Michael Canas Performance

𝗪𝐡𝐲 𝐬𝐢𝐳𝐞 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 👀
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Having a muscular physique says a lot about a man. ⁣
And done correctly, it can take no longer than 3-6 months to create a mesmerising body (𝘢𝘴 𝘢𝘣𝘰𝘷𝘦).⁣
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From a glance, it displays strength, status, and commands respect.⁣
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I know there will be a few snowflakes out there who contest this.⁣
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But I've no time to entertain the way the world is going.⁣
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Every man will recognise when another man is muscular.⁣
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(𝘈𝘯𝘥 𝘮𝘰𝘴𝘵 𝘸𝘰𝘮𝘦𝘯 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘴𝘦 𝘪𝘵 𝘵𝘰𝘰, 𝘥𝘦𝘴𝘱𝘪𝘵𝘦 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘵𝘺 𝘣𝘦𝘪𝘯𝘨 𝘧𝘢𝘳 𝘮𝘰𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 😆)⁣
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𝘓𝘦𝘵'𝘴 𝘣𝘳𝘦𝘢𝘬 𝘥𝘰𝘸𝘯 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴 𝘰𝘧 𝘣𝘦𝘪𝘯𝘨 𝘮𝘶𝘴𝘤𝘶𝘭𝘢𝘳:⁣
𝐘𝐨𝐮 𝐟𝐢𝐥𝐥 𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐜𝐥𝐨𝐭𝐡𝐞𝐬 𝐛𝐞𝐭𝐭𝐞𝐫⁣
𝐘𝐨𝐮'𝐫𝐞 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 ⁣
𝐘𝐨𝐮 𝐜𝐚𝐧 𝐞𝐚𝐭 𝐦𝐨𝐫𝐞⁣
𝐘𝐨𝐮 𝐛𝐮𝐫𝐧 𝐦𝐨𝐫𝐞 𝐟𝐚𝐭 𝐚𝐭 𝐫𝐞𝐬𝐭⁣
𝐋𝐨𝐰𝐞𝐫 𝐫𝐢𝐬𝐤 𝐨𝐟 𝐢𝐧𝐣𝐮𝐫𝐲⁣
𝐁𝐞𝐭𝐭𝐞𝐫 𝐩𝐨𝐬𝐭𝐮𝐫𝐞⁣
𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐥𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲⁣
𝐘𝐨𝐮 𝐥𝐨𝐨𝐤 𝐛𝐞𝐭𝐭𝐞𝐫⁣
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𝘛𝘩𝘦 𝘤𝘰𝘯𝘴 𝘰𝘧 𝘣𝘦𝘪𝘯𝘨 𝘮𝘶𝘴𝘤𝘶𝘭𝘢𝘳:⁣..𝐮𝐦𝐦⁣...⁣...⁣. 𝐨𝐡, 𝐲𝐨𝐮 𝐦𝐚𝐲 𝐨𝐟𝐟𝐞𝐧𝐝 𝐚 𝐬𝐮𝐛𝐬𝐞𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐚𝐥𝐞 𝐩𝐨𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐰𝐡𝐨 𝐚𝐫𝐞𝐧'𝐭 𝐦𝐮𝐬𝐜𝐮𝐥𝐚𝐫⁣..⁣
𝐚𝐧𝐝 𝐲𝐨𝐮 𝐦𝐚𝐲 𝐧𝐨𝐭 𝐛𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐰𝐞𝐚𝐫 𝐬𝐤𝐢𝐧𝐧𝐲 𝐣𝐞𝐚𝐧𝐬⁣ 🐥
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Now, obviously, a lot of this is said with tongue firmly in cheek.⁣
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Before the experts jump on and say, '𝘐 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘵𝘰𝘰 𝘣𝘶𝘭𝘬𝘺'⁣ 🤣
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But the message that I want to get across is that there are categorically no negatives to creating a fit, muscular physique.⁣
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Just benefits.⁣
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All men recognise this, and most want it.⁣
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If you don't believe me, simply go into your local gym just after 5pm and take a look at the hoards of guys chasing that goal.⁣
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Looking better will lead to feeling better, which will lead to 𝘥𝘰𝘪𝘯𝘨 better.⁣
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If you want to experience the benefits of having a muscular, aesthetic body, then DM the word '𝐌𝐔𝐒𝐂𝐋𝐄' and we can start laying the foundations

