Moxie NZ

“When you commit to the non-beige approach to life, you will always walk the road less travelled, leading to unknown and exotic destinations, even if they’re only in your mind.”

Serial entrepreneur Frances Manwaring became the co-owner and managing director of the boutique creative agency Moxie in 2010.

Read the full interview, link below.

https://www.vervemagazine.co.nz/communications-key/

[ Brand Partnership with Moxie NZ ]

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Congratulations to the stellar team, led by Jo Randerson, that created Hey, Brainy Man! This hugely original and entertaining short film won the NZIFF 23 Patron's Award for Best Short Film. Moxie was proud to have been a sponsor, supporting some of our best local talent.

It's hard yakker bringing a screen project like this to fruition. Kudos to JoRanderson and the team for staying the distance, despite the challenges of COVID, weather-related postponements and the eternal smell of that oily rag. Love your work!

Happy mid-winter Monday

Celebrating good is a reminder there’s always hope on the horizon

Age Concern NZ’s inaugural Huia Awards was a case in point. Fittingly held on the International Day of the Older Person last Monday, the awards will be an annual celebration of older people and those who support them. The stories of the award winners — Marcia Te Au Thomson, Rangimahora Reddy and Malia Hamani, pictured above — were profoundly moving. These women are only three of the remarkable everyday heroes changing the lives of our kaumatua through compassionate support and advocating for their rights.

Moxie worked with Age Concern during the last year to rebrand the organisation. The huia feather is a sacred treasure for the Māori people, symbolising leadership, mana and friendship — people gave huia feathers as tokens of friendship and respect. The new logo incorporates three stylised huia feathers in a circle representing the mana of our elders, the leadership role Age Concern takes, and the importance of community, diversity, and friendship. Each award incorporated one of the huia feathers, acknowledging the mana and leading work of the three recipients.

It was an incredibly emotional occasion as each award-winner, accompanied by her friends and whanau, talked about their work and what the award meant. Thank you to Age Concern and everyone involved for your incredible work, which enriches so many lives.

ChoctoberFest Porirua 2022 Come and celebrate ChoctoberFest in Porirua – the home of Whittaker’s chocolate!

Some throughts on climate action.

The warm glow of doing the right thing We review Moxie’s carbon footprint regularly and do our best to minimise it. We recycle, upcycle and bicycle or walk where we can.

Making the data sing!
The food and fibre sectors are vital to New Zealand. They generate income, provide employment, support communities and form part of our way of life. The cross-agency Food & Fibre Workforce Snapshot — Te hunga kaimahi, kai me te muka: he tirohanga — draws on the best available data to paint a picture of what's happening in these sectors.

Moxie was asked to design a look and feel for the report that would bring the data alive in a contemporary and eye-catching way and "make the data sing". They thought we nailed it.

Good job, fast job, cheap job — you can only have two. The quality of creative work is much more than the sum of its parts. It’s not just the hours spent on ‘the tools’ that count.

I've had the privilege to know and work with some fantastic wahine, all doing our best to — happy International Women's Day to you all.

Moxie NZ on LinkedIn: The COVID spectre at the arts'​ feast ...

Waste not, want not

Our little NZ team of 5 million sends around 2.5 million tonnes of waste to landfills each year. That’s more than a tonne of rubbish per household — whatever happened to the ‘waste no want not’ approach?

The good news is more and more businesses are buying into the concept of product stewardship, which means they take responsibility for the products they make, sell and buy to stop them from ending up in a landfill. It’s all about making products to last, then putting systems in place that enable them to be reused and recycled when they are no longer wanted.

Product stewardship is one of the tools that will help us get to net-zero carbon as quickly as possible, so Moxie was delighted to work with the Product Stewardship Foundation in designing a new visual identity. PSF is a not-for-profit organisation that provides leadership, knowledge and guidance to support the adoption of product stewardship capability. The organisation offers a safe platform for sector-wide co-creation and maximum impact for the country.

