BRND Vibe

Smart businesses leverage custom illustrations as part of their brand identity
Illustrations are typically playful graphics that can help your business appear friendly and communicate a message more organically. Illustrations can persuade, inform, and influence your customers and prospects. They can enhance your brand messaging and can help your business express emotion. Be sure, however, that the illustrations you use complement each other. http://ow.ly/BB3C30r9vRs

The importance of social media engagement
Ultimately, your engagement efforts should be designed to build new and better relationships with your customers—but how do you measure those? Like all aspects of social media, you need to find a quantifiable way of demonstrating the importance of engagement to set achievable goals and justify the amount of time and energy you spend on doing it. http://ow.ly/SPPa30r9vS9

The way you deliver your message and the language you use is just as important as the actual content.
Understand The Message You’re Looking To Deliver. Think of how you hope to present your brand to your audience. Are you more casual or professional? If you are more casual, you may want to consider things like using emojis or slang in your message. If you are a B2B or a luxury brand, you may want to use more professional language. Whatever the case, be sure to stay consistent. The language and tone you use need to match the personality of your brand on all channels. http://ow.ly/Ibg530r9vS7

The way you deliver your message and the language you use is just as important as the actual content.
Understand The Message You’re Looking To Deliver. Think of how you hope to present your brand to your audience. Are you more casual or professional? If you are more casual, you may want to consider things like using emojis or slang in your message. If you are a B2B or a luxury brand, you may want to use more professional language. Whatever the case, be sure to stay consistent. The language and tone you use need to match the personality of your brand on all channels. http://ow.ly/Ibg530r9vS7

73% of consumers are impacted by a brand’s content marketing when making a purchase decision
By allowing to connect with and educate the leads and customers, content marketing can help to improve conversions. It not only builds trust and relationships but encourages conversions by giving consumers the information they need. The information that the consumers get via the published content only facilitates their purchasing decisions http://ow.ly/sYuY30r9vS6

A strong 'About Us' page shows people you are like them
Create a powerful 'About Us page'. One way to achieve this on your business website is through your 'About' page. This is an excellent way to put a face on your business. Psychologically speaking, when we put a face to a name that person becomes more real, more likable. Clients are much more likely to say yes to someone they 'see'.
Let your clients 'meet' you and your team. Doing so brings a human aspect to the relationship — you are no longer connected by price tags and characters on a screen but by images and personal information. http://ow.ly/c4Sb30r9vSh

The first step to building a strong brand identity is to understand your customers and what they want and need.
Knowing and understanding customer needs is at the center of every successful business, whether it sells directly to individuals or other businesses. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests. http://ow.ly/4V7130r9vSg

“Marketing is no longer about the stuff that you make, but about the stories, you tell." - Seth Godin
How you present a message matters to the consumer because they are voting with their dollar and the reason why you are telling your story is what will make them keep on listening to you. What is the purpose behind your brand, company, business… The value increases the revenue you make as a company. http://ow.ly/lbM330r9vS4

About 64% of marketers actively invest time in search engine optimization (SEO). (HubSpot, 2020)
SEO is an ongoing process and the more you invest in it, the greater it will be. This is a good thing on many levels. If your website is already ranking highly in search results that’s great — but it means you need to continue to invest in SEO to stay there. With everyone vying for those top spots, your competitors are going to invest in SEO, and if they do and you don’t, they can start to outrank you. http://ow.ly/LmiV30r9vS3

Digital marketing tips: Rethink Your Paid Advertising
Advertising is constantly changing, and so are the needs of businesses because of it! One of the biggest trends in advertising now is focused around showing value and emphasizing the why behind a product or service. Personalization can play a huge factor in the responsiveness of potential customers to your advertisements and it does not have to mean including a customer’s name in an ad or show products they may be interested in, but rather recognizing the basic desires of your customer base. http://ow.ly/m1rc30r9vS2

According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy.
Does content marketing work? If you believe the latest content marketing industry stats, many marketers think it does. But they don’t all know how to do it right. Almost half of all marketers plan to use content to reach their customers. http://ow.ly/6YvJ30r9vS1

Just as consumer tastes and trends change over time, so should your brand and brand identity.
A brand is a living document of not only what your company represents it also acts as a vital connection between your customers and your business. Listen to what your customers say on social media. Don’t be afraid to involve them in the discussion. As your customers change, so should your brand identity. http://ow.ly/T4OL30r9vS0

Create an Engaging Content Plan
Compelling content is a way to cut through the noise and clutter on social media. Your content must be visually enticing, and it must tell a story. Videos are one of the most effective storytelling formats — people are 85 percent more likely to buy a product after viewing a product video.3 Studies show that people would rather watch a live video than read a blog post. It’s important to note that your video doesn’t have to be perfectly produced either; it just has to be interesting and useful. http://ow.ly/dUWk30r9vRZ

Most marketers use blogging as a key content marketing tactic
OKDork’s data shows blog posts are among the most shared content online. Blog marketing is the process of reaching your home business' target market through the use of a blog. Initially, business owners had a blog separate from their websites, but today, you can easily integrate the two to make it easier for you to manage, as well as easier for visitors to access. Many business owners use a blogging platform, such as WordPress, for both their website and blog. http://ow.ly/yRu930r9vRY

“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Why is the most important question in marketing communications? At the product level, hopefully, it's a relatively simple question to answer. But at the business level, you need to have a compelling answer if you wish to change the status quo. Why do you do what you do? Why does your organization exist? And why should anyone care? http://ow.ly/s81B30r9vRX

