Celtra

Will you be in Miami the last week of September? 👀

Meet us at Digiday Publishing Summit - let's connect!

Digiday's new State of the Industry report is here!

Want to take a peak of how leading brands and agencies optimize creative ad production with AI and automation?

Get answers to questions like:

❓What percentage of their budget is allocated to creative production?
❓Do they use in-house or external teams?
❓Which creative tactics are working best for them?
❓How many of them already use AI and automation for content optimization?

And much more.

Dive into the latest industry report here:

The state of ad creative: The evolution of production and optimization in the age of AI and automation Across the digital media landscape, marketing teams are adapting to diverse advertising platforms and handling increasing content demands — all while expediting speed to market without compromising quality. This State of the Industry report, sponsored by Celtra, explores how brands and agencies pr...

Been looking for an opportunity to pursue your passion in the creative technology space? 🩷

This is your chance. 🔥 👉

Careers at Celtra Ready for a new adventure? 🤸‍♀️ Explore our open roles and kickstart your journey with us! 🩷

inDrive is an international ride-hailing service with more than 200 million downloads operating in more than 700 cities in over 45 countries.

Their challenge? How to successfully promote their service in all of those cities on a regular basis.

Discover the secret of their marketing team – Creative Automation – and learn how technology helps inDrive deliver multi-language performance campaigns with thousands of ads much more efficiently.

https://hubs.li/Q02N6qJd0

Meet Mitja Hofer, our DevOps Engineer! ⚡️

From configuring Minecraft servers at 12 to becoming a part of Celtra's story, his passion for tech runs deep.

What does his role look like after 3 years at Celtra? Read along to discover the best and the most challenging parts of his job:

Career Path: Becoming a DevOps Engineer Discover how Mitja Hofer’s passion for technology led him from configuring Minecraft servers at 12 to becoming a DevOps Engineer at Celtra. Learn about his journey, daily challenges, and what makes his role special.

🚨 LAST CHANCE 🚨

Don’t miss the opportunity to join us with Adweek and Tanja U. Mosquera, our Sr. Marketing Director, for our webinar on best practices for incorporating AI and automation into your workflow.

Sign up now:

Are Your Ads Ready for AI and Automation? Are Your Ads Ready for AI and Automation? Thu, Aug 29, 2024 1:00 PM ET When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Marketers need to adapt to these...

🐌 Slow turnaround times, inefficient campaigns, and ad fatigue are holding back many marketing teams.

Especially if they work in a large organization with complex processes.

In our webinar, you'll learn from leading marketers how to leverage automation to transform these hurdles into opportunities.

🚀 Get ready for whatever tomorrow brings and discover actionable strategies to drive efficiency, enhance campaign flexibility, and deliver consistent, impactful results at scale.

Watch on-demand now: https://hubs.li/Q02M9Ymk0"

Automate to Dominate: Master Your Digital Advertising Learn how Creative Automation helps marketers speed up digital ad production, expand creative volume by 70%, reach the market five times faster, reduce costs by 45%, and execute bigger ideas more simply and cost-effectively.

There's no room for one-size-fits-all ads in today's saturated market.

Want people's eyes to stop on your ad? 🤨 Then you better deliver a personalized message, specifically tailored to their needs.

Read our blog to see how DCO can help you do it automatically:

What is Dynamic Creative Optimization (DCO)? Discover the power of Dynamic Creative Optimization (DCO) in personalized advertising and learn how DCO leverages user data and context to tailor ads, boosting performance and cost efficiency. Explore how tools like Celtra's Creative Management Platform automate tasks, and stay tuned for more insigh...

🔎 The lack of quality data seems to be one of the main reasons marketers are still unable to utilize the power of AI in their marketing strategies.

But it’s not the only one.

💸 Expensive AI solutions and overall resistance to change in organizations, not to mention a lack of experts, keep marketing teams from achieving more with less by harnessing technology.

✅ Celtra’s solutions are tailored to your business’ individual needs. Want to learn more about how using Celtra’s cloud-based software can help you enhance efficiency?

Reach out and get a quick walk-through of our solutions: https://hubs.ly/Q02LK2110

These days, there’s a lot of talk about the power of AI and automation.

