Young Master 少爺啤

新鮮出爐！少爺啤於新加坡Asia Beer Awards上連續五年蟬聯亞洲最佳啤酒殊榮！
感謝我地嘅最強團隊以及 Beerfest Asia，期待為大家帶來更多可以代表「香港製造」嘅佳作！

Proudly representing beers made in Hong Kong, we’re exhilarated to announce that Young Master has been awarded the Best of Asia award for the fifth year in a row at the Asia Beer Awards hosted by Beerfest Asia in Singapore. Cheers to our amazing team for their hardwork as we continue to bring you the best of Asia.

Best of Asia | 1842 Imperial IPA
Gold | Sour/Wild Beer | Cha Chaan Teng Sour

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

🚨酷熱天氣警告，高溫天氣持續，市民應提高警惕，立即放低手上工作，飲返杯少爺啤🍻降降溫！

冰涼清爽嘅少爺拉格啤酒相信係好多朋友仔嘅假日首選，清新花香搭上清甜麥香簡直係夏天絕配🌞。今個月仲可以喺兩間少爺飲食旗下嘅餐吧 TAP - The Ale Project 及 Second Draft 享受全天候優惠價$50一杯（400毫升）。今晚就一齊去飲返兩三杯，分享嘆住冷氣❄️飲冰凍啤酒嘅樂趣啦！

There’s nothing better than cracking open a cold one under the scorching sun🔥and we’re here to help! Cool down with a nice cold pint🍺of Unfiltered Pilsner at our taprooms, The Ale Project and Second Draft for only $50 for July’s Beer of the Month!

Wash away the blaze with this unfiltered respite and refresh yourself with a well-deserved revitalizing break!💫

今個七月，少爺與全港18家餐廳和酒吧合作,呈獻一系列辣雞菜式，以優惠價配埋精選少爺啤酒，等你過返個熱辣辣嘅夏日 🌅

今次介紹返中環區代表，包括：
🐔Ho Lan Jeng 何蘭正
🐔Little Bao
🐔Smoke & Barrel
🐔The Globe

無論係麻辣鐵板雞頸肉，定係泰式風味嘅泰脆雞，包你一定搵到最合你口味嘅辣雞菜式，配埋一杯清爽冰涼嘅少爺啤🍺 真係咪話唔爽！

想了解跟多？立刻去少爺啤網站睇睇啦！youngmasterales.com

🌞This Summer throughout July we're teaming up with 18 restaurants and taprooms to bring you a🔥🔥🔥scorching line up of hot chicken recipes with your favourite Young Master signature beers. Introducing our Central district partners, featuring Ho Lan Jeng, Little Bao, Smoke & Barrel, and The Globe.

From a classic Hot Jerk Chicken Bun to Hot Honey Maple Crispy Fried Chicken, swing by and top it off with a icy refreshing pint of Young Master.🍻

More info on youngmasterales.com

今個七月，少爺與全港18家餐廳和酒吧合作,呈獻一系列辣雞菜式，以優惠價配埋精選少爺啤酒，等你過返個熱辣辣嘅夏日 🥵🔥

今日介紹返九龍和新界區代表，包括：
🍗 TAP - The Ale Project
🍗 畢打奧 Better 'Ole Bar and Restaurant
🍗 DBrasserie
🍗 Delish Kitchen by Alot
🍗 Enso
🍗 HANDS - Craft Beer & Magic
🍗 Urban Coffee Roaster

無論係開胃酸甜嘅西橙雞，定係惹味嘅避風塘雞翼，包你一定搵到最合你口味嘅辣雞菜式，配埋一杯清爽冰涼嘅少爺啤，真係咪話唔爽！

想了解跟多？立刻去少爺啤網站睇睇啦：youngmasterales.com

This Summer throughout July we're teaming up with 18 restaurants and taprooms to bring you a scorching line up of hot chicken recipes with your favourite Young Master signature beers. I

From salivating Orange Chicken to Typhoon Shelter Wings, swing by and top it off with a icy refreshing pint of Young Master.

