IDUN Minerals

Meet our newest Ready Set Refresh Setting Spray, an ultra-fixing setting spray that sets and extends the wear of your makeup.

100% vegan, cruelty-free, fragrance-free and suitable for sensitive skin.

Shop now at https://www.idunminerals.com/products/ready-set-fix-setting-spray

Scroll to see some of our press highlights from this year. 🗞️

Read all of our press mentions at: idunminerals.com/blogs/press-highlights

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Mascara Vatn Volume 38°C reviews are in! Swipe to read.

Shop Mini Mascara Vatn Volume Green at idunminerals.com

Discover Your Perfect Shade: With 8 stunning options, our lipliners don’t budge, providing all-day wear🤍

IDUN Minerals Lipliner features a unique blend of softening ingredients, waxes, and highly refined minerals. The creamy texture delivers a silky, matte finish, enriched with nourishing jojoba and coconut oils to keep your lips soft and hydrated🥥

Shop at www.idunminerals.com

Our Mineral Powder Foundation stands out as the ONLY makeup product recommended by Asthma Allergy Nordic, With only 4 pure ingredients🌿💧

Shop the 22 shades at idunminerals.com

Meet our 9 beautiful blush shades🩷 Which one is your favorite?

Meet our “Mineral Eyeshadow Primer Näckros” 🪷—a true fan favorite in South Korea!

This ultimate powder primer works wonders on oily eyelids, ensuring your eyeshadow glides on smoothly and stays put all day long.

IDUN Minerals Mineral Eyeshadow Primer is vegan, fragrance-free, and dermatologically tested, making it perfect for all skin types, including the most sensitive 🫧

Swipe to read more about the 4 ingredients in our Mineral Powder Foundation.

The minerals are highly purified and the formula is free from perfume, talc, cyclic silicone, bismuth, nickel and chromium.

Developed for people with sensitive skin, it is recommended by Asthma Allergy Nordic.

Shop all 22 shades now at idunminerals.com

A shade of blush for every occasion. 🍓

Shop now at idunminerals.com

Swipe to learn more about our Mineral Blush & Bronzer formula and packaging! ♻️

Did you know?

- 100% of the packaging is made in Europe from FSC-certified paper & recycled cardboard.

- By updating to the new design we are saving 2.27 tons of non-recyclable plastic per year.

- The new design has no mirror and is 57% lighter, reducing carbon emissions and increasing recyclability.

Read more about our packaging on www.idunminerals.com/pages/packaging

The countdown is on! Make sure to tap the reminder and not miss out the launch of our two newest Mineral Bronzer shades.

Launching Wednesday 15th at 09:00am CET at idunminerals.com

Add a flush of colour to the lids with Mineral Single Eyeshadow for shimmering shades.

Swipe to see:
Fjällsippa, a sparkling golden champagne
Kungsljus, a shimmering bronze apricot
Hassel, a brown metallic bronze

What is your favourite shade? Vote below!

Shop at idunminerals.com

Recently in our camera roll. 🎞️

Shop Mascara Vatn Volume 38°C Brown at idunminerals.com

Boost the look of your lashes with Mascara Vatn Volume 38°C - the ultimate tubing, waterproof formula for no-budge hold. 🤎

Shop at idunminerals.com

“I can’t speak more highly of another mascara.” PureWow.com, March 2024

Mascara Vatn Volume 38°C - now available in 3 shades. Vote below for your favorite!

Shop at idunminerals.com

Vatn Volume Brown | The perfect choice for added volume, in a more natural, soft shade.

Shop now at idunminerals.com

Mascara Vatn Volume Brown, enriched with shea butter and castor oil to nourish and care for the lashes. 100% vegan and ophthalmologically tested. 🤎

Shop now at idunminerals.com

Get the lip look with Lipliner Ingrid, for a classic brown lined lip. Top with Lip Balm Care & Repair Cream for a glossy finish. 🤎

Shop now at www.idunminerals.com

Launching today 5pm CET on www.idunminerals.com 👀

Our moodboard for tomorrow’s launch. 🍩

Any guesses what it is? Drop yours in the comment section below!

Launching tomorrow at 5pm CET on www.idunminerals.com

Kiss swatches of our Lipliner Collection, available now idunminerals.com 💋

Introducing our four new Lipliner shades:

👄 Margaretha, the perfect red brown shade
👄 Ingrid, a classic brown shade
👄 Lena, a beautiful n**e pink shade
👄 Maud, the most gorgeous mauve shade

Which shade would you like to try the most? Vote below!

Out now at www.idunminerals.com

Mineral Moisturizing Face Mask close up, for a layer of deep recovery and restoration.

Infused with caring and strengthening canola oil, soothing oat oil, moisturizing shea and cocoa butter, strengthening niacinamide, soothing provitamin B5 and rejuvenating hyaluronic acid.

Shop now at www.idunminerals.com