KIIT School of Mass Communication - KSMC

FACULTY OF THE WEEK- Dr. Sananda Mukherjee.

Did you know that Dr. Sananda Mukherjee is an alumnus of the Manipal Institute of Communication (PhD), Sharda University (Masters), Asutosh College, Calcutta University (Bachelors).

She has worked in advertising with big companies like Videocon, Amway, Goodyear Tyres, DLF, Amity University, and Delhi Police (Vigilance).

Prof. Mukherjee is passionate about teaching and researching advertising and health communication.

Know more about her at :

https://ksmc.kiit.ac.in/profiles/sananda-mukherjee/

The KSMC PLACEMENT CLUB presents
“The Annual Brand Case Study (BCS) showcase”
today at 4:00PM(IST) as a virtual event by bright creative minds of MCJ final semester.
Featured by an esteemed jury of industry experts, this showcase will bring forward captivating brand stories from Adidas, Crocodile & La Pinoz Pizza.
Guided by Dr. Sananda Mukherjee, witness the culmination of an ambitious Ad PR Project & IMC Project coursework.
Wishing them all the best!

Apply Now .ac.in !

Our Graduate Dissertations transcend the classroom!
Three exceptional students from KIIT School of Mass Communication recently presented their dissertations at the 'Future Communications: Rethinking Societies, Cultures and Governance' 2024 International Conference at Pondicherry University from 8th to 10th April. Ms. Dishari Banerjee, a 4th-semester MCJ student, examined the challenges facing traditional retailers in the Indian fashion sector during the e-commerce era. Ms. Aditi Ranjan, also in her 4th semester of MCJ, analyzed the evolution and pattern of Amul Memes as an advertising tool from 2020-2022. Ms. Sharya Goonathilake, a 4th-semester BCJ student, explored menstruation awareness with a case study on Thirandukalyanam in Kerala under the guidance of Dr. Sananda Mukherjee. Their presentations were a resounding success, receiving valuable feedback and marking a significant milestone in their academic journey. Congratulations to Dishari, Sharya, Aditi, and Dr. Sananda Mukherjee for their remarkable achievement and for representing KIIT School of Mass Communication on an international platform.

KIIT School of Mass Communication successfully organized the 2nd National Conference on Viksit Bharat@2047: The Way Forward - Challenges and Prospects on March 30-31, 2024, in Bhubaneswar, Odisha!
The event brought together leading academicians, media professionals, and education experts to explore India's envisioned future in 2047 and the crucial roles of media and education in achieving that vision.
The inaugural session featured esteemed guests from KIIT Deemed to be University and beyond, both in person and virtually. Dignitaries included Prof. Saranjit Singh, Vice Chancellor, KIIT DU, and Prof. Jnyana Ranjan Mohanty, Registrar, KIIT DU, among others.
Thought-provoking plenary sessions and technical seminars highlighted key topics like "Viksit Bharat@2047: Decoding the Vision and Charting the Path" and "Amplifying Voices, Shaping Narratives: Media's Indispensable Role in Building Viksit Bharat@2047."
Student and industry presentations covered diverse subjects, contributing valuable insights and ideas to the discourse on Viksit Bharat. Topics included "Women Empowerment for Viksit Bharat: A Case Study of a Tribal Woman Journalist" and "Fostering Sustainable Development: Blueprint for Viksit Bharat."
The conference also explored "Media 2.0: Redefining Storytelling and Impact for Viksit Bharat@2047 with Technology," with insights from industry experts like Mr. Giridhari Mohanty, Director General of KIIT, and Ms. Tanaya Pattnaik, Executive Director of the Sambad Group.
The event concluded with a panel discussion on developing future leaders in education, featuring luminaries like KIIT International School Principal Dr. Sanjay Suar.
The valedictory session expressed gratitude to all participants and attendees, with certificates awarded to students for their outstanding paper presentations and active engagement in the conference.
Thank you to all who made this event a great success!

