Ruben Lumanog

Our Story

Lumanog guitars was started by my great grandfather, he sold guitars that came from Cebu in early 40’s, after several years, our guitar shop opened due to rising prices of shipping costs from Cebu and poor quality. by doing this, great grandfather made sure that our guitars were superior than what we were getting from our suppliers. Since then, Lumanog guitars were the best and with unmatched quality.

Their children ran the business one by one in the 60’s when my great grandparents got old. However, due to greed and sibling rivalries, the business started falling apart. My grandmother and her name was “Pualina Lumanog Bansil” the youngest of all the children, and her husband was “Rufino Bansil” took over. I remember my grandmother’s stories and one of them was, that when she got to our store, it had 10 guitars and some display stands. Thru hard work and unlimited sacrifices our business got back in track and without a doubt we were on top of the chain. These were not obtainable if my father “Ruben Bansil”, the
eldest of the 8 children, he started building guitars since he was 12 years of age. Yes, my father is considered as “Master Luthier”, with 57 years of experience and he is still has his store in sta. mesa, and he goes by “Ruben Lumanog”.