Trio Digital Kenya

business needs. From social media marketing, mobile marketing, search engine marketing (SEM), search engine optimization (SEO), website analytics, and conversion optimization, we help progressive companies and organizations get the highest returns from their marketing spend. In a nutshell, Trio Digital will work with you to tailor-make the right custom digital marketing solution for your business. We partner with our clients and excel in creating Digital Marketing plans from the ground up to help them sell products, services, interact with customers and ultimately achieve their business objectives. We get the internet™, and we also understand that we grow only when our clients grow. WHAT WE CAN DO FOR YOU:

1) Sell Your Products or services:

We make Digital Marketing work for you by connecting you to your consumers on the internet, saving you money, keeping you at par with competitors, generating higher revenues and delivering higher ROI from your marketing campaigns.

2) Build Your Brand:

We use Digital Marketing, especially display advertising and social media marketing to develop impactful campaigns for the purpose of building your brand.

3) Acquire New Customers:

The growing number of channels for media consumption, and the different ways that customers interact with them highlight the importance of having a precise and consistent Digital Marketing strategy. To succeed, we will help you leverage the viral nature of digital content and the power of online interactions to benefit your online strategy. Digital channels create engagement and engagement helps you to create long-term relationships with new and existing customers.

4) Understand, engage and Interact With Your Customers:

We can help develop a program of regular communication with your customers using focused and relevant content. Your messages should address the issues they have, make their lives easier or refer to topics that might interest them. The aim is to collect as much information as possible about their individual interests, behavior or buying preferences. This will help you to improve the engagement and the interest of your customers in your communications, ultimately resulting in higher revenues.

5) Optimize Your Marketing Spend:

One of the key advantages of digital marketing is its real time measurability. This thus makes it possible to track and divert marketing funds to exactly where they are most effective. Using tools like Google Analytics, we can help you effectively measure the source and quantity of leads or sales. By comparing sources such as paid campaigns, organic traffic and social media channels, we can for example use the Pareto Principle( also known as the 80/20 rule) and identify the top 20 percent of your traffic sources that generate 80 percent of good results. We can then focus your budget on this, especially if it’s small, as it is often times more effective to allocate it on the 10 percent that is generating 90 percent of results. OUR SERVICES

We are a client obsessed digital marketing house, specializing in all things interactive:

1) Digital Campaign Strategy, Planning & Ex*****on:

We work with you to develop a digital strategy that’s directly based on your goals and/or business objective. And because digital marketing thrives on its ability to be measured unlike traditional offline campaigns, we will tweak your strategy on an ongoing basis according to what’s working and what isn’t. Our goal? Getting you profitable results at a minimum cost

2) Social Media Marketing

Social media is no longer a fad. It is crucial for generating business leads, building your brand equity and engaging in conversations with your consumers. We handle all aspects of social media strategy - creative, maintenance and community management. We work with you to define your optimal social media channels, then develop the best ways to engage followers. We also create detailed analytic reports on your social campaign’s performance, and constantly refine the tools to maximize engagement and optimize conversion.

3) Digital Advertising:

Modest budget, big impact - we have figured out the answer to digital advertising. We know how to digitally connect to people on a deeper, emotional level. We highlight the true benefits and value of your product or service to customers and we share it with the right people in the right way. The size of your budget – big or small – does not matter, we will develop creative marketing concepts that will work on a single or across multiple platforms.

4) Search Engine Optimization & Paid Search Marketing:

As the majority of web users find sites through search engines, your business needs a partner skilled at search engine optimization and paid search marketing. We will work with you to improve the visibility in search engines results by optimizing your website and incorporating the inclusion of keywords throughout your site. We use Paid Search, (also called Search Engine Marketing or Pay-Per-Click Marketing) to purchase text and display ads on major search engines. The results are real time and pay-per-click marketing is very effective for securing key position within all the search engine result pages.


5) Web Analytics:

Your website is the foundation of your online business. We will work with you to measure such concrete details as how many people visited your site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site. This data is invaluable in making your website user friendly and optimizing it for conversions.

6) Website Conversion Optimization:

We use tangible analytics data and user/customer feedback to improve the performance of your website. Basically, we help figure out what your target audience is looking for once they get to your website and then giving that to them. If your website cannot help your customers, then it is essentially useless and a liability to you. Remember, a website optimized for a high conversion rate = better ROI = a healthy business. What our clients are saying about us:


“As you know, our industry is on its knees. But despite this, Trio Digital have found a way to help us continuously sell our rooms by optimizing our online properties – Website, TripAdvisor, Facebook, Twitter, Google +, Instagram, booking.com etc. Actually, we barely do any offline marketing anymore!”

Patricia Nzomo - Director, Kilima Kiu Manor

“We don’t think of Trio Digital as just another vendor anymore, we think of them as business partners. After recognizing that our target audience is increasingly online - be it on their phones, laptops, tablets or desktops - Trio Digital helps us find them, engage them and convert them into paying customers”

Melissa Muraya - MD, Urban Live Entertainment

“Trio Digital helped us unlock the power of social media marketing for our business, not only to give our new brand much needed exposure, but also to profitably generate revenue”

Yvonne Munge – Director, Creative Moments.


“We knew we needed to add Digital advertising to our marketing mix - but we weren’t sure how to go about it. Trio Digital demystify online marketing for us - they optimize our marketing spend by efficiently helping us reach our intended target audience and always within reasonable budget”

Cathy Kaniu – Director, Kanfasi Events Ltd.