Find the picture gallery below.

We’re delighted to announce that Dr. Sananda Mukherjee, a faculty member at KIIT School of Mass Communication, has had two papers accepted for presentation at the upcoming International Association for Media and Communication Research (IAMCR) annual conference in Christchurch, the English Heritage city of New Zealand,from June 30th to July 4th, 2024.
One of Dr. Mukherjee’s papers, co-authored with MCJ fourth-semester student Ms. Aditi Ranjan, is titled “Decolonizing Health Practices in the Santhal Tribe of West Bengal: Understanding the Incorporation of Reiki Healing through Media Narratives.” This paper explores how media narratives influence the integration of Reiki healing practices within the Santhal Tribe’s cultural context in West Bengal. It highlights the transformative impact of social media on health communication dynamics and underscores the significance of traditional healing practices in indigenous communities.
Her second paper, co-authored with Ms. Chinmoyee Deka, is titled “Traditional Medicine, Climate Change, and Sustainability: A Human Ecology Approach in Assam, India.” This paper examines the impact of climate change on traditional medicine in Northeast India, emphasizing the need to conserve medicinal plants for public health and advocating for a human ecological approach.
We’re also pleased to share that Dr. Sananda Mukherjee has been awarded the IAMCR Travel Grant of USD 2000 to present her paper at the conference. This is a significant accomplishment for our institution, and we extend our heartfelt congratulations to Dr. Mukherjee and her co-authors, wishing them a highly stimulating academic experience at IAMCR 2024.

We are delighted to share the outstanding achievements of DrRajeev Kumar Panda Associate Professor, and Associate Dean at KIIT School of Mass Communication!

Dr. Panda recently participated in the ICSSR Sponsored Two Week Capacity Building Programme at GGSIPU, New Delhi, where he had an enriching time interacting with participants from across India. Delving into the realms of Data Visualization and Digital Humanities during his session on 21st March, Dr. Panda shared valuable insights and expertise, contributing significantly to the academic community.

Furthermore, he was honored as a plenary session speaker and chair of a technical session at the National Seminar sponsored by ICSSR at Vivekananda Institute of Professional Studies, New Delhi, on 20th March. His contributions were both insightful and inspiring, reflecting his dedication to advancing scholarly discourse.

Dr. Panda's passion for exploring innovative avenues in Mass Communication and his commitment to academic excellence continue to inspire us all. Congratulations, Dr. Panda, on these remarkable achievements! We are proud to have you as a part of our esteemed faculty at KIIT School of Mass Communication - KSMC. Keep shining bright!

Congratulations to the three groups of students from the MCJ program, specializing in Communications Management, for their outstanding achievement in securing partnerships with Crocodile, Adidas, and La Pinoz Pizza as their brand partners!
We extend our heartfelt congratulations to these talented students for their exceptional work in the Ad PR Project course, under the guidance of Dr. Sananda Mukherjee, Assistant Professor at KSMC. Their innovative approach and dedication have not only earned them this prestigious opportunity to collaborate with these international brands but have also strengthened their resumes, making them well-prepared for the industry.
We applaud their hard work, creativity, and commitment to excellence and wish them continued success in their future endeavors!

Calling all happiness hunters!
Feeling curious about a secret recipe for joy?

The students from Communications Management specialization of MCJ program are putting their event management skills to the test for International Happiness Day!
This is their chance to bring classroom learning to life in a REAL event! Stay tuned, and prepare to have your happiness meter explode!

The happiness explodes today at 3pm. Stay tuned...

We congratulate Dr Anurag Sahu, the course instructor for engaging the students in such innovative learning process.

Congratulations to Dr. Rajeev K. Panda, our Associate Professor & Associate Dean at KIIT School of Mass Communication, for being invited to deliver a lecture at the Vivekananda Institute of Professional Studies, affiliated to Guru Gobind Singh Indraprastha University, Delhi! He will be speaking at the National Seminar on the Emergence of 'Bharat as Vishwa Guru: Role of Education, Media, and Artificial Intelligence' on 20th March. We are proud of his achievements and wish him all the best for the event!

