Kapu Digital

The Gigi BBQ brand identity exemplifies how storytelling can be seamlessly intertwined with pop culture and slang to create a trendy and authentic brand expression. By fusing these elements with stunning visuals, Gigi BBQ establishes an unparalleled brand voice that powerfully resonates with its
Check out more projects on our website: https://kapudigital.co.ke

Eid Mubarak! 🌙✨

We would like to send our warmest wishes to our Muslim brothers and sisters as we enjoy a time of joy, gratitude, and unity.

We hope this day is filled with peace and an opportunity to connect with your friends and family.

We're thrilled to announce that we have partnered and will be working with Java House Group as their Creative support Agency to help them package, craft and express their communication in an impactful way.

We are looking froward to a great partnership and campaigns ahead!

May the spirit of Easter fill your heart with happiness and bring new blessings to your life. From our team to yours, Happy Easter!

We at KAPU would like to wish you a peaceful and reflective Good Friday.
Take this opportunity to disconnect, recharge, and spend time with loved ones.

The brand identity for Kafe 57 is an example of how to use unique visuals to create a recognizable and memorable brand. The logo, packaging, and overall look of the brand is modern, but still retains unique elements the brand personality which is warm, friendly and welcoming.

This branding approach was essential for Kafe 57, because it brings out a modern version of an old-fashioned coffee shop without looking too old-fashioned or overly trendy. The result was a unique identity that was both familiar and fresh.

Moco is an investment app seeking to make investing more attractive to young investors. The brand targets a young demographic with opportunities in traditional investment models as well as Cryptocurrencies and NFTs
In order to help position the brand with the identity, we developed a vibrant, modern and edgy brand identity that mirrored their target audience.
Link: https://www.behance.net/gallery/152396391/Moco-Investment-Banking

We're thrilled to be working with Kenafric Industries Ltd on yet another one of their brands, Ting Ting Bubble Gum. ‌We are excited to keep building our creative and digital partnership with Kenafric and delivering exemplary work to grow the brand by building a community and creating a long-lasting impact.

We are looking forward to a great partnership ahead!

For inquiries on how we can work together, visit our website here:

https://lnkd.in/dT8_ktpK

Coily Naturals is dedicated to the intricate nature of Afro-textured hair.

Coily offers a bespoke range of Afro moisturizers that are naturally sourced, environmentally friendly and confidently Afrocentric.

We developed branding and packaging design inspired by the afro hair with the curvy nature of the selected font reflecting the nature of kinky hair.

FWG is an association of Film and TV scrip writers passionate about creating stories that will echo through eternity.

The idea was to capture the timeless nature of script writing that would communicate effectively and articulately.

We used visual cues such as a classic quill pen that has been used as the principal writing instrument for years and the classic film rolled over it.

We utilized a black and yellow colour pallet that communicated both passion and stability.

Check out more on this project here: https://kapudigital.co.ke/portfolio/film-writers-guild/

Always great to receive feedback from our clients. Thank you Catapult Agency for your kind remarks. We consistently strive to improve our service delivery.

The best gifts for your dad are things he needs, not what you think will make him happy.
Father’s Day Campaign for Carpockets
Agency: Kapu Digital

tasked us with developing a billboard that would inspire motorists to take action (check their fuel level).

We created an eye-catching design for any motorist to grasp quickly! The low fuel gauge would prompt drivers to check how much fuel they have left.

Agency:

Wealth Hub is an investment advisory firm that helps people with their wealth strategies.

To create a new identity for the brand, they wanted to convey its key attributes in just one icon—abundance and hope."

Service: Logo and Brand Development

What do you think about our ex*****on?

Client:
Project: Delicious Fun Digital Campaign
Agency:
Photography:

The power of product photography lies in its ability to create stories and bring brands alive for shoppers.

Product photos are essential because they can entice people on a visual level as well as help them understand why should care about your company - what does this mean? That there is no need for extensive copy when you have such beautiful images!

Client: Documentary & Reality TV Limited
We are home to multiple award winning television shows that have aired across East and South of Africa. We are dedicated to telling African stories in a bold and impactful way.

Agency: Kapu Digital
Service: Logo Development and Branding

Our creative team's wanted to create a logo that captured the company’s values and heritage. We began by asking ourselves what makes Documentary & Reality TV Limited so unique?
DnR have a rich 10 years history of creating memorable Reality TV shows such as Young Rich, Get In The Kitchen, Our Perfect wedding, Stori Yangu and much more!
Our creative direction interprets this as a continuous improvement while being bold enough for today’s culture of entrepreneurship and self-discovery!

