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Job Opening
Customer Relations Manager.
Company Description
Kia Motors Defence is a highly esteemed Kia dealership located in Lahore, Pakistan, with a strong commitment to customer satisfaction and a reputation for excellence. We offer a wide selection of Kia vehicles and exceptional automotive services. With our dedication to providing a seamless car buying experience, top-notch maintenance services, and reliable body shop repairs, we are the preferred destination for Kia enthusiasts in Lahore.

Role Description
This is a full-time on-site role as a Customer Service Representative, responsible for ensuring customer satisfaction by addressing customers' inquiries, complaints, and feedback. The representative will maintain a positive and professional attitude, ensure prompt and accurate resolutions, and document all customer interactions. The representative is responsible for ensuring a seamless and satisfactory customer experience.

Qualifications
Customer Service Representatives, Customer Support, Customer Satisfaction, and Customer Service skills
Excellent verbal and written communication skills
Strong interpersonal skills and the ability to maintain a professional and positive attitude
Active listening and problem-solving skills
Ability to multitask and work effectively in a fast-paced environment
Excellent organizational and documentation skills
Previous experience in the automotive industry is a plus
Bachelor's degree in Business Administration, Marketing, or related field is a plus

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Hyundai is a South Korean automotive manufacturer that has grown into one of the world's largest and most prominent automobile companies. Here's an overview of the history of Hyundai:

1947-1970s: Early Beginnings and Hyundai Construction

Hyundai's origins can be traced back to 1947 when Chung Ju-Yung established Hyundai Engineering and Construction Co., Ltd. The company initially focused on construction and civil engineering projects.
1960s-1970s: Diversification into Various Industries

Hyundai expanded into various industries, including shipbuilding, heavy industry, and the creation of the Hyundai Motor Group in 1967. This laid the foundation for Hyundai's future involvement in the automotive industry.
1980s: Entry into the Automotive Industry

In 1986, Hyundai launched its first car, the Hyundai Excel (known as the Hyundai Pony in some markets). It was an affordable compact car that gained popularity for its affordability and reliability. This marked Hyundai's entry into the global automotive market.
1990s: International Expansion

During the 1990s, Hyundai began expanding its presence in international markets. The company introduced a wider range of vehicle models and improved their quality and design to appeal to a broader customer base.
2000s: Focus on Quality and Technology

Hyundai placed a strong emphasis on improving the quality and technology of its vehicles in the early 2000s. This led to the release of more competitive models and a shift toward offering a 10-year/100,000-mile warranty in the United States, which helped build trust among consumers.
2010s: Growth and Recognition

In the 2010s, Hyundai continued to expand globally and received recognition for its innovative and fuel-efficient vehicles. The Hyundai Sonata and Hyundai Elantra became popular choices in several markets.
2020s: Emphasis on Electric and Autonomous Vehicles

As of my last knowledge update in September 2021, Hyundai was actively investing in electric vehicles (EVs) and autonomous driving technology. The company launched the Hyundai Ioniq brand dedicated to electric vehicles and developed models like the Hyundai Kona Electric and Hyundai Ioniq 5.
It's important to note that Hyundai's history is dynamic, and the company may have made significant developments and changes since my last knowledge update. Hyundai has played a pivotal role in the global automotive industry, evolving from a local construction company to a major player in the automotive market with a strong presence in many countries.

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The Rising Tide of Pakistan's Automotive Industry: Exploring the Factors Behind Skyrocketing Car Prices

Introduction:
As we step into mid-2023, the automotive industry in Pakistan is grappling with an uncontrollable surge in car prices due to currency depreciation. The dream of owning a new car has become elusive, while even purchasing a used vehicle now demands substantial savings. The soaring prices of cars and motorcycles have been attributed to various factors, but the lack of localization in the automotive industry stands as a significant concern. In this article, we delve into the current state of affairs and examine the reasons behind the skyrocketing car prices in Pakistan.

The Localization Dilemma:
Despite the government's emphasis on promoting localization as the future of the automotive industry, manufacturers have been sluggish in producing parts locally and heavily rely on imports. Reports reveal that approximately 70-80% of automotive parts, including engines and assemblies, are imported. Localizations are often limited to cosmetic parts tailored specifically for Pakistani variants, which are no longer in production globally. The absence of a significant localization effort leaves car manufacturers vulnerable to the volatile exchange rate fluctuations that lead to frequent and steep price hikes.

