Accent Design

Accent imagines a stained-glass greenhouse. Step into a kaleidoscope of nature, where every beam of sunlight transforms plants into a vibrant, living tapestry of colour and light.

Digital marketing is consumed in many different ways, and the need for flexibility and adaptability in your business branding has never been more crucial. Enter the responsive logo, a design essential for the modern digital brand. But what exactly is a responsive logo, and why is it important for your branding strategy? Read the article to find out more https://accentdesign.co.uk/adapting-to-every-screen/

Practice what you preach. It’s been a long time coming, but the new Accent website is finally in production.

How do you invest in your team, not just through training but by empowering them to make and learn from real decisions? Read our article where we discuss how to better empower and encourage your team.

https://accentdesign.co.uk/empowering-teams-through-learning/

This month’s client spotlight is Agency Express, a multi-award-winning franchise business and innovator in the estate agency sector. Its SignMaster system enables clients to track and manage estate agency boards nationwide. Look for one of their vans on the road near you! We’ve been proud to innovate together for many years and will soon launch a new app for operators and agents on the go.

AI is rapidly advancing, and creatives across various fields are grappling with the question of how to stay relevant. The tools of the trade are evolving at a breakneck speed, posing a significant challenge for creatives, who must navigate a landscape where AI can perform many tasks that were once the exclusive domain of human skill. But is it all just creativity for creativity's sake? In this week’s article, Accent’s photographer and content creative Karen grapples with her own opinions on the subject.

https://accentdesign.co.uk/creativity-for-creativitys-sake/

How can you seamlessly transition to using a bespoke business system? Perhaps you use a combination of spreadsheets, paper, and databases. There are many challenges to consider, including data integrity, requirements for the business and customer, and tracking, to name a few. Luckily, we’re highly experienced in delivering solutions that work.

Digital development starts with a chat, we’re knowledgeable, and we listen.

https://accentdesign.co.uk/software/

PHP 8.4, the latest iteration in the PHP 8 series, will be released on November 21st. It introduces several features and improvements to enhance performance, usability, and developer experience. These updates can significantly benefit WordPress websites, making them faster, more efficient, and easier to maintain. This week’s article https://accentdesign.co.uk/exploring-php-8-4-its-new-features-and-benefits-for-wordpress-websites/ explores the new features and how they can be leveraged in a WordPress environment.

Accent imagines edible origami for when you need to keep your hands and mind busy over lunch. Finger folding good!



https://accentdesign.co.uk

In recent months, the media has been obsessed with artificial intelligence and its transformative potential. Beyond the headlines, it can be challenging to discern the distinct types of AI and their respective implications. This week’s article https://accentdesign.co.uk/generative-and-retrieval-ai-a-modern-day-librarians-tale/ aims to clarify the differences between Retrieval AI and Generative AI, two pivotal branches of artificial intelligence, and explore the future for these technologies. How is AI set to reshape various industries and aspects of daily life?

We’ve worked with WildWings for many years and are thrilled to help them launch their new website.

WildWings is one of the longest-established wildlife tour businesses in the UK and offers meticulously planned holidays to many of the world’s best wildlife destinations. So whether you’d like to cruise to see the world’s least-known seabirds or see rare Snow Leopards in Ladakh, WildWings promise you an unforgettable holiday https://wildwings.co.uk

Why is a custom WordPress theme the best choice for your business? In this week’s article https://accentdesign.co.uk/why-a-custom-wordpress-theme-is-the-best-choice-for-your-business/ we dive into the business benefits of standing out within a sea of pre-bought themes.

At Accent, gaming is more than a pastime—it’s a passion that drives creativity, fosters connection, and even boosts mental health. Our team, a group of avid gamers with a rich history spanning retro classics to the latest releases, has found that gaming isn’t just a hobby; it’s a vital part of our lives and work. In this week’s article, we delve into what gaming brings to the table and list a few of our favourites.

Do you also love gaming? We’d love to learn what you all play, so get in touch with the team for some game-related chatter.

https://accentdesign.co.uk/how-accents-team-stays-sharp-and-connected-through-gaming/

We’ve worked with Fin & Game for many years and are thrilled to help them launch their new ecommerce website.

