Agency51

It’s always nice when your hard work is spotlighted by others. 🚀

In case you forgot, we were nominated for not one, but three awards at the prestigious BigCommerce EMEA Partner Awards last month, bringing home the B2B Excellence Award for our amazing work on the Pedigree Wholesale site. 🏆

We couldn’t be any prouder of our win and we're deeply grateful to The Press in York for highlighting our achievements. 🙌

Check out the full feature here: https://www.yorkpress.co.uk/news/24298741.agency-51-york-enjoys-award-success-bigcommerce/ 📣

🎉 Agency51 just keeps on winning 🏆...

This time it's the B2B Excellence Award at the prestigious BigCommerce EMEA Partner Awards, for our work on the Pedigree Wholesale site. We were honoured to be nominated for not one, but three awards; which included the Excellence in Delivery and Partner of the Year awards 🌟✨

A huge thanks goes to our team at Agency51 and Pedigree Wholesale Limited for giving us the opportunity to work on building such a great site as well as BigCommerce for the recognition, especially Alexandra Nolan for all the help and support!

Flying the Agency51 flag at the Awards were Daniel Warren, Ian Lawton and John Barton, who were celebrating with the very best BigCommerce partners. Congratulations guys - you earned it!

🚀 Exciting updates in the digital marketing world! 🌟

🔍 Meta (formerly Facebook) unveils a groundbreaking VR advertising platform, taking digital advertising to new heights with immersive virtual environments.

📊 TikTok levels up with enhanced analytics tools! Now, businesses can dive deeper into audience insights and fine-tune their strategies for better campaign results.

💡 NFT Marketing is on the rise! Brands are embracing innovative NFT-based campaigns, reshaping the marketing landscape with unique digital collectibles and interactive experiences.

🔎 Google's algorithm gets an upgrade! Marketers, stay informed about the latest changes to ensure your website stays at the top of search results.

🛍️ Augmented Reality is transforming online shopping! Retail brands are leveraging AR technology to create engaging shopping experiences, boosting engagement and sales conversion rates.

Stay ahead of the curve with these game-changing trends! 💫

BIG news for Agency51 with BigCommerce

We are 2023 BigCommerce Partner Awards finalists!

We are incredibly excited to have been recognised for our work producing the Pedigree Wholesale site.

"Each year, BigCommerce recognise and celebrate the unwavering dedication and tireless commitment of global Agency and Technology partners who push the boundaries of innovation and development for BigCommerce merchants worldwide." - BigCommerce

We look forward to joining everyone in April!

We had the pleasure of joining the team at York & North Yorkshire Growth Hub to present the seminar ‘What Social Media Channel is Right for you?’

We just want to say thank you to all the attendees and to the York & North Yorkshire Growth Hub team. We hope you all found the seminar useful!

Social media is one of the best resources you can have to skyrocket your business, why not see what Agency51 can do for your business with our full service digital marketing packages & dedicated social media specialists.

Let us take the stress out of social media & contact us today.

💥 2023 with The Plastic People 💥

🚀We started our partnership with The Plastic People mid way through 2023 on both PPC and SEO.

💥Our main focus for SEO was to ensure on-page SEO was optimised for high volume keywords

🚀We had a huge SEO win with a 145% increase in visibility

💥 For PPC, after a June set up, we set a budget and target ROI… smashing the ROI target with a strategy mix of Performance Max Campaigns split by specific focus categories and search ads to support.

We can’t wait to continue pushing their PPC in 2024.

Happy International Women's Day from Agency51!

We're proud to celebrate with our incredible team led by our Marketing Director, Hannah.

Today, we honour the achievements of women in digital marketing and beyond, showcasing their strength, innovation, and dedication.

Let's continue empowering and supporting each other as we strive for equality and success. Here's to the women shaping the future of marketing! 💪🌟

Coming soon...

⏰ Time is ticking...Sign up or you'll miss out on this FREE seminar! ⏰

🚀 Join Hannah Pittman and Adam Rawson from Agency51 on March 13th for the exclusive "Which Social Media Channel is Right For Me?" seminar!

Uncover the secrets to navigating the ever-evolving social media landscape and discover the perfect channels for your business. ✨

📅 Save the date: March 13th
📍 Location: Enterprise Centre of York St John University.
⏰ 4:30pm – 5:30pm.