But how can marketers actually use these transformative tools in their marketing strategy?

Join us with Adweek and Tanja U. Mosquera, our Sr. Marketing Director, as we dive into best practices from top marketers and answer the following questions:

🔷 How automation and AI can help you instantly deliver tailored ads
🔷 Why and how you should be aligning creative and media processes
🔷 How your organization can make the needed strategic shifts to stay ahead

✅ Want to streamline production and optimize spend? Then you need to adapt to cutting-edge technologies.

But like with all new technologies, implementing AI and automation will require time and preparation.

This is your opportunity to get ready for whatever tomorrow brings.

Reserve your spot here: https://hubs.li/Q02LfBSB0

What will be the biggest game changers for marketing teams and brands in the future? 👀

AI? Creative automation? Personalization?

Discover what Celtra's CEO Miha Mikek and Uber Eats Advertising's GM Danilo Tauro think about the emerging technologies that are set to revolutionize the industry:

5 Digital Advertising Trends to Keep on Your Radar Discover the latest trends in creative automation, modular design, and AI-driven optimization to enhance personalization, efficiency, and performance in your marketing strategies.

How can you make sure to never stop growing?

Here are some wise words from our Živa Cotman who's been with us for over 12 years. 💕

Read more about her journey: https://hubs.li/Q02L5FHv0

inDrive shortens campaign delivery from 2 weeks to 3-5 days with Creative Automation! 🚀

Faced with the challenge of delivering thousands of multi-language ads globally, inDrive turned to Celtra. By leveraging Creative Automation, they slashed campaign production time from 2 weeks to just 3-5 days!

Discover how they achieved 15x greater efficiency for a national campaign in Brazil, producing nearly 18,000 creatives in one week:

Case Study: inDrive Shortens Campaign Delivery From 2 Weeks to 3-5 Days With Creative Automation Learn how inDrive, a global ride-hailing service, enhanced ad campaign production using Celtra Creative Automation.

Calling all marketers who’ve ever struggled to balance increasing content demands with dwindling resources! (So, all of them?🫢)

We’re bringing you this insightful webinar in which you can learn from an experienced industry expert, Tanja Uzmah Mosquera Sr. Creative Director at Celtra, how to thrive in this digital advertising era defined by speed, variety, and relentless innovation.

You'll learn how to use automation to:

⭐ Optimize your creative process
⭐ Simplify collaboration
⭐ Be more creative

Watch the free webinar here:

How To Raise Your Creative Game with Automation In today's fast-paced advertising landscape, creative teams struggle with high demands and complex projects.Join us to explore how automation can revolutionize operations, optimize workflows, simplify collaboration, and enhance creativity, enabling teams to thrive in a rapidly evolving industry.

Is creative technology your calling? 📱 Take the leap today! ⚡️

👉

Careers at Celtra Ready for a new adventure? 🤸‍♀️ Explore our open roles and kickstart your journey with us! 🩷

Get to know Živa Cotman, Celtra’s Senior Director of Creative Production, who’s been a cherished part of our team for over 12 years. 💕

What does her typical day leading a team of design experts look like? What insights from her competitive skiing days did she take with her into her professional life? Read along for the answers. 👀

👉

Class of 2024 Presents: Živa Cotman, Sr. Director of Creative Production Discover the journey of Živa Cotman, Senior Director of Celtra’s Creative Production, as she shares insights from her 12-year career. From her competitive skiing days to leading a team of industry experts, Živa embodies team spirit and strategic organization. Learn what motivates her, her advice...

Are you attending AdMonsters Pubs Forum in Boston? 📅 Make sure to connect with our team at the event! 👋

Why brands should integrate product-led video into their lower-funnel strategy? 🤯

It isn’t easy cutting through the noise of endless catalog ads to boost your engagement rates, reach, and ROAS.

Adding branding and video can help. Here are some numbers.

🔛 The Swiss athletic brand On harnessed the power of video dynamic product ads. What happened?

💥 A 41% increase in ROAS

Want to learn more about fully automated personalization for video-based catalog ads?