Working to build creative ideas, into sleek creations
Our communication and marketing efforts take form through a variety of brand identify deliverables that reinforce your goals and create an identity that turns potential customers into true brand advocates. We help local, national, and international brands exceed even their expectations. We do this by leveraging three key parts in our process which include: Think, Create, and Publish. http://ow.ly/37yX30r9vRV

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis
Everything on the Internet today is made up of some form of content, whether that’s video, images, text, or audio. It’s fair to say that content marketing is an entrepreneur’s best friend. In simplest terms, content marketing is all about creating valuable and relevant content for your audience. The end game is building meaningful relationships with people. http://ow.ly/OCAC30r9vRU

We power your marketing, while you power the world.
We’re passionate about helping startups, small businesses, and young entrepreneurs with big ideas leave an indelible mark on the world. That’s why we’re rethinking modern marketing by utilizing innovative ideas and traditional approaches to create a more design-centric approach. This allows us to better connect with people via social media platforms and digital communication channels to best express your brand values; all while engaging customers on a more personal level. http://ow.ly/8m0730r9vRS

Promote your brand with the people who will love your business
Imagine knowing why your customers make their choices and how to impact them. This is possible with us! We aspire for methods that go beyond social listening, where for every what, we discover why- motivations, habits, influences, interests. We create qualitative and quantitative social insights- you get ideas along with data to back them up. http://ow.ly/NI1J30r9vRQ

2.65 billion people in the world use social media.
Using social media is one of the most popular online activities. According to the latest, how fast is technology growing statistics, of the 7.7 billion people in the world? Approximately 2.65 billion people used social media in 2019, a number projected to reach 3.1 billion in 2021 http://ow.ly/jIIk30r9vRO

"Focus on the right message for the right people at the right time." - Russell Glass
The most important part of branding your company is to be true to your message. As you brand your company and send out your message to customers, show your company’s strengths honestly and consistently. In the end, your branding efforts will pay off by increasing your bottom line http://ow.ly/5Ei830r9vRM

Find the optimal balance between product and brand-focused advertising
The optimal balance between product-focused and brand-focused advertising will depend on the strategic objectives of each brand, but a D2D conducted analysis showed that maintaining a balance of 70% product to 30% brand would deliver short-term ROI without losing long-term brand equity. http://ow.ly/R65l30r9vRL

Search engine optimization affects where your content appears.
It’s hard to separate SEO and content strategy. That’s because search engine optimization affects where your content appears and it also affects whether people see it and whether they click through to your site. Skyword’s research says the best content marketers focus more on engagement and conversions than traffic. But you still need traffic so people will see your content. http://ow.ly/VYSf30r9vRJ

A strong brand identity is a key difference between blending in and standing out from the competition
Memorable logos are 13% more likely to get consumers’ attention, and 71.6% more likely to get a positive response from consumers. In a world of noise, that can make a big difference. http://ow.ly/zBKZ30r9vRD

Keep your customers engaged with your business
We provide free and easy-to-use tools to promote your releases, campaigns, merch, and more. We make your company recognizable and memorable against the competition. Connect with your most passionate fans, loyal customers, and drive engagement on all your channels. http://ow.ly/FTX030r9vRH

According to the CMI, 32% of marketers think their content creation workflow is fair or poor.
Research from Zazzle Media supports this. It reveals that 60% of people find it hard to produce content consistently. And even when they do produce content, they may not be happy with it. Some 65% of people find it hard to produce engaging content. http://ow.ly/WuHj30r9vRG

Quality content drives engagement
By producing quality social media content, it becomes easier to find fans that will organically promote or advocate on your behalf through engagement. Since the engagement, whether it be a share, a retweet, alike, is the lifeblood of social media, thus your content must be the beating heart pumping it. http://ow.ly/Wuqr30r9vRF

“Content is fire; social media is gasoline.” –Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert
Social media’s best relationship to content is as an amplification layer, where content exists independent of what you’re doing in social, but you’re using social to drive awareness of your fantastic content executions. Social media was not intended to be the world’s shortest press release. Yet a lot of companies still, unfortunately, use it that way. http://ow.ly/BQut30r9vRE

A strong brand identity is a key difference between blending in and standing out from the competition
Memorable logos are 13% more likely to get consumers’ attention, and 71.6% more likely to get a positive response from consumers. In a world of noise, that can make a big difference. http://ow.ly/zBKZ30r9vRD

Consistent, strategic branding allows your business to grow strong brand equity
One common mistake made by many small businesses and startups is to assume that once they have a great logo, they’ve created their brand and now just need to do a little bit of marketing. A brand is more than its logo. Having brand equity means that customers interpret your brand as having a higher value. http://ow.ly/J5KO30r9vRC

Creating brand experiences across screens and devices
Our designs reflect the most up-to-date and creative approach to web design and development. Integrating shifting user habits with strong technology greatly improves the user experience. We design websites that engage and captivate audiences and develop websites to take advantage of search engine rankings. http://ow.ly/bl8N30r9vRB

Strategic marketing requires strategic planning
To start, you need to determine the need for your product through consumer research and by observing sales patterns of other similar goods. Secondly, your goods need to be modified to match the consumer's wants and needs. If your product doesn’t meet a need that people want to be filled, it may not be as marketable as you think. Determining how to best reach your potential customers is also important. http://ow.ly/NKtP30r9vRn