CXL
Learn marketing from the top 1% of practitioners in the industry.
Actionable conversion rate optimization advice based on scientific research and in-depth industry knowledge.
How to Craft Competitor Comparison Charts that Convert ๐
In this lesson, growth expert Daphne Tideman teaches how to design comparison charts that will actually boost your conversion rate.
Here are the key takeaways:
โญ Compare at Different Stages:
Tailor your comparison charts to where customers are in their journey. Think about the different consideration sets at the top, middle and bottom of the funnel.
โญ Don't Be A Bully:
Your competitors aren't all bad. Acknowledge where they do wellโcredibility builds trust.
โญ Get Concrete:
Ditch vague claims. Use specific facts, numbers, and clear visuals to make your case.
โญ Get Visual:
Stop the scroll with eye-catching designs or videos. Visuals can make or break your comparison charts.
Get the full breakdown in the video so you can start turning those comparisons into conversions.
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Website optimization is all about understanding user behavior.
You're not just designing pretty websites, but shaping how users think and act. It's important to keep in mind that user decisions are driven by many irrational factors. Understanding these biases can help you with the optimization process and increase the credibility of your data when presenting your findings to stakeholders.
In our latest course on Heuristic Analysis, Andrรฉ Morys teaches you all about it.
Dive in here:
https://cxl.com/institute/online-course/heuristic-evaluation-online-course/?utm_source=fb_page&utm_medium=CXL&utm_campaign=publer
Imagine if a few key changes could exponentially grow your business.
This upcoming Growth Strategy course by Daphne Tideman will help you understand the crucial roles of growth, marketing, and product in your go-to-market strategy. It will teach you how to identify when to adopt a growth-focused approach and set metrics to guide your teamโs efforts.
Youโll learn to build user engagement strategies, optimize customer acquisition channels, and create effective growth teams. It will equip you with all the tools you need to develop and implement a growth strategy that can significantly boost your companyโs success and ability to compete in your market.
Launching: Thursday 5 September
Who's excited?
Imagine if a few key changes could exponentially grow your business.
This upcoming Growth Strategy course by Daphne Tideman will help you understand the crucial roles of growth, marketing, and product in your go-to-market strategy. It will teach you how to identify when to adopt a growth-focused approach and set metrics to guide your teamโs efforts.
Youโll learn to build user engagement strategies, optimize customer acquisition channels, and create effective growth teams. It will equip you with all the tools you need to develop and implement a growth strategy that can significantly boost your companyโs success and ability to compete in your market.
Launching: Thursday 5 August
Who's excited?
Need some help understanding all the options available to you on Google Ads?
In this video, John Moran provides a detailed guide on the different bidding strategies available on Google Ads. What are they, how do you use them, and when should you use them?
โญ Maximize Clicks
- Starts high and gradually reduces CPC
- Good for initial testing and positioning
- Works well for e-commerce, may deliver lower quality leads for lead generation
โญ Maximize Clicks with Maximum Bid Limit
- Caps the maximum CPC at a set limit
- Useful for high-intent, expensive keywords
- Can be restrictive depending on match type
โญ Maximize Conversions
- Very aggressive bidding strategy
- Good for big budgets and quick launches
- Limits scale as it sells conversions, not traffic
โญ Maximize Conversions + TCPA
- TCPA stands for Target Cost Per Action
- Allows setting a target cost for each conversion
- Limits spending based on conversion likelihood
โญ Maximize Conversion Value
- Focuses on the value of conversions rather than quantity
- Takes longer to learn and requires more data
- May sacrifice quantity for higher-value conversions
โญ Maximize Conversion Value + TROAS
- TROAS stands for Target Return on Ad Spend
- Can set a target return percentage (default is 200%)
- Aims to achieve specified ROI while maximizing conversion value
โญ Target Impression Share
- Great for brand campaigns or when top positions are crucial
- Allows choosing placement (absolute top, top, or anywhere) and frequency
- Works well for protecting brand searches and reacting to competitors
โญ Manual CPC
- Sets a maximum bid for keywords
- Operates like a manual auction
- Simple to use but requires more hands-on management
โญ Enhanced Manual CPC options
- Includes Google's automated bid adjustments
- Aims to improve performance while maintaining manual control
Watch the video below for the full breakdown.
