SIDRO E-Commerce and Revenue management consultants

🌟 We had an incredible experience at "Sancharaka Udawa 2024"! 🌟
It was a pleasure meeting our valued partners and industry colleagues. This event provided a fantastic opportunity to share insights and exchange valuable information.
Thank you to everyone who made it such a memorable and productive gathering. Looking forward to our continued collaboration and future successes!

We're delighted to announce that Araliya Resort and Spa, a rapidly growing hospitality brand with 5 exquisite hotels in Sri Lanka, has chosen Sidro Consultancy Services as their trusted revenue management partner!

What an incredible experience attending the awareness program organized by eZee Absolute alongside our esteemed partners Booking.com! ✨ We cherished every moment of exchanging innovative ideas and insights with our colleagues in the hospitality industry. Here's to fostering stronger connections and paving the way for future collaborations! 🌐 .

May this Easter season bring you and your family an abundance of joy, peace, and prosperity. May it be filled with moments of laughter, cherished memories, and the company of those dear to your heart.

Building emotional connections isn't just a business strategy for us; it's the heartbeat of everything we do. It's about creating a home away from home, where every guest feels valued, appreciated, and cherished.

The spirit of togetherness and unity shines brightly at the newly open BK Beach 🎊 Our team came together to welcome 2024 in true Sri Lankan style, embracing our rich traditions and forging bonds that last a lifetime.

BK Beach Boutique hotel is a luxury hotel with nine rooms in Hikkaduwa, Please what's app your CVs if your interested. We are looking for House keeping staff and a chef De parttie.

🌟 Elevate Your Hotel Revenue with Sidro Revenue Management 🌟
Unlock the full potential of your hotel's profitability! 🚀 Since 2015, Sidro Revenue Management has been at the forefront of revolutionizing hotel revenue strategies. 🏨

🌟 Thank You for a Successful Awareness Program "Challenges in Handling OTA Partners"! 🌟
We extend our heartfelt gratitude to everyone who attended our recent awareness program organized by Bentota Beruwala Hotel Association. Your presence and active participation made the event a resounding success!

A special shoutout to Bentota Beruwala Hotel Association, Dr Harsha Jayasinghe and Taj Exotica Bentota for facilitating this event. Your commitment to fostering knowledge-sharing within the community is truly commendable.

🏨✨ Elevate Your Sri Lankan Hospitality Business! ✨🏨

Are you a hotelier looking to boost bookings, enhance revenue, and dominate the online market? 🚀 Look no further! We specialize in hotel e-distribution, offering freelance services tailored to your needs.

🌟 Our Specializations:

OTA Mastery.
Boost bookings with top-notch online travel agency management.
Revenue Optimization:
Elevate profits through strategic pricing strategies.
Social Media Brilliance:
Craft engaging campaigns for a local and global audience.
SEO Prowess:
Improve online visibility and drive more direct bookings.
Leisure Sales Expertise:
Tailor your offerings to captivate leisure travelers and local DMCs
Preopening Consulting:
Launch your new venture with confidence and success.
Tech Revolution:
Integrate cutting-edge technologies for enhanced guest experiences.

🔥 Why Choose Us?
✅ Local Insight: We understand the Sri Lankan market dynamics.
✅ Customized Solutions: Tailored strategies for your unique challenges.
✅ Tech-Forward Approach: Embrace innovation for a competitive edge.

🏝️ Unveil the Potential of Your Property!

Launching a new hotel or villa? Looking to revamp your existing property? Let's chat about our freelance services and consulting expertise. Elevate your business with us!

📱 0777 136974

Please WhatsApp your resumes. 0094777136974

How to identify fake bookings on OTAs
It might be difficult to spot false reservations made through Online Travel Agencies (OTAs), as con artists frequently devise new strategies. However, there are various methods you can use to spot possible bogus reservations:
Verify Contact Information :- Confirm that the visitor's provided contact information is accurate. To make sure the phone number, email address, and other contact information follow the typical patterns, you can cross-check them.
Unusual Booking Behavior :- Keep an eye out for bookings that don't follow the norm, such last-minute reservations made using outlandish payment options or requests for numerous rooms but with no information.
Verify Consistency :- Make sure the information is consistent. For instance, the number of guests should be appropriate for the kind of room and length of stay.
Research the Guest : -Use social media or online search engines to look up information on the visitor. If the visitor's information is scant or doesn't correspond to their online persona, that could be cause for concern.
Keep a watch out for Repeated Attempts:
Be wary of repeated attempts to make a reservation using various names, email addresses, or credit cards. This can be an indication.
Staff Education : - Inform and prepare your staff on how to spot frequent indications of false reservations. They may serve as an additional set of eyes to spot potential scams.
Please keep in mind that while using these techniques, you should strike a balance between being vigilant and providing your customers with a great experience. Some valid reservations could display odd patterns. If you're not sure, think about asking the visitor for further confirmation before acting.

