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Not every entrepreneur has to be a Chartered Accountant. But every entrepreneur must understand finance such that they can drive business growth, understand taxes and manage the financial health of their business.
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Content Marketing for business is a thought out strategy that helps you to build relationships, engage, and communicate with the customer. No longer are the audiences interested in direct paid advertising.

Improve your Business Through Content Marketing How Digital Content Marketing can Increase your Revenue Content Marketing for business […]

4 Critical Business Lessons I've Learned as a CEO If you want to become a business owner someday and succeed in any business you start, here are some foundational tips and advice to set you up for...

5 Steps to Building a Strong Personal Brand Here are the five steps you need to take in order to build a powerful personal brand.

How to Start an Import/Export Business - Entrepreneur.com From importing exotic fashions to exporting light fixtures, the international trade business will take you all over the world and into all product...

Starting a business and growing it through the early stage is a difficult task and the only thing that comes in handy at that time is a startup survival guide. 9/10 startups fail in the first 3 years of their operation depicting a poor startup survival rate. So how exactly can you survive in the early stages of starting up?

A Survival Guide for Early-Stage Startups Early Learning Advantage: A Survival Guide for all Startups Starting a business […]

Companies that invest in their human capital achieve their business goals and promote a positive culture. A study by Darwish, T.K., Singh, S., & Mohamed, A.F. (2013) and Huselid, M.S., Jackson, S.E., & Schuler, R.S (1997) published in Forbes indicates the importance of aligning human resource strategies to achieve business goals and improved business performance.

Build High-Performing Team With These 4 Simple HR Practices - Consult sapkota Companies that invest in their human capital achieve their business goals and […]

People often spend their entire lives honing their industry-related skills. But they often miss out on developing soft skills. Soft skills are how an employee interacts and relates with other people. These are the traits that involve teamwork, listening, and communication and are extremely valuable to employers.

3 Soft Skills Every Company Looks In A Candidate While Hiring! - Consult sapkota People often spend their entire lives honing their industry-related skills. But they […]

Do you have to invest more time in your business?
Is your presence must to perform the daily activities in your business?
One of the common problems faced by new startups and business owners is to develop business processes
https://www.sapkotapratik.com.np/how-to-develop-business-process-in-a-small-company/

How to develop business process in a small company? Introduction ► Do you have to invest more time in your business?   ► Is your presence must to perform the daily activities in your business?

Learn the Art of Zero Dollar Marketing to Get More Customers
In today’s digital Nepal, social media has democratized marketing for everyone and zero dollar marketing techniques can be a boon for SMEs. It’s about your creativity, your understanding of the customer & innovative strategies that will get you more customers. Here are 7 strategies that will get the customers rolling!
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Zero Dollar Marketing Strategies to Attain More Customers Learn the Art of Zero Dollar Marketing to Get More Customers In today’s digital Nepal, social media has democratized marketing for everyone and zero dollar m

Once you find the right hire for your company, the business onboarding process is a critical part of building a great team. It is important to create an impeccable onboarding process to make them feel comfortable in your work environment. https://www.sapkotapratik.com.np/5-best-practices-for-your-small-business-onboarding-process/

5 Best Practices For Your Small Business Onboarding Process - Consult sapkota Once you find the right hire for your company, the business onboarding process is a critical part of building a great team. It is important to create an impeccable onboarding process to make them feel comfortable in your work environment

Not every entrepreneur has to be a Chartered Accountant. But every entrepreneur must understand finance such that they can drive business growth, understand taxes and manage the financial health of their business.
A stronghold on finance for non-finance leads to the following advantages for the business:
https://www.sapkotapratik.com.np/finance-for-non-finance-the-basics-that-every-entrepreneur-must-know/

Finance For Non-Finance - The Basics That Every Entrepreneur Must Know - Consult sapkota Not every entrepreneur has to be a Chartered Accountant. But every entrepreneur […]

