White Pencil Design

Another rebrand project, this time with folks at Morshead - consultants for the Ministry of Defence.

Colour was key to set them apart from other players in the field. We chose purple to represent their brand, symbolising all branches of the military, the combination of Army green, Coast Guard blue, Air Force blue, Marine red, and Navy blue.

A little love I've received lately 😊

Take a peek at what my awesome clients have to say about our collaboration 🥰

A bold new brand identity for for Revel Studios.

🟢 Piracy Reports for MUSO

Transforming concepts into compelling sales collateral is where my passion meets proficiency. From eye-catching brochures, impactful presentations or bringing business reports on-brand, I specialise in creating visuals that make your brand shine. Let's collaborate and elevate your marketing game!

Christmas All Wrapped Up! 🎁✨

Throwing it back to the delightful experience of working on Lisa Angel's Christmas campaign! ✨ Bringing their festive vision to life was an absolute joy. Crafting designs under the theme 'Christmas all wrapped up,' I presented three unique concepts, and this one was the chosen star.

Starting with a mood board breakdown, I illustrated how individual assets, fonts, textures, and colours would lend versatility across all touchpoints, ensuring campaign consistency.

The lineup included:
✨ Website Graphics
✨ Social Graphics
✨ In-store POS
✨ Vouchers
✨ Gift Guide

Having retainer clients like Lisa Angel is a game-changer. It allows me to deeply immerse myself in the brand, becoming an integral part of their marketing team. Collaboration flows seamlessly, and with guaranteed time each month, we make magic happen, even in the busiest seasons!

A little WIP in the creative process for 'Cheer We Go' startup's brand identity.

I crafted two vibrant concepts bursting with joy, positivity, and a strong sense of connection at the request of the client. From lively colour palettes to 'JOY' lines, each concept embodies the essence of 'Cheer We Go's' mission. 💫

Remember, a brand identity is more than just a logo; it's a visual journey that sparks emotion and builds community. Let's spread some cheer together!

Which concept would you choose?

Some social work for the lovely folks at Red Paddle Company.

🖍 As a freelance graphic designer, I often jump in as an overflow design resource to help navigate those busy periods, ensuring projects sail smoothly to the finish line.

✨ Let me help you out!

Salute!

When it came to jumping on board with this project, let's just say I didn't need much persuasion—I'd already done my fair share of market research! 🤭

Here's a tiny peek into one of my previous projects: crafting packaging for a fabulous array of Malfy Gin Glasses. Stay tuned for more tales from the design journey! ✨🍋

This was created in partnership with Revel Studios

Been off the grid for a while – been buried in creative projects. But it's about time I shared what I’ve been up to over the last year.

⚡️First on the list is Avonside Energy – a total brand revamp marking their exciting new chapter.

Included in the rebrand
🌿 Logo Design �(+ Secondary logo & Submark)
🌿 Colour Palette
🌿 Brand Typography
🌿 Brand Guidelines Document
🌿 Branded Icons & Illustrations
🌿 Social Media Templates
🌿 Stationary

This was created in partnership with Revel Studios.

Hands up if you have the best clients 🙋‍♀️

Rabia & Samar are an absolute dream to work for, their products are award winning, British made, cruelty free & eco friendly so it makes my job pretty EASY!

I created for this client
✨Luxury Packaging
✨Product labels
✨Brand Brochure
✨Bespoke Icons

The brand story is steeped in tradition and culture and their journey was originally inspired by the wisdom and traditional ingredients from cultures along the ancient silk roads. The delicate map patterns within the packaging reflects this path.

Get in touch if you have a project you'd like me to quote for ✏️

Hey, I'm Sammi of White Pencil Design. A Norfolk based graphic designer with a soft spot for all things branding. I have over 14 years experience in the creative industry and I absolutely love what I do. I can translate your vision into simple effective graphics that communicate with clarity. Don't have a vision? I can help with that too!

I work collaboratively with clients of all shapes and sizes, from start ups to international brands, on a variety of projects, such as brand creation, packaging, digital and print design as well as illustration. I also work alongside creative agencies to offer in-house freelance design support.

Whatever the project, big or small,
get in touch, I'd love to hear from you!

https://www.whitepencildesign.com/