New York SBDC

🎙️ Check out the latest episode from the Rockefeller Institute of Government of SUNY's "Policy Outsider" podcast featuring Kristine Rudgers from our Brockport SBDC! Kristine, alongside Ahyoung Kim of the Asian American Federation, discusses the challenges and opportunities facing immigrant entrepreneurs in New York. They share valuable insights on improving access to financial services and supporting the growth of immigrant businesses. Don't miss this talk on empowering a vital sector of our economy.

🔗 https://rockinst.org/issue-area/ep-82-immigrant-entrepreneurship-and-barriers-to-financial-services/

📰 Exciting News for Brooklyn's Business Community! Our Pace SBDC officially expands its reach to Brooklyn this week. Regional Director Andrew Flamm shares, "We're excited to launch high-impact counseling services and training in Brooklyn, my home borough. Our team is ready to deepen our connections in the community and help local businesses flourish."

This expansion reflects Pace SBDC's dedication to nurturing economic growth and entrepreneurial spirit in NYC.

Read the full press release here: https://www.pace.edu/news/pace-university-small-business-development-center-expand-programming-serve-brooklyn-small

🌟 Welcome to 2024! This January, the New York SBDC embraces learning, leadership, and growth. As we enter this year, inspired by fresh starts and new goals, we're excited to share our journey with you. Join us in celebrating National Mentoring Month and Financial Wellness Month, where we'll dive into the power of guidance in business and the importance of financial health. Get ready for a month filled with insights, success stories, and tips to kickstart your year with momentum and purpose.

Our central office staff, pictured here with SUNY - The State University of New York Chancellor John B. King, Jr., is ready to kickstart the year with momentum and purpose. Here's to a year of renewal, growth, and impactful journeys together!

As we wrap up an incredible year at the New York SBDC and conclude our Year in Review, we proudly spotlight our final and most vital element: our clients – ambitious entrepreneurs and small business owners who are the true heart of our mission. Their drive and inspiring success stories embody the entrepreneurial spirit thriving across New York.

Swipe through our slideshow to see the faces of innovation and determination that fuel our daily work. Each photo represents not just a moment but a milestone in their entrepreneurial journey and our collective achievements. Join us in celebrating these incredible strides and share in our excitement for the continued journey of growth and success in the coming year!

As we continue celebrating the highlights of our year at the New York SBDC, we are excited to share the work of Jenny Alton, our Coordinator of Learning and Organizational Development. Jenny brings many of our statewide training sessions and internal professional development webinars to life, contributing significantly to the success of our clients and staff. In 2023 alone, she helped facilitate 58 training sessions.

Through the NYSBDC Business Learning Lab, Jenny helps educate entrepreneurs and small business owners through webinars, workshops, and series that cover essential business topics. Jenny also curates our Business Learning Lab Newsletter, your go-to source for the latest business training updates. Interested? Sign up here: bit.ly/NYSBDCLearningEmails

Check out this snapshot of Jenny in action from a recent virtual session, and join us in applauding her outstanding work and commitment to the growth of New York's business community!

Reflecting on an impactful year at the New York SBDC, we cannot overstate the power of the data that helps support our clients and is utilized in aggregate for research partners and policymakers across the state. For over 20 years, this resource has provided an incredibly powerful small business data set that helps with:
• Building deep & valuable insights into the evolving dynamics of New York's business sectors.
• Identifying emerging business & development trends across all regions of New York State.
• Recognizing business challenges & opportunities that exist in communities across New York.

Fiscal Year 2023 has provided us with amazing insight into the state of New York's small businesses through the great work of our business advisors.

📈 23.4K+ Clients Advised
⏰ 84.6K+ Counseling Hours
💰 $301M+ in Client Investments
👥 4.5K+ Jobs Created/Saved

🌟 We're thrilled to honor Roxanna Astorga as our NYSBDC "Gold Star of the Month"! Roxanna's remarkable ability to coordinate activities, support her colleagues, and keep things running smoothly – all with grace and patience – truly sets her apart.

