Clever Plus Plus

🛒Hello enthusiasts! Let's have a quick look at all , , & news for last week! 💡

🌟 and OS
🚀 Magento's strength has always laid in its community. From sharing knowledge to collaborating, the community played a critical role in advancing this open-source software. The role of leading this community into the future is now taken by the Magento Association and they need a volunteer for a social media marketing exec position. If you want to get involved and grow your digital communication skills, work cross-functionally with other teams, and contribute to the success of a leading open-source project, here is some more info about it:
https://www.magentoassociation.org/join-participate/join-the-social-media-team

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Shopware launched its newest reporting tool - Shopware Analytics - in June. However, this restless team never stops and now they are offering 4 powerful new dashboards that give users tailor-made insights about Manufacturers, Promotion Codes, Sales by Country and Product Sales. The tool now offers info about 10 powerful KPIs, with many more to come. 🚀

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Big news from Shopify! Video content creators can now tag US-based Shopify Plus & Advanced merchants’ products in their YouTube videos.

💸 A win-win-win for retailers, influencers and customers alike, as merchants can get their products in front of new, high-intent audiences, creators can earn affiliate commissions from thousands of new brands with their shopping content and shoppers can get their preferred products even easier!

is fast becoming key in securing transaction. From complex developments to simply updating your to the latest versions, every step counts towards a safer trading environment.
👉More about the subject in our latest blog article:
https://blog.cleverplusplus.com/ai-and-fraud-detection-securing-ecommerce-transactions/

AI and Fraud Detection: Securing eCommerce Transactions Magento, Adobe Commerce and Shopware development. More than an eCommerce agency, we are your eCommerce Solution Specialists.

🛒Hello Enthusiasts! Let's have a quick look at all , , & news for last week! 💡

🌟 and OS
🚀 The whole Magento breath is getting ready for one of the most important event of the year - `Meet Magento New York 2024'. Early Bird offers are gone now, but those who want to take part in this key event for the Magento community can get tickets here:
https://meetmagentonyc.com/tickets

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Shopware released a sneak peek into their August release 6.6.5.0, and it looks pretty impressive. The first wave of new features for includes the ability to track the effectiveness of Promotion Codes based on campaigns, general UI improvements and the possibility to monitor 'sales by manufacturer'.
Also, the tool received an update. As we are eagerly awaiting for the release, let's check their notes here:
👉 https://lnkd.in/dGKCkCmC

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Have you heard of the store? The store is not only a way for the Shopify commerce community to discover and buy creative merch, but also a prime example of how a best-in-class works. Supply runs on Hydrogen, their React-based headless commerce stack and it's also deployed on Oxygen, their global hosting solution, so shoppers can enjoy a speedy and seamless experience anywhere in the world.

Have you read our latest blog article?

is making its way into... pretty much everything. benefits immensely from the new developments, by becoming more intuitive and personalized. Read more about it in our lates article:

https://blog.cleverplusplus.com/enhancing-product-search-and-discovery-with-ai/

Enhancing Product Search and Discovery with AI Magento, Adobe Commerce and Shopware development. More than an eCommerce agency, we are your eCommerce Solution Specialists.

🛒Hello Enthusiasts! Let's have a quick look at all , , & news for last week! 💡

🌟 and OS
🚀 Mathias Schreiber and Jörg Ems from the Magento Association talked about many interesting things in a comprehensive podcast that can be accessed here:
https://lnkd.in/eCeW2n4R
Beyond organizational notes about an open position for a social media marketing exec volunteer, Mathias and Jörg talked about 🎯 how enterprise organizations can leverage open source to take their infrastructure to the next level.
And of course, as the whole Magento world is getting ready for one of the most important event of the year - `Meet Magento New York' - a discount code - 'take20' - was launched for those who want early bookings.

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Shopware is continuing on its path of getting more and more accolades as leaders in the industry. Last week, Shopware was named a 'Leader' in the IDC MarketScape: Worldwide Headless Digital Commerce Applications for Midmarket Growth 2024 Vendor Assessment! 🏆
🎉 Well done team Shopware!

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🚀 New feature in Shopify Business: users can now easily create, edit, and showcase professional product images on the go through the Media Editor in the Shopify app. The newly launched text-to-image generative AI capabilities are part of a suite of AI-powered features now available in the Shopify app.

The old tools now expand to more features like the Online Store editor and the Email editor - further enhancing and unifying everything they can do in the Admin.