Find out more here: https://lnkd.in/ede2S5WM

Don't miss out on this invaluable opportunity to boost your online presence and connect with your audience effectively. 🚀📈

We’re leaping for joy for the launch of Flexed new website…

What a journey it’s been. With a website as shiny and amazing as the cars that Flexed offer!

We are proud to announce the recent launch of the Flexed Website...Built on WordPress with WooCommerce.

The site is designed to stand the test of time and match up the high-quality experience customers experience with Flexed.

There’s always big things around the corner, and we can’t wait to see what’s next with our partnership… 👀

We are excited to announce we are now Preferred Partners 🚀

After a visit to London to meet the BigCommerce team, we're proud to announce that our hard work and dedication to expanding our portfolio of ecommerce builds and meeting our clients briefs, has been recognised!

We can't wait to see what 2024 brings with our new Preferred Partner status.

Do you have a site you think needs a refresh? Get in touch with a 'Preferred Partner' today...

🎨 Dive into the captivating world of creativity with Jonathan Clark, the mastermind behind Shelved's stunning designs!

🚀 Get an exclusive peek into a day in his life as Creative Director of Shelved From brainstorming sessions to bringing visions to life, Jonathan's journey is nothing short of inspiring!

✨ We feel incredibly fortunate to work alongside Jonathan, where his talent and passion elevate every project to new heights. Don't miss out on this behind-the-scenes look at the magic of Shelved.

Check it out here:
https://www.theretailbulletin.com/home-and-diy/a-day-in-the-life-of-jonathan-clark-creative-director-of-shelved-15-02-2024/

🎉 Saying ‘Cheers’ to York Gin 🎉

2023 started off with a bang. York Gin created a delicious gin especially for Craft Gin Club, securing their slot as the March gin of the month, one definitely on their bucket list.

Taking a shot, they mixed up the liquor landscape and produced a new 'Mad Alice' Blood Orange gin, steeped with a spooky feel with a dripping wax melt and blood splattered label. Agency51 were very honoured to be part of the team marketing this limited edition gin!

Between us, we ensured that every suitable marketing channel was covered, from PPC to mailers, PR to social, and the results were as mad as the gin causing it... York Gin had a wave of pre-orders, and smashing records with their highest revenue month!

Watch out for what’s next…we have big things in store for the next evolution of gin in 2024...

Fancy joining a flexible and innovative digital marketing team who will put you first?🚀

We’re looking for a PPC specialist who’s a dab hand at digital marketing.

We invest in our people. Joining our diverse team means not only do you get to collaborate on some of the most exciting client accounts digital marketing has to offer, but also be surrounded by a tight-knit team focused on empowering you to thrive in your career.

Join us to experience a supportive environment where your growth and success are our top priorities.

Want to learn more? Check out our current vacancies here: https://www.agency51.com/careers

🚀 New BigCommerce Website Launch: TW Wholesale

TW Wholesale approached us for a website migration from Magento to BigCommerce, throwing in a tight deadline and complex integrations with their backend systems.

With dedication and expertise, we not only completed the website migration but also seamlessly integrated their marketing channels within the given timeframe. 🚀

TW Wholesale now has a revamped online presence, and we're delighted to report they are over the moon with the results! Now we're gearing up to take their business to new heights through strategic marketing initiatives. 🚀

TW Wholesale shared this feedback... "'From our first contact with Agency51, they have exceeded expectations. Their approach has been a breath of fresh air and we are thrilled to be entering the next stage of our digital journey with them at our side."

Stay tuned for more updates as we unfold the next chapter of TW Wholesale's digital journey. 🚀✨

📣 Exciting FREE Opportunity!

🚀 Join Agency51 on March 13th for the exclusive "Which Social Media Channel is Right For Me?" seminar!

Uncover the secrets to navigating the ever-evolving social media landscape and discover the perfect channels for your business. ✨

📅 Save the date: March 13th
📍 Location: Enterprise Centre of York St John University.
⏰ 4:30pm – 5:30pm.

Find out more here: https://www.ynygrowthhub.com/events/enterprise-centre-agency51-which-social-media-channel-is-right-for-me/

Don't miss out on this invaluable opportunity to boost your online presence and connect with your audience effectively. 🚀📈

Buckle up, B2B warriors! 2024’s marketing landscape is shaping up to be a dynamic minefield, ripe with opportunity. But fear not, intrepid brand champions! We are here to drop the intel on the latest B2B best practices that’ll turn you into a lead-generating, conversion-crushing juggernaut.