𝗪𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐛𝐞𝐢𝐧𝐠 𝐥𝐞𝐚𝐧 𝐚𝐟𝐭𝐞𝐫 𝟒𝟎 𝐬𝐚𝐲 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮?⁣
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Well, the first bonus is that leaner faces look younger
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But being in shape overall shows you have discipline, determination, and strategy.⁣
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And by extension, it shows others that you aren't lazy or avoidant of accountability.⁣
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Overweight people will generally call anyone leaner than them 'skinny' 🙄
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Skinny generally refers to lacking muscle mass.⁣
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Lean means holding muscle mass while lacking body fat.⁣
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Big, big difference.⁣
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For example - bigger shoulders and bigger chest, with more defined abdominals.⁣
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If someone looks defined it is because they have done the work to maintain the muscle mass, while reducing body fat.⁣
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This doesn't happen by accident.⁣
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𝐃𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠.⁣
𝐃𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞 𝐚𝐫𝐨𝐮𝐧𝐝 𝐧𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧.⁣
𝐃𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞 𝐚𝐫𝐨𝐮𝐧𝐝 𝐫𝐞𝐜𝐨𝐯𝐞𝐫𝐲.⁣
𝐃𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞 𝐚𝐫𝐨𝐮𝐧𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲.⁣
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A lot of people lack many or all of the above when they don't have support.⁣
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And after 40, that number increases further still. ⁣
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The '𝘳𝘦𝘢𝘴𝘰𝘯𝘴' to justify not being in shape then get thrown around far more frequently.⁣
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But the bonus is that when you are in great shape at that age....⁣
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No one believes you are over 40.⁣
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So, if you want people to think you are younger than you are, it's time to get lean.⁣
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Our brand new program 𝐅𝐎𝐑𝐓𝐈𝐅𝐘 is designed for people over 40 to surpass the best shape they've ever been in and end up looking 5-10 years younger.⁣
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If that sounds like something you're interested in, then just DM me the word '𝐅𝐨𝐫𝐭𝐢𝐟𝐲', and I'll send you the details in time for summer.

𝐇𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐦𝐨𝐫𝐞 𝐦𝐮𝐬𝐜𝐮𝐥𝐚𝐫 𝐰𝐡𝐢𝐥𝐞 𝐤𝐞𝐞𝐩𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐚𝐛𝐬⁣
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Reverse dieting > ‘𝘣𝘶𝘭𝘬𝘪𝘯𝘨’⁣
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Here is an example of why I don’t use the term bulking ⁣
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And why you should always start any gaining phase from a lean position.⁣
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Establishing your calories and your macros is essential for a successful fat loss phase.⁣
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And when this is done strategically, you will end up very lean, like Christian here.⁣
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But rather than doing what most guys do after a cut, saying ‘𝘪𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘣𝘶𝘭𝘬’.⁣
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Instead, we gradually brought the calories up over time while chasing increased performance in the gym.⁣
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This is an important association to track. Rather than just putting weight on for the sake of it.⁣
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Tracking this meant his lifts improved without putting on any sloppy body fat.⁣
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He has put on 3kg of lean tissue in 2 months, which is awesome.⁣
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And as you can see, he has maintained abs throughout➡️
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If you do it this way, you can pack on size while maintaining your abs year round. ⁣
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The challenge will come when implementing discipline around food. Basically, stopping yourself from being a glutton 🐷
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This comes down to 2 important factors:⁣
💡𝟏) 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲⁣
💡𝟐) 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐚𝐥𝐨𝐫𝐢𝐞𝐬/𝐦𝐚𝐜𝐫𝐨𝐬⁣
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If you want to get your calories calculated 𝟷𝟶𝟶% 𝘍𝘙𝘌𝘌 so you know what you need to be eating for fat loss then just DM me the word ‘𝐌𝐀𝐂𝐑𝐎𝐒’ and they’ll be calculated for you within 90 seconds – no strings!⁣
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That’s a no-brainer⁣ 💯
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But.... if you don’t want to take advantage of free advice, please stop whingeing why you can’t see your abs 🤦‍♂️🤣