The inventiveness across the sector and the speed at which things are changing for good is inspiring. It's high time we got away from the morally bankrupt concept of 'built-in obsolescence' and start treating our landfills as a last, rather than a first resort.

Who will COP the flack if our leaders can't agree? With Cop26 underway, how do you feel? I’m a bit jittery — it’s so important, and I find myself moving from upbeat optimism to pessimistic defeatism in the space of a nano-second. After all, what are the odds that this Conference of Parties will ultimately achieve more than exhaling a lot of ho...

We were delighted to work with NZ On Air in the update of their logo and brand assets to help New Zealand audiences more readily find or identify funded content. Assets included a new animated 'logo bug' which speaks to the form and function of NZ On Air the iconic 'swoosh' which transitions from a soundwave into the islands of Aotearoa, alluding to funded content connecting with audiences across the motu. We partnered with Lee Gingold to lead the development of the animation.

Shorts Newsletter - 1 November 2021 Irirangi Te Motu | NZ On Air has launched new brand assets to help New Zealand audiences identify funded content.

Yay to Scottish entrepreneurs BioBite for providing an elegant, guilt-free option for drinks at events. However many calories the cup contains when you eat it, you only add 100 ... and it's vegan into the bargain. Loving this!

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Football Fans Can Now Eat Their Coffee Cups After They’re Done Sipping Etihad Stadium in Manchester is offering fans edible coffee and tea cups made of vegan wafer that hold together for 12 hours.

A new name, a new look, and a new era for Upper Hutt's arts, culture, and entertainment hub.

Formerly Expressions, the centre's new name, Whirinaki Whare Taonga, developed in consultation with local iwi and other stakeholders, expresses what everyone in the area already knows — it's a real treasure.

The opening of a new extension in May offered an ideal opportunity to also launch their new name and visual identity which has received great feedback.

We loved working with the Whirinaki team and wish them in their next stage of evolution.

Getting NZ to net-carbon zero — join the coalition of the willing

Moxie is super proud to be a gold sponsor and design partner of the Climate Change and Business Conference in October in Auckland.

A spectacular business trifecta — the Environmental Defence Society, the Sustainable Business Council and the Climate Leaders Coalition — is partnering for the first time to kick energy and direction into the transformation that is needed to decarbonize Aotearoa.

We have to accelerate action now to have any chance of meeting these and adverting the worst-case scenarios. The conference is focused on the central role of the business sector.

None of us in business can afford to be blinkered. As the UN envoy for climate action and finance Mark Carney sees it, “Many businesses ignoring climate change won’t be in business in ten years.”

Don’t be one of the blinkered ones — register today and be part of the change we must see to preserve the things we love most in our breathtaking, precious, terribly wounded world of ours.

Introducing Nick Salmon, who recently joined our team as a Senior Designer. Nick’s most recent role has been as Brand Creative Director at Chartered Accountants Australia and New Zealand.

Highlights from his time there were setting the creative direction of the brand as well as managing the development of the visual identity and brand strategy. He joined the organisation as a Senior Designer, creating some very cool advertising campaign concepts, as well as a wide range of collateral design for print and digital.

In addition to his design skills, Nick's no slouch at illustration and photography, although he's much happier looking through the lens of his camera than being in front of it. Hence the image he provided. He's also responsible for the vibrant new header image for our social channels.

Moxie Communications on Google Find out more about Moxie Communications by following them on Google

We loved working with the founders of 32stylus to create a name and brand for their IT start-up seeking to become the market leader and long-term partner of choice for e-assessment in the education industry.
The resulting visual identity a vibrant, contemporary look and feel to appeal to a broad cross-section of audiences from students to assessors and university procurement teams.
Why 32stylus? 32 is a nod to the use of a reed stylus and clay tablet in 3200 BC and today's digital age.

Delighted to welcome Paul Linton to Moxie’s Advisory Board

Paul has spent more than 30 years launching new brands and companies and developing global business opportunities. His experience spans SMEs to listed businesses, Government, State-Owned Enterprises, and Crown Research Institutes to ambitious international technology startups. His range of knowledge spans most of New Zealand’s industry sectors.