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Generating revenues is the main objective of every business. Revenues will come with continuous sales of goods or services. It’s no easy feat to continuously generate great revenues in this competitive business environment. Here marketing and promotion play an important role for a company. An effective marketing strategy can help one achieve a competitive advantage and connect with the consumer. https://www.sapkotapratik.com.np/maximizing-marketing-effectiveness-with-a-small-team/

Maximizing Marketing Effectiveness With a Small Team - Consult sapkota Generating revenues is the main objective of every business. Revenues will come […]

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Mechanic To Millionaire | Motivational Business Case Study | Dr Vivek Bindra To Contact For SpeedForce Franchise TollFree: 18003157767WorldWide: 9909432432Website: http://www.speedforce.in/Dr. Vivek Bindra is the Founder CEO Of Bada B...

Importance of Online reputation management (ORM)
Win Customers through Online Reputation Management (ORM)

Online reputation management (ORM) is an important function to manage your brand or company’s profile online and on social media. Basically ORM helps to improve and monitor your digital presence. It analyzes your potential customers and what information will they get about your product or brand whenever they use Google search or social media.

With the growing popularity of third party reviews on websites, social media, and other online platforms, strong online reputation management is important for your business.

The online world has become a powerful platform for people out there to share and express their feelings and that is why companies need to be proactive and reactive to manage their online presence.

The concept of online reputation management

ONLINE REPUTATION MANAGEMENT plays an important role in reducing the number of negative reviews about your company/product. Through the concept of ORM, a brand can insert new and relevant content that pushes away the unwanted content down in the search ranking. In some ways it also impacts the company’s bottom line and customer loyalty. An effective online reputation management strategy provides you with new opportunities and insights on increasing brand awareness and the love for it. It helps you build upon your existing customer base online along with attracting new customers on to your social media profiles.

Why ONLINE REPUTATION MANAGEMENT is important for your business

Business is all about building an image and improving it every day. It is important to make sure your brand is interesting and fascinating to attract new customers.
Before buying anything online, customers look for reviews online to know the brand, product, and its functioning. The preference of your customers largely depends on the search results.
Anyone can give reviews online, even your competitors can write negative reviews to spoil your reputation online. Online reputation management helps you to overcome all this.
With the help of ORM you can eliminate the negative content that is untrue; this helps in painting the right picture in front of the customer.
Online reputation management helps you improve the reviews and feedback about your brand and create a positive brand image. Customers usually pay more attention to a brand that has a positive feedback and reviews online. This helps to generate sales as well.
Online reputation management boosts the search engine optimization of your company.
A survey indicates that there are 90% of customers who read online reviews before purchasing anything, therefore ORM becomes paramount today.

How to check your reputation online?

Before taking any steps, you need to analyze the online presence of your company. You can check your online reputation with the help of this checklist:-

Search your company or product name online and look at the top listing. Can you find your company or product name in the top 5 listings? If not then you have to improve your search ranking. You have to make sure that your company has a positive impression on Google or any other search panel.
Check if the information provided about your company or product is correct on Google search. For better visibility, you can list your company on Google my business account.\
Keep an eye on all your social media accounts. When was the last post you have posted? How many followers do you have? What kind of engagement you are building?
Do your posts represent your brand or not?
Look at the average response time of your followers.
Keep an eye on your Facebook and Google feedbacks & reviews. Check how many new followers you have made on these accounts. Make sure you respond to each feedback and review.
If there is a complaint that has come up on any of your social media handles, address it first.
What makes online reputation management an integral part of your digital promoting strategy?

Brands need to watch, evaluate and improve their product’s perception in the minds of the consumer by keeping a note of the below-mentioned parameters.

Improvement in the site's ranking
Ratings
Search profiles.
Better brand acknowledgment via Social media, third-party review sites, web journals, and blogs.
Presence of improved Social media
More followers
Conversions through social media
This is one of the key reasons why modern organizations consider ORM an important fundamental for their business.

Let’s discuss four particular digital marketing channels associated with ORM

Let’s understand the PESO model:

1. Paid: The channel in which cash is paid to put the messaging out, and control its appropriation.

2. Earned: The distributed inclusion of an undertaking or an individual's message by an effective third-party, for example, a writer, blogger, exchange analyst or an industry influencer.