Fin & Game stock the best in fishing & shooting supplies and clothing from their shop in the beautiful Scottish Borders town of Kelso. If you can’t visit them in person, you can purchase online from https://finandgame.com

Accent imagines a kaleidoscope umbrella. An umbrella that has an interior made of infinity mirrors, creating a never-ending kaleidoscope pattern when viewed from underneath.

https://accentdesign.co.uk

Two platforms commonly used in AI-driven design are Ideogram.ai and MidJourney. While both offer impressive capabilities in generating images, a crucial differentiator lies in their handling of text within these images. When it comes to the accuracy and aesthetic integration of text, which tool is better? Read our article https://accentdesign.co.uk/ai-typography-wars/ for a direct prompt comparison and try for yourself.

Exciting news, book lovers! We've been collaborating with the incredible author Jack Sanger for years. Jack's known for his gripping enovels, captivating plays, and short stories that always leave you wanting more.

You can now buy all of Jack's works on Kindle and Amazon. We've revamped his website to make your shopping experience seamless and responsive for mobile. Click the link to dive into Jack’s world of stories.

https://jacksanger.com

The Accent Team is buzzing about ChatGPT 4o! We're gearing up for even more intelligent, nuanced, and human-like conversations. Not that we're lacking in those around here... but hey, a little extra brilliance never hurts!

Managed hosting provides a comprehensive solution for businesses looking to enhance their website's performance and security without diverting focus from core operations. By outsourcing server management responsibilities to specialised providers, businesses can benefit from a range of services such as monitoring, maintenance, updates, security, and technical support. With options suitable for everything from small blogs to large ecommerce platforms, managed hosting is an optimal choice for companies aiming to optimise their online presence efficiently and effectively. Read our article (link in comments) to find out more and contact us to see how we can help.

Supporting local businesses and charities is of high importance to the team at Accent. At present, the work of Norfolk Rivers Trust, a charity that restores, protects and enhances the world-renowned water environments in Norfolk, has never been more important. Did you know that Norfolk is home to many rare chalk-fed rivers (there are only 220 across the world)? These complex ecosystems are a haven for many flora/fauna, including starwort, otters and brown trout.

What is Open Source? In this week's article (link in comments) we delve into the shift towards technological and creative freedom, which encourages open collaboration among individuals all over the world.

Our work-in-progress meetings often turn to game chatter, and the team were recently discussing the best controller for first-person shooters. From Missile Command in the arcades, trackballs have been an integral part of gaming, and we were fascinated by the modded Ultimate FPS controller by Pyott Design. The console players in the team were interested in whether this would finally beat the PC gamers on mouse and keyboard. What do you think?

https://www.youtube.com/watch?v=Ug06dhahqg0

In the world of web design and digital marketing, colour isn't just a design choice—it's a pivotal tool that can significantly influence visitor behaviour and, ultimately, website conversions. In this week’s article (link in comments), we explore the psychology behind colours and their impact on emotions and actions can transform a standard website into a powerful conversion tool.

Our latest project is LIVE!

We’ve created a new ecommerce website for Norfolk Essential Oils, a fantastic local business we’ve worked with for many years.

From seed to bottle, Norfolk Essential Oils grows and distills the purest aromatic herbs from their Norfolk farms, which are sold directly and supplied to many businesses. As always, a good partnership is key and we’ve enjoyed working with them throughout the development process. Link in comments.

In the digital world, the terms UX and UI are often used interchangeably, sparking confusion about their distinctions and interconnectedness. This week’s article (link in comments) aims to clarify the difference between UX and UI design, illustrating their unique roles and how they work together to create intuitive and visually compelling digital products.

Accent imagines the book bag. A rucksack combining literature and fashion, with a roomy zipped bag compartment, and your favourite novels attached to read on the go.

In the current digital age, designing websites and apps with accessibility at the forefront is no longer optional; it's a fundamental aspect of creating inclusive user experiences. Accent, a forward-thinking web development company, leads the charge by seamlessly integrating user experience with accessibility best practices. This week’s article (link in comments) delves into the importance of web accessibility, highlighting eight essential pivotal tactics in shaping an inclusive web for all.