Inflation and its Impact:
While inflation and increasing manufacturing costs are legitimate concerns, the significant and frequent price hikes during 2022-2023 raise doubts about the extent of localization efforts in stabilizing vehicle prices. Genuine localization should demonstrate a tangible impact on vehicle prices during currency fluctuations. However, the continuous and disproportionate price hikes in the face of economic challenges question the effectiveness of localization efforts by manufacturers.

Raw Materials and R&D:
A closer look at the components used in car manufacturing reveals that the main materials are steel, plastic, electric components, and rubber. Companies often justify their price hikes by citing rising raw material prices. However, the price increases far exceed the change in raw material costs, hinting at other contributing factors such as Research & Development (R&D). In the Pakistani market, companies often offer older models without significant technological advancements, yet prices soar beyond the actual cost of raw materials and manufacturing.

Ban on Imports and Letters of Credit:
The government's attempts to encourage new entrants by reducing import duties have been marred by the recent ban on opening Letters of Credit (LCs). This ban disrupted both manufacturing and auto parts import, putting the industry in the "Non-Essential Items Category" and leading to significant job losses. The current situation is detrimental to the overall economy, prompting a need for urgent measures to revive the automotive industry.

Who Benefits from Price Increases?
The automotive industry witnessed a surge during the Covid-19 pandemic, and companies initially blamed the chip shortage for the price hikes. However, even after resolving the chip shortage issue, the prices continued to rise. Companies seem to have found a convenient excuse to raise prices beyond justified levels. Comparisons with global automotive markets and the impact of currency devaluation on prices further raise questions about the validity of reasons cited for the continuous price hikes.

The Way Forward:
To salvage the automotive industry, complete localization must become the priority. By strengthening local production capabilities, manufacturers can produce cars at a lower cost and maintain stable prices. Transparency and fairness in monitoring price hikes by companies are essential. Drawing inspiration from China's successful business model, Pakistan should focus on manufacturing affordable vehicles for international markets, leading to increased exports and revenue. To support genuine manufacturers amidst inflation and high markup rates, the government must urgently open all import Letters of Credit (LCs) and reduce excessive taxes to make car ownership more affordable for the average consumer.

Conclusion:
The automotive industry in Pakistan faces formidable challenges, and the surge in car prices has left many aspiring car owners disheartened. Addressing the localization dilemma and implementing measures to stabilize prices are critical to reviving the industry. By fostering complete localization and facilitating car exports, Pakistan can steer its automotive industry towards sustainable growth and enhanced global competitiveness. Urgent government intervention is needed to protect genuine manufacturers and promote affordable vehicle ownership for the masses. Only through collaborative efforts can Pakistan's automotive industry achieve a brighter and more prosperous future.

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KIA VS HYUNDAI in Pakistan
Both Kia and Hyundai are reputable automobile brands known for their quality vehicles. While both brands have their strengths, it is subjective to say that one is definitively better than the other. The preference between Kia and Hyundai may vary depending on individual needs, preferences, and specific models.

In the context of the Pakistani market, Kia has gained significant popularity and recognition in recent years. Kia Motors Pakistan, a subsidiary of Kia Motors Corporation, has made a strong presence with its diverse lineup of vehicles, competitive pricing, and commitment to customer satisfaction. Kia has introduced several successful models in Pakistan, such as the Kia Sportage, Kia Sorento, and Kia Picanto, which have been well-received by customers.

Hyundai, on the other hand, also has a strong presence in the Pakistani market and offers a range of reliable and feature-rich vehicles. Hyundai has introduced popular models like the Hyundai Tucson, Hyundai Elantra, and Hyundai Grand i10 in Pakistan, catering to various customer preferences.

Ultimately, the choice between Kia and Hyundai depends on individual preferences, budget, desired features, and personal experiences. It is recommended to research and compare specific models, features, after-sales services, and customer reviews to make an informed decision based on individual requirements. Test driving both brands and visiting dealerships can also provide valuable insights to help determine which brand aligns better with personal preferences and needs.