More on Youngmasterales.com

今個七月，少爺與全港18家餐廳和酒吧合作,呈獻一系列辣雞菜式，以優惠價配埋精選少爺啤酒，等你過返個熱辣辣嘅夏日

首先介紹返銅鑼灣和灣仔區代表，包括：
Second Draft
Urban Coffee Roaster
Sick Burger hk
Bengal Brothers
Yum Kwun · 飲館

無論係麻辣擔擔雞腿，定係麻辣咖喱漢堡，包你一定搵到最合你口味嘅辣雞菜式，配埋一杯清爽冰涼嘅少爺啤，為長假期好好畫上個完美句號！

想了解跟多？立刻去少爺啤網站睇睇啦：youngmasterales.com

This Summer throughout July we're teaming up with 18 restaurants and taprooms to bring you a scorching lineup of hot chicken recipes with your favourite Young Master signature beers. Introducing our Causeway Bay and Wan Chai partners, featuring Second Draft, Urban Coffee Roaster, Sick Burger, Bengal Brothers & Yum Kwun. From Dan Dan Drumsticks to mouth-tingling Mala Curry Burgers, swing by and top it off with an icy refreshing pint of Young Master.

More on Youngmasterales.com🔥🔥🔥

#食雞飲啤

今個夏天，少爺帶你食雞飲啤！🐓🍺

少爺啤聯乘全港18 間餐廳酒吧帶俾你一個與眾不同嘅辣雞體驗。由 7 月 1 號起至 31 號，每間餐廳酒吧都會各自推出獨家創新辣雞套餐，以優惠價配搭指定少爺啤酒。鐘意「食雞飲啤」嘅千祈唔好錯過今次活動喇！

想知每間餐廳酒吧有咩菜式配搭咩少爺啤？立刻瀏覽少爺網站:youngmasterales.com

Hot Chicken Cold Beer 🐓🍻 is back!

This Summer we’re teaming up with 18 restaurants and taprooms to bring you a scorching line up of hot chicken recipes with your favourite Young Master signature beers. Throughout July, visit our esteemed partners and try out their unique eclectic hot chicken
dishes, from Dan Dan Sichuan Hot Drumsticks to Crunchy Hot Wings, wash away the heat with a
cold refreshing pint of Young Master.

More details on youngmasterales.com☀️

#食雞飲啤

十年來不斷研發精釀啤酒嘅唔同可能性，少爺力求進步之餘一直堅持香港製造、無過濾原汁原味。眼利嘅朋友可能已經見到，少爺嘅6款皇牌啤酒全部已經換咗閃亮新包裝喇，陸續於少爺網店、各大超級市場及指定餐廳酒吧有售。經典淡愛爾、拉格啤酒、墨啤、1842 IPA、鹹檸啤以及再來低酒精啤酒，6種獨特精釀口味，6款充滿活力又醒目嘅Colorful新包裝，希望大家鍾意啦！

After a decade of distinction, we’re going back to our roots to celebrate our six flagship beers with a brand-new, shiny packaging. Classic Pale Ale, Unfiltered Pilsner, 1842 IPA, Cha Chaan Teng Sour, Another One, and Hong Kong Black. These six beers form the backbone of Young Master and we continue to strive and bring you the best, freshly brewed in Hong Kong.

Shop now: youngmasterales.com

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

「麻煩整多罐嚟！」低酒精得嚟但係充滿酒花風味嘅3.3%低酒精啤酒Another One, 已經換咗一樣咁清新嘅新鮮藍色包裝，配方繼續保持清爽輕快口感、恰到好處嘅甘甜果香，適合任何場合全天候飲用。

本月Beer of the Month推廣期間到6月30號，喺少爺飲食嘅兩間餐吧Second Draft同The Ale Project，只需優惠價$50即可品嚐Another One 400ml 一杯。

Another One is a hop-forward session ale, the perfect smashable beer, leaving you wanting to order another one! The fresh new blue packaging of Another One showcases the same refreshing, light-bodied recipe, maintaining its perfectly balanced sweetness and fruity aroma.

Another One is featured as June’s “Beer of the Month” at our two YM Eats taprooms, and . Enjoy a 400ml glass of the Another One for a discounted price of $50 from now until the 30th of June.