3. Shared or social media: The go along sharing and remarking upon your message by the network through social channels.

4. Owned: The messages you compose, distribute, and control through your own, committed blog or other channels.

Paid Media

Paid media incorporates all advertising endeavors that require payment to highlight your business on outside websites and networks. This incorporates PPC advertisement with Google Ad Words, show advertisements on Facebook, and supported posts on industry/influencer web journals and blogs. Paid media expands your range and directs people to your web properties by building new associations with accomplices and clients.

Earned Media

Earned media portrays the presence of your business on external web elements for which you didn't pay. It expects you to stand apart from your competition with extraordinary content, service, or products that customers also think is worth sharing, reviewing, referencing, and reposting.

Social Media

Pages and profiles on social media are "an augmentation of your image and make additional avenues for individuals to the interface”. When it comes to social properties, it's critical to dedicate the assets and resources to remain active on them by participating in discussions and distributing new content consistently. Video content, interesting contests, and tying up with Micro-Influencers can help boost your visibility, reach and engagement levels.

Owned Properties

Your business sites and online journals are properties owned by you, which implies you have full power over them. Obviously, the more properties you own, the higher your odds to successfully formulate your digital marketing presence.

Online reputation management requires regular monitoring; it is not a one-day activity. Online reputation management will help your business in the long term if you keep an eye on your activities and the activities done by your competitors.

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8 Most Important Skills Entrepreneurs Must Have

Summary: Being an entrepreneur sounds exciting! But what are the skills that make an entrepreneur successful in this world full of cut-throat competition? Find out in this article.

Being your boss, working for your dreams, pursuing your passion, solving burning problems of consumers---these are a couple of factors that define the life of an entrepreneur. But these are just glorified surfaces.

An entrepreneur also has to take care of multiple roles alone. He not only has to ensure the continuity of the business but also has to take difficult decisions regularly.

So what makes an entrepreneur successful? What are the most important skills you need to have as an entrepreneur? To answer all these questions, we have curated a list of 5 skills that every entrepreneur must have:

1. Curiosity

Curiosity has led human kind to a lot of amazing places and discoveries. That being said, it is a no-brainer to mention that great entrepreneurs have held this aspect of their personality closer to their hearts. An entrepreneur is tasked to discover new challenges, bring innovative solutions, reveal potential niche opportunities, and refractor their original business process. This is possible only when someone is passionate about distinct fields of study and business cases outside of one`s comfort zone.

2. Time Management

Defining milestones, carefully planning strategies, ex*****on and iteration are all essential for a business to keep it evolving. However, none of that would materialize and lead towards progress without the right project management and efficient time management methodology that gets the work done.

3. Critical Thinking

No business has ever experienced the course of a smooth road. This simply means that entrepreneurs must learn how to decipher a problem to its core and reveal growth opportunities. This requires figuring out creative solutions to identify the low-hanging fruits.

4. Efficiency

When it comes to resolving a problem, one needs to be highly efficient. Hence, an entrepreneur needs to be equipped with the best of techniques like applying the 80/20 rule and other techniques that will yield higher results in less time. You must also be able to switch between different chores to experience progress effectively day-to-day.

5. Resilience

Not every day is the same! Some days will be good, while some days will be gloomy. Hence, entrepreneurs need to learn how to handle rejections, burnouts, stress, lack of focus, and slow progress.

6. Networking

To scale business operations, networking is very important. Growing a network facilitates business opportunities, partnership deals, finding investors and future employees. With good networking skills, you can expand the horizon of PR and convey the right message on all fronts. Hence, to be a successful entrepreneur one needs to be able to outreach to open new aspects for your startup business.

7. Finance

Finance management will make or break a business. Handling resources properly and carefully assessing investments compared to ROI is a solid requirement for entrepreneurs.

8. Persistence

As an entrepreneur, you will have to be passionate about your business. You must be willing to give whatever it takes- your time, your energy, money, and any other resources to accomplish your goals.

