Wonderlab

Through the language of design—our work reveals your value. We shape connectivity between you an Persuasive ideas perfectly executed.

We do brand + social media marketing + content + digital

12/09/2024

A council website design evolution that improves navigation and accessibility: Rationalise and map existing content in the way that audience wants it.

More 👉 https://lttr.ai/AWWsD

11/09/2024

Using well-thought out UX and simple but effective UI, ensured the product (a generic health search portal) was redeployable for any Te Whatu Ora health brand.

Read more 👉 https://lttr.ai/AWyMY

08/09/2024

""The Test Case." Research in a box! Affordable, accessible wine research and analysis. Simple humour and a play on the name extended to a surprise pop-up box delivered flat in the mailer, made recipients jump with surprise. " https://lttr.ai/AWsTd

05/09/2024

The Brief: Drive art lovers from around the country to Kāpiti for a creative adventure, relaxation and fun. Engage the soul and the mind. Capture the vibrancy of the coast.

Read more 👉 https://lttr.ai/AWlqO

04/09/2024

Working with the council's team, we undertook multiple navigation design improvements that were all UX driven, from real feedback on the existing UI and UX.

More 👉 https://lttr.ai/AWkyE

Easy-to-find web navigation and User Experience 02/09/2024

Easy-to-find web navigation design and UX for Kāpiti Coast District Council. Continued site evolution.

https://lttr.ai/AWe5J

Easy-to-find web navigation and User Experience How Wellington design studio Wonderlab helped KCDC redesign their website navigation to improve the user experience?

31/08/2024

Looking to the past to better inform the future. The Natural Hazards Portal for Toka Tū Ake EQC and its partners across the sector.

Read more 👉 https://lttr.ai/AGL64

29/08/2024

"It's imperative to adopt a holistic perspective of the customer journey when designing a B2B brand. Journey mapping and narrative understanding help connect to the clients emotive value chain and ultimate buying decisions." https://lttr.ai/AWWsq

29/08/2024

Site evolution. We worked with the content architecture to extrapolate it across the design system, making navigation straight forward, greatly simplifying UX.

More 👉 https://lttr.ai/AWWsA

23/08/2024

We're celebrating another year supporting The International Institute of Modern Letters, Victoria University in discovering bright young poets!

We're stoked to support this awesome mahi - and have been doing so every year since 2011! 💪 🎉 🙌

Ka pai to all the brilliant minds that participated. And congrats to this year's winner Chantelle Xiong!

To learn more, visit: https://schoolspoetryaward.co.nz/

22/08/2024

This morning we're congratulating our clients from The International Institute of Modern Letters, Victoria University for another year of discovering bright young poets!

We're stoked to support this awesome mahi - and have been doing so every year since 2011! 💪 🎉 🙌

Ka pai to all the brilliant minds that participated. And congrats to this year's winner Chantelle Xiong!

To learn more, visit: https://schoolspoetryaward.co.nz/

22/08/2024

Online storytelling through illustration and animation, created for digital and social media content, for the Mental Health Foundation's 'Imagine' campaign.

Read the full article: Animation storytelling for better mental health
https://lttr.ai/AFel7

Photos from Wonderlab's post 21/08/2024

"Wonderlab worked with the Mental Health Foundation to convey a story of mental health sufferers at odds with a system supposed to support them, contrasted against a greatly improved one. Thematically it was about 'imagining' what 'better' looks like." https://lttr.ai/AFel7

17/08/2024

Using illustration to show the Te Ao Māori view of the cycle of water, we were able to help Taumata Arowai convey a special feature of their purpose as guardians of water quality.

Read more 👉 https://lttr.ai/AFefv

13/08/2024

"A web site design that fully embodies the Sapere experience and expertise. Controlled use of form & function, allied with great content, well planned, makes for a humanised design that's comfortable in the serious world of business consulting." https://lttr.ai/AVzln

06/08/2024

The Resilience Symposium. It needed to visually relate to the established EQC Toka Tū Ake brand as well as have it's own distinct look and be entirely recognisable.

Read more 👉 https://lttr.ai/AVjPq

01/08/2024

"Question: How hard is it to sell NZ locations to film makers? They see a LOT of marketing each year. Answer: Not that hard — don't make it feel like marketing. We gave their imaginations room to move so they could see their work in our special places." https://lttr.ai/AVacQ

25/07/2024

The Natural Hazards Portal team set out to ensure we told the full hazard story across Aotearoa New Zealand, and gave context to data — and thus meaning. It was an awesome goal to strategise and design for.