𝐎𝐯𝐞𝐫 𝟒𝟎 𝐚𝐧𝐝 𝐧𝐞𝐯𝐞𝐫 𝐡𝐚𝐝 𝐚𝐛𝐬.... "𝘩𝘰𝘭𝘥 𝘮𝘺 𝘣𝘦𝘦𝘳"⁣
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"𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘪𝘵 𝘧𝘦𝘦𝘭𝘴 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘢 𝘴𝘪𝘹 𝘱𝘢𝘤𝘬"⁣
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You'd be suprised how often I hear that.⁣
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But the bigger question is, why do you want one?⁣
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That's not to say there's anything wrong with having visible abs, obviously.⁣
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But your goals should go beyond just how good your torso looks.... ⁣
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🟢𝐈 𝐰𝐚𝐧𝐭 𝐚 𝐥𝐞𝐚𝐧 𝐩𝐡𝐲𝐬𝐢𝐪𝐮𝐞 𝐬𝐨 𝐦𝐲 𝐜𝐥𝐨𝐭𝐡𝐞𝐬 𝐥𝐨𝐨𝐤 𝐛𝐞𝐭𝐭𝐞𝐫⁣
🟢𝐈 𝐰𝐚𝐧𝐭 𝐚 𝐥𝐞𝐚𝐧 𝐩𝐡𝐲𝐬𝐢𝐪𝐮𝐞 𝐬𝐨 𝐈 𝐜𝐚𝐧 𝐦𝐨𝐯𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐚𝐭 𝐣𝐢𝐮 𝐣𝐢𝐭𝐬𝐮⁣
🟢𝐈 𝐰𝐚𝐧𝐭 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐛𝐨𝐝𝐲 𝐬𝐨 𝐈 𝐜𝐚𝐧 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐚 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐛𝐨𝐝𝐲⁣
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These all have context associated.⁣
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However, when it comes to six packs....⁣
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People will much more often proclaim they don't want one, than say why they do want one. ⁣
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Why do you think that is?⁣
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It's like when men say "𝘐 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘦 𝘳𝘪𝘤𝘩" or "𝘐 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘢 𝘯𝘪𝘤𝘦 𝘤𝘢𝘳"⁣
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Yes you do John, you just want a get out clause if you fail.⁣
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It's much easier to justify not doing the hard work required to achieve something special.⁣
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No one actually believes you when you say you're proud of a dad bod, and try to champion that 'movement' 😂⁣
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But it's an easy way to shirk responsibility. ⁣
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If you want a great body, make a list of the reasons why.⁣
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And then ask yourself how valuable all those reasons are to you.⁣
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Are they worth half-assing?⁣
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And if you have half-assed it in the past, how much time had that cost you of not experiencing what you would like.⁣
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𝐁𝐞𝐢𝐧𝐠 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐝𝐨 𝐭𝐡𝐢𝐧𝐠𝐬 𝐲𝐨𝐮’𝐯𝐞 𝐧𝐞𝐯𝐞𝐫 𝐛𝐞𝐞𝐧 𝐚𝐛𝐥𝐞 𝐭𝐨 ⁣
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As most men age, they start accepting that they’ll no longer be able to do things they did when they were younger.⁣
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Much less be able to learn things they couldn’t even do then.⁣
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If you listen to a lot of the research on longevity, there is a big emphasis on cell degeneration.⁣
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And 2 big culprits for this phenomenon are poor diet and lack of exercise⁣
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Loss of muscle mass has been shown to speed up the ageing process.⁣
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Medical experts largely agree that muscle mass is a key factor in improving both longevity and quality of life .
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One of the main reasons is that muscle tissue is highly metabolic.⁣
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Basically meaning the more you have, the more fuel you burn both during activity and at rest.⁣
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This means excess fuel isn’t being stored and leading to nasty risks like diabetes, heart disease, and stroke.⁣
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Think of it like the engine of a Fiat 500 versus the engine of a classic '62 corvette with a 5.4 litre V8! (if you recognise the chap in the photo you might get this reference).⁣
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Which burns more fuel at idle?⁣
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Moreover, when you take care of that engine then you’ll see you don’t have to give up on any of your favourite hobbies.⁣
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Half marathons, tennis, classic car racing.⁣
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None of them need to stop.⁣
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In fact, you might be able to do all 3 while standing on your head.⁣
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Imagine that.⁣
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If you are over 40 and would like to get back to the kind of shape that allows you to excel in your favourite hobbies while looking and feeling your best, then just message me ‘𝐅𝐎𝐑𝐓𝐈𝐅𝐘’ and I’ll send you the details on how we can turn back the clock ⏰️ ⁣
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It will make you look younger