You must be ready to not give up and persist through trying times to achieve the goals you have set for yourself and your team. No successful entrepreneur has ever had a road full of roses. All of them have their share of struggles to reach their path to success. So, don`t give up, when hard times hit you.

If you have these skills, you can become a successful entrepreneur. However, the idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer exclusive online courses for entrepreneurs that come with Foundation courses, specialized courses, and value-added courses.

You can boost your sales easily with the right guidance of a business expert. Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems.

Investment Strategies During a Downturn in The Economy
Many investors now fear that another recession is afoot, although most causes of recessions cannot be predicted in advance.

Before anything bad happens, it is a good idea to plan ahead and decide on your investment strategy in crisis. A recession does not mean that all investments should be put on hold; it just means that you have to do smart investment during a recession.

What is an ideal strategy?

There are contexts where the situations that are unfolding are similar to those you have faced in the past. In such cases, you have a fairly good idea about the outcomes that will ensue. In such situations, doing what you have always done, and expecting a different result might not be the best strategy. These situations are ideal opportunities for innovative action. However, when the context is something you have never faced before and your past knowledge is not helping you unravel the situation, it is no time to try anything new. Just fall back on your tried and tested strategies of the past.

We are in the midst of a problem that has not yet fully unravelled itself. We are not in a position to gauge the full impact of the coronavirus pandemic on the world economy. In these uncertain times, the best strategy is to stand where you have been standing in the past and to continue with the investment strategy you had before the pandemic broke out. This is not the time for taking new action.

Here are some quick tips to keep in mind:

1. Low-risk investment:

Do not take any kind of risk with your investment; it is not the right time to do the experiment.
Avoid investing in companies that are highly leveraged or speculative.
Find out companies that have a good cash flow and low debt for safe investment options.
2. Focus on recession-resistant and non-cyclical industries

Finding a non-cyclical industry offering goods and services is a good investment strategy in crisis.
Make an investment strategy in crisis for recession-resistant industries like grocery, cosmetics, medical industry, etc.
3. Diversification

It is a good idea to diversify your business in these tough times.
It is always good to have different sources of revenue so that you can save your existing business.
You can start an online service like a paid webinar, online coaching, and can make viral videos. You can also try your hand in food retail or can partner with some health-care company.
4. Dividend stocks

Dividend stocks can create passive income.
You can essentially receive a portion of the company’s earnings by investing in dividend stocks.
Always look for a company that has a low debt-equity ratio.
5. Investment in consumer staples in the equity market

If you are looking for a safe investment strategy in crisis, the equity market can be a good option.
It is a good idea to focus on consumer staples or any essential items that people need and buy regardless of their financial situation.
For many people, the financial crisis is scary, but if you have a smart investment plan then it actually is a good opportunity to make money. So be prepared and make money in any crisis.

Finance For Non-Finance - The Basics That Every Entrepreneur Must Know
Not every entrepreneur has to be a Chartered Accountant. But every entrepreneur must understand finance such that they can drive business growth, understand taxes and manage the financial health of their business.

A stronghold on finance for non-finance leads to the following advantages for the business:

A strong understanding of assets and liabilities
Strategic decision making based on data from P&L, Balance sheet and Cash flow statement
It makes your business ready for fund raising
Business becomes prepared to manage costs
The business is prepared to manage working capital
These Finance for Non-Finance tips can impact your financial decisions and can also affect the performance of your organization in terms of profitability. You will gain a basic understanding of Finance for Non-Finance concepts to drive your organizational growth.