Read more 👉 https://lttr.ai/AGM2N

25/07/2024

"The Portal has an intricate map system that allows users to drill down into more and more detailed natural hazard data information. Using known conventions helped make navigating around less daunting and conveniently familiar. " https://lttr.ai/AVGPy

25/07/2024

The logo device. Three concentric circles – creating focus and reference to layering of data points, topography, openness and accessibility, and human in its soft nature.

Read more 👉 https://lttr.ai/AGM2M

25/07/2024

Collaborating closely with Toka Tū Ake's developers, we worked to create a clear user experience and a full design system, driven by user personas and customer journey maps for deeper understanding.

Read more 👉 https://lttr.ai/AGL64

24/07/2024

"6 themes to shape the Natural Hazards Portal's design; Our data—made accessible; Engineered for insight; Whānau and whenua—we are one; Simply clever; intelligently simple, Share knowledge for equitable choice, Haere mai, titiro mai—the door is open." https://lttr.ai/AGL64

24/07/2024

From brand workshops we extrapolated the user persona data and their journey maps to develop a brand story, which we translated through design into the Natural Hazard Portal's visual expression.

Read more 👉 https://lttr.ai/AGL64

24/07/2024

"The Portal's brand icon's simplicity and rounded typeface create a human feel – even though this tool is built on lots and lots of data, it's really about the benefit it brings to people. So that's what we focused on." Meet the Natural Hazards Portal. https://lttr.ai/AGL64

24/07/2024

The brief: Design a site to inform and educate on natural hazards, which explores the past for better decisions in the future... and works for humans to build resilience. Meet the Natural Hazards Portal.

Read more 👉 https://lttr.ai/AGL64

19/07/2024

KCDC wanted to promote outdoor fun for everyone, providing toys for families to be enjoyed in the various local parks

Read the full article: Designing for families – a logo fit for fun
https://lttr.ai/AEMmh

Wonderlab extends brand for great exhibition stand design at Fieldays. 15/07/2024

"Taumata Arowai needed a collection of communications collateral, banners and an exhibition space designed to be was practical, flexible, on message and brand. We collaborated closely with the team to create a welcoming space for Fieldays." https://lttr.ai/AUvat

Wonderlab extends brand for great exhibition stand design at Fieldays. Exhibition stand design needs to reflect your brand, your message, and work on a practical level. This Wonderlab case study shows how to do it well.

12/07/2024

An example of using different design communication approaches to fit different communication goals: From factual representation to abstract blue sky thinking.

Read more 👉 https://lttr.ai/AUqGx

26/06/2024

Using best practice SEO improvements, consultation and on-going monitoring to increase a brand new website's visibility. We paired this with a digital marketing campaign so they were across a variety of channels.

Read more 👉 https://lttr.ai/AOsuy

18/06/2024

"Mission Estate established wine brand “Stables” needed a refresh for its maturing audience. Our staged process, ensured the right amount of change for the brand. By understanding the market we could meet and exceed its expectations." https://lttr.ai/ATzbj

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Videos (show all)

We're celebrating another year supporting The International Institute of Modern Letters, Victoria University in discover...
“What is a Comms Toolkit and why would I pay for one?” That’s a fair question if you think your brand guidelines are mea...
The Brief: Create a family fun visual identity that can scale up from a tiny phone screen to a large mobile trailer. Mak...
Align the online experience with the on-site excitement of Boomrock. Delivered!Read more 👉 https://lttr.ai/AEJll#UX/UI #...
Designing for families – a logo fit for fun: https://lttr.ai/AEOue#CommunityEngagement #HealthWellbeing #BrandIdentity #...
Excited to see this out - @SpyValleyWines VR Tour.https://sharedlinks.wonderlab.co.nz/spyvalley-vrtourAn epic project th...
A wee 'making of' video for "Te Mana o te Wai - Freshwater Policy Announcement". It covers rough animatics for timing th...
Who wants to deal with their power bills? Nobody! Who wants money for jam? EVERYBody! We were quite chuffed working with...

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187 Featherston Street
Wellington
6011

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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