's Guide to Lead Generation Discover the essentials of lead generation in our comprehensive beginner's guide, featuring strategies, tips, and insights.

For business people and owners alike LinkedIn is the one stop shop for business connections.

With more and more companies looking to build a presence these are the demographics of LinkedIn you should know to help with making informed decisions.

https://leadgenera.com/knowledge-hub/marketing/the-demographics-of-linkedin/

The Demographics of LinkedIn The demographics on LinkedIn show a lot about the platform has developed over the past 18 years and how it can be utilised by businesses today.

Jason: Steering us to success with a touch of magic. 🦄

Every business needs to invest time and resources into some form of marketing.

But what kind of marketing is the most efficient? Most conventional marketing methods are too costly or unfruitful for smaller businesses and start-ups to pursue.

This is why inbound marketing, and its multitude of anchors, are ideal for any business.

So what is Inbound Marketing and why?

https://leadgenera.com/knowledge-hub/marketing/what-is-inbound-marketing-and-why/

What Is Inbound Marketing & Why Use It? What is Inbound Marketing and why? Inbound marketing empowers marketers to attract visitors, convert leads and close leads into customers. Have a read.

Ben: Where design meets melody. 🎵

PPC has become increasingly more popular among marketing folk, and is being seen as an equal importance as SEO.

If you are a new business, or new to marketing in general, navigating PPC can seem like a minefield.

This is why we have put together the beginners guide to PPC.

https://leadgenera.com/knowledge-hub/marketing/the-beginners-guide-to-ppc/

The Beginners Guide to PPC Starting out in PPC can seem like very much a daunting task. However this is where the beginners guide to PPC comes in to help.

Influencers within the past five years have been the way many brands have seen success, especially in the fashion industry.

However, more and more influencers are arriving on the scene and being taken advantage of by a multitude of industries.

Some are sceptical of if it does work.

In our latest article we have constructed an Instagram influencer myth buster to give you the truths.

https://leadgenera.com/knowledge-hub/marketing/instagram-influencer-myth-buster/

Instagram Influencer Myth Buster Discover the truth behind Instagram influencer marketing as we debunk common myths and provide valuable tips to optimize for maximum impact.

What's it like to work with Lead Genera?

"It has been a pleasure to work with Jason Gilkes, Leadgenera. He has managed to sort out my website and has done an amazing work on SEO. Great professionalism, strategy and vision from Leadgenera! Thank you."

The debate continues on whether you get better results from Organic Traffic or Paid Traffic.

With both of them having the same aim, what is going to be best for your business?

We have put together a guide and some suggestions to which may be best to utilise and when.

https://leadgenera.com/knowledge-hub/marketing/organic-traffic-or-paid-traffic/

Organic Traffic or Paid Traffic The discussion between whether you need Organic Traffic or Paid Traffic is one that has been around for a number of years.

What's it like to work with Lead Genera?

"REVELATION!! Amazing Working with Lead Genera. These guys aren’t like your typical “Lead Generation” company that promise you results & after spending hundreds don’t get you half of the leads that’s promised. Lead Genera get you RESULTS FAST!. They are different! we have given them a plan of attack & they have not let us down in terms of leads. The guys are really easy to talk to and are keen to work with you. Excited for what the future holds!!"

We have seen many tips about working from home, and some from us as well.

But what about the working from home myths? Let’s dispel them as well!

https://leadgenera.com/knowledge-hub/marketing/working-from-home-myths/

Working From Home Myths Working from home myths need to be dispelled. Every person is very different in how they work, and should not be deterred from working from home.

With more and more established businesses failing, and a lot more start-ups coming along to take a piece of the ever-decreasing pie, how do you generate revenue?

No matter what level and skill set digital marketer you are, you may benefit from some of the topics in our introduction to lead generation below.

https://leadgenera.com/knowledge-hub/marketing/introduction-to-lead-generation/

An Introduction To Lead Generation | Lead Genera | Lead Generation No matter what level or skill set digital marketer you are, you may benefit from some of the topics we touch on in this introduction to lead generation.