Currently General Manager Research and Development Solutions at Callaghan Innovation, he has held senior positions with MetService of New Zealand, Airways New Zealand, New Zealand Trade & Enterprise, and software company Objective Corporation. He has also held roles as New Zealand’s trade commissioner in Australia, Asia, and the Pacific Islands.

Paul’s interests include sustainability and global thinking and how companies in the post-COVID world can adapt their systems, processes, and cultures to reflect a new, inclusive, diverse, and positive environment, and that their brands and their cultures reflect this.

As a business, Moxie is focused on ensuring our service offer continues to be fresh and relevant for our clients to support them in this rapidly changing world.

Moxie NZ updated their info in the about section.

History's littered with the carcasses of companies who decided they needed a name change as part of a modernising re-brand or refresh. We're always very careful to make sure there are compelling reasons for such a change.

Scottish Investment Company, Standard Life Aberdeen, which traces its origins back to 1825, has become "abrdn" — pronounced Aberdeen and said to be "modern, dynamic and engaging". Not in some quarters, where it's been widely ridiculed. It could equally be seen as "A burden". A "rbsh" idea, in fact. Likely at a vast cost.

Investment company ridiculed for ‘rbsh’ corporate rebrand A leading Scottish investment company whose history dates back almost 200 years is counting the cost of a controversial corporate rebrand.Standard Life Aberdeen, the Edinburgh-based fund manager which

Please sign so 300,000 kiwis can get the specialist help the need.

Reform our healthcare system to include all New Zealanders living with a Rare Disorder 1 in 17 people in Aotearoa are living with a rare health condition.

Cute solution to a common problem.

To Fortify With Iron, Ingenious Metal Fish Soaked in Soup Provides Nutrition And is Much Cheaper Than Pills Dr. Gavin Armstrong invented the Lucky Iron Fish, a specially designed iron ingot that delivers nutritional iron when boiled for five years

Thank you to everyone who applied for our job. We were blown away by all the great creative talent that we were privileged to review. It's always hard to pick one person when there are so many positive aspects about every applicant. However, we have now made an offer to the person we believe will be the best fit for our team and who most closely met our criteria. It takes a lot of time and care to put together a job application and we just wanted to acknowledge this and wish all our applicants all the very best in your search for the right role.

Moxie is looking for an outstanding graphic designer to help us make the world a better place ... by design. check it out on Seek.

https://www.seek.co.nz/job/51238317?_ga=2.179049955.617191623.1609965690-1994081639.1593049812

If you're stuck for inspiration about corporate Christmas gifts and trying not to get caught up in the present frenzy, check out the new charitable giving polling offer The Good Registry. It's great! I've just set it up for Moxie — you can involve everyone you know in deciding where your money goes rather than passively telling them.

Since they started, the three amazing Wellingtonians who founded the Good Registry have replaced some 13,000 gifts with more than $400,000 of donations for good instead. Thank you Christine Langdon and Tracey Bridges for being generous and inspiring humans you are and for making giving with purpose so easy.

https://thegoodregistry.com

The Good Registry - Use any occasion to donate to charity and do good. Put the heart back into giving! The Good Registry has partnered with more than 60 charities so you can give charitable donations instead of giving or receiving unwanted gifts. Register a birthday, wedding, or any special event, or buy a Good Gift Card now.

An incredible visualisation of a better future

Panasonic's Environment Vision 2050 initiative is committed to developing products and technology aiming to achieve more efficient use of energy, and a better wold. This animation shares the brand’s vision for a better future, looking back on the story of oil and towards 2050, when the population is predicted to hit the 10 billion mark. It's gorgeous in every sense.

products technology efficiency world

https://clios.com/awards/winner/film-technique-music-original/panasonic-corporation/-mr-oil--62167

Panasonic Corporation - 「Mr. OIL」 Clio Advertising Awards

Applications close 28 June Win mentoring with industry specialists