IAA Young Professionals - Lebanon

Melhem Rechdan, previous president of IAA Young Professionals - Lebanon was elected as a new executive board member of IAA Lebanon Chapter representing NDU - Louaize for a two-year mandate (2023-2025). The new executive committee includes:
Mr. Naji Boulos: President
Mr. Emile Tabanji : Vice President
Mrs. Joyce Hallak : General Secretary
Mrs. Liliane Maroun: Treasurer
Mrs. Amal Chammas and Joe Ayache, Naji Irani , George Slim Elie Achkouty , Ralph Bacha, & Melhem Rechdan as Members

IAA Young Professionals Lebanon held their 7th digital seminar on "LinkedIn and Luxury - The Power of Brand Purpose in Storytelling” by Alexandra Bustros, Relationship Manager for LinkedIn Learning - Dublin, Ireland. During her address, Alexandra focused on the importance of storytelling and its implication on the brain linking it to brands and brand purpose with a particular emphasis on the use of LinkedIn for luxury brand storytelling: intent of the audience, comparison between LinkedIn and other social media, environment of the platform and the possibility of accurate segmentation and targeting through LinkedIn.

IAA Spring Party - Pablo Escobar Restos St. Nicolas, Ashrafieh
March 28th, 2019
6:00 PM to 9:00 PM

IAA Young Professionals Lebanon launched their first 2019 initiative with a seminar on "Customer Centricity" by Yasmine Bohsali, Business Development Director at Intelligent Datalytics - MENA. The session was interactive as it went in-depth into the process of Mass Individualization in today's highly technologically advanced world.

Join us at our next exciting seminar on March 14 on the hot topic of "Customer Centricity".

Background Summary:

Nothing is constant but change. In an environment of growing complexity, where consumer behavior evolves faster than organizations, adaptation and customization are non-negotiable. We live in the age of mass individualization where no two people are the same, and where businesses are struggling to remain relevant. So how can companies cope? It's all about "Customer-Centricity."

"Artificial Intelligence in Media" marks our 6th Digital Seminar which answers interesting questions like:
- How has the introduction of Machine Learning and AI impacted the Communication Industry, Advertisers, Marketers and Content Creators?
- How are they being implemented for the benefit of brands?
-What other related industries are being impacted? And what trends are we likely to see in 2019?

Conference Fees: Free for IAAYP members & 20 $ for non-members.

Seats are limited, to book your place contact 70137977

IAA Young Professionals Lebanon attended the "ADPULSE Creative Day" organized by Arabad with great speakers like Thomas Kolster, Jimmy Ghazal & Mirko Ilic

Join us at the Night of the Adeaters on Sat. Nov17 & Sun. Nov.18 at NDU. Let yourself be overwhelmed by a tsunami of commercials from the most remote corners of the planet. It is all about the fun, fanfare, and great mini-films! To book your tickets, contact 70137977

The IAA Young Professionals Lebanon held their 5th digital seminar with Ms. Jennifer Kanaan who gave a great session on Growth-hacking.

The IAA Global Conference in Bucharest was a blast. Two full days of creativity at its best! IAA Young Professionals Lebanon enjoyed a multiple of expert talents & industry leaders. We shall bring some of its key learnings soon to Lebanon.
Photos by Fotograful Tau

attending Day 1 of the IAA Global Conference in Bucharest @ National Theatre Bucharest

Melhem Rechdan, President of IAA Young Professionals Lebanon, was appointed as a jury member for the IAA Inspire Awards in the Global IAA Conference titled, “Creativity 4 Better.” He will represent the Middle East/Africa region in Bucharest between October 2 and 3.
Heather Leembruggen, Vice President and Director - IAA World Board, contacted Rechdan to take part in the IAA Inspire Awards Judging Council given that he is the President of the IAA - Lebanon Chapter Young Professionals – Lebanon and the previous winner of the “IAA Inspire Young Leader Award” (2015).

IAA Young Professionals Lebanon will be flying to the IAA Global Conference in Bucharest

After the success of our first digital seminar "Real-time Marketing and Storytelling". Ms. Jennifer Kanaan is back for our 5th digital seminar.

Title: Growth Hacking - How To Grow Your Startup & Business

Date: Tuesday, Sept. 18th from 6:00 till 8:00pm

Speaker: Jennifer Kanaan, Co-founder and CEO of Avoid

Venue: IAA Headquarters in Sin El Fil

Rationale:

Growth Hacking is the new buzzword in the digital world but it is not as complicated as it sounds.

With a mix of marketing, creative and analytical skills, growth hackers run different tests to experiment with hypotheses that help identify the most efficient way to grow a business.

If you love running split tests on Facebook or test different landing pages for gathering leads and grow your business or satisfy your client, then growth hacking is something you should pursue.

For the fees, it will be 20 $ for non-members and free for IAA YP members.

IAA YP held its 4th session within its Digital Seminar Series with a full house of professionals. Ms. Mira Abou Jaoudeh, Digital Marketing Manager at FrieslandCampina Netherlands, brought her European digital experience to the attendees explaining Programmatic Buying & its scope of work.

Book yourself on Thurs. August 16th for our next seminar with Mira Abou Jaoudeh, Global Digital Marketing Manager - FrieslandCampina Netherlands . To reserve your seat, call 70137977

held its 3rd session on digital at IAA Headquarters with Andre Abi Awad, Founder of Digital Smarter. The seminar brought out an interactive discussion about the new effective strategy for Customer Acquisition through the unique "Straight A's" approach created by Digital Smarter. Thank you Andre Abi Awad for this fruitful session.

Knowing how to systematically and reliably drive user growth is a tremendous source of competitive advantage.

Whether you're an executive looking to acquire these skills in digital or a founder looking to jump-start your growth efforts, our next session with Andre Abi Awad will give you a huge increase in effectiveness.

Join our third seminar on digital on Wed. July 4 from 6.30 - 8.00 at IAA Headquarters in Sin El Fil.

Seats are limited. To book your seat, contact me on 70137977

PS: 20 $ for non-IAAYP members and free entrance for members.