Eggshell Group

empowers businesses to achieve highly targeted audience engagement, maximizing campaign effectiveness and resource allocation.

Consider a small boutique specializing in women's apparel hoping to promote through social media. Utilizing Facebook's targeting tools, they can create an ad campaign specifically targeting women aged 25-45 residing within a defined radius of their store and demonstrating an affinity for fashion or similar brands. This precise targeting ensures that the boutique's advertising budget is invested strategically, reaching a receptive audience and maximizing campaign ROI.

At , we specialize in empowering businesses of all sizes to leverage the power of social media. Our expertise in utilizing these tools effectively enables us to amplify your brand's visibility and connect you with your ideal customer base.

🎉 We are thrilled to announce that Eggshell Group Ltd has been awarded the prestigious "Caring Company 2023-24" by the Hong Kong Council of Social Service! 🏆🥳

We are truly honoured and humbled to be awarded for our efforts in the areas of "Caring for the Community," "Caring for the Employees," and "Caring for the Environment." A big thank you to the Hong Kong Council of Social Service for this incredible honour! 🙏

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Have you thought about your future occupation when you were a secondary school student? Meet our creative workshops for students!

Eggshell's innovative Newspaper Publishing Workshop requires little editors, little journalists, and little designers to work together to produce a newspaper. Students get hands-on experience with different careers and learn the skills needed for each position. Our experienced designers and instructors give students practical experience by guiding instead of teaching.

For more creative workshops, follow

How do you effectively get your brand known? As an engine used by over a hundred million people every day, the can be a game-changer for small and medium-sized enterprises. With the ability to reach a highly targeted audience based on specific keywords and demographics, Google Ads offers a cost-effective way for SMEs to increase brand visibility and attract potential customers.

has helped dozens of clients from a wide range of industries design their exclusive adverts. Formats include search ads, video ads, display ads, etc. With a wealth of advertising experience and good marketing techniques, Eggshell can help your brand stand out.

What does a perfect School Celebration entail? Eggshell's innovative designers will show you the answer.

We designed a series of 50th-anniversary celebrations for Lui Ming Choi Secondary School. Include the exciting pottery-making workshop on school grounds, where our designers lead students to make pottery with their own hands. This gives students a sense of participation in the school celebrations and a greater understanding of the school's educational philosophy.

For more creative education, follow 'Cool

How important is it to analyze customer needs? Take as an example. Uber collects extensive customer data on ride preferences, payment methods, service satisfaction, and driver ratings. They use this information to personalize the user experience, offer targeted promotions, and optimize their pricing algorithm. Uber's surge pricing strategy adjusts prices to match supply and demand, ensuring timely and reliable service during peak periods.

By analyzing and preferences, businesses can design products, set the right price, choose suitable promotion channels, and ensure their products are available in the right places. A well-blended marketing mix helps companies gain a competitive advantage in the market.
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More Marketing knowledge, keep following
Seeking marketing solutions for your business: https://eggshell.com.hk/

Do you know why offer flagship iPhones with premium features, as well as more affordable options like the iPhone SE？ They are applying ， providing various products at different prices to make their offerings accessible to high-income and middle-income consumers.

Businesses cannot target everyone with their products or services, so they divide their target market into smaller segments based on common characteristics, needs, or behaviours.

By understanding specific segments, businesses can tailor their to meet the unique requirements of each group. This approach helps optimize customer satisfaction and increases the chances of success for marketing campaigns.

Talking about Coca-Cola, its iconic red and white colour scheme will emerge in front of you. Its classic script logo and its association with happiness, refreshment, and nostalgia are representative. Creating and building a strong brand image is crucial for businesses looking to establish a strong, recognizable brand in the marketplace. By defining and communicating the core values and beliefs that underpin a brand, you can differentiate yourself from competitors and build a loyal customer base. Consistent messaging and branding can establish trust and credibility with consumers, leading to increased sales and long-term success.

In today's highly competitive business environment, building brand values is no longer a choice but a necessity for businesses looking to stay relevant and succeed in the market.

is essential for any enterprise desiring to improve its products, services or marketing strategies. For example, conducting online is one approach to assess consumer preferences and behaviours related to a particular product or service. The results of these surveys can provide valuable insights into consumer demand, preferences, and trends, which can help companies make informed decisions about marketing strategies, product design, pricing, and other key business decisions.

