John Goodridge Copywriting

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Content Managers get asked to carry a lot. Here's how to avoid burning out.

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HubSpot Academy Content Marketing Certification See the full curriculum and everything I learned in the Content Marketing Certification from HubSpot Academy

Clear, brief writing is all that gets noticed but it takes time. How do you invest your editing efforts for the best return? See my post on linkedIn.

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Home Over nearly two decades as a copywriter, I've specialized in the art of transforming intricate technical concepts into captivating narratives for non-technical audiences. My expertise spans various domains, including educational technology, big data, and next-generation videoconferencing.

ChatGPT wants to work with me, not take my job. That’s what it said when I asked. I’m quite happy with that arrangement.

ChatGPT:
Copywriting involves more than just writing words - it involves creative thinking, strategy, and understanding how to communicate a message effectively to a specific audience. These are skills that require human intuition and judgment, and that can't be easily replicated by AI.

In fact, AI language models like ChatGPT can be seen as a tool that can help copywriters be more efficient and effective in their work. For example, ChatGPT can be used to generate ideas or provide inspiration for headlines, product descriptions, or other content. It can also be used to generate drafts quickly, allowing copywriters to focus on refining and editing the content.

Overall, AI can be seen as a productivity tool that can help copywriters be more efficient and effective in their work, rather than a replacement for human copywriters.