Hear from industry experts:

🟢 Vanja B. Brzin, VP, Product at Celtra
🟢 Pamela Lau, Sr. Manager, Product Marketing at Celtra
🟢 Dominik Ulmann, Graphic Design Lead at On

Watch the free webinar today 👉

Mastering Video Dynamic Product Ads Learn how branding integration can boost revenue by 23% and discover On's success in increasing ROAS by 41% with Video Dynamic Product Ads.

If the secret to advertising success is delivering relevant and personalized experiences, location-based advertising is an important part of that puzzle. 🧩

Discover how this advertising approach could benefit your business strategies and how to use Celtra’s specialized software to easily create location-based ads:

Boosting Campaign Success With Location-Based Advertising Boost ad engagement with location-based advertising! Tailor hyper-relevant ads to audiences based on their geographic location using consented data. Deliver dynamic ads with local discounts and event info to drive engagement and sales. Discover how Celtra's Creative Enablement solution makes it easy...

📢 Marketers, great news!

You can now watch our webinar on how automation can bring your ad campaigns to a whole new level.

Learn how your team can produce up to 70% more high-quality content and go to market 5 times faster – all while saving up to 45% in costs! 🚀

Watch recording:

Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Learn how Creative Automation helps marketers speed up digital ad production, expand creative volume by 70%, reach the market five times faster, reduce costs by 45%, and execute bigger ideas more simply and cost-effectively.

Case study | Zakcret

Not all dynamic product ads are made the same. Want yours to stand out at any scale?

Look into customized templates.

With Celtra’s Dynamic Product Ads solution, Zackret Sports achieved:

📈 25% increase in CTR rates
📈 17% increase in sales

Check out the full case study here. 👉 https://hubs.li/Q02FyJbM0

How to choose the right ad products and formats to drive the most engagement? Turn to data.📊

🔢 We’ve looked at the numbers, so you can power your best creative advertising strategy based on the latest industry-trusted performance benchmarks.

Download the free report here:

Download the Celtra Creative Insights Report (6th edition) The Celtra Creative Insights Report (6th edition) is here, full of performance benchmarks and actionable insights to help you power your best creative advertising strategy with the top ad products of the moment.

Is creative technology your calling? 📱 Take the leap today! ⚡️
👉

Careers at Celtra Ready for a new adventure? 🤸‍♀️ Explore our open roles and kickstart your journey with us! 🩷

How did Nike kick off their Member Days campaign with 19.5x more efficient production?⚡

Leading brands leverage technology for faster time to market and better brand consistency. Get a glimpse into Nike's creative production with Celtra.👀

Read the full case study here:

Case Study: Nike Achieves 19.5x Higher Production Efficiency With Creative Automation Discover how Nike amplified customer engagement and production efficiency during their Member Days campaign with Celtra Creative Services. Learn how Creative Automation and a versatile global toolkit facilitated a 19.5x boost in production, enabling rapid, localized content creation without compromi...

What a way to kick off the summer season! ✈️🌎 June was filled with exciting events that were overflowing with creativity, insightful talks, and just great vibes overall. ✨

Let’s throw it back to:

🇺🇸 AdMonsters Ops NY
🇪🇸 Shoptalk Europe
🇫🇷 Cannes and Celtra’s session at Beet.TV
🇬🇧 Forrester's CX Summit EMEA and our Spotlight session
🇬🇧 Digital Marketing World Forum - Global and our panel session

Hope to see you all soon! ☀️

Get in and buckle up, Lyft just took their video ads from zero to hero with a little help from Celtra!

🚀The mission? Create personalized video ads that hit harder and reach farther than ever before.

✨The results? With Celtra riding shotgun, Lyft's creative team zoomed past their goals with ease and fewer resources. 💨

Want to see how? Check out the full case study here: https://hubs.li/Q02DGKVq0

What happens when you start using customized templates to create dynamic product ads?

📈 In the case of Zackret Sports, your CTR rates see a 25% increase and your purchases go up by 17%.

Check out the full case study to see how using Celtra’s Dynamic Product Ads solution helped them cut through the noise and foster a distinctive brand identity.

👉 https://hubs.li/Q02DpW4h0