Here are some important tips related to Finance for Non-Finance to understand your financial health:-

1. Know your Balance sheet/Report Card to understand your business

A balance sheet is a report card or a scoreboard that shows you the financial health of your business.
A balance sheet shows you the bigger picture of your company. It goes beyond the short-term view to gauge your business progress over the time.
A balance sheet helps you calculate the value of your company. You may not be thinking about selling your business anytime soon but having an idea of the value can give you an insight about your future plans.
A Balance sheet also works as an early warning system. Is your equity shrinking or growing? If your business is not producing growth equity, looking at the assets and liabilities on your balance sheet can help you find out why. For example, if your inventory is a part of your assets, it can turn out to be dangerous because if the inventory doesn’t sell quickly it can become your liability.
A balance sheet is a very important financial tool because it gives you an insight on the availability of funds to run your business in the short-term and also allows you to make predictions based on your current financial status.
2. Build a strong Cash Flow management

7 out of 10 start-ups fail because of poor cash flow management. Running out of money is the most critical situation where most of the start-ups fail. You always need to know where the money is coming from and where the money is going.
Perform a cash flow analysis at least once a month. This will help you identify the risky situation and will help you move forward. It also records all the relevant activities for the current period.
Cash Flow management is the amount of cash collected and used by a company in a set period and checking on how much cash is available to perform other functions. This is one of the most difficult and critical aspects of financially understanding your business.
You are going to put your business in a very dangerous position if you don’t stay on top of your cash flow. It doesn’t matter how good your idea is when you run out of the money you always hit a brick wall.
3. Limit your fixed expenses in the beginning

In the starting stages of a business, keeping all your expenses low is an important key to longevity.
Utilize your major capital to grow your business, this will enable you to fight when the going gets tough in your business.
Many business owners focus only on the wrong things; like offering too many perks, fancy offices and forget that generating revenue should be their top priority initially.
4. Calculate your business costs and margins

The cost to produce a good or deliver a service is constantly shifting. Changing economic conditions can also affect the willingness of your customers to pay the price.
Keeping a close eye on costs and adjusting prices to ensure strong profit margins as this is one common mistake entrepreneurs make.
A lot of times business owners fail because they acted too late to make necessary adjustments to the pricing structures.
5. Capitalization of the business

Having funds in hand to pay employees or cover operating expenditures can help you keep the business afloat. That’s why business owners need to ensure that they either retain enough earnings to secure sufficient loans and to manage through challenging times.
When it comes to understanding taxation, remember that both businesses and their owners are subject to varying levels of taxes, so a clear understanding of the distinction between personal and professional taxes need to be understood.
The health of your business completely depends on how much understanding you have of the Finance for Non-Finance aspect. Above are some points on finance for non-finance you must know if you want to enter the world of entrepreneurship and run a business.

How To Take Advantage Of 6 Digital Marketing Trends For 2022?

Digital marketing is always evolving, but 2022 will be quite dramatic. Startup businesses and brands not only plan to keep up with the future of marketing but should also be prepared to make the most out of it.

Whether you want to be an influencer, or want to take your startup business to the next stage, here is a list of 7 top digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage:

1. Meta is omnipresent

Facebook has changed its name to Meta. Meta is a term for virtual and augmented experiences. In simpler terms, it represents an interactive experience of a real-world environment, virtually. Creating a name for the parent company is quite logical and with that masterstroke, Facebook is betting big on the future of the web.

Pro Tip: This is the time when marketers should start looking for opportunities and experimenting for their businesses in these spaces.

2. Influencers continue to flourish

Influencer marketing is still a hot trend is set to reach $13.8 billion in 2021. This trend is here to stay and will continue to grow. The campaigns by influencers provide context and relevance since the influencer who is followed by millions of people is endorsing the brand. B2B brands will also continue to embrace influencers and many popular and high-end brands have harnessed this trend.

Pro Tip: Marketers should keep looking for opportunities to collaborate with influencers in their space.

3. Marketers get more strategic

As artificial intelligence, machine learning, and business automation have already reduced a lot of the grunt work of digital marketing, marketers need to keep up with the pace and become more strategic. The opportunities in digital marketing continue to grow.

Pro Tip: “What drives your business growth?” should be the primary focus of the marketers and they must think strategically about it.

4. LinkedIn is growing & will keep growing

LinkedIn in each quarter shows considerable gains in monthly active users and also in terms of engagements on the platform. They are continuously launching new features to provide more value and drive better results for businesses and pages.

Pro Tip: LinkedIn will continue to be a rising star in the digital space; hence, marketers should go all-in on LinkedIn.