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

🏆全港指定Circle K 獨家有售
🏆Available now at selected Circle K stores in Hong Kong

清新菊花茶港式調酒，清爽口感初夏絕配！採用特級菊花，散發淡淡清幽花香，加入特選伏特加同蜂蜜，依款充滿港式風味嘅創意雞尾酒絕對能為你嘅初夏注入活力！

HIGHERTHAN Honey Chrysanthemum marries another timeless Hong Kong flavor with a spritely modern twist, delivering delicate floral chrysanthemum notes balanced with natural honey sweetness while evoking a comforting sense of nostalgia.

#精釀啤酒 #少爺啤 #飲好嘢飲少爺 .ym

為咗等你可以有個零壓力飲酒體驗，少爺為你帶嚟無酒精啤酒 【ZERO】，由最受歡迎嘅經典淡愛爾改良而成，透過嚴謹釀製同發酵過程，無酒精之下都可以保留淡愛爾嘅鮮明風味！盡情享受【ZERO】嘅清爽口感同複雜果香，適合你無負擔喺唔同場合盡情暢飲！

依家立刻去少爺網上商店選購啦：https://youngmasterales.com/products/zero-alcohol-free-pale-ale-330ml-pack

Zero pressure, zero guilt, zero alcohol. Our alcohol-free beer, ZERO, retains the distinctive flavour of a proper classic pale ale through a meticulous brewing and fermentation process. Savour the refreshing taste of a beer with ZERO, the perfect liquid for guilt-free enjoyment on any occasion!

Get a 4 pack now from our online store:
https://youngmasterales.com/products/zero-alcohol-free-pale-ale-330ml-pack

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

今年少爺特別準備咗2024年父親節限定【拉格啤酒】酒標，為各位爸爸送上呢份咁有心意嘅禮物。父親節當日只要去指定餐吧就可以參與呢個咁特別嘅慶祝活動: 以白底酒標作為畫布，等小朋友拎起顏色筆發揮想像，將一路以嚟對爸爸愛意畫上。特別版【拉格啤酒】可以喺以下地方選購：

We’re here to celebrate all the hardworking fathers out there, with a special Father's Day "Pilsner". Let your children unleash their imagination on this blank canvas Pilsner and express their love for their dads, bringing radiant colors into their lives. Available on Father’s Day at the following locations:

Smoke & Barrel
中環雲咸街30-32號雲咸大廈1-2樓
1/F-2/F, Wyndham Mansion, 30-32 Wyndham Street, Central

The Arca
黃竹坑香葉道43 號
43 Heung Yip Rd, Wong Chuk Hang

Novotel
灣仔謝斐道238號
238 Jaffe Rd, Wan Chai

H**e Haven Yacht Club
西貢白沙灣西貢公路十咪半
10.5 Miles, Hiram's Highway, Pak Sha Wan, Sai Kung

The Silveri
香港東涌達東路16號
16 Tat Tung Road, Tung Chung

Island Shangri-La
香港特別行政區中區法院道太古廣場
Pacific Place, Supreme Court Road, Central Hong Kong SAR

Mandarin Oriental
中環干諾道中 5 號
5 Connaught Road Central

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

排山倒海嘅工作，就算收咗工打開電話望住個Whatsapp個腦仲不停轉。不如出嚟沙灘暫時停低外邊聯繫，放鬆坐低放空，廣闊嘅藍天同一望無際嘅大海。打開飲啖少爺嘅【拉格啤酒】大罐裝（473ml），等清爽甘甜嘅口感淨化心入面嘅悶氣。其實開心可以好簡單，炎炎夏日嘆住清涼啤酒，逃離一吓，放眼當下！

Disconnect from the bustling city, head down to the beach, and crack open a king can (473ml) of Unfiltered Pilsner. Made right here in Hong Kong, it’s the freshest brew you can find. Rejuvenate, re-energize and let the beer cleanse away your inner stress!

