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Elio Heres

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Blogger, Youtuber about hair styling, sustainable fashion, lgbtqia+ rights.

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Elio Heres

ABOUT

Elio Heres is well known for his extravagant, limitless and gender bending sense of style. Growing up in a strict, repressing and religious family and breaking free from that made that Elio can now look at fashion with a bold, open and gender free mind. This way of thinking is reflected in his work as a stylist, performer and host in the nightlife. In addition, Elio has set up his own (online) community with a website, vibrant Instagram account and Youtube channel. He is also writing columns for different platforms aiming to inspire (young) people to be themselves in their clothing style. He motivates people to wear what they think is beautiful but also gives fashion styling tips. His catchphrase is:

If you’re not yourself, then who are you?

TARGET GROUP

The target audience of Elio is interested in fashion and makeup (brands, trends, shopping and fashion shows), nightlife (art, music and festivals) and lifestyle (travel, leisure). Men and women who want to get inspired to be more themselves and be less anxious about what society thinks about them. Since Elio is diverse in mixing gender roles in fashion, make-up and lifestyle his followers are as well. That makes it interesting for collaborations with make-up brands, mens fashion brands, women fashion brands and lifestyle brands. Don’t let gender hold you back!

Demographic current fans:

• 70% female

• 30% male

• 62% between 13-24

• 25% between 25-34