💡 Citeste despre importanta cunoasterii clientelei in noul nostru articol de blog:

👉 https://conceptclick.ro/intelegerea-clientilor-analiza-datelor-si-personalizarea-experientelor-de-cumparaturi-pentru-un-magazin-online-de-succes/

Shopware Analytics is finally here! Needless to say that this feature was mostly requested by users, so without further ado, lets see what benefits it brings: ⬇️⬇️⬇️

💡 KPI Dashboards
The KPI dashboards are at the heart of Shopware Analytics, offering a clear and concise overview of essential metrics like:

👉 Total Sales - this metric will monitor your overall revenue to understand sales trends.
👉 Orders - this metric tracks the number of orders placed, giving insights into customer purchasing behavior.
👉 Average Order Value - the tool evaluates the average spend per order, helping to gauge customer spending patterns.
👉 Usage of Payment Methods - this metric analyzes which payment methods are most popular among your customers.
👉 Amount of Customers - does exactly what it says on the tin - keeps a tally of total customers to measure growth.
👉 Number of New Customers - identifies how many new customers are joining, indicating your market reach and appeal.

📈 Data Visualization Made Easy
Graphs, charts and more - all these tools ensure that the insights are not only accurate but also easy to understand. This feature enhances the user experience by making complex data more accessible and understandable.

📆 Users can filter the data
Data can be filtered by Sales Channels, Countries, and Customer Groups, and adjust date ranges to get more tailored insights. This customization allows for more precise analysis and better-informed decision-making.

📘 Easy Data Export
Shopware Analytics has a simple process of exporting data with CSV files. This feature is crucial for businesses needing to perform in-depth analysis or generate reports for stakeholders.

🔒 Secure Access
The integration with user rights management ensures that access to specific KPIs and dashboards can be controlled, maintaining data integrity and security.

powered chatbots are revolutionizing the way eCommerce businesses handle customer care. With a fine balance between automation and human touch, the results can be quite astonishing. Read all about it in our latest blog article:

👉 https://blog.cleverplusplus.com/ai-powered-chatbots-are-revolutionizing-customer-service-in-ecommerce/

AI-Powered Chatbots Are Revolutionizing Customer Service in eCommerce Magento, Adobe Commerce and Shopware development. More than an eCommerce agency, we are your eCommerce Solution Specialists.

🗞️ Welcome to our Online Retail Weekly Digest, where we bring you the latest insights and hot topics in the world of 🛒 .

Major :
👉 K5 Future Retail Berlin
✅ Being was held at the ESTREL Congress Center in Berlin and offered participants a comprehensive experience with industry-leading insights and business opportunities.
Our friends from Shopware had an impressive stand and welcomed visitors with 1-2-1 talks, masterclasses and lively discussions.

👉 B2B Ignite
✅ Focused on marketing strategies for the B2B market, this London event was a good chance to find out about the latest trends in the field and connect with peers to exchange ideas and best practices.

👉 This week's HOT FINDING ❗️❗️❗️
Physical stores with high-tech capabilities is transforming the traditional shopping experience into something much more dynamic and customer friendly.

👟👜 AI-driven 'Scan and Go' mobile payment systems are a game changer, allowing customers to use their mobile devices to scan items as they shop, enabling instant checkouts without the need to queue.

➡️ M&S became the first UK food retailer to incorporate on-the-spot payment in its stores.
➡️ Amazon has revolutionized the online shopping experience and it's on the quick path to change physical retail too. They use a combination of computer vision, deep learning, and sensor fusion technology to automate the payment and checkout process. This means that customers can enter the store, pick-up items, and leave without queuing or checking out, while payment is automatically made through the Amazon Go app.

If you want to know more about and , please follow our page.

🛒Hello Enthusiasts! Let's have a quick look at all , , & news for last week! 💡

🌟 and OS
🚀 The Magento Association launched their marketing website which contains, among other interesting info, comprehensive documentation, tutorials, and expert tips to help you master the platform.
Users can also find detailed guides for powerful features like:
✔️ Catalog management
✔️ Internationalization
✔️ Multi-store support, and more.
You can find it all here:
https://lnkd.in/gKeHiVqx

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Shopware were present at the K5 - Future Retail conference in Berlin. A leading event for digital retail and technology, K5 brought together industry leaders and tech pioneers, and Shopware representants met them at their booth for interesting 1-2-1 talks.

