Aware Digital

👀 The eagle-eyed amongst you will have seen we've had a spruce up of the Aware Digital site, putting the focus on things we do best.

🖥 Adobe Commerce (Magento) solutions delivered by our certified team
🚀 Lightning-fast load speeds and improved performance thanks to Hyvä Themes
📈 Comprehensive ecommerce marketing that helps your business grow
🤝 A growing network of tech partners and collaborators

Check it out and get in touch for a chat to find out how we can help you realise your online goals:

Award-winning Adobe Commerce (Magento Agency) | UK-Based We're an award winning UK-based Adobe Commerce (Magento agency), focusing on design, UX, Magento development, consultancy and support.

Our Core Web Vitals audit was created with website owners and developers in mind, providing actionable steps to improve your site speed and CWV scores.

All suggestions are reviewed by our front and back-end developers for feasibility and mapped out in a prioritised roadmap of implementation. We also send you a live dashboard to monitor key metrics over time.

Interested? Find out more and book in your audit here:

Core Web Vitals Audit | Site Speed Audit | Aware Digital Our Core Web Vitals audit was created with website owners and developers in mind and provides actionable steps to improve your site speed and CWV score

Don’t forget… PHP Stoke is tomorrow! 🗓️

We can’t wait to see you at Smithfield Works at 6:30pm with:

- James Seconde, Developer Advocate at Vonage
- Andy Jones, Director of Aware Digital and co-organiser of PHP Stoke
- Ashley Allen, Freelance Laravel Dev
- Daniel Watt, CTO at Nutrition Integrated

📍Smithfield Works, Hanley, Stoke-on-Trent
What3Words: ///melon.prices.soil

https://phpstoke.co.uk

See you there! 🙌

Who's excited for PHP Stoke on Thursday? 🤩

Whether you’re coming to watch our awesome speakers 🎙️, network with like-minded people 👪 or eat pizza 🍕 (hopefully all three 😊), we can’t wait to see you!

📍 Just a reminder we’re back at Smithfield Works in Hanley. Doors open at 6:30pm.

What3Words: ///melon.prices.soil

Full details: phpstoke.co.uk

Happy Easter weekend from everyone at Aware. Whatever you're up to, we hope you have a fantastic Bank Holiday... Even the weather is looking promising! 🐰🥚☀️

📣 Our speaker lineup for PHP Stoke on 27th April at Smithfield Works - Smithfield, Stoke

- James Seconde, Developer Advocate at Vonage
- Andy Jones, Director of Aware and co-organiser of PHP Stoke
- Ashley Allen, Freelance Laravel Dev
- Daniel Watt, CTO at Nutrition Integrated

Grab your FREE Tickets 👉 https://phpstoke.co.uk

🤔 What’s the difference between on-site and off-site SEO? Is one more important than the other? Check out our latest blog for all the answers...

https://www.awaredigital.co.uk/blog/what-is-the-difference-between-on-site-and-off-site-seo/

For Magento performance like you’ve never seen before, it has to be Hyvä. 🚀

✔️ Core Web Vitals, passed
✔️ Better user experience
✔️ Higher conversion rates
✔️ Higher SEO rankings

Learn more about Hyvä today - just visit our website or give our friendly team a call on 01782 499530

You don’t necessarily need more customers to make more money – you just need the people you’re already attracting to increase their spend.

Increasing Average Order Value (AOV) is about extracting the most value from the customers you’ve already worked so hard to get – and the great news is it doesn’t have to be difficult.

Some ideas to get you started...

💭 Set a minimum order value for free shipping - ideally at a level that increases spend while also being attainable for most customers

💭 Offer a discount when the customer spends a certain amount - like £5 off when they spend £60, or £10 off when they spend £100

💭 Try bundling together your most popular products - or allowing customers to create their own

💭 Utilise upsells and cross-sells - something Amazon used to generate a reported 35% of its revenue

Thirsty for more ideas and easy-to-implement tactics?