As a business/company you may be using various techniques and methods in order to generate leads.

Most will be using conventional marketing such as social media and blogging.

Outsourcing your lead generation could be the way to step up your game.

We have put together a little tell all guide to what outsourcing your lead generation could do for your business.

https://leadgenera.com/knowledge-hub/marketing/outsourcing-your-lead-generation/

Outsourcing Your Lead Generation | Lead Genera | Knowledge Hub We have put together a little tell all guide to what outsourcing your lead generation could do for your business.

Keiran: Coding today, teleporting tomorrow. 🌌

If you own or run a business, you probably have a brand for it.

Branding is the process of creating a strong, positive image of your company, products, and services.

It’s key to helping your business to stand out in the market place.

https://leadgenera.com/knowledge-hub/marketing/what-is-a-brand-ambassador/

What Is A Brand Ambassador? And Why You Need One What is a brand ambassador? They are someone who represents your company or business in a positive light, building trust with your audience.

Lily: Crafting captivating visuals with an artistic touch. 🎨

"A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach."

- Brian Clark

Generating organic leads is a case of knowing what you need to do to attract your audience.

Then you must maintain an online presence to keep them.

Read on to find out more.

https://leadgenera.com/knowledge-hub/inbound-marketing/using-inbound-marketing-to-generate-organic-leads/

Using Inbound Marketing to Generate Organic Leads - A How-To Inbounding marketing has many benefits. One major benefit of using inbounding marketing is to generate organic leads for your business.

"Make your customers the hero of your stories."

- Ann Handley

What's it like to work with Lead Genera?

"Jason and the team are fully committed to getting results for their clients. Can not fault them for the services they provide. Well done guys." - Luke

What's it like to work with Lead Genera?

"My company has been working with LeadGenera for two months now and I can honestly say that the service has been great. Whether it's an ad hoc 10pm problem solving session or a recap call on Zoom to start the day, the team are always there when you need them and always offer a reassuring and motivating voice. What makes them stand out from others is how much they care about your campaign's success and the passion for trying new things which others are not doing. In terms of results, the value they have added to our business idea (which was initially a bare concept when we brought it to them) is immeasurable. From website design, innovative campaigns and branding, to bringing in new clients each week, that first call to Lead Genera was a marketing move we're glad to have made. Can't recommend them enough, they have become good friends and we look forward to working with them long into the future as we scale up." - Aaron J

Most companies be that B2B or B2C will have some form of marketing plan, and included within that will be how they are going to generate leads.

Now, most companies regardless of industry or sector will have similar issues in why they cannot generate enough leads to be sustainable.

But fear not, we have got you covered! We have put together some of the most common issues within Lead Generation and some ways in which you can overcome them.

https://leadgenera.com/knowledge-hub/marketing/common-issues-with-lead-generation/

Common Issues with Lead Generation | Lead Genera When trying to grow a business, most will have common issues with Lead Generation. Most of these issues can be overcome relatively easily.

LinkedIn has really taken the marketing world by storm in the past few years.

If you are using Linkedin for your marketing but want to do more then take a look at this guide to maximising your Linkedin marketing.

https://leadgenera.com/knowledge-hub/marketing/maximising-your-linkedin-marketing/

Maximising your LinkedIn Marketing | Lead Genera Maximising your LinkedIn marketing is a really great way to generate extra revenue. You have the benefit of utilising a professional network.

Russell: Climbing search engines, breaking chains. 🚀

For a business to survive it must have a continuous supply of fresh leads which are normally created by lead generation methods.

A lead is a person or persons interested in the services or product that you offer.

In this article, we take a brief look into how do you generate new leads?

https://leadgenera.com/knowledge-hub/lead-generation/how-do-you-generate-new-leads/

How Do You Generate New Leads | Lead Generation by Lead Genera How do you generate new leads? There's a tonne of ways you can generate leads, but here's a few tips to get you started.