Elevate Your Journey!
Experience the power, versatility, and luxury of the all-new Kia Sorento, now available in Pakistan. Designed to exceed your expectations, the Sorento combines breathtaking style, advanced technology, and exceptional performance to enhance every adventure.
1. Striking Design: Make a bold statement on the roads with the dynamic and head-turning design of the Kia Sorento. Its sleek lines, signature Tiger Nose grille, and captivating LED headlights create an impression that commands attention.
2. Spacious Comfort: Step inside the Sorento's refined interior and discover a world of comfort and convenience. With three rows of seating and ample legroom, there's plenty of space for your family and friends. Enjoy premium features like leather upholstery, panoramic sunroof, and advanced climate control for a truly luxurious ride.
3. Advanced Safety: Your safety is our top priority. The Sorento is equipped with an array of cutting-edge safety features. Drive with confidence knowing that you and your loved ones are protected.
4. Intelligent Technology: Stay connected and entertained on every journey with the Sorento's innovative technology features. Touchscreen infotainment system offers seamless smartphone integration, navigation, and a premium sound system for an immersive audio experience.
5. Powerful Performance: Whether you're navigating city streets or venturing off the beaten path, the Sorento delivers exceptional performance. With its powerful engine options, available all-wheel drive, and advanced suspension system, the Sorento provides a smooth and exhilarating driving experience.
6. Exceptional Fuel Efficiency: The Sorento is designed to be efficient without compromising on performance. With its intelligent engine technology and aerodynamic design, you can enjoy longer drives while saving fuel and reducing emissions.
7. Unmatched Warranty: With Kia's industry-leading warranty, you can have peace of mind. The Sorento comes with a 4-year/100,000 km warranty, ensuring that you're covered for years to come.
Are you ready to elevate your journey? Visit our Kia dealership and experience the all-new Kia Sorento today. Discover a new level of luxury, performance, and versatility that will exceed your expectations. Your adventure awaits!

A Closer Look at the Automobile Market in Pakistan: Trends, Challenges, and Opportunities

Introduction:
The automobile market in Pakistan has experienced significant growth and transformation over the past decade. With a population of over 220 million people, the country offers immense potential for both local and international automobile manufacturers. In this blog, we will explore the current state of the automobile market in Pakistan, highlighting its trends, challenges, and opportunities.

Rising Demand and Growing Middle Class:
Pakistan's rapidly growing middle class has been a driving force behind the increased demand for automobiles. As disposable incomes have risen, more people are looking to purchase cars for personal use. This surge in demand has led to a steady increase in car sales, resulting in a positive impact on the overall automobile market.

Shift towards Local Manufacturing:
In recent years, there has been a shift towards promoting local manufacturing in the automobile industry. The government of Pakistan has implemented policies and incentives to encourage foreign automobile manufacturers to establish production plants in the country. This localization drive aims to reduce import dependence, create job opportunities, and boost the overall economy. As a result, several renowned international automobile manufacturers have set up manufacturing plants in Pakistan or formed collaborations with local partners.

Popular Car Models:
The Pakistani automobile market has a diverse range of car models available to consumers. Some of the popular brands include Kia, Peugeot Toyota, Honda, Suzuki, and Hyundai. Sedans, hatchbacks, and SUVs are the most sought-after vehicle types, with models like Kia Sportage, Kia Sorento, Kia Stonic, Peugeot 2008, Toyota Corolla, Honda Civic, Suzuki Swift, and Hyundai Tucson gaining popularity. Additionally, there is a growing interest in electric and hybrid vehicles as awareness regarding environmental sustainability increases.

Infrastructure and Road Network Challenges:
One of the key challenges faced by the automobile market in Pakistan is the inadequate infrastructure and road network. Traffic congestion, limited road capacity, and lack of proper maintenance pose hurdles for smooth commuting and transportation. Addressing these challenges through infrastructure development projects is crucial for the sustained growth of the automobile industry.

Government Policies and Regulations:
Government policies and regulations play a vital role in shaping the automobile market. The Pakistani government has been implementing measures to facilitate the growth of the industry. These include reducing taxes on hybrid and electric vehicles, providing incentives for local manufacturing, and improving road safety standards. However, there is still a need for further policy reforms to attract more investment and enhance the overall competitiveness of the market.

Opportunities for Electric Vehicles:
With increasing concerns about climate change and pollution, there is a growing interest in electric vehicles (EVs) in Pakistan. The government, in collaboration with private enterprises, is actively working towards creating an EV-friendly ecosystem. Efforts are being made to develop charging infrastructure, provide incentives for EV adoption, and promote local production of EV components. This presents a significant opportunity for both domestic and international manufacturers to enter the Pakistani EV market.

Conclusion:
The automobile market in Pakistan is experiencing a positive growth trajectory, driven by rising demand, the promotion of local manufacturing, and the growing interest in electric vehicles. While challenges such as infrastructure limitations and regulatory reforms exist, the government's initiatives to address these issues are encouraging. As the market continues to evolve, it presents exciting opportunities for industry players to tap into the potential of a large consumer base and contribute to the country's economic development.

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Honda Atlas Cars (Pakistan) Limited increases the car prices again with in 2 weeks.
Last revision was on 23rd January 2023.