👉 Head to our latest blog: https://www.awaredigital.co.uk/blog/10-great-ways-to-increase-average-order-value/

10 Simple Ways to Increase Average Order Value | Aware Digital Want to make more money from your online store? Boost your online sales with these 10 great ways to increase average order value.

When you’re buying something online, what’s the first thing you do? According to research, more than 90% of us head straight to the review section. ⭐⭐⭐⭐⭐


So, reviews are important - but how do you collect them? How do you get MORE of them?


Check out our latest blog for some key pointers to get you started 👉 https://www.awaredigital.co.uk/blog/how-to-use-customer-reviews-to-boost-sales/



How to Use Customer Reviews to Boost Your Sales | Aware Digital Learn how to use customer reviews to boost sales. Helpful advice and tactics you need to know to get the most from them.

💙 How do you increase social engagement organically? After all, an engaged audience is what you need to drive those sales and conversions, turning loyal fans into hard paying customers.

Read our latest blog to find out...

💭 What social media engagement really means
💭 Why delving into your social metrics is the key to success
💭 How to actually create engaging content
💭 Why you don't have to be on every platform to be successful

Read more 👉 https://www.awaredigital.co.uk/blog/how-to-increase-social-media-engagement-organically/

Google is rewarding people-first content and penalising content created specifically for search engine traffic, which it says searchers find ‘unsatisfying.’

💭 So, how do you create this helpful content? Does it mean you don't need to think about SEO any more? Well, not quite. 😊

Read our blog for everything you need to know 👉 https://www.awaredigital.co.uk/blog/what-is-googles-helpful-content-update/

What is Google's Helpful Content Update? | Aware Digital Google launched its ‘helpful content update’ in August 2022 (updated again in December 2022) - and it’s going to change the SEO landscape for the foreseeable future.

The first ever PHP Stoke has come and gone – and what a big success it was! 🙌

Last week, Aware hosted the inaugural Stoke-on-Trent PHP meetup, bringing together PHP developers and industry experts for an evening of insights, socialising and (of course) pizza and beers.

👉 Read all about it here:

PHP Perfection: PHP Stoke, January 2023 | Aware Digital The first ever PHP Stoke has come and gone - and what a big success it was, with over 40 people attending and 3 great speakers.

📣 The first ever is tomorrow! Huge thanks to our sponsors Dotdigital and JetBrains.

⚪ Join us from 7pm at Smithfield Works for an evening of everything PHP, including some great speakers + pizza and drinks.

👉🏻 https://www.eventbrite.com/e/php-stoke-tickets-429043128547

We can’t wait! 💜

PHP Stoke A PHP meetup for all. Whether you're working with vanilla PHP, WordPress, Magento, Laravel or something else, you're welcome along.

📲 The only certain thing about eCommerce is that it’s constantly changing.

New technologies and ways of doing things are emerging all the time. Consumer spending habits are rapidly evolving – and so are expectations, along with the level of competition.

Is your head in a spin? 👀 Well, fear not, because we’ve rounded up many of the top eCommerce trends for 2023, including some of the main things to keep an eye on to stay ahead of the curve.

eCommerce Trends 2023: How to Stay Ahead of the Curve | Aware Digital eCommerce trends 2023: what's happening in the world of online retail and what brands need to know to succeed.

Don’t forget is next Thursday 12th January - hosted by James Brooks and Aware Digital at the awesome Smithfield, Stoke in Hanley.

Whether you're working with vanilla PHP, WordPress, Magento, Laravel or something else, you're welcome along. A PHP meetup for all, with 🍕🥤🍺 included.

Doors open 7pm. ⌚

All the details and free tickets here 👉🏻 https://www.eventbrite.com/e/php-stoke-tickets-429043128547

We can’t wait to see you there!

PHP Stoke A PHP meetup for all. Whether you're working with vanilla PHP, WordPress, Magento, Laravel or something else, you're welcome along.