🏆全港指定Circle K 獨家有售
🏆Available now at selected Circle K stores in Hong Kong

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

夏天出走沙灘打開張席，高溫之下曬到出晒體內嘅汗，迫出晒潛伏好耐嘅毒素好治癒，成個人都輕晒。不過記得補充水份，之後飲返罐少爺【拉格啤酒】大罐裝（473ml），「無過濾」原汁原味，麥芽酒花風味完美結合，一股冰凍黃金酒液由入邊再次將身體喚醒。就襯今個夏日，淨化一吓身心嘅負面啦！

Summer days call for a relaxing day at the beach. Get your daily dose of Vitamin D and top it off with a refreshing king can (473ml) of Unfiltered Pilsner! A pure blend of malt and hops, it’s the perfect companion for any beach outing. Kick back, relax, and let this icy golden elixir refresh you from within.

🏆全港指定Circle K 獨家有售
🏆Available now at selected Circle K stores in Hong Kong

#精釀啤酒 #少爺啤 #飲好嘢飲少爺 OK便利店 Circle K Hong Kong

Young Master Brewery 少爺啤 | 百分百香港製造 Asia’s Leading Craft Beer Group Asia's Leading Craft Beer Group with direct operations in Hong Kong, Mainland China and Singapore producing world-class classic and avant-garde beers. 少爺啤酒廠亞洲最佳啤酒，百分百香港製造精釀啤酒。

最近陰晴不定嘅天氣搞到心情好差，唔知幾時可以出走戶外。如果難得放假遇著好陽光，唔好等要即刻出發！少爺為你準備好，「無過濾」嘅【拉格啤酒】大罐裝（473ml）喺附近多間指定Cricle K買得到，香港製造，百分百新鮮，大熱天時最適合出發前買定兩罐上車！與其等齊人，不如及時行樂，立即行動！

The recent unpredictable weather has been disrupting the summer vibe, leaving us all longing for some sunny days to get outdoors. Young Master has you covered with our unfiltered Pilsner in in king cans (473ml), available at designated Circle K stores. Made in Hong Kong, this beer guarantees 100% freshness. Perfect for those hot days, make sure to grab a few cans before heading out! There's no better way to enjoy the summer sun than with a refreshing beer, making every moment with friends truly memorable.

🏆全港指定Circle K 獨家有售
🏆Available now at selected Circle K stores in Hong Kong

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

Young Master Brewery 少爺啤 | 百分百香港製造 Asia’s Leading Craft Beer Group Asia's Leading Craft Beer Group with direct operations in Hong Kong, Mainland China and Singapore producing world-class classic and avant-garde beers. 少爺啤酒廠亞洲最佳啤酒，百分百香港製造精釀啤酒。

【霧裡再來】重新演繹咗少爺嘅低酒精啤酒配方，依款混濁愛爾嘅迷人朦朧金黃色酒體，伴有明亮嘅柑橘同熱帶水果嘅香氣。霧裡再來輕鬆易飲，口感順滑如絲，果味濃郁，令你會一直想再來一杯。

🏆全港指定Circle K 獨家有售
🏆Available now at selected Circle K stores in Hong Kong

Reimaging the original recipe of our popular session ale, Another Hazy One pours an alluring haze and radiates vibrant citrus and tropical notes. Crushable, juicy and refreshing, with velvety smoothness and amped fruitiness, a hazy beer you will keep wanting another one.

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

要保持清醒，陣間Party完要揸車？轉頭仲有公司手尾要跟？唔怕！今年少爺推出咗純素無酒精啤酒【ZERO】，零酒精零負擔，完全百分百啤酒清爽味道。一齊飲酒，無分彼此，同時間分享暢飲一刻！

Designated driver for the night? Gotta head back to work afterwards? Too many responsibilities preventing you from enjoying a drink? ZERO, our take on an alcohol-free beer is the best option offering the full refreshing taste of beer. Let’s all enjoy a drink together with zero barriers!