As 2023 winds down, so will Business Breakthrough | New York for the year! Taking a short break to recharge, strategize, and come back even stronger in the new year.

We also want to take this time to give a HUGE shoutout to our incredible interns who’ve added that extra spark to every episode! Your hard work, dedication, and fresh perspectives have made this journey incredible! Wishing you all the best in your future endeavors. This is not a goodbye, but a ‘see you soon’!

Stay tuned for bigger and better things in 2024! Thank you for being here and being part of this journey!

The NYSBDC's Research Network is pivotal in guiding strategic decisions, offering invaluable data and insights that empower our small business clients to navigate an ever-evolving market. In FY 2023 alone, our dedicated Research Network team completed over 1,800 research requests, significantly contributing to the informed success of our clients.

New Episode Alert! 🎙️ "You put friction up before the things you don't want people to do, and you eliminate friction between the things you want people to do." 👇
https://youtu.be/HdHNv_QAZas?si=kLn3LtRSL9YpFWS-

Matthew Lostaglia of the Farmingdale SBDC and guest Ben Guttmann dissect the art of crafting simple yet powerful marketing strategies. Drawing on principles from Ben's book, "Simply Put," they discuss how to fine-tune marketing messages for maximum potential and customer interaction. Learn how a minimalistic approach to messaging can lead to a significant impact!

Join us as unpack how to make well-informed financial decisions that align with your business goals. Integrate your strategies into your comprehensive business plan.

To Register→https://tinyurl.com/FinancialFitnessSBDC

Connect with the Bronx SBDC Center to get
a no-cost, 1:1 business consultation today. Fill out our intake form
→ bit.ly/NYSBDCAdvisingForm

Unlock Success through Networking Mastery! Join Toni Harris Taylor, CEO of Drastic Results with Toni Harris Marketing & Sales Coaching, as she unveils the secrets to boosting connections, collaborations, and clientele. Dive into a power-packed hour on January 3rd, hosted by SUNY Brockport Small Business Development Center and the Business Insight Center. Learn from a 12x author, international coach, and business icon how to transform your networking game from ordinary to extraordinary. Elevate your business to six and seven-figure success with Toni's proven strategies. Don't miss this chance to ignite your entrepreneurial journey!

Registration for this Free program is required to receive a link to the meeting. Please visit https://calendar.libraryweb.org/event/10993048. Or call the Business Insight Center at 585-428-8106.

The program is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Join the NYSBDC International Trade Team for "Shipping to Canada" this Thursday, Dec 14, at 11:00 AM ET.
🔗 https://bit.ly/ShippingToCanadaSMB

This webinar is ideal for New York State small and medium-sized businesses looking to understand the intricacies of exporting to Canada.

As we continue our retrospective journey highlighting an incredible year at the New York SBDC, we're excited to introduce Erica Chase [right], Regional Director of Farmingdale SBDC, alongside Ree Wackett [left], Business Advisor at Stony Brook SBDC.

Captured here after a talk on funding for small businesses at the Hauppauge Industrial Association, Erica and Ree embody the dedication and impact our Directors and Advisors have on New York's small businesses. Their expertise and unwavering commitment have guided countless entrepreneurs toward remarkable achievements. Join us in celebrating their invaluable contributions!

Reflecting on a transformative year at the New York SBDC, a key highlight has been enhancing our focus on International Trade. This year, we welcomed Dr. Mercedes Sanchez-Moore as our new Director of International Trade. Her extensive experience in international trade, economic development, and cross-cultural understanding will help us reimagine and expand our International Trade Program, opening new global markets for New York's small businesses and enhancing their international competitiveness.

See Dr. Sanchez-Moore live in our upcoming "Shipping to Canada" webinar on December 14 at 11:00 AM. This session, part of our series on Canada, will focus on the essentials of exporting to Canada, including customs requirements and shipping procedures. Expert presenters Timothy Byrnes of Jet Worldwide and John Costanzo of LDK Global Logistics will share their insights on international logistics and customs brokerage. Learn more and register here: bit.ly/ShippingToCanadaSMB

🌍 Our International Trade Department's series on Canada continues next week with "Shipping to Canada" on December 14 at 11 AM 👉 bit.ly/ShippingToCanadaSMB

Learn customs requirements, prep procedures, and more from experts Timothy Byrnes of Jet Worldwide and John Costanzo of LDK Global Logistics. Don't miss this chance to expand your horizons!

🌟 Year in Review Flashback 🌟

In July NYSBDC State Director Sonya Smith came together with the NCAIED - National Center for American Indian Enterprise Development & the Native Edge Institutes along with an amazing group of leaders committed to enhancing resource availability and expanding knowledge for Native American entrepreneurs and small business owners.

This group included Jackson Brossy (AA SBA Office of Native American Affairs), Marlene Cintron (U.S. Small Business Administration Regional District Director), Bruce Purdy (AA OSBDC), Beth Goldberg (SBA NYC District Director), Tee Rowe (America's SBDC, CEO & President) and leadership from the U.S. Commercial Service among others

🌟 Celebrating over a Decade of Empowerment with the Jamestown SBDC's Women in Networking (WIN) Program! 🌟

If you are in the Western New York & the Jamestown region make sure to check out the Women in Networking monthly program that has been organized by our NYS Small Business Development Center at JCC over the last decade.

Last month, one of our amazing advisors Beth Reed (pictured) who has consulting with entrepreneurs in Western New York for over 30 years, brought in her expertise on business plan implementation, development and strategic audits.

Sponsored by Community Bank. Click here for more details and to attend: https://lnkd.in/gdniFnDF

🎙️ "You're going against a very natural force called inertia. If something is not moving, it takes something to make it move." Marketing Mastery Part 3 has dropped 👇
https://youtu.be/DmBHM5tEnUk?si=5ep5T5NI1L78LOcx

In this episode, Farmingdale SBDC's Matthew and Pierre explore the power of incentives, discounts, and sales to attract and influence customer behavior. It is packed with strategic insights to help you overcome inertia in the marketplace to make a real impact.

Exciting collaboration this Wednesday, Nov 6! 🏦 Our Mohawk Valley Small Business Development Center has partnered with Pursuit Lending for a webinar on "Access to Capital for Your Small Business." Learn more about various funding sources, understand your financing needs, and more on the essentials of business financing strategies.

Our relationship with lenders like Pursuit is key to providing comprehensive support to entrepreneurs, bridging the gap between small businesses and the financial resources they need to thrive.

Learn more and register for this Pursuit Lending Webinar here: bit.ly/PursuitAccessToCapitalWebinar

On this International Day of Persons with Disabilities, we spotlight The New York State Center for Disability Entrepreneurship at the Farmingdale SBDC. Their innovative series, Is Entrepreneurship for You?, opens new pathways for individuals with disabilities, equipping them with the knowledge and tools to launch their own businesses. This initiative, steered by Christina Loggia, a Certified Business Advisor at Farmingdale SBDC, is a beacon of progress in inclusive entrepreneurship. Christina's unwavering commitment and expertise not only inspire but actively shape a more accessible and empowering entrepreneurial landscape in New York.

We're excited to take you on a retrospective journey as we wrap up an incredible year at the New York SBDC. This month, we'll highlight the remarkable achievements across our network, celebrating our advisors, clients, partners, and the impactful initiatives that have propelled us forward. Stay tuned for a series of 'Year in Review' posts that showcase our collective journey in 2023!

📊 "People don't remember 99.9% of what you say, but they remember 100% how you make you feel. Or they don't remember you because you didn't make them feel anything."

Marketing Mastery Part 2 has dropped! Catch it here 👇

How to Create a Value Proposition | Marketing Mastery Pt. 2 Connect with your very own business advisor through the SBDC *FREE* of Cost, For Life:https://americassbdc.org/find-your-sbdc/*=============================*...

Dive into fearless financing!! Master financing basics, conquer credit scores, navigate risk with strategy, and prepare a strong loan application.

To Register→ https://tinyurl.com/Fearless-Financing

Connect with the Bronx SBDC Center to get
a no-cost, 1:1 business consultation today. Fill out our intake form
→ bit.ly/NYSBDCAdvisingForm

Did you know Giving Tuesday started in 2012 as a heartfelt answer to the consumerism of Black Friday and Cyber Monday? Beginning in NYC, it's now a global celebration of generosity and community.

🌟 This National Entrepreneurship Month, we spotlight the incredible journey of Robin Lazzara of Glow Video, LLC. As a proud Buffalo State - Small Business Development Center client, Robin was honored as the U.S. Small Business Administration's Buffalo District Office Young Entrepreneur of the Year for 2023!

From her academic roots at Buffalo State University to reshaping the WNY film scene, Robin showcases what dedication and vision can achieve. Pictured here with her Buffalo SBDC Business Advisor Olivia Harbol, we're thrilled to witness and support her ongoing success story! 🎬

🌍 This Thursday, Nov. 30, in Utica, NY, learn how to take your small business global!
Registration 🔗 bit.ly/MVSBDCLocalToGlobal

📅 When: Thursday, Nov 30, 10 AM - 12 PM EST
📍 Where: Mohawk Valley Small Business Development Center at Mohawk Valley Community College's thINCubator, 326 Broad Street, Utica, NY

In partnership with Empire State Development's Global NY and the .S. Commercial Service, this in-person event is for SMBs to learn about opportunities for New York companies to expand globally.

What's in store for you?
📊 Expert insights on assessing your export readiness
🌐 A deep dive into the export landscape, with tips on market research, compliance, and logistics
💰 Guidance on unlocking funding and support for your global venture
📈 Strategies for market diversification to grow your business

You can use this opportunity to network with experts and learn more about the tools you need for global expansion!

Behind every local shop is a story worth hearing! Dive into the narratives, dreams, and passions that make each store unique. Let purchases be a pebble in a pond, creating ripples of impact far beyond its size. Tomorrow, don't just "shop small"—celebrate the heart and soul of your community!

Small Business Saturday is not just about shopping; it's a celebration of the journey, supporting local businesses, and looking forward to the future. Founded by American Express in 2010 and officially cosponsored by the SBA since 2011, Small Business Saturday has become a pivotal part of small businesses' busiest shopping season. It's a day dedicated to celebrating and supporting the small businesses that form the backbone of our community.

NYSBDC State Director Sonya Smith shares valuable tips for this occasion:

For Consumers:
🛍 Shop Local
🍽 Dine Local
💳 Buy gift cards
📝 Leave a review
💻📱 Follow on Social Media

For Businesses:
💲 Promote deals & discounts
🫡 Prepare staff
🎁 Stock inventory
🤝 Interact with shoppers
📱💻 Market on Social media

In the spirit of Small Business Saturday, let's uplift the small businesses around us. Big box stores and large e-commerce retailers have Black Friday and Cyber Monday, but this is our day to shine a light on the local gems that enrich our lives and communities. Let's make a difference together!

📊 "Knowing who buys your product is crucial." Uncover more marketing strategies in this week's episode 👇

How to Find Your Target Market | Marketing Mastery Ep. 1 Connect with your very own business advisor through the SBDC *FREE* of Cost, For Life:https://americassbdc.org/find-your-sbdc/*=============================*...

This webinar is tailored for small business owners to gain a thorough understanding of M/WBE requirements. Explore eligibility, documentation, and the perks of M/WBE certification. Don't miss this chance to navigate the M/WBE landscape and position your business for success.

To Register→ tiny.cc/igxevz

Connect with the Bronx SBDC Center to get
a no-cost, 1:1 business consultation today. Fill out our intake form
→ bit.ly/NYSBDCAdvisingForm

🌟 Celebrating Ed Santiago as our NYSBDC "Gold Star of the Month"! As an Information Specialist at our Central Office, Ed's role as "the backbone" of the Research Network earned him this recognition. He has an incredible work ethic and commitment to providing quality business research in Spanish and English for the NYSBDC.

The U.S. is buzzing with innovation! 5.4 million new business applications were filed in 2021, followed by 5.1 million in 2022.

Source: U.S. Chamber of Commerce's 2023 State of Small Business Now