Additionally, market research also involves on competitors and market trends, assessing customer satisfaction through feedback, and conducting focus groups and in-depth interviews to gain deeper insights into consumer behaviour and preferences.

is one of our intimate clients, and we repositioned this disposable tableware brand as a party supplies brand. Through various methods, including changes to the packaging, advertising campaigns, and marketing strategies, we have successfully shifted the perception of our products in the marketplace. Previously seen as a practical and disposable option, we have rebranded our line as a fun and festive choice for any occasion. We are proud of our progress and look forward to continuing to grow and evolve as a party supplies brand.

is a crucial aspect of branding. It helps you to create a distinct identity in the minds of your target audience, differentiate yourself from competitors, and communicate your unique selling proposition. You can build brand awareness, strengthen customer loyalty, and increase sales by strategically positioning your brand.

To position one brand effectively, helps our clients to understand the target market, identify their needs and preferences, and craft a compelling brand message that resonates with them. This may involve conducting market research, analyzing our strengths and weaknesses, and developing a marketing strategy aligning with our business goals. With the right positioning, your brand can stand out in a crowded marketplace and connect with your ideal customers.

How does allow businesses to target their desired audience more precisely? Take advertising as an example for you: Facebook has a wealth of information on its users, including their age, location, interests, and online behaviours. This allows businesses to create targeted ads that are only shown to specific groups of people more likely to be interested in their products or services.

For example, one small boutique selling women's clothing could create a Facebook ad campaign that targets women between the ages of 25-45 who live within a certain distance of their store and have shown an interest in fashion or similar brands. By leveraging Facebook's audience targeting tools, the boutique can ensure its ads are shown to the right people, resulting in a more effective and efficient marketing campaign.

develops multiple ways for minor companies. Using social media tools skillfully, we help make your brand visible to more people.

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As smaller businesses may have a different level of brand awareness than their larger competitors, effective marketing strategies are essential for them to gain a foothold in the market and attract customers.

An effective marketing strategy allows minor enterprises to create a strong brand image, communicate their unique selling points and differentiators, and target their ideal audience. With rich experience and appropriate marketing approaches.

helps minor enterprises position themselves as industry experts and build a loyal customer base.

--STCC
Located in Kwun Tong, ECF Saint Too Canaan College ( )is one of our clients from educational field.“Canaan” means the land of hope, we designed to present their mission of creating a learning environment filled with creativity, initiative, care and trust.

We use dark blue, orange and light yellow as the primary colours. Dark blue is calm and rigorous,a large area of dark blue shows the rigorous and professional teaching style. As a warm color, orange gives people a dynamic and positive impression, corresponding to middle school students' vitality. Goose yellow has the characteristics of freshness and hope, and we use it in a large area on the cover of some campus life introductions.

Because of internationalization, Raider changed its name to Twix; Walmart, known for its low prices, is also a prime example of a major company that wanted to reposition itself in the market. However, instead of changing its name, the company simply changed its slogan from “Always low prices” to “Save money, live better.” If you want to develop your target markets, rebranding your business is one important strategy.

(online-to-offline) links ‘online discovery’ and actual commerce in the physical world. The online component helps consumers discover and pay for a product (smartphones, computers,...). After which, they are directed to the offline world (shops), stores and shops where they purchase.

Eggshell Group helps our clients apply online-to-offline commerce to create product and service awareness online, allowing potential customers to research different offerings and then visit the local brick-and-mortar store to purchase.

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—Pulpage

Highlighting your unique selling proposition (USP) is an important marketing strategy.

The USP for is bamboo as the raw material instead of wood. We use the brand concept of being the "Philosopher of Paper" to create messaging around sustainability and eco-friendliness.

Visual elements that depict bamboo and eco-friendly motifs are also applied in advertisements along with the slogan "Revolution in Style".

Overall, applying a marketing strategy to promoting Pulpage help emphasize its unique raw material, brand concept, eco-friendly stance, and stylishness.

How to distinguish your brand from your competitors? This is a question all corporations have to consider.

help customers understand current market demand, analyze their advantages and disadvantages, and find brand positioning.