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Last week, the platform recognized exceptional work in app, theme, and storefront development during the Shopify Awards for developers. The first endeavor of this kind is a strong sign that the company understands the benefit of having a tight community around the platform.
https://www.editions.dev/

🛒Hello Enthusiasts! Let's have a quick look at all , , & news for last week! 💡

🌟 and OS
🚀 With all stage lights dimmed after an impressive Meet Magento UK event, the Magento Association, as proud sponsors, is presenting their key highlights:
✔️ A new record for tickets sold: over 750 tickets.
✔️ Attendees chose between the Business Track for strategic insights and the Technical Track for deep dives into coding and integrations.
✔️ The Marketplace Area held important sponsors like akoova, WORLDLINE, ontap., dotdigital, sonassi, HYPERNODE, TRUELAYER, mollie, ecommpay, CanvasLogic, hyvä, and fastly.

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The platform has been recognized by Forbes as a top-quality mid-market ecommerce solution! 🏆✨ Shopware was praised for its technological capabilities, process automations and marketing power. 📈

On the eCommerce events side, they are present at the K5 - Future Retail conference in Berlin. A leading event for digital retail and technology, K5 brings together industry leaders and tech pioneers, and those interested can book 1-2-1 sessions with Shopware representants here:
👉 https://www.shopware.com/de/events/k5-konferenz-2024/?utm_campaign=2024-dach-de-K5-Konferenz&utm_source=linkedin&utm_medium=social&utm_content=K5_social_organic

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The Summer '24 Edition brings 4 new important updates:
➡️ A revamped Markets, where merchants can create customized buying experiences for individual markets.
➡️ Split shipping - customers can choose different delivery options for items arriving separately.
➡️ Store transfers - allow customers to buy online and pick up their items at their chosen store.
➡️ Improved Analytics

The new technologies have made their way into . By using AI-powered software, businesses can achieve better operational efficiency and maintain a competitive edge.
👉 Read our newest blog article to find out more about it:
https://blog.cleverplusplus.com/optimizing-stock-levels-with-ai/

🛒 This week, released their Shopware 6.6.3.0 version. Let's have a look at the novelties: ⬇️⬇️⬇️

📈 A more complex Shopware Analytics feature is now available to download as an extension. Once you install it, you will have access to all important metrics like Total sales, Orders, Average order value, Usage of payment methods, Amount of customers, Number of new customers - so users will have complex data to support their decisions.

🏢 New feature for B2B Components
Unveiled in August 2023, B2B Components mark a significant evolution in hashtag ecommerce by offering modular features tailored to the specific needs of the B2B sector. And with this new release, it as become even better.

With the new Shopping Lists feature, B2B customers can set up lists, add products, and save the desired quantities, making planning easier.

🚀 A new tool for the AI Copilot - Text to Image
Indeed, generated images are still a bit far from 100% realistic, so the tool can't yet be used to create product images, but it helps merchants create captivating backgrounds quickly and effortlessly, enriching their product presentations. With a simple prompt, without any design skills, Shopware users can have their products stand out.

❗️ Bug fixes
The release fixes around 40 previous bugs and brings many improvements like the ability to define entities using PHP attributes, a much cleaner way. Theme scripts for each theme are now stored in the database allowing for serving files directly from the DB instead of the file system.

Meteor UI Components were added as a new dependency and are now available in the Administration.

If you want to know more about it, you can check the release notes here https://developer.shopware.com/release-notes/6.6/6.6.3.0.html

🗞️ Welcome to our Online Retail Weekly Digest, where we bring you the latest insights and hot topics in the world of . 🛒

Major of last week:

👉 Shoptalk Europe
Held on 3-5 June in Barcelona, Shoptalk greeted more than 4000 visitors. 1 in 3 attendees were decision makers from C-suites of Europe’s retail, brand and tech biggest companies. The event takes pride in facilitating more than 20,000+ business meetings, so if your name wasn't on the list of attendees this year, it's definitely worth saving the date for future events.

👉 Emerce E-Commerce Live!
Held in Amsterdam on the 5th of June, the event was a good opportunity to learn about profitable eCommerce models and methods and discover new strategies to boost your business.

👉 This week's HOT FINDING ❗️❗️❗️
Michael Kors clients can use to find the right outfit and accessories for any occasion.

👟👜 Michael Kors is the first retailer to make Shopping Muse (the next-generation retail assistant from Dynamic Yield) and its advanced generative capabilities available to consumers through an integration on its website in the U.S.

Benefits
✔️ Shopping Muse recreates the in-store experience by translating consumers’ colloquial language into tailored product recommendations.
✔️ Consumers can quickly find the perfect look that matches their inquiry as well as their demonstrated behavior and preferences.
✔️ In initial tests, Shopping Muse generated around a 15-20% higher conversion rate than traditional search queries.

If you want to know more about and , please follow us.

🚀 Studies found out that personalized product recommendations can boost sales by up to 20%. Not something to be overlooked, right?