One of the secondary benefits of getting in shape...

As you start to look better, you'll also start to look younger

🥵Face isn't as flushed because you're physically fitter

🌊Skin looks better because you're well hydrated

🦍Posture is improved as you have more muscle
(and you're not carrying excess

🤸‍♂️Movement is better because of fewer aches/pains

Want to look younger? Get yourself in epic shape ⬇️

Check out Fortify, our bespoke coaching service for clients who want to regain and surpass the condition of their twenties.

DM 'Interested' for details

🚀Introducing 𝐅𝐎𝐑𝐓𝐈𝐅𝐘: Bespoke Coaching Program for Individuals 40+ ⁣🚀
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I'm thrilled to announce the launch of Fortify, our latest coaching endeavour tailored exclusively for individuals over 40.⁣
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Fortify is meticulously crafted to meet the unique needs of this demographic, offering a bespoke experience for all participants. ⁣
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What sets us apart is not only our focus on this age group but also the expertise of our coaches. Every member of our coaching team falls within the over-40 category and has firsthand experience sculpting their physiques to peak performance within their forties.⁣
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Our coaches intimately understand the challenges and mindset specific to this stage of life and recognise that it's never too late to embark on a journey toward improved health and fitness.⁣
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Fortify addresses common challenges faced by our clientele, including 𝘣𝘢𝘭𝘢𝘯𝘤𝘪𝘯𝘨 𝘸𝘰𝘳𝘬 𝘴𝘤𝘩𝘦𝘥𝘶𝘭𝘦𝘴, 𝘮𝘢𝘯𝘢𝘨𝘪𝘯𝘨 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘥𝘦𝘮𝘢𝘯𝘥𝘴, 𝘫𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘧𝘢𝘮𝘪𝘭𝘪𝘢𝘭 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵𝘴, 𝘵𝘪𝘮𝘦 𝘤𝘰𝘯𝘴𝘵𝘳𝘢𝘪𝘯𝘵𝘴, 𝘵𝘳𝘢𝘷𝘦𝘭 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴, 𝘢𝘯𝘥 𝘩𝘦𝘢𝘭𝘵𝘩 𝘤𝘰𝘯𝘤𝘦𝘳𝘯𝘴.⁣
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We guarantee to equip our clients with easy-to-implement routines that reignite their passion for physical well-being, akin to the vigour they experienced in their twenties.⁣
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Our program focuses on reducing and eliminating aches and pains, regaining motivation for training, gaining mobility and flexibility, building strength and fitness, and prioritizing health knowledge and longevity.⁣
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By participating in Fortify, clients will cultivate an aura of success and leadership that extends beyond their physical appearance. They will exude confidence, effortlessly commanding attention and respect in any setting.⁣
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Fortify is ideal for men who aspire to outlast their kids on the playground, turn heads on the beach, fill out a tailored suit with confidence, and look the part getting into a sports car.⁣
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If you're a busy man over 40 yearning to reclaim the best shape of your life, simply send a private message with the word '𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝,' and I'll be in touch with further details.