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Mastering D2C Email Marketing with Grind Coffee ๐
Join Daphne Tideman as she dissects Grind Coffeeโs successful welcome flow thatโs helped them rake in $20M annual revenue.
โญ Crafting a Clear Value Proposition:
Grind nails it by addressing pain points upfront, keeping subscribers engaged from the get-go.
โญ Building Trust with Social Proof:
They use Trustpilot for in-depth reviews and real customer stories to create a trust factor that converts.
โญ Guiding Subscribers to Purchase:
Instead of overwhelming options, lead customers to the right productโthis boosts conversions and customer satisfaction.
Watch the full video below to see how you can apply insights from Grind Coffee's Welcome Flow to optimize your own and turn subscribers into loyal customers.
![](https://img5.findglocal.com/093/230/1138810950932302.jpg)
The best marketers today are strong across all areas of marketing and have deep skills in two or three disciplines. They see the bigger picture and strategize across the entire funnel, adding value on all fronts.
Companies operating on tight budgets who rely on lean marketing teams to hit those ambitious targets are most likely to do so if they have a team of T-shaped marketers that can be supplemented with specialists to fill gaps where needed.
They are good enough in all aspects to at least test a new strategy, channel, or tactic before investing more resources into it.
The need for these marketers is rising as budgets shrink and companies demand more bang for buck from their marketing departments, chasing healthier CaC / CoGS ratios in the current economic climate.
This is not just a passing trend because once you work with a T-shaped marketer, it's tough to justify going back to 3 or 4 people to get that same job done.
How do you feel about this topic, and what are you doing to diversify your skillset?
Let us know in the comments.
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Our new course on Heuristic Evaluation with Andrรฉ Morys is officially live ๐ข
You can go ahead and dive in here ๐
https://cxl.com/institute/online-course/heuristic-evaluation-online-course/
After completing this,
you will be able to assist your team, company, or clients with:
โญ Conducting heuristic evaluations to identify usability issues.
โญ Simplifying complex concepts with neuromarketing and behavioral sciences.
โญ Gaining quick and valid insights without the need for direct user research.
โญ Understanding and leveraging cognitive biases in user behavior.
โญ Systematically improving website performance and conversion rates.
This course is for you if you are responsible for:
โญ Product design and development
โญ User research and experience
โญ Conversion rate optimization (CRO)
โญ Website and product optimization
โญ Marketing and growth strategies
LinkedIn has added some handy upgrades to their website tracking.
You can now curate what and who you want to track much more accurately than before. Join Rob Muldoon as he unpacks this exciting update.
โญ LinkedIn scans your landing pages to understand what actions can be taken:
LinkedIn got smarter. It scans pages to identify possible events, labels them, and lets you pinpoint which actions and events you want to track.
โญ No more need to get your tech team involved:
Setting up the insight tag has also become much more manageable. You don't need to call in support from your devs or tech team anymore.
โญ Smart audience targeting:
You can now create custom audiences based on specific user actions on your website. This allows for much more precise targeting.
โญ Exclude people who converted from your retargeting:
You can now also use negative retargeting to exclude people whoโve already converted, so youโre not wasting ad spend on them. This means better use of your budget and happier prospects.
Check out the full video for a deep dive into the new Website Actions feature and how to leverage them to optimize your LinkedIn Ad campaigns.
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Are you ready?
๐Heuristic Evaluation Online Course
๐๏ธLaunching Thursday, 22 September 2024
Understanding user behavior is crucial for optimizing websites and driving conversions. Heuristic analysis simplifies this process, providing quick and reliable insights without the need for extensive user research. This course equips you with the skills to systematically analyze and improve your website, ensuring you stay ahead of the competition.