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

唔知大家上個禮拜經過銅鑼灣希慎廣場出面有無見到非常熱鬧嘅戶外市集活動呢由利園協會首辦嘅「流行共響節」，除咗有理髮體驗、紋身、現場音樂工作坊等外，咁好玩點可以冇少爺份呢？聽日繼續一連兩日（5月25 - 26號）都會喺度為大家提供多款罐裝皇牌啤酒外仲有【經典淡愛爾】 同 【拉格啤酒】新鮮生啤仲會有聯同少爺旗下品牌HIGHERTHAN手足帶埋各款人氣雞尾酒。過嚟嘆杯少爺啤慢慢行街參加活動啦！

「流行共響節」
地點：啓超道、恩平道和白沙道街頭
時間：5月25 - 26號 12:00-22:00

Last week, the Lee Gardens Association’s “Urban Jam Festival” at Hysan Place in Causeway Bay created quite a stir as it celebrated the diverse blend of Eastern and Western pop culture. Featuring a range of activities including barber experiences, tattoos, live music, and workshops, the festival continues for two more days (May 25-26), where Young Master will be serving Classic Pale Ale and Unfiltered Pilsner on tap, as well as a variety of signature canned beers. HIGHERTHAN will also be there with a selection of popular cocktails. Come over, enjoy a Young Master beer, and explore the festival activities!

“Urban Jam Festival”
Venue：Kai Chiu Road, Yun Ping Road, and Pak Sha Road
Date：25-26 May 12:00-22:00

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

喺和暖嘅陽光之下攤低喺綿綿嘅沙上面，聽住海浪拍打岸邊，輕鬆睇住一望無際嘅海水，Chill住飲少爺【拉格啤酒】大罐裝（473ml）。百分百香港製造、百分百優質選材，加上「無過濾」麥芽風味直捲體內，瞬速降溫，爽！唔好諗太多，陽光、海灘、清涼啤酒，就係咁簡單，依個夏日時刻係屬於你自己。

Lounging on the soft, sandy beach under the warm sun, looking out at the endless sea with a can of cold Young Master Pilsner king can(473ml) in hand. Crafted in Hong Kong with 100% premium malt and hops, this unfiltered lager delivers a refreshingly crisp taste that cools you down instantly. Sunshine, beach, and a cold beer. Make this summer moment one to remember for yourself.

🏆全港指定Circle K 獨家有售
🏆Available now at selected Circle K stores in Hong Kong

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

好消息同大家分享！少爺得到由澳洲Australian International Beer Awards 2024所頒發以下嘅獎項，多謝Melbourne Royal對香港啤酒嘅肯定，我哋繼續會為依個地方釀造優質嘅啤酒。

Stoked to announce that Young Master has been honored with the following awards at the Australian International Beer Awards 2024 presented by Melbourne Royal. Huge thanks to Melbourne Royal for the support as we keep on churning out fantastic brews for Hong Kong!

Silver | Contemporary Gose | Cha Chaan Teng Sour 【鹹檸啤】
Silver | Dry Stout - Classic Irish Style | Hong Kong Black 【少爺墨啤】
Silver | Non-Alcohol Ale or Lager | Young Master Zero
Bronze | Kellerbier or Zwickelbier | Unfiltered Pilsner 【拉格啤酒】
Bronze | American Style Imperial or Double India Pale Ale | 1842 IPA
Bronze | Belgian Style Fruit Lambic | Days of Being Wild: NIghtingale's Blues

#精釀啤酒 #少爺啤 #飲好嘢飲少爺 .royal

忽然露天行兩步又濕鬼晒，即刻諗起要約班friend週末去沙灘玩水曬太陽。陽光海灘大半日，邊少得啤酒解渴啊？喺Circle K買定一打少爺【拉格啤酒】大罐裝（473ml）加袋冰就冇死，採用到百分百優質麥芽同酒花，香港製造，保證新鮮。幾個攤住飲住冰涼「無過濾」麥芽風味嘅大啤，俾自己放低工作，盡情放鬆！

Escape the city’s sweltering heat with a refreshing Young Master king can (473ml) at the beach! Made with 100% premium malt and hops, it’s the freshest Pilsner you can get, brewed right here in Hong Kong. It’s time to take a break from work, escape the city unwind at the beach, and share a cold one with your mates.