The application of brand positioning strategies find target customers, effectively develop the market, and achieve your brand value!

13 new users are starting to use social media for the first time every second.The huge population attracts more and more enterprises to interact with potential users through social media.According to Instagram,90% of Instagram members follow a business or official brand account.In past cases, we have invested in creating high-quality social media for customers. If your company wants to build a professional and reliable external image, social media will be the perfect path.

Do you know that sales and marketing strategies can be confused? Both marketing and sales go hand in hand, a cohesive partnership for any business to succeed.
At Eggshell, we work with both. To let you in on some of our practices, give this article a read so even you can differentiate between the elements of a sales strategy and that of a marketing strategy.

[Eggshell Creative] The 4 months Maritime Miracle exhibition has finally come to a successful end.

Thanks for the delegation and trust of our client, the creativity and diligence of all Eggshellers.

We have created and monitoring 6 educational games including:-

~Interactive touch wall,
~AR photo booth,
~Folklift truck simulation game,
~Q&A robot game,
~Movie of 10 sharing of maritime miracle witness and
~Simulation scene of modern lifting and lifting machine.

Sales strategies are an essential part of every business. The issue, however is that there are so many sales plans out there, and not each and everyone could work for you. Eggshell helps you to come up with your own strategy!

What if we told you that market research isn't important for marketing, it could help you too?
Eggshell Group, throughout its 15-year run, has mastered the art of substantial market research. Read this informative and detailed guide to get yourself started on market research!

Without an understanding of your , you won't know whom you're selling to. Thus, making knowledge regarding your market target audience is an essential part of your business. helps you to start tackling your business market target.

ATL(Above The Line Marketing) and BTL(Below The Line Marketing) : These important terms may sometimes even define how a marketing agency or company works.
What are the key differences between the two, and which does towards? Follow us and know more knowledge！

Ever Wondered what marketing is and how it truly works? With Eggshell Group's work significantly revolving around marketing, here are solutions that could provide you with a rough perspective of what really goes on in our projects.

[Eggshell Creative] Just launched the rebranding project as well as the new video production for our client, Change Enablement, their new development from Sydney and APAC, and then to Hong Kong by the new proposition. New world-classed courses are opened for enrolment now, let us know if you have interest to learn more of the cutting edge technique to manage "change" in your organisation as well as to reach the next peak for your business.

Change Enablement——Change management and reach the next peak. 變革管理， 踏入下一高峰。 「變創，準備好踏上下一高峰」“Be the C.H.A.N.G.E., Reach the next peak.”變創，是過程，也是一場冒險旅程不是漫無目的之浪遊。而是一連串實質行動C.H.A.N.G.E. is a process, a journey and surely an adventure. 要讓變創...

「Eggshell's Cool Secondary School Students' workshop] Eggshell × Carmel Bunnan Tong Memorial Secondary School

From zero to one, students were encouraged to create innovative outdoor advertisements by the guidances of our consultants using the methodology of . Their "out of box" solutions amazed us and we are happy to inspire students to find their possibilities in their young study life.

Students also have the chance to learn how to empathise the user's needs, and share their inspiration and visualize their ideas through drawing, collage and copywriting. Finally, their presentations, innovative ideas and thinkings have impressed us a great deal~

[Eggshell Brand Building]

A growing trend across all industries: brands are no longer built exclusively from the perspective of their service to the customer, they also need a strong employee-facing identity.

With digital nomads in the mix, freelancers, entrepreneurs, all the way to seasonal workers, companies can no longer merely offer a handsome check and expect the worker to hurry to work for them.”

［Eggshell Creative］Enjoy this summer with your love one.

Sun？Sand？Or sea? Who else will be with you this summer?
陽光? 細沙? 大海? 這個夏天還有誰會陪你度過？
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When the sun is shining，you can do anything; no mountain is too high, no trouble too difficult to overcome.
陽光普照時，所有困難和煩惱都會被拋在腦後。
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Pulpage wipes off your sweat. Enjoy summer!
享受夏日! Pulpage 為你擦去淋漓大汗。
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Stay tuned with us：https://pulpage.com.hk/

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