5. SEO is more integrated

Search engine optimization is one of the oldest and most valuable forms of digital marketing. As search algorithms have continuously become smarter and more contextual, marketers are required to focus more on providing an outstanding and meaningful experience to their users instead of using hacks and tricks of SEO.

Pro Tip: According to the best business motivational coach Dr. Vivek Bindra, marketers should focus less on SEO and more on relevant and excellent user experience.

6. Websites get faster

Page loading time is an important part of any website`s user experience. And most often people let it slide for better designs, functionality or to add more content to web pages. If a user clicks on your website and it takes more than a few seconds to load, they are likely to leave your page. This will result in losing a potential customer and can cost you a conversion.

Pro Tip: Marketers ensure that their website is well optimized and responsive.

7. Less is more

The explosion of digital marketing options means that almost every brand wants to dominate all the platforms. However, smart businesses focus on dominating just one channel. Though it is easy to get distracted by new trends, the majority of the business growth still comes from the foundational tools in digital marketing.

Pro Tip: Don`t forget to focus on your strength and foundation.

If you are an entrepreneur and planning to establish a strong brand presence for your business, the above-mentioned marketing tips should be considered.

The idea of managing a business is easier said than done and we completely agree with you.

How Outdated Software Can Put Your Business at Risk?

Security Risks of using an Outdated Software
Technology is the key to a successful business and software is the pulse of your technology. Outdated software risk, which is also known as legacy software, cannot be overlooked within a business. A business should replace the old software before any critical issue occurs. This issue can be detrimental to your business if you do not upgrade it with a new system. However, upgrading your software is not an overnight decision and comes with many challenges like staff training, data migration, etc. Let’s discuss a few issues that can be detrimental for your business if you do not change your outdated software:
1. Increased failure rate
We all live and work in an on-demand society, where your customers expect uninterrupted and reliable services that are available at their leisure. While using outdated or legacy software, if any unavoidable issue occurs, then you and your customers can face a service downturn. This issue can damage your brand image and you can lose your customers to your competitors, who probably have new or better software. Outdated software risk may slow down your business growth.Increased failure rates can also have an impact on your pocket with extra costs, such as:
If you have outdated software risk, then you can lose some of your sales.
Outdated software risk affects employee productivity as a lot of time will be wasted in fixing and maintaining software.
IT and data recovery costs also can affect your pocket.
Your brand image can go down.
2. Regulatory and legal outdated software risk
You can be a prime target for data thieves and hackers if your software is outdated. If you are not focusing on updating your software, then you can increase the risk for your business. You can break regulations if you are using outdated software. Although there are laws on data storage that ensures your data is secure, but if your technology is unsupported, then you might face detrimental consequences. It is more important to have data security as many companies do online transactions to avoid outdated software security risk.
3. Increased cost
Outdated or legacy software can be costly to maintain. Although, the new software will come at a price, but you will likely face less risk and will be able to save money in the long run. Updated or new software ensures that your employees are well-armed with the right technology. The outdated software security risk is likely to use more electricity, which can also add to the cost factor in your budget. 4. Security
A Microsoft study shows that with updated technology, companies can avoid 70-80% of top malware detected. Old software puts your company data at risk all the time. The purpose of the update is to fix the security flaws. Many automatically rolled cloud-based software are there to give you security updates and protect your business data. However, if you are using any unsupported and outdated technology, the critical updates will not be available and your data can be breached. Outdated software risk means you are more vulnerable to attack by hackers and data thieves.Perks of upgrading to new software:
Upgrading your software can reduce your IT costs by 66%.
It will help you to compete against large organizations.
Using a cloud can help you with security advantages.
Updated or new software allows you to grow your business faster by 49%, whereas outdated software risks may slow down your business.
The upgraded software will add new features, which will help you to work smoothly.
It is even more important and essential for a business to have the right software, as technology continues to develop. By upgrading your software, you ensure that you are ready for the future and are in a good position to compete with other competitors out there. With an updated armory which is your software, you will have the power to manage your processes, connect your departments, and grow your business faster.