New year means always a new opportunity. Stay focus!

Bed banks
A bed bank (also called a wholesaler) is a B2B company that purchases rooms from accommodation providers in bulk at discounted, the static price for specific dates, and sells them to OTAs, travel agents, destination management companies, airlines, or tour operators.
When it comes to hotels’ revenue management there are two different rates.
· B2C (Rates directly offered to guests).
· B2B (Rates offered to business partners)
B2C rates,
Rates which are offered to clients directly, B2C rates are also extended to all OTAs (Online travel agencies)
B2B rates.
Rates are offered to business partners. B2B rates are lower than the B2C rates, as travel agencies need to markup the rates. B2B rates are not supposed to display on (OTAs) online travel agencies and metasearch engines.
Disadvantages of B2B rates are being sold on online travel agencies
Nowadays as bed banks are connected with OTAs, Bed banks extend their B2B rates to OTAs, As B2B rates are available on B2C platforms, a lot of rate parity issues and confusion have been created for both hotels and guests.
Inconvenience caused to guests.
· Guests are under the impression of that they have made the booking with OTA. But hotels receive the bookings through a travel agency. Upon arrival when guests produce the confirmation that they have been received from OTA, the front desk agent is unable to locate the booking under OTAs. The guest has received the confirmation from an OTA and the hotel has received the booking request from a travel agent. This may cause delays in check-in and unhappy guests.
Inconvenience caused to the hotels.
· As clients make bookings with B2B rates on B2C platforms, hotels receive bookings with low rates. Hotels lose revenue.
· It creates a lot of rates parity issues which cause losing visibility on B2C platforms.
How to minimize the revenue losses.
· Do not offer heavily discounted rates to bed banks.
· Provide them with rates with a low room allocation and longer release period.
· Continuously monitor and bring this issue to their attention.
Please contact me for any further information and clarification.

Reasons to focus on the online market segment.
Hotels are benefited in a number of ways by focusing on the online market segment. As per recent research by 2023, about 700 million people will make their hotel bookings online.
Some of the Benefits.
1. B2C rates are published on booking engines such as Brand website, Booking.com, Agoda, and Expedia. B2C rates are dynamic, Hotels have the opportunity to fluctuate the rates as per the market demand and the behaviors of the competitors. By implementing this process Hotels could fill their empty rooms during the low season and get the maximum yield during the season. In fact, this is a part of revenue management, and several tools, such as proper forecast/ channel managers/rates shopping tools are needed.
2. As B2C rates are higher than B2B rates overall room revenue will be increased.
3. Hotels could directly get in touch with the guests from the point of booking is made. This allows for getting guests’ preferences prior to arrival. So that hotels could make the necessary arrangements in advance. Guests will be delighted and have a great stay at the hotels.
4. As there are no third parties involved, hotels could make extra revenue by arranging airport transfers, Excursions, etc.
5. For B2C booking payments are made prior to arrival or before departure. Credit periods and payment follow-up are not involved. This will reduce a lot of the cost of collecting credits.
6. Most of the guests who book hotels online would be repeat clients. They would be loyal to the hotels.
7. Hotels have the opportunity to get guests’ reviews (Guests' reputation) . Gust will share their experiences with the hotels. This is like free marketing to hotels.

We wish you and your family a happy Christmas & New year

Would you like us to manage your room reservations / Online sales / Online reputation Social media marketing? Call us on 0777136974

We are glad to assist you with increasing your visibility on social media networks. Please contact us on 0094777136974. Email - [email protected]

One of the best Weekend getaways to down south.
Please contact us for more information. Call Rockshi on 0764432177 Whatsapp 0777136974.

One of the luxury boutique hotels in down south Sri Lanka with which SIDRO Consultants work.

01. Implement and manage revenue management processes.
02. Setup and optimize online booking channels such as Booking.com/Agoda / Expedia / Hostel world / Brand website etc.
03. Manage social media platforms. (Social media marketing)
04. Introduce and setup of channel managers, property management systems, and booking engines, and invoicing systems.
05. Put in place and manage room reservation procedures.
06. Conduct training sessions on the topics listed above.

https://www.bbc.com/news/business-57139434

Long working hours killing 745,000 people a year, study finds The World Health Organization says the trend may worsen due to the coronavirus pandemic.

"SIDRO Leisure" is our leisure division. Please visit and like our Facebook and Instagram pages. If you would like your property to be listed on our social media platforms, please contact us on 0094777136974.

SIDRO E-Commerce and Revenue management consultants updated their business hours.

A hotel standard operating procedure (SOP) protects your staff, your guests, and your business by structuring your operations for efficiency, accuracy, safety, and consistency.

How is your Digital Marketing check list work ? Is it in place or do you need any help?
Over the last few years, digital marketing has become an increasingly important component of hotel marketing strategies. stay tuned.... this is our latest topic. let's discuss..