A little birdy once told us the secret to a 57% reduction in development time and a quicker route to market is by utilising a high performance frontend like Hyvä Themes… 🐤 🤫

…all while dramatically boosting page speeds and cutting load times. 🚀

The result? A 68.12% increase in revenue for our client, Ivel Valley Bird Food. ✔️📈

Before Christmas, our very own Andy Jones and Willem Wigman from Hyvä took to the stage at Meet Commerce Spain to reveal how we achieved results like these for one of the UK’s leading suppliers of wild bird food:

🚀 330% page speed increase
⏱️ < 1.5 second load times

Read all about it here 👉 https://hyva.io/blog/showcases/ivel-valley-wild-bird-food.html

Hyvä is quite simply a dream - for both clients and devs alike.

Want to learn how we can help you do the same? Chat to our experts on 01782 499530.

It's Christmas! 🎄☃️ 🎅 🥳

As the year draws to a close, we'd like to wish all those celebrating a very Merry Christmas and a Happy New Year!

Thank you so much to our amazing clients, staff and partners for all your support in 2022 and making it the incredible year it has been for our growing business.

Just a reminder that over the festive period, we will close on Friday 23rd December 2022 and reopen on Tuesday 3rd January 2023.

See you all next year!

🎄

🎉 🙌 It’s show time! We’re in Madrid today for Meet Commerce Spain, joining over 500 international attendees from 30 countries for insights, networking and all things .

Don’t forget, our very own Andy Jones and Hyvä founder Willem Wigman will be taking to the Business Stage at 17:30 to demonstrate our work with Ivel Valley Bird Food, revealing the secrets behind a high-performance frontend and showcasing just what’s possible with the power and speed of Hyvä. 💪

Join us!

Scrumptious food, epic crazy golf and endless retro gaming fun… It must be the annual Aware Christmas par-teee! ⛳️ 🎮 🍻 🎉 🎅

Our team headed to Manchester on Friday for an amazing meal at Red’s True Barbecue, before moving on over to Junkyard to practice our golfing skills (SO much fun!) and finally NQ64 to revel in some retro arcade classics.

It was great to get the team together for a fun night and celebrate what has been a fantastic year for Aware.

Lest we forget. 🌹

Nothing better than kicking off the week with another fantastic achievement! Our Project Manager Mel is now officially an Adobe Certified Expert after passing her Adobe Commerce Business Practitioner exam with flying colours. 👏🏻 🎉 🥇

“Can't actually explain how proud I am of myself for this achievement. Wouldn't have been able to do it without the super supportive team I have working alongside me.” 🎉

Congratulations, Mel. We’re all very proud! 🎊

📢 What a brilliant start to the week! 🥁 We’re excited to be nominated for ‘B2B eCommerce Website of the Year’ at the UK eCommerce Awards for our work with Cutwel Ltd.

Congratulations to everyone who made the shortlist. It’s amazing to be nominated alongside so many leading names!

See the full shortlist here 👉 https://ukecommerceawards.co.uk/2022-shortlist/

We are deeply saddened to hear of the passing of Her Majesty Queen Elizabeth II. As the nation mourns, we thank you for everything you have done for us over your remarkable reign and a life that was dedicated to public service. Our thoughts and prayers go out to her family at this very sad time.

Queen Elizabeth II has died Her son King Charles III pays tribute to his "beloved mother" who has died peacefully at Balmoral.

Congratulations to Stuart Otter on achieving his Adobe Certified Professional certification. ✅

Earners of this credential are Adobe Commerce developers who have the skills and knowledge of Magento 2 in the areas of UI modifications, database changes, admin modifications, customisations, catalogue and checkout structure, and functionality changes.

Well done Stu, a fantastic achievement! 🎉

💨 Page speed always matters - but no two websites are ever the same. That's why we use as a base to build bespoke look and feel (Magento 2) stores that are faster than the rest.

But we don't want you to just take our word for it... We want to prove it!

We're currently putting together a test platform (built on Aware's core Hyvä build) to give you a real world example of a store that can achieve the best possible results...

No fudging of the results by not having Analytics or Tag Manager installed, or removing external Javascript. It’ll contain it all - and the results in Google Page Speed Insights will speak for themselves. ✅

Stay tuned for more details.