Check out our new blog: https://www.agency51.com/business/b2b-marketing-blitz-conquer-the-2024-battlefield-with-these-power-plays

Spruce up your socials!

Are your socials looking tired? Is your posting schedule looking as tired as you feel after the festive period?

Follow our top tips to getting in tip top shape in 2024.

New Year, Fresh Brand

Get in tip top shape this New Year by following our 5 top tips for shaping your brand.

Whether you already have a strong brand identity and just need a tweak to perfect your style, or you’re new to this and need a place to start… we’ve got you covered.

Follow the link in our bio to get started today!

Thought of utilising TikTok to build your business in 2024?

🌟 Check out our latest blog: "Top Tips for TikTok Ads🌟

2020 reshaped the social media landscape, and TikTok emerged as the game-changer, now we're in 2024 and it's becoming a time tested phenomenon in rewriting the social ad landscape.

Dive into our blog to discover the secrets behind harnessing the power of the world's fastest-growing platform for your business.

Read here https://buff.ly/48G0amR

🎆 If 2023 is anything to go by, 2024 will start with a BANG. 🎆

We’re lucky enough to work with exciting and successful brands who trust us when we say ‘let’s make this happen’.

So, as we refresh, ready for a new quarter, we just want to say Happy New Year!

Bring on 2024...the Skys the limit!

🎁 Merry Christmas from Agency51 🎁

With our workshop carefully packed away for another year, our team of marketing elves are having a well earned rest after a busy 2023.

From driving mega sales for long standing clients, to setting up new and exciting strategies with brand new faces, this year has been one of growth, to say the least.

Unlike Santa, our work is done, so no 24hour shifts over the festive period.

Thank you to our amazing clients & here’s to an exciting 2024.

A Very Regal Christmas with Regal Fish

Agency51 joined forces with Regal Fish Supplies - a FRESH approach to seafood! for Christmas 2023, taking festive entertaining to the next level.

We designed and wrote eye catching social ads to remind people that Christmas doesn’t need to be just about turkey.

With new users visiting the site skyrocketing, it’s safe to safe the word is out about having fresh fish delivered direct to your door this Christmas.

Our client Shelved specialises in versatile modular furniture that is designed to adapt to their customers lifestyles…

As you would expect with higher valued items, the conversion path is significantly longer than most other products. Users will start their journey some time before they purchase the product. They will be casually browsing, exploring options/competitors, and reading product review before returning at a later date to complete their purchase.

In the build up to Black Friday, Shelved were keen for us to explore ways in which we could expand their marketing funnel to improve visibility and ensure they were engaging with their users at every step of the purchasing funnel.

We made use of the existing, Conversion Value focused Performance Max campaigns, duplicated them and assigned a Maximise Conversions bid strategy with the goal set as site users who reach the checkout. Some users might shy away from a Maximise Conversions bid strategy as Conversion Value is the more conservative option. By having these duplicates in place means we can maximise our reach and attain greater conversions.

And the stats speak for themselves...

🚀PMax store visits increased 315%
🚀Google Ads revenue increased 147%
🚀Google Ads Conversions increased 100%

We don’t miss a beat with PPC!

Regal Fish Supplies - a FRESH approach to seafood! called for us to think go hard for their PPC and we answered.

Setting them up with a CPM bidding display campaign, focused visuals and copy highlighting centred around their very merry festive offering.

We created ad groups, making sure to hone in on keywords and interest groups that clawed in on their seafood loving core customer groups. Kicking off with a big start, we've seen a huge jump in impressions, and with the campaign still live; we're looking at results that speak for themselves.

Don’t let the January buying blues bring you down…

January brings lots of things, and a lull in the B2C ecommerce is one of them.
We’ve made you a hit-list to combat B2C blues.

Refresh your thinking, shake up your strategy and make the most of your e-commerce business this new year!

Follow this link to our blog on how to rethink your strategy before it’s too late. https://www.agency51.com/business/new-year-new-marketing-strategy-how-to-combat-b2c-buying-blues

Cracking Christmas with Agency51… 🎄

Our team at Agency51 love Christmas, we jump at the chance to join forces with a brand who wants to embrace it just as much as us.

Luckily for us, Y Llan / Village Dairy were ready and waiting to pack their sleigh with limited edition festive yogurts, print adverts, product mock-ups to name a few, securing Agency51 to bring the festive magic through our fantastic design team.