Your Blue Bizz

According to a recent survey by the experiences website GetYourGuide, 98% of respondents indicated that experiences are the most important factor when planning a leisure trip, influencing both the choice of destination and the length of stay.

In open-ended responses, travelers list four distinct sources of inspiration when deciding where to go: Practicalities, experiences, recommendations, and media. “Practicalities” top the list, but “experiences” were considered next, above (family and friend) recommendations and media articles, the study reveals.

Travelers most frequent consideration for deciding how long to stay was “lots of things to do” — far above budget, weather, or accommodations

GetYourGuide also mentions that the “Explorers” segment are the most valuable travelers, and whose booking patterns are most important to understand.

The survey indicates that Inspiration and research begins online propelled by social media, blogs, and online streaming, while Explorers rely on online search and OTAs to decide what to do.

Finally, the study revealed the what’s trending in 2024 in terms of things-to-do: waterfronts comes first, by far followed by culture, nature, and food

With the aid of various tools that use artificial intelligence, we can save you time and money, boosting the digital growth of your business by generating more leads from your website and social networks.

🏄‍🌊 As surfing pools become more and more popular in Europe, the competition will not only be for the quality of the waves, but also for the provision of an online booking system that enhances the experience.

Accessibility (anywhere), availability (anytime), flexible scheduling (including the ability to book single sessions, multi-session packages, or memberships), payment options, user-friendly interfaces and customer support will be key determinants of success.