𝗪𝐡𝐲 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝𝐧'𝐭 '𝐛𝐮𝐥𝐤'⁣
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What a lot of men don't realise is that when you're lean, you look bigger.⁣
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These photos are both 77kg.
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When most men '𝘣𝘶𝘭𝘬', they just get fat.⁣
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That's an unpopular opinion probably, but men who spend most of their time lean will know exactly what I'm saying.⁣
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It is fine to want to put on muscle, but if you don't have clearly visible abdominals you are not ready for a gaining phase.⁣
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The reason I never say (or let my clients say) '𝘣𝘶𝘭𝘬', is because it's a bodybuilder term.⁣
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The average man doesn't train as a career.⁣
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So, if you're not willing to get as lean as a bodybuilder, you're mad to copy their offseason strategies.⁣
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The point of a proper gaining phase is to build as much muscle as possible with as little fat as possible.⁣
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And done properly, you should be tracking your lifts to make sure you are getting proportionally stronger as you get bigger.⁣
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If you're getting heavier but you're not tracking strength gains, then you're not '𝘣𝘶𝘭𝘬𝘪𝘯𝘨' ⁣
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You're getting fat.⁣
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Try these tips instead:⁣
𝟏. 𝐒𝐭𝐚𝐫𝐭 𝐛𝐲 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐩𝐞𝐫𝐥𝐲 𝐥𝐞𝐚𝐧 (𝘐 𝘥𝘰𝘯'𝘵 𝘤𝘢𝘳𝘦 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶𝘳 𝘧𝘪𝘵𝘣𝘪𝘵 𝘵𝘦𝘭𝘭𝘴 𝘺𝘰𝘶, 𝘪𝘧 𝘺𝘰𝘶 𝘤𝘢𝘯'𝘵 𝘴𝘦𝘦 𝘢 𝘧𝘶𝘭𝘭 𝘴𝘪𝘹 𝘱𝘢𝘤𝘬 𝘺𝘰𝘶'𝘳𝘦 𝘯𝘰𝘵 𝘭𝘦𝘢𝘯)⁣
𝟐. 𝐓𝐡𝐞𝐧 𝐩𝐮𝐬𝐡 𝐮𝐩 𝐜𝐚𝐥𝐨𝐫𝐢𝐞𝐬 𝟐𝟎𝟎-𝟐𝟓𝟎 𝐟𝐨𝐫 𝟐 𝐰𝐞𝐞𝐤𝐬.⁣
𝟑. 𝐏𝐮𝐬𝐡 𝐭𝐨 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐰𝐞𝐢𝐠𝐡𝐭𝐬 𝐨𝐫 𝐫𝐞𝐩𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐱 𝐥𝐢𝐟𝐭𝐬.⁣
𝟒. 𝐎𝐧𝐥𝐲 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝟐 𝐰𝐞𝐞𝐤𝐬 𝐰𝐡𝐞𝐧 𝐥𝐢𝐟𝐭𝐬 𝐡𝐚𝐯𝐞 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐛𝐨𝐚𝐫𝐝.⁣
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Your weight on the scales doesn't tell you how much muscle you're putting on. Your performance in the gym tells you that.⁣
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Get a coach, and they will guide you through this step by step⁣
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Crayons are optional 😉
⁣
𝘗𝘚: 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘤𝘢𝘭𝘤𝘶𝘭𝘢𝘵𝘦 𝘵𝘩𝘦 𝘳𝘦𝘢𝘭 𝘤𝘢𝘭𝘰𝘳𝘪𝘦𝘴 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 f𝘰𝘳 𝘵𝘩𝘦𝘴𝘦 𝘱𝘩𝘢𝘴𝘦𝘴 𝘫𝘶𝘴𝘵 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘮𝘦 𝘵𝘩𝘦 𝘸𝘰𝘳𝘥𝘴 𝐌𝐀𝐂𝐑𝐎𝐒 𝘢𝘯𝘥 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘤𝘢𝘭𝘤𝘶𝘭𝘢𝘵𝘦𝘥 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘧𝘰𝘳 FREE 𝘪𝘯 𝘶𝘯𝘥𝘦𝘳 𝟿𝟶 𝘴𝘦𝘤𝘰𝘯𝘥𝘴 - 𝘯𝘰 𝘴𝘵𝘳𝘪𝘯𝘨𝘴, 𝘵𝘳𝘺 𝘪𝘵