Our newest blog article talks about this win-win scenario where businesses thrive by meeting customer needs more effectively, and shoppers enjoy a seamless and intuitive shopping journey.

Read all about it here:

https://blog.cleverplusplus.com/the-role-of-ai-in-personalizing-ecommerce-experiences/

🚀 From non-ethical early day practices to present successful strategies, involves a huge dose of creativity and boldness. That's why we wrote a comprehensive article about it.

https://blog.cleverplusplus.com/understanding-hijack-marketing-strategies-examples-and-ethical-considerations/

Understanding Hijack Marketing: Strategies, Examples and Ethical Considerations Magento, Adobe Commerce and Shopware development. More than an eCommerce agency, we are your eCommerce Solution Specialists.

🗞️ Welcome to our Online Retail Weekly Digest, where we bring you the latest insights and hot topics in the world of . 🛒

Major of last week:
👉 White Label World Expo Europe
✅ Held on May 21–22 in Frankfurt, the attendees had a fantastic chance to learn about the latest trends in the industry, online marketing, and website traffic optimization, as well as about building a brand and using social media to maximize sales. At the same time, the event is well known for being a meeting point for many online sellers in the DACH region.

👉 Savant eCommerce
✅ The Netherlands soon followed lead with this opportunity to meet over 200 eComm, CX, Digital Marketing, Loyalty and CRM leads from the Benelux’s admired brands and retailers.

👉 Internet Retailing Expo
✅ Held in Birmingham, UK, the event was a good opportunity to learn about profitable eCommerce models and methods, discover new sales leads and develop connections.

👉 This week's HOT FINDING ❗️❗️❗️
Desigual is launching its third AI-designed on-demand collection for summer 2024

👟👜 While its design office is going through a restructuring, Desigual is experimenting with AI. These products only go into production as soon as customers buy them.

How does this work:
✔️ The Desigual design and product team work on creating garments and accessories with the help of AI.
✔️ Once the items are defined, they are put up for sale through the website.
✔️ Image and product descriptions are very detailed
✔️ Products from this category have an average 90-day delivery date.
This strategy helped Desigual reduce their carbon footprint by 62%, already surpassing the targets set for 2025 and 2030.

If you want to know more about and , please follow our page.

🛒Hello Enthusiasts! Let's have a quick look at all , , & news for last week! 💡

🌟 and OS
🚀 The Magento Association has launched a membership listing page on their official website, as part of their commitment to put valued members in the spotlight and enhance their visibility.
https://www.magentoassociation.org/members
The option to join the Magento Association for free is still available on Patreon, but those who want to become paying members can see all the benefits here: https://www.magentoassociation.org/join

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From AI driven features to Spatial Commerce and a new set of features for the B2B sector, Shopware is more active than ever. Here are some brand new and innovative tools that will take to a whole new level:
✅ AI Copilot | Text to Image
✅ Scene Editor
✅ Immersive Elements
✅ Sales Agent
You can learn morea about each of them in this comprehensive blog post:
https://www.shopware.com/en/news/scd24-new-features/?utm_campaign=blog&utm_content=Link&utm_medium=social&utm_source=linkedin&utm_term=004amfag1wil78u -features

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It's no big news that Shopify is the small merchant's best friend. If you are thinking about getting into and don't already know what product to sell, Shopify has released an overview of what’s trending in commerce – including which items their merchants have been selling the most. Not surprisingly, as the weather gets warmer, the first 3 spots are taken by:
1️⃣ Tropical fruits
2️⃣ Heat-beating desserts
3️⃣ Everything related to BBQs

📱 Deciding between a native mobile app and a web app for your mobile e-commerce storefront isn't a decision that should be taken lightly. 🤔
We've just broken down the pros and cons of each option in our latest article.
Whether you're looking for better customer engagement or cost-effective solutions, we might have the answers you need. Check it out and see if it clears up any of your questions!
Read the full article here
https://blog.cleverplusplus.com/choosing-the-right-storefront-for-mobile-e-commerce-native-mobile-apps-vs-web-apps/

Choosing the Right Storefront for Mobile E-commerce: Native Mobile Apps vs. Web Apps Magento, Adobe Commerce and Shopware development. More than an eCommerce agency, we are your eCommerce Solution Specialists.

