Mush

Elevate your branding game with Mush!

Mail us if you have project in mind : [email protected]

Coming soon:New branding project

Shreya Eye Centre, situated in the lively city of Delhi, has been serving the community for 15 years in eyecare. They aim to rebrand their centres with a focus on a younger persona. We have chosen a vibrant colour palette and dynamic illustrations, crafting an internal branding experience that resonates with the spirit of the young audience, providing a fresh perspective on eye care brands.

For transformative and expert branding services, drop us a mail at [email protected]

Secret to good design? 👉🏻 Research!

Reflecting on the canvas of memories we painted in 2023.
Here's to our favorite fonts, color palettes, and mockups that shaped our creative soul. Your projects, our canvas – let's create magic together in 2024.

Coming Soon! New Project Drop.

Stay tuned!

Do we truly follow our brand guidelines?
It's simple to establish them, but the path to a successful brand is in staying committed to those guidelines over time. Consistency is the secret ingredient.

And if you are looking for professional help. Mail us at [email protected]
     
                                 
             

One can argue that modern stuff takes less space and is pocket-friendly, but are Indians with ample space and money inclined towards India's art & culture? The answer is NO.

What do you think about this? Let us know in the comments.

Typography is crucial for branding as it serves as the visual language that communicates a brand's personality and values. The choice of fonts creates immediate impressions and contributes to brand recognition. Consistent typography across various materials establishes a cohesive visual identity, reinforcing professionalism and trust.

The selection of fonts influences readability, impacting how easily audiences engage with the brand message. Additionally, distinct typography helps differentiate a brand from competitors, creating a unique visual signature that sets it apart in a crowded market.

Typography guidelines provide a framework for maintaining a consistent look across diverse platforms, from logos to websites and marketing materials. This versatility ensures a unified and professional appearance, contributing to a polished brand image.

Moreover, fonts convey cultural connotations, and thoughtful typography choices can enhance a brand's resonance in different regions and among varied audiences. Understanding the cultural implications of fonts becomes essential for effective cross-cultural communication in a global context.

In essence, typography is not just about selecting fonts; it is a strategic element that influences perceptions, shapes brand narratives, and plays a pivotal role in the success of branding efforts. Its impact extends beyond aesthetics, contributing to brand cohesion, recognition, and effective communication across various mediums and cultural contexts.

Typography is as important as your logo!

🔌⚡ Branding Transformation Unveiled! ⚡🔌
Step into the electrifying world of LMI, a distinguished electrical equipment manufacturing company hailing from India's northern region! When they approached Mush for a branding makeover, we embarked on a journey to redefine their visual identity. 💼

Step 1: The Power of a Bold Logo 💪
Our first mission was to create a logo that embodies LMI's essence and offers practicality. We've crafted a bold and dynamic logo that not only looks impressive but also offers clear visibility, even in the tiniest nooks and crannies of their equipment.

Step 2: Showcasing Decades of Excellence 🏆
LMI boasts a remarkable three-decade legacy in the electrical equipment industry. Our branding approach was to ensure their identity shines a spotlight on this rich experience and their enduring presence in the market.

The result? A brand new visual identity that's as powerful as the products they manufacture! We're thrilled to have been part of this electrifying transformation journey with LMI.
     
                                              

🔌⚡ Branding Transformation Unveiled! ⚡🔌
Step into the electrifying world of LMI, a distinguished electrical equipment manufacturing company hailing from India's northern region! When they approached Mush for a branding makeover, we embarked on a journey to redefine their visual identity. 💼

Step 1: The Power of a Bold Logo 💪
Our first mission was to create a logo that embodies LMI's essence and offers practicality. We've crafted a bold and dynamic logo that not only looks impressive but also offers clear visibility, even in the tiniest nooks and crannies of their equipment.

Step 2: Showcasing Decades of Excellence 🏆
LMI boasts a remarkable three-decade legacy in the electrical equipment industry. Our branding approach was to ensure their identity shines a spotlight on this rich experience and their enduring presence in the market.

The result? A brand new visual identity that's as powerful as the products they manufacture! We're thrilled to have been part of this electrifying transformation journey with LMI.

Started in 2018, Mush was launched to uplift brands through good design. After launching our first portfolio, we were overwhelmed with the love we received from our clients, and we managed to work with over 50+ clients across the globe, including Govt. of India.

Overwhelmed by the response, we hardly get time to do marketing or show our work to our audience as we get most of the business from client references.

This year we are working to build a community of like-minded people where we will try to help business owners to make an impact through design. Also, we invite you to follow our journey and know how we create, develop and have fun at our studio.

Stay tuned for more updates.

From arranging oxygen cylinders for the needy ones to extending continuous support and spreading awareness on various social media channels, we have seen how people as a community came together during the COVID-19 outbreak to contribute their bit within their respective capacity.

