Biz Amps - Digital Marketing Consultancy

[Video + PDF] How we generate 60+ B2B Leads/month within 60 Days starting from scratch using Digital Outreach

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[Table of Contents]:

Page # - [Topic]
06 My Unforgettable BNI Experience
06 But Google Ads Would Save Me, Right?
07 How I Was Not Ready to Wreck My Business and Lose All My Clients
08 Cold Email Outreach the No-fail Guide
08 Preparing the Database
FindThatLead
GetProspect
Uplead
Vainu.io

09 Email Personalization
10 Cold Email Outreach Tools that actually work
Mailshake
Gmass
Lemlist

12 LinkedIn Outreach The Ultimate Guide
Sales Navigator
Dux Soup
Octopuscrm.io
MeetLeonard

13 LinkedIn User Experience (UX) Needs Your Attention
14 LinkedIn Communication Strategy - the way the pros do it
14 The Drip Sequence
18 Multi-Channel Strategy generate leads while you sleep
18 The Strategy
20 Ten [Dirty] Facts People Should Know About Lead Generation
22 The Truth About Numbers No One Tells You
22 How Do the Numbers Work?
On Email
On LinkedIn
23 Lead Generation Through Adssuccess secrets only the experts know
23 How to Craft Ads Like a Boss
23 Craft Heavy-Hitting Headlines for instant inspiration
24 Key Ingredients of Unforgettable Ads
24 Examples of Ads too good to neglect

Get the Guide Now + Live Workshop Recording: https://insights.bizamps.com/cold (Free!)

BOFU content can filter/attract only the relevant sales-ready buyers and leads?
Sounds like a dream?

BOFU content = Bottom of the Funnel content. This refers to the content that only resonates with prospects who will eventually buy some solution.

Examples:

1. Blog "The best XYZ/SaaS in….[Industry], ranked by reviews"

For example – The best marketing agency for B2B Lead generation

The people who will click would be interested in agencies.

2. Price comparison.

Everyone compares prices. Some industries may be more price-sensitive than others.

For example:
BizAmps v/s SalesHive v/s Belkins, Highest value for the price?"

3. Steal search.

You can actually steal search by just mentioning their name. For instance-‘ An alternative to HubSpot's Marketing Hub.....' attracts not only the people who are searching for alternatives to Hubspot but also the ones who are researching about it.

Read More on BizAmps Expertise section

We sent 100 physical letters and 100 emails to cold prospects, here's the process and result:
Process overview:
While conducting the experiment, I kept certain things constant for better results.
1. I customized the first two lines of the emails and letters both.
2. Budget: INR 5,000 each
3. Key performance indicator: Leads
4. Detailed Breakdown
The following table shows the detailed breakdown of the 2 processes.
Clearly, email wins! Even though the net result is the same, emails save time! And well, time is money… right?
But I will still do direct physical mail again because I want to stand out!
But why did I even consider direct mail in the first place?
“Envelopes actually addressed by hand often outperform all others in controlled split-tests.” - Dan Kennedy
Dan Kennedy, whom I respect a lot, is a traditional marketer and a very notable copywriter.
He believes that various old-school methods get the work done better than modern digitized ones.
Secondly, direct mail stands out.
The average lifespan of an email is now just 2 seconds and brand recall directly after seeing a digital ad is just 44%, compared to direct mail which has a brand recall of 75%. This helps in account-based marketing.
Direct mail also works well when the motive is to grab the attention of people holding top positions like the CFO or CMO of a company. Their attention is super valuable but scarce.
Imagine getting 800 emails every day versus getting a letter addressed specifically to you. Wouldn’t you opt for the letter too?

Full Post: https://bizamps.com/100-letter-100-emails/