𝐅𝐞𝐞𝐥𝐢𝐧𝐠 𝐠𝐨𝐨𝐝 𝐢𝐬 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐟 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐠𝐨𝐨𝐝⁣
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And vice versa.⁣
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A lot of men forget what really makes them happy in the pursuit of career success.⁣
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Over time they gradually forget about the hobbies and pastimes they used to love.⁣
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And their life slowly becomes about the office, with short intervals of indulgence and couch acquaintance at the weekends.⁣
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You may have favourite hobbies like golf, tennis, classic car racing. Or, like Ian here, you love all three.⁣
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To be able to continue your favourite pursuits as you get older it is imperative that you maintain high standards.⁣
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And ensure you are held to those high standards.⁣
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But what normally happens is the standards that business leaders have for work.⁣
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Start to fall away when it comes to their own health, fitness and mobility.⁣
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What we do is allow these men to delegate this out so they learn to most effective habits to stay in the condition that allows for any and all of their favourite hobbies.⁣
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Looking and feeling lean, strong and energetic.⁣
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While their peers gradually start to avoid activities that require energy.⁣
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If you would like regain the energy and strength you had when you were performing your best in your favourite activities.⁣
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Then just send me a private message and we can chat about our new coaching program designed for goal-oriented men.

𝐇𝐨𝐰 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐟𝐭𝐞𝐫 𝟒𝟎 𝐝𝐢𝐟𝐟𝐞𝐫𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝟐𝟎𝐬

You can't train like you did in your twenties for a variety of reasons.

Among them are: you have less time, you have more commitments, you need to incorporate travel, you're no longer obsessed with your bench press numbers.

So what you need is:
✅️𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐲𝐞𝐭 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞
✅️𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐦𝐚𝐢𝐧𝐭𝐚𝐢𝐧𝐬 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡 𝐚𝐧𝐝 𝐦𝐨𝐛𝐢𝐥𝐢𝐭𝐲
✅️𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐟𝐢𝐭𝐬 𝐚𝐫𝐨𝐮𝐧𝐝 𝐟𝐚𝐦𝐢𝐥𝐲 𝐥𝐢𝐟𝐞
✅️𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐢𝐧𝐠 𝐚𝐧𝐝 𝐞𝐧𝐣𝐨𝐲𝐚𝐛𝐥𝐞

Being in shape can enhance all the goals that you have now placed in front of it.

Making money is more fun when you're in the condition to enjoy every part of it.
(𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘭𝘰𝘰𝘬 𝘢𝘴 𝘨𝘰𝘰𝘥 𝘰𝘯 𝘢 𝘧𝘢𝘵 𝘣𝘰𝘥𝘺... 𝘳𝘦𝘢𝘥 𝘵𝘩𝘢𝘵 𝘢𝘨𝘢𝘪𝘯)

Relationships are more enlightening and meaningful when you spend more time around people with high standards.

Exciting holidays are better when you have the energy and the physique to not need to sit anything out or cover anything up.

Regaining your younger shape is about establishing who you want to be and who you want others to see.

Do you want to set an example?

Can people tell that you're successful by how you look?

If you are over 40 and want to realise the kind of physique you'd have killed for in your 20s, then keep your eyes peeled.

We have a brand new coaching offer being announced this week for just this goal.