Inspired by the collaborative efforts of society, we have come up with an initiative to support small businesses using creative and design power. We will help small businesses in need and provide them much needed support with the help of design.

Help us by amplifying this post, or if you want to know more about this initiative, mail us at [email protected].

Tag a designer 😆

Your favourite momos corner, your go-to chaat wale bhaiya, your regular chai corner have one thing in common. They all are small businesses, and many small businesses like these are fighting to make their end meets.
Slowly we are heading towards normalcy, and the market will open again, but small business will still struggle to survive due to lack of customer and decreased purchasing power.
Hum log is an initiative to support these small businesses using creative and design power. We will help small business in need and provide them much need support with the help of design.
If you want to know more, mail us at [email protected].

If you know a small business that can benefit from this initiative, help us amplify this post and to know more in detail or to apply, mail us at [email protected]

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During the second wave of Covid-19 we came across several challenges like saving the life of our dear one's, arranging oxygen and medicines. But, like you, the common people of this country came forward to help each other in these challenging time and put tremendous effort to help each other.

𝗛𝘂𝗺 𝗹𝗼𝗴 (𝗪𝗲, 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲) came together!

This pandemic has also created huge economic challenges in our country but we have seen a silver lining in the darkest night. We saw businesses as a product of job loss or previously failed business which they started in compulsion but now it is the only source of income and this was only possible because of the skills they own.

As a creative agency, we know that setting the visual aspects of the brand is one of the critical tasks. So, initially, we will support ten such businesses and help them to establish their visual identity.

Help us by amplifying this post and to know more about the initiative, mail us at [email protected].

We have been working round the clock to build something incredible for the warriors in COVID-19. We're just adding some finishing touches to it, but we couldn't hold the excitement in any longer! ⁠

A ray of hope for the small businesses to survive amidst the pandemic. Stay tuned. You, your friend, your family may be the one who needs this.

Help us to amplify! 🗣🔊

Imagine having all these delicious snacks while feeding your immune system with the goodness of natural herbs. Sounds interesting, right?🤩
Keep adding in the comments below!

Nanau is a mystical resort located in the heart of Jim Corbett National Park in India, providing a leisure stay and dining experience. Nanau gave us a compelling opportunity to design the visual identity for their restaurants, keeping the Corbett theme alive we have created food cards and other collaterals.

Here is a glimpse of it.✨

Design is indeed the reflection of your brand and it will tell the world what you have to offer and what changes you want to make in their life.

A design can register multiple feelings and judgements in one's eye, the feeling comes in the form of care, belongingness, empathy, and judgement can come in the form of acceptance and rejection.

Design plays a major role in consumer's buying decisions and most of the decisions take place in under 5 seconds. Well, this is Quick!

So you have 5 seconds to convert a consumer's "no" into a "yes" and only your design can do that. We think that we can create amazing designs for you which will definitely get a yes from your audience. (No bragging at all)
Contact us today.

Seems like we are best friends already 😅
Do you also get such bff vibe from your clients after 4-5 meetings?

Indus valley is truly nostalgic, watching this brand evolving on our shelf is truly an amazing story on its own. Maintaining most of their product ingredients to natural and raw, this brand inspires our team to brainstorm on the visual language, we have reimagined the Indus valley with a twist in their visual language which reflects their legacy, the modernity and design that can disrupt the market.

Note: This design and its content are fictional. No such product in this packaging by Indus Valley exists in the market.

Tag us in your brand post if you want our team to reimagine your branding.

That’s our version of
What about you? Comment down and tell us when was the last time your last seen laughed at you 😉

We all wished for a better 2021 but unfortunately, it turned out to be even worse than 2020. For now the only thing we can do is to not take anything for granted.

Please stay home and stay safe.🏠😷

When we took a culturally rich essence and bottled up the feeling. To reflect this in packaging, we went for Royal & Vintage; to give it a delightful character, we went towards the roots of exotic dry fruits.🔥

Client- Lahori Gate

Drop your precious comments 💬 if you like this!

Why lookout for inspirations on the web when we have very own Lodhi Colony in Delhi? Over the year Lodhi colony now become the art street of Delhi. We found something astonishing piece of art done by various artist all around the globe.
Next time if we need the inspiration for colours, we are heading to Lodhi colony for sure.

Thanks to StartIndia for creating such beautiful art.

Do you know that a packaging design influence consumer while they make a buying decision?

So if you sell the world's most amazing coffee beans and that too on a convenient price will not get a sale until it looks like the most amazing coffee beans. Simple!

Contact us today and let Mush help you to design a stunning packaging for your products.

Do you know that consumers take only 10 seconds to judge whether to buy a product or not? We think we made our point.

Contact us for expert advice.