🏆全港指定Circle K 獨家有售
🏆Available now at selected Circle K stores in Hong Kong

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

「花天酒地」系列第四站 - 德國
"Hop Around the World" No.4 - Germany

🏆全港指定Circle K 獨家有售
🏆Available now at selected Circle K stores in Hong Kong

跟住少爺環遊世界之德國篇！今次《花天酒地》將大家帶到巴伐利亞嘅啤酒花農場，特別採用德國新品種酒花 Hallertau Blanc、Mandarina Bavaria 同 Hüll Melon。 2012年喺 Hüll Hop 研究中心培育並推出市面嘅 Hallertau Blanc，帶有熱帶水果同白提子嘅香氣，配合 Mandarina Bavaria 嘅濃郁柑橘風味，而 Hüll Melon 為依個酒款注入優雅的蜜瓜同漿果元素，層次複雜，係一款為初夏度身定做嘅IPA！

Our fourth Hop Around the World release transports us to the hop farms of Bavaria, spotlighting the newer German varieties of Hallertau Blanc, Mandarina Bavaria and Hüll Melon. All bred at Hüll Hop Research Center and introduced in 2012, Hallertau Blanc imparts notes of tropical fruits with elegant white grapes, Mandarina Bavaria delivers zesty tangerine flavors, while Hüll Melon showcases graceful melon and berry elements.

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

🏆全港指定Circle K 獨家有售
🏆Available now at selected Circle K stores in Hong Kong

少爺同本地精品咖啡品牌 Urban Coffee Roaster 合作，透過冷萃技術加入UCR精選哥倫比亞同巴西嘅咖啡豆，重新演釋墨啤嘅美。《墨啡》嘅濃郁朱古力同烘烤香氣，加埋中度烘焙咖啡嘅優雅焦糖同栗子風味交織埋一齊，係一款易飲得嚟又充滿層次感嘅黑啤。

Partnering with Urban Coffee Roaster, we reinterpret this modern-day masterpiece via cold infusion of their Classic Espresso Blend. Hong Kong Black’s luscious cocoa and roasty notes harmoniously intertwine with the elegant caramel and chestnut characters of this meticulous blend of medium-roasted coffee beans sourced from Colombia and Brazil, culminating in an easy-drinking stout with graceful complexity.

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

夏天殺到埋嚟！天時暑熱大汗滴細汗，最啱梗係拎罐少爺【拉格啤酒】大罐裝（473ml）消暑，採用到百分百優質麥芽同酒花，隨時飲住冰涼極致麥芽「無過濾」原始風味。飲落去零舍濃郁，去沙灘暢飲份外過癮！

As the summer season arrives with its soaring temperatures, nothing beats the refreshing taste of a cold king can (473ml) of Young Master Pilsner. Made with premium malt and hops, this beer offers the pure taste of unfiltered maltiness, offering instant relief from the scorching heat. Its refreshing crispness distinguishes it from other beers in the market, making it an ideal choice for the beach and waters this summer.

🏆全港指定Circle K 獨家有售
🏆Available now at selected Circle K stores in Hong Kong

#精釀啤酒 #少爺啤 #飲好嘢飲少爺

5月「Beer of the Month」今次精選啤酒係少爺嘅【鹹檸啤】，淡淡芫茜籽香氣同微鹹口感，加入自家醃製嘅鹹青檸，冰涼鹹酸嘅啤酒實幫你大熱天時消消暑！今日開始到5月31號期間，就可以用優惠價$50 品嚐到 400ml 1杯。同朋友過嚟TAP飲返兩杯【鹹檸啤】啦！

In May, our "Beer of the Month" selection features Young Master Cha Chaan Teng. Infused with a subtle coriander seed aroma and a hint of saltiness from our house-made salted lime, this refreshing and tangy beer is the perfect antidote to beat the heat on scorching days! From today until May 31st, you can enjoy a 400ml glass of Salty Lime Lager for just $50. Let’s gather your friends and join us at TAP for a couple of rounds of this refreshing brew!

#香港美食 #生啤 #旺角 #旺角美食 #旺角餐廳 #旺角酒吧 #少爺 #少爺啤 #啤酒 #手工啤酒 #手工啤 #香港啤酒 #香港製造 #精釀啤酒