𝐓𝐡𝐞𝐫𝐞 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐬𝐮𝐦𝐦𝐞𝐫 𝐛𝐨𝐝𝐢𝐞𝐬⁣
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And there will be summer puddings⁣
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The difference is decided now.⁣
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One group of men will take plunge, ditch the excuses and decide to build a future that they've never previously experienced (𝘵𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘮𝘶𝘤𝘩 𝘴𝘮𝘢𝘭𝘭𝘦𝘳 𝘨𝘳𝘰𝘶𝘱).⁣
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The larger group of men will do nothing and resign themselves to the fact that they'll never be the chiseled guy in their beach group this summer.⁣
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They are already practising the scripts of⁣
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"𝘐'𝘮 𝘱𝘳𝘰𝘶𝘥 𝘰𝘧 𝘮𝘺 𝘥𝘢𝘥 𝘣𝘰𝘥"⁣
"𝘐'𝘮 𝘵𝘰𝘰 𝘣𝘶𝘴𝘺 𝘵𝘰 𝘨𝘦𝘵 𝘪𝘯 𝘴𝘩𝘢𝘱𝘦"⁣
"𝘐'𝘥 𝘳𝘢𝘵𝘩𝘦𝘳 𝘱𝘢𝘳𝘵𝘺 𝘵𝘩𝘢𝘯 𝘩𝘢𝘷𝘦 𝘢 𝘴𝘪𝘹 𝘱𝘢𝘤𝘬"⁣
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All the while sneaking side-eyes at their mate with the six pack who is also at the party 👀
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How long have you accepted being the chubby one?⁣
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How long have you relied on being funny or loud or outspoken to compensate for your insecurities in your body?⁣
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Be honest, and if you realise it's been quite a while, wouldn't you like to change that?⁣
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Next week, I am opening up a bespoke coaching program for men over 40⁣
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Who want to look and feel better than they did in their 20s.⁣
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If you can reflect honestly and realise that over the last decade your physical appearance has been steadily deteriorating⁣ 📉
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I can help. Just DM me ' 𝐂𝐇𝐀𝐍𝐆𝐄' and we can chat 📲

𝐍𝐨 𝐨𝐧𝐞 𝐞𝐥𝐬𝐞 𝐜𝐨𝐧𝐭𝐫𝐨𝐥𝐬 𝐲𝐨𝐮𝐫 𝐛𝐚𝐫

Only you can really know what success means to you.

When you establish what it means for you, you can start establishing how you can get there.

Men often limit themselves by the standards of their peers.

But all that does is keep you one of many.

For example, in this transformation there will be many guys who feel that the starting condition is good enough.

But there's a difference between men who settle for '𝘨𝘰𝘰𝘥 𝘦𝘯𝘰𝘶𝘨𝘩' and those who want elite.

And to get elite you have to follow a path that the masses avoid.

⚠️Like getting strong as f**k!
⚠️Getting to single digit body fat.
⚠️Or competing in jiu jitsu competition.

And Finn just yesterday won 4 golds, winning 11 out of 11 matches, all by submission.

Not just muscle, there's hustle too.

That's an example of elite.

That's an example of wanting to be an outlier.

If you want to be in the 1%, just DM me 'elite' and we'll chat about how to get you there.

Middleweight legend

One of the many reasons Dubai is awesome is how many top-level fighters come through.

This morning, I met UFC and Strikeforce legend

We chatted about weight cuts, and he said how making 195lbs for next weekends is not nearly as bad as the cuts he used to make to 185lbs.

As he walks around at around 220. That's a 35lb cut, or 16kg!!!

Monster of a middleweight, but a total gentleman.

𝐈 𝐝𝐨𝐧'𝐭 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐟𝐢𝐭 𝐢𝐭 𝐢𝐧 𝐚𝐫𝐨𝐮𝐧𝐝 𝐰𝐨𝐫𝐤⁣
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I hear this a lot from men in high-responsibility positions.⁣
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Managing big teams and juggling deadlines.⁣
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So, my job is to make training fit seamlessly into busy schedules.⁣
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We start with simple changes that buy time and energy back.⁣
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But the real switch comes when guys experience that being physically strong and fit is helping them perform at work better.⁣
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Helping them deal with stress better.⁣
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Helping them manage time better and get more productive with the hours they do have.⁣
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All while looking stronger, leaner, and healthier.⁣
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Lots of men will stress themselves into the ground until Friday.⁣
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And then counter that by self-medicating with indulgence all weekend.⁣
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The cycle then repeats for months, if not years, on end.⁣
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Other men realise that they don't want to waste years getting stressed and exhausted battling with burnout, illness, and injury.⁣
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They want to be energetic, strong, and impressive.⁣
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So they can better enjoy their favourite pursuits outside of work.⁣
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Which sounds better to you?