We are thrilled to introduce a new member of the KAPU family!🤩🤩

Mr Steve Onyango is a multi talented designer who has joined us to work under our creative team.

Steve is passionate about art and loves drawing and painting. He draws his inspiration from inspirational works of art and his ability to sketch his ideas and bring them to life with his amazing design skills.

As a creative, he will be designing for major clients in our portfolio and we can't wait to see his works of art come to life through his work! 😊

We were approached by The Catapult The Catapult Agency to develop an identity for Story Sosa which is a radically new publication model that speaks to audiences in new ways and breathes new life–not just into the media sector–but also into the creative space by providing opportunities for journalists to collaborate with visual artists, musicians and graphic designers in a novel way.
Creative Direction: Collaboration & African Story Telling.
Creative Ex*****on: We developed a combination mark designed with a bold African font to transmit strength and is combined with an abstract icon, designed to highlight the African society's source of storytelling and entertainment. We have also introduced vertical lines with orange shades to represent different creatives working together.

Are you great with words? Can you come up with amazing content ideas that can capture people's attention? If yes, then it's you we are looking for!

Calling all talented copywriters and content developers, we are looking for one of you to join our amazing team.

Follow the link to apply: https://kapudigital.co.ke/copy-writer/

We’re delighted to be working with The Kenafric Group Of Companies on their Big Giant Africa brand. ‌As their new creative and digital partner, we have some exciting plans in the works including refreshed visuals and campaigns aimed at build a community and drive impact for the brand.
We are looking forward to a great partnership ahead!
For inquiries on how we can work together, visit our website here:
https://lnkd.in/dT8_ktpK

Understanding the assignment is very important to us. Our service delivery frameworks and systems are geared toward understanding the problem we are trying to solve for our clients. Don't just take our word for it. Here is one from one of the brands we have recently worked with.

You’ve got the product/service, now it’s time to get the branding right.

Branding is key to standing out from the competition and building a successful business. That’s where we come in – we’re experts in logo design and branding, and we can help you create a unique identity that will make your business stand out from the rest.

Get in touch today so that we take your business to the next level.

Client: Closet by Arma
Service: Logo Design and Branding

Logos are important because they set the stage for your brand's story.

Logo design can be just one part of telling this ongoing narrative, but it’s an essential foundation to build on with other components like fonts and colours that help tell what you want customers to feel when they visit or interact with your company.

Client: Calic.ai
Service: Branding & Identity Development

Why does branding matter?

Successful branding is about telling a story that will influence customers’ emotions.

While it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Colours, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.

Client: Roast N' Chops
Service: Branding & Identity Development

As a business owner, you know that having a good logo is important. But what makes a good logo?
Some people might say it's all about creativity, while others might say it's all about function.
So, what's the truth?

First and foremost a good logo should be recognizable. It should be simple enough to be remembered, but not so simple that it’s forgettable.

Second, a good logo should be versatile. It should look just as good on a business card as it does on a billboard.

Third, a good logo should be timeless.

Lastly, a good logo should be appropriate. A serious logo for a law firm will look out of place on a children’s toy website!

When it comes to logo design, there are many factors to consider. But if you keep these four principles in mind, you’ll be well on your way to designing a logo that will help your brand stand out from the crowd.

Client: MOCO
Service: Branding and Identity Development

Why is a good brand identity important for your business?

A good logo design displays the overall essence of the business. It presents the values and services of the business in a memorable visual image.

In essence, when someone sees the company logo, it should conjure up the appropriate feelings about the business or its products or services.

So, what makes a good logo? Here are a few characteristics:

1. Relevant - Speaks to your industry and what you have to offer

2. Memorable - Can easily be recognized and remembered

3. Timeless - Can stand the test of time and be used in futuristic environments

Does your logo possess the above characteristics?

Share with us what you think a logo should have in the comments below.

How important is a good User Interface (UI) to your business?

A user interface is the features of a website that allow a user to interact with it.

The UI not only focuses on aesthetics but also maximizes responsiveness, efficiency and accessibility of a website. A good UI makes a difference because it helps improve the conversion rate on a website.

Here are a few qualities that make a good UI

1. Simplicity: Less number of mouse clicks are required to accomplish a task.

2. Consistency: We should apply typeface, style and size convention in a consistent manner to all screen components that will add screen learning and improve screen readability.

3. Intuitiveness: One that is easy to learn so that users can pick it up quickly and easily.

What other qualities can you think of?

Share with us in the comments below.