Marketing General Incorporated

Upcoming Webinar: Double Your Membership Recruitment Budget!
🗓️ Date: Wednesday, September 18, 2024
🕛 Time: 12:00 - 12:45 pm ET

Make a strong case for a bigger membership budget and get your Board’s approval! Join MGI’s Michelle Peterson and Elisa Joseph Anders, DCMP for expert tips on crafting a winning presentation that gets attention.

BONUS for attendees: Membership Math Workbook & Making Your Case Template

Don’t miss this valuable opportunity to secure the budget you need! Register now at https://join.marketinggeneral.com/

Ever wondered how many emails other associations send to their members each week? According to the 2024 Membership Marketing Benchmarking Report, 58% of associations send between one and three emails weekly. Interestingly, associations with renewal rates of 80% or higher tend to send only two emails per week. Read more in our report: https://go.marketinggeneral.com/2024mmbr

Associations on the rise! Those seeing membership growth are leveraging "What's In It For Me" messaging, personalizing outreach, and digging into research to truly understand prospects' needs. What's your recruitment strategy? Are your tactics fueling growth? Share your success stories below!

Learn more in our 2024 Membership Marketing Benchmarking Report: https://go.marketinggeneral.com/2024mmbr

A generation shift is occurring in associations. Our latest research shows rising Gen-Z and Gen-X membership, with Baby Boomers declining as they retire. Thriving associations are now engaging younger members through targeted young professional programs and social media. Discover the key strategies driving this change in our latest report! https://go.marketinggeneral.com/2024mmbr

📢ICYMI: The "Key Takeaways and Insights from MGI's 2024 Membership Marketing Benchmarking Report" webinar is now available on-demand! Discover how membership is not just recovering but thriving. Watch the replay now and gain valuable insights into the strategies successful associations use to recruit and retain members: https://ow.ly/ttwn50SNqAY

New member growth is driving overall membership! 🚀Just over half of associations report increased new member acquisition. Recruiting new members is key to total membership growth. Learn more in our recently released 2024 Membership Marketing Benchmarking Report: https://go.marketinggeneral.com/2024mmbr

Cleveland, here we come! The MGI team is gearing up for and looking forward to reconnecting with familiar faces and meeting new ones. Be sure to stop by booth #1151 to discuss how we can support your association's marketing goals. Plus, you'll want to grab your copy of the 2024 Membership Marketing Benchmarking Report. See you there!

It is no surprise that paid digital marketing is on the rise in associations! 📈 Facebook leads with 40% usage (up from 37% in 2023), LinkedIn at 34% (up from 30%), search engine marketing at 32% (up from 30%), and retargeting at 30% (up from 28%). Yet, 32% of associations still don't use any form of paid digital marketing. Associations seeing membership growth are more likely to use paid digital marketing tools. What are you waiting for to get started? Learn more in our 2024 Membership Marketing Benchmarking Report: https://go.marketinggeneral.com/2024mmbr

Meet the newest member of the MGI Team: Jenna Tonsor

A dynamic marketing professional with a flair for storytelling, a passion for creativity, and most importantly, the prerogative to never take herself too seriously. Jenna prides herself on being a fun-motivated and results-delivering collaborator. Her ability to blend humor with impactful messaging while developing trust-based relationships has been a hallmark of her success.

Outside of work, Jenna Tonsor stays true to her theatrical roots as a committed comedian, writer, actor, and devoted cat lover.

Uncover the top 5 drivers of membership growth from the 2024 Membership Marketing Benchmarking Report in the latest MGI Tipster from Tony Rossell. Read more: https://ow.ly/Yybx50SNjiv

Join us tomorrow, July 25 at noon, for an in-depth look at the key takeaways and insights from MGI’s 2024 Membership Marketing Benchmarking Report with Tony Rossell, Adina W. Wasserman, PhD, and Elisa Joseph Anders, DCMP.

See how your association compares! Register now and secure your spot: https://join.marketinggeneral.com/

📊 New in this year's Membership Marketing Benchmarking Report: AI!

While only 11% of associations currently use AI in membership marketing, 25% are moving toward using it, and another 43% are open to considering it. Several participants highlighted AI efforts as the most innovative initiative their association is working on.

One participant mentioned they are "currently looking at using AI to increase staff efficiency," while another said they are "leveraging AI to assist in building products and producing copy."

The future of membership marketing is here, and AI is at the forefront! Download your copy of the report today: https://go.marketinggeneral.com/2024mmbr

Join us on July 25, 12:00 pm to 1:00 pm ET for an in-depth look at the key takeaways and insights from MGI’s 2024 Membership Marketing Benchmarking Report.

🌱Discover why membership is not just recovering but thriving!
📈Uncover the strategies and tactics that successful associations are using to drive membership growth.
🚀Gain essential takeaways to propel your association forward during this dynamic period of expansion.

Don't miss this opportunity to elevate your membership strategy. Register now and secure your spot: https://join.marketinggeneral.com/

📢 The 2024 Membership Marketing Benchmarking Report is here!

Our 16th edition offers key insights into strategies driving growth and resilience in association membership. Nearly 700 associations shared their best practices. Discover how your association compares! 📊
go.marketinggeneral.com/2024mmbr

Winning back lapsed members is key to boosting your membership. MGI has effective strategies to make it happen. Let's chat about how we can help. https://ow.ly/AJh250SkMzi

We'd love to see your best tips for re-engaging lapsed members in the comments!

Strengthen your association's engagement with a regular newsletter. Keep members updated, highlight their benefits, establish expertise, and provide continuous value. Stay connected and relevant. Read more in our newest Tipster: https://ow.ly/vwoT50RQWnh

Heading to the ASAE MMC+Tech conference? Stop by booth #37 and join MGI to chat about your association's marketing strategies. Let’s collaborate and make your goals a reality!

An Anthology of work presented by MGI's biggest Swifties:

File Name: The Tortured Poets of MGI
Agenda: Vote for your favorite in the comments (we're very competitive)

Are you struggling to convert website visitors into active members or event attendees? Dive into our latest Tipster, "The ABCs to Optimize Your Retargeting Strategy," for insights on enhancing your website retargeting strategy. Read more: https://www.marketinggeneral.com/knowledge-bank/tipsters/the-abcs-to-optimize-your-retargeting-strategy/

Explore how data analytics unlocks insights to increase engagement and retention rates in our latest blog post! Elevate your engagement game with actionable insights - dive in now: https://www.marketinggeneral.com/blog/the-why-and-how-of-member-engagement-scoring/

Join us TOMORROW at noon ET for an exclusive webinar diving into the highlights and insights from MGI's 2024 Association Economic Outlook Report! Discover the growth opportunities amidst disruption! Our report reveals a positive outlook for 2024, with associations anticipating growth in key metrics. Register now: https://join.marketinggeneral.com/

Mark your calendars! 🗓️ Join MGI's Adina Wasserman, McKay Wright, and Rick Whelan on March 28 from 12-1 PM ET for an insightful webinar. We'll dive into the latest findings, trends, challenges, and opportunities outlined in the 2024 Association Economic Outlook Report. Don't miss this chance to equip your association for success in 2024 and beyond. Reserve your spot now: https://join.marketinggeneral.com/

Our much-anticipated 2024 Association Economic Outlook Report is out now! Gain invaluable insights into association expectations and strategies for the year ahead. Download your complimentary copy today! https://go.marketinggeneral.com/2024aeor

🎉 Join us in congratulating Michelle Peterson on her well-deserved promotion to Managing Director, Account Services, and Melanie Marcotte on her advancement to Account Supervisor! Here's to continued success and growth!

Our latest podcast episode is live! 🎧 Join host John Sample and MGI team members as they share top marketing tips for associations in 2024. Tune in now on your favorite platform for valuable insights!

Boost your event marketing by combining paid digital campaigns with organic social media content to achieve maximum impact. Spark conversations, build anticipation and foster long-term connections with the 5 tips shared by MGI's Caroline Monek in our latest Tipster. https://ow.ly/YG2b50QRuq1

"Girls, come on. Leave the saving of the world to the men? I don't think so." -Elastigirl, The Incredibles

MGI would like to honor the talented women on our team and all around the globe. Happy International Women's Day!

Unlock the power of numbers in membership marketing! 📊 Dive into your renewal rate, member value, cost to obtain a member, and more. Download our free guide for essential insights into optimizing your membership program. go.marketinggeneral.com/2024MembershipMarketingMetrics

Meet the Team: Caroline Monek, MGI Senior Account Executive

Caroline, counted among MGI's returning talents, initially joined the MGI List Department in 2013. After a fulfilling six year stint as a middle school English teacher, she rejoined MGI in 2023. Currently, she finds great satisfaction in crafting and executing digital campaigns and social media strategies for clients alongside her exceptional team. Recently relocating from the DC area to Florida, Caroline has embraced the local pastime of learning how to golf, enjoying the beach, travel, and discovering her new hometown.