🚀 At Clever++, we specialize in transforming your into unforgettable experiences. Whether it's a seasonal sale, a brand anniversary, or a flash discount event, our experts will make sure that your runs at top performance.
🔗 Connect with us today to learn more about how we can help you achieve your goals.
🌎 www.cleverplusplus.com
📧 [email protected]

🛒 Worldwide, more than 5 billion folks are using mobile phones. It's true, many might be scrolling through endless feeds of cat videos, but a lot more use their gadgets to shop. So, is your shop ready for the mobile era? ⬇️⬇️⬇️

👉 Why optimizing your website for mobile use is important
Mobile responsiveness not only facilitates ease of navigation and improves readability but also significantly influences purchasing decisions. These are some of the issues you might face:
✅ Images load chaotically, overlapping text and making the content difficult to read.
✅ Menus and buttons not designed for touch can be too small or too close together, making it challenging for users to tap the option they intended. All these shortcomings will frustrate users, making them abandon the site in favor of a more navigable alternative.
✅ Mobile devices often rely on wireless connections, which can be slower or more inconsistent than wired connections. Large, unoptimized images and resources can cause significant delays in page loading times, testing the patience of users accustomed to swift digital interactions.

❗️ Google’s mobile-first indexing underscores the importance of mobile responsiveness, directly impacting a website’s search engine ranking and visibility.

👉 Making a mobile-responsive website
Even if it is a mirror of its desktop counterpart, designing a mobile website needs to be centered on the user’s needs. There are some essential features that a mobile-responsive website should have:
✅ The text should be readable and the content aesthetically pleasing while still fitting the smaller screen size.
✅ Images and buttons should be visible and accessible to the user.
✅ Mobile users will frequently switch between landscape and vertical views as they look at web content, so make sure you work on the view orientation.
✅ As nowadays attention spans especially for mobile users are really short, make the website light so that it loads quickly and smoothly.

👉 Technical strategies to ensure that content displays optimally across various devices
✔️ Using flexible grids - they are foundational to responsive design and by using relative units like percentages for widths, they allow the layout of a website to fluidly adjust according to the screen size.
✔️ Using responsive images together with CSS techniques that serve different image sizes based on the viewport dimensions, or newer HTML attributes like srcset and sizes, which instruct the browser on which version of an image to load based on the screen size and resolution.
✔️ Media Queries - they allow designers to apply styles based on specific conditions. By defining breakpoints in the CSS, designers can trigger different stylesheets or CSS rules that adjust the layout, font sizes, and navigation menus to deliver a tailored experience for the user’s device.

If you want to know more about and , please follow our page posts.

We attended one of this year's largest Magento events in Eastern Europe - Meet Magento Romania and it was nothing short of amazing! 🚀
📸 There were many memorable moments but definitely one of our favorites was getting close friends and collaborators together for this group photo shoot.
Also, a big 'thank you' to the organizers for making this event a success and to everyone who joined us and made this day so special. 🌐✨

🚨 In our latest blog post, we dive deep into the risks of brand hijacking on Google Ads. Learn about:
✅ Understanding brand hijacking
✅ Identifying Brand Hijacking in Google Paid Ads
✅ Making sure your brand stays safe
✅ Registering your trademark
Read our full article here: 🔗 Brand Hijacking: Safeguarding Your Identity on Google Paid Ads
https://blog.cleverplusplus.com/brand-hijacking-safeguarding-your-identity-when-using-google-paid-ads/

Brand Hijacking: Safeguarding Your Identity When Using Google Paid Ads Magento, Adobe Commerce and Shopware development. More than an eCommerce agency, we are your eCommerce Solution Specialists.

🛒Hello Enthusiasts! Let's have a quick look at all , , & news for last week! 💡

🌟 and OS
After the 2024, where and stars had the chance to present innovative developments live at the event, in front of the community, the social team took a short and well deserved break.

However, for users, the work never stops. If help is needed, users can refer to the Adobe Experience League. This week is about the unsung hero of e-commerce site performance - regular maintenance.
Merchants can learn about the 5 most common configuration issues for Adobe Commerce sites in this article:
https://business.adobe.com/blog/how-to/the-usual-suspects-5-configuration-issues-to-maximize-your-peak-sales?linkId=100000235375646

🚀 Meet Magento Romania will take place in just a few days. There is still time to secure your place at the most important conference for the Adobe Commerce and Magento ecosystem in Eastern Europe> For tickets, please visit their website:
https://ro.meet-magento.com/

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Shopware announced a new Platinum partner - ShipStation, a leading cloud-based shipping solution. 🚀
The ShipStation plugin is available in the Shopware Marketplace, but only for U.S. businesses. They now have access to leading shopping carts, marketplaces, carriers, and fulfillment services, including USPS, UPS, FedEx, and Amazon. 📦

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Have you heard about Shopify Magic? The plugin offers advanced AI-powered image editing directly in the Shopify admin. Merchants can easily remove and generate new product image backgrounds and scenes with just a few clicks or keywords.