Join Andrรฉ Morys as he dives into the topic and walk away knowing how to:
โญConduct heuristic evaluations to identify usability issues.
โญSimplify complex concepts with neuromarketing and behavioral sciences.
โญGain quick and valid insights without the need for direct user research.
โญUnderstand and leverage cognitive biases in user behavior.
โญSystematically improve website performance and conversion rates.
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Will you be taking this course?
![](https://img4.findglocal.com/449/745/1136492784497452.jpg)
What do we mean by "The Top 1% Practitioners"?
At CXL, we make a promise to our students that all our instructors and teachers are vetted practitioners. We handpick them based on their profile, achievements, and track record.
Unlike most other online learning platforms, we are not a learning marketplace where anyone can sign up, record a few videos on their we**am, and sell a course. Instructors are invited, and their courses are curated based on real-life achievements, tactics, and strategies.
When you study with CXL, you can rest assured that you are learning from the best practitioners out there.
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One of the methods we use to get these individuals in our spotlight is to ask our users who they would like to learn from. If the same name keeps coming up, we will investigate the practitioner and see if they make the cut.
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We would like to also extend the opportunity for submissions here. Tag someone you think would be an excellent fit for CXL and would like to learn from.
Criteria to keep in mind:
โญ Needs to be a practitioner, not an academic lecturer
โญ Need to have a public record of achievements
โญ Need to have a track record of creating high-value content
โญ Need to be an engaging speaker
![](https://img4.findglocal.com/124/599/1135673991245998.jpg)
Coming soon ๐ข
We have a great new Growth Strategy course lined up, which will be launching soon.
Delivered by Daphne Tideman, you will learn:
โญ About growth and where it sits in the organization
โญ About product-market fit and how to find it
โญ How to Identify and implement your north star metric
โญ How to create and work with your own growth model
โญ How to identify and prioritize growth channels
Are you as excited as we are?
![](https://img5.findglocal.com/813/346/1133466008133463.jpg)
Get ready ๐ข
We have a new course on heuristic evaluation that will launch soon.
Delivered by the one and only Andrรฉ Morys, you will learn how to:
โญDo a heuristic analysis on your website
โญGet quick results without relying on access to users
โญIdentify and solve website issues efficiently
โญUse a systematic research framework
โญAvoid common marketing research mistakes
Stay tuned for more information.
Will you be doing this course?
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Exciting Updates on Google Analytics 4 and BigQuery ๐
Join Fred Pike as he shows you what's new and why you should be paying attention to these updates:
โญ New Event Sequence Fields:
Google added three new fields that allow us to see the exact order in which events were processed in GA4. This is a game-changer for anyone mapping user journeys or debugging issuesโaccuracy just got much better!
โญ Session Traffic Information:
BigQuery now includes session traffic data, not just first-user data. This long-requested feature lets us track how users interact with our sites across multiple sessions.
If you haven't connected GA4 to BigQuery yet, now's the time. The setup is straightforward, and it's free for small to medium-sized sites.
With these new capabilities, understanding and optimizing your customer journey is a breeze.
Check out the video for a deep dive into these updates and how you can leverage them to get the most out of your data.
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![](https://img3.findglocal.com/495/312/1131936074953123.jpg)
Let's clear up a common misconception:
๐ง-๐๐ต๐ฎ๐ฝ๐ฒ๐ฑ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ๐ ๐ฎ๐ฟ๐ฒ ๐ป๐ผ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐น๐ถ๐๐๐.
A T-shaped marketer is like a "Jack of all trades, master of ๐๐ผ๐บ๐ฒ." This means they have a good grasp of many marketing areas but also possess deep, specialized expertise in two or three specific verticals.
How It Differs from a Generalist:
โญ Generalist ("Jack of all trades, master of none"): A generalist knows a little about many marketing topics but doesn't specialize deeply in any single one. They can handle various tasks and adapt to