KIIT School of Mass Communication successfully hosted an orientation programme on the very prestigious Gandhi Fellowship on the 12th of March, with a detailed insight on the fellowship, giving an opportunity to students for a way forward.

Congratulations to Dr. Bidu Bhusan Dash, Acting Dean and Associate Professor, along with Ms. Anita Chhetri, a student of MCJ 4th semester, and Dr. Sananda Mukherjee, Assistant Professor, along with Ms. Michelle Gina Chikwanha, a student of MCJ 4th semester, from KIIT School of Mass Communication for presenting their insightful papers at the International Media Conclave-2024 on Media, Politics, and Democracy, organized by the P G Department of Journalism and Mass Communication, Fakir Mohan University, Balasore (15-16 March 2024)!

Ms. Anita and Dr. Dash explored 'Bhutan in editors’ pen: A critical discourse analysis of three leading newspapers,' while Ms. Michelle and Dr. Mukherjee delved into 'Media depictions of Afghan women amidst cultural shifts and extremism.' Dr. Dash's role as a panelist, offering valuable insights, is commendable. Kudos to all for representing KSMC at this prestigious event!

Exciting update!
Dr. Rajeev Kumar Panda, our Associate Professor and Associate Dean at KIIT School of Mass Communication, was a invited as a distinguished panelist at Birla Global University's National Seminar on "Transforming India: The Significance of Digital Education in Accomplishing 'Viksit Bharat @2047'. He shared insights on Socio-Cultural Transformation through Digital Media for Viksit Bharat in a plenary session. The National Seminar took place from 13th to 15th March 2024 at Birla Global University Campus Bhubaneswar. Congratulations Sir for representing our institution so well!

Delighted to announce,

KSMC is organizing a two-day National Conference on “Viksit Bharat @ 2047: The Way Forward - Challenges and Prospects” on March 30th and 31st, 2024. This conference is sponsored by the Indian Council of Social Science Research (ICSSR), New Delhi.
Awaiting your participation & gracious presence.
*tbharat2024

Join us tomorrow at 10 AM IST, as we host an exciting session on “Creativity in Advertising” by Prof. Dr Arpan Yagnik, Associate Professor- Penn State University, Pennsylvania USA.

Find below the meeting link:
https://meet.google.com/nji-yqgf-qji

In collaboration with Odisha Women Media (OWM), UNICEF recently organized a round table discussion in Bhubaneswar on March 1st, focusing on the portrayal of children in the media. The event emphasized the importance of children's rights and responsible storytelling in media representation. Distinguished experts such as UNICEF's William Hanlon Jr., Ajay Singh, Sandeep Sahu, and OWM's Kasturi Ray came together to discuss the significant role that media plays in shaping perceptions about children, along with the challenges involved in this portrayal.
Students from the MCJ program at KIIT School of Mass Communication actively participated in the interactive session and showcased their talents. Dr. Rajeev Kumar Panda, Associate Professor & Associate Dean of the department, also shared his insights during the discussion.
The event highlighted the power of the media in empowering young voices and underscored the need for responsible and positive storytelling. It served as a platform for students to engage with experts and contribute to meaningful discussions on the portrayal of children in the media, ultimately aiming to create a more inclusive and respectful representation of children in media narratives.

Achievements are always worth celebrating, but when they come one after another, it's truly special!

Congratulations to .music , and ._, another exceptional team of students from the fourth semester BCJ program, for securing a partnership with as their brand partner!
We extend our heartfelt congratulations to these talented students for their outstanding work in the Advertising Practice and Production course, under the guidance of Dr. Sananda Mukherjee, Assistant Professor at KSMC. Their innovative approach and dedication have not only earned them this prestigious opportunity with this international acclaimed clothing brand, but have also strengthened their resumes, making them well-prepared for the industry.
Congratulations, students! Best wishes on your journey ahead!

In a significant stride towards fostering climate consciousness in Odisha, Dr. Rajeev Kumar Panda, Associate Professor and Associate Dean at KIIT School of Mass Communication (KSMC), played a pivotal role as a panelist during the "Climate Conversations: Media Round Table on Climate Policy & Action" held at the Press Club of Odisha in Bhubaneswar on February 17, 2024.
The event, organized by VIEWS, Bhubaneswar, and supported by the US Consulate General, Hyderabad, witnessed Dr. Panda shedding light on the commendable climate initiatives adopted by KIIT University's Green Campus. Driven by the visionary leadership of Dr. Achyuta Samanta, the Founder of KIIT and KISS, the Green Campus has become a beacon of sustainability, showcasing best practices that can be emulated for a greener future.
As a part of the panel discussion, students specializing in Convergent Journalism from the Master of Communication and Journalism program actively participated in the discourse on climate change, underscoring its urgency in the current global scenario.
The session, chaired by Ms. Rakhi Ghosh, a Senior Journalist, provided a platform for diverse perspectives on climate policy and action. Dr. Panda emphasized the need for collaborative efforts to address environmental challenges and shared insights into the innovative measures implemented by KIIT University.
Among the distinguished panel members were Mr. Stalin Nayak from Youth4water Plus, Mr. Satyabrata Samal, the founder of Sattvik Soul, and Mr. S. Bheema Rao, Executive Director of VIEWS. The collective expertise of the panelists contributed to a comprehensive discussion, exploring effective strategies for combating climate change and promoting sustainability.
Dr. Rajeev Kumar Panda's presence as a representative of KSMC at this esteemed round table reinforced the commitment of KIIT University to inspire positive environmental actions, setting a benchmark for educational institutions actively contributing to the global climate discourse.

On February 20th, we were delighted to host Prof. Dr. Fritz Cropp, Associate Dean for Global Programs & Associate Professor at the renowned Missouri School of Journalism, part of the University of Missouri in Columbia, one of the oldest formal journalism schools globally. Our discussion at KSMC was incredibly valuable, focusing on current media trends, their societal relevance, and strategies for maximizing their impact through Journalism education.

We are delighted to announce the Alumni Talk for this year starting with Baisakhi Mishra, working as a Content Associate in Dailyhunt tomorrow at our campus auditorium sharp at 11AM.
Welcome home !
We are excited to host you in a new role.

Yet another milestone for the fourth-semester BCJ students at KSMC!
Congratulations to .dutta, , & for their remarkable achievement in securing a partnership with Suzuki as their brand partner!
We extend our heartfelt congratulations to these talented students for their exceptional work in the Advertising Practice and Production course, under the guidance of Dr. Sananda Mukherjee, Assistant Professor at KSMC.
Their innovative approach and dedication have not only earned them this prestigious opportunity with Suzuki but have also strengthened their resumes, making them well-prepared for the industry.
We applaud their hard work, creativity, and commitment to excellence, and wish them continued success in their future endeavors!

Congratulations to Siziwe Mpopo, our student from KIIT School of Mass Communication - KSMC, who has secured a position as Communications and Outreach Officer at the Catholic Relief Services (CRS) in Lesotho, Southern Africa.

The moment of truth has arrived! Meet the 11 clubs of KSMC, the coolest and most creative bunch in town! 🙌 Did you spot the secret message in our posters’ presentation? It’s a right-directional arrow that symbolizes our shared vision of success, growth, and innovation! 🔥 If you did, type “SuKcess!” in the comments! 😎

Looking to pursue a career in Media & Communication? Look no further!

Apply now for KIITEE2024 and take the first step towards an exciting and rewarding career in Mass Communication: https://kiitee.ac.in/

KSMC welcomes eminent personalities from industry and academia across India for a profound discussion on the proposed NEP syllabus 2020, tomorrow. Let's delve into the future of education together!