Motoza

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https://www.motoza.com/2024/06/24/optimizing-for-local-searches-with-google-business-profile/

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Motoza Digital Marketing Agency in Austin, Texas | Since 2011 Your Digital Marketing is about to get a whole lot better We’ve helped transform search marketing campaigns since 2011. Let’s get started elevating your marketing exposure. Request a Free Consultation Meet Your New Transparent, Shamelessly Awesome, Search Marketing Team Meet Your New Transparent...

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Welcome to the Motoza family Jillian!!!

We’re looking to add a Content Marketing Strategist to our client services team who would be responsible for the successful launch, maintenance, and strategic growth of our search marketing clients. You’ll need to contribute in the planning, presenting, implementing and maintaining of custom SEO campaigns across multiple clients ranging from competitive analysis, link building, keyword/search intent research, and content optimization. The overall goals of all our digital marketing campaigns, small and large, are to define our clients' needs and tie into their overall marketing plans. Being able to utilize current SEO methodologies and content optimization is vital.

As the primary point of contact for these clients, you’ll also be responsible for the workflow and overall communication for these accounts and be able to draw from the rest of the team for assistance in order to deliver on these client’s needs. You’ll be expected to be an active participant in our internal and client meetings. This position will thrive with insightful analysis & cutting-edge technical skills.

Responsibilities

- As the primary point of contact, you’ll work closely with a handful of clients, researching far beyond the SEO landscape to understand their specific challenges. Part of your role as an account manager will be to understand your client's goals and formulate plans to meet them, whether it requires technical or content optimization. Clients sometimes need hand-holding or persuasion, so excellent communication and presentation skills are a must.

- Daily management of client's SEM (SEO & PPC) campaigns including coordination of production work, recommending and implementing SEO strategies and techniques, and more. This includes analyzing what’s working, what needs to be fixed, and whether new initiatives need to be put into place.

- Accurately and effectively communicates the strategic vision, timeline, and expectations to clients and ensures strategy is being implemented to reach desired performance. By setting objectives and being the primary project manager on campaigns, your duties will include not just meeting marketing goals, but looking for the next opportunities in client success/growth.

- Based on keyword, audience, and search behavior research, you’ll develop comprehensive recommendations for on- and off-site content optimization, focusing on maximum search visibility. You’ll develop a content strategy (via internal brainstorming and collaboration) developed to tell the client's story, and lead a user from discovery to acquisition. In addition, you may be tasked with mapping out site architecture and content URLs for new and existing content in order to ensure optimal search visibility and user experience.

- As you’re responsible for the implementation of client campaigns, you may be writing or editing new SEO-friendly copy for pages on a client's website.

- You’ll monitor client SEO performance using industry-standard tools, including third-party software and Web Analytics programs. Using this data to make adjustments and also present campaign performance to clients on a monthly, and sometimes weekly basis.

- Works cross-functionally (particularly with Paid Search, Analytics and web development). You understand that other channels play a role in the SEO process, so you’ll often partner with the PPC, Analytics, Content and Design teams to solve client needs. Make recommendations and work with client developers to implement site architecture and design improvements with the goal of improved search visibility, page speed, and mobile-friendliness.

Qualifications

- 2+ years of client-facing experience at an agency. Hands-on SEO agency experience across Content Strategy, Enterprise SEO, PR, Paid Media, and/or Analytics
- MUST be permanently located in Austin, Texas.
- Demonstrate creative thinking in developing SEO/Content strategies.
- Proven Experience with Search Analysis Tools: ex. Ahrefs, SEM Rush, MOZ, Google Search Console, Analytics, etc.
- College Degree in Marketing, Communications or PR
- Plus: Familiarity with HTML, CSS & Javascript

Desired Qualities:

- Detail-oriented - Our campaigns have many moving parts, and it’s important we have our eye on everything.
- Critical and strategic thinking skills are a must
- Excellent research skills - both for internal and client needs
- Priority Setting - Eliminates roadblocks and spends his/her time on what’s important, delegating when needed.
- Ability to analyze data and make inferences
- Ability to create and write in different types of voices
- Ability to visualize the reader/user process/journey from start to finish
- Excellent Presentation Skills

MUST SUBMiT A COVER LETTER TO BE CONSIDERED.

Motoza updated their address.

Introducing the newest members of the Motoza team! Meet Aubrey and our new furry office buddy Winnie :)

Only Kaitlin “Birthday Blade” Cabaniss would want to celebrate her anniversary and birthday with black tie axe throwing. And only Motoza would gladly oblige. Happy birthday and 1 year anniversary Kaitlin!

Your role at Motoza is to ensure that all local SEO client campaigns are progressing with positive growth, to create, execute and evaluate SEO strategies for these campaigns, and to manage production team tasks to ensure timely completion. Eventually, the role will also include client communication and more client-facing duties.

Your duties include:

Manage client’s campaign on internal platforms, including tasking out projects, organizing tasks and projects, and ensuring all tasks have been completed.
Utilize data analysis tools such as Google Analytics, Google Search Console, Google Ads, SEMRush, Moz, etc to conduct thorough keyword research, identify client’s target audience, determine search intent of your client’s target audience, identify client’s competitors (both business and search competitors).
Analyze competitor performance and conduct SEO and content comparisons to determine how best to help your client pass up the competition.
Analyze campaign performance and develop strategies to grow client’s organic traffic, rankings, and ultimately online conversions.
Prepare monthly reporting and analytics tracking.
Actively seek additional data and research avenues to grow your position and Motoza’s services.
Communicate campaign progress for all clients to appropriate team members.
Manage monthly Google My Business Posts for your clients.
Work with content coordinator to create content strategies and drive ex*****on of new content including:
Webpage creation

Blog article writing

Infographics (where applicable)

Metadata writing

Content optimizations

Make minor website changes, such as:

Uploading new content

Creating new pages

Identifying mobile optimization opportunities

Uploading images

Support other team members (especially for campaigns that overlap with content and paid search departments).

Eventually communicate campaign progress to client.

Organize and conduct client meetings (over the phone and in-person)

Qualifications


Minimum 1+ years of full-time work experience in any industry.
Basic internet/marketing knowledge and/or experience.
Customer service experience (phone and/or in-person).
Can think outside the box and figure out how to improve on systems and processes.
Ability to work with little supervision.
Not afraid to ask questions, but willing to think of solutions.
Loves challenges, self-disciplined, passionate problem solver.
Excellent English and communication skills.
Has amazing organizational skills.

PLUS: SEO or SEM experience.
PLUS: Agency experience with client accounts in various industries.
PLUS: Background in Public Relations, Marketing, or Communications.
PLUS: Experience with WordPress, Unbounce, HTML/CSS, Photoshop.
PLUS: Proficient in Super Smash Bros, FIFA, and Star Wars trivia!


Additional information
Starting salary ranges from $35-40k/year, based on experience and expertise. Must be able to commute to and from our office in North Austin during regular weekday hours.

Benefits include 100% covered health insurance, unlimited vacation time, gym membership, and access to our snack stash :)

When applying, please include a cover letter explaining why you would be a fantastic fit for this position.

No phone calls please, we're a bit busy!

Happy Halloween!

Happy birthday to Motoza’s founders, the heart and soul of our team.

To Andrew and Carlos 🥂

*Spongebob voice*: "5 hours later".... Don't let your website be a victim to the rainbow wheel of death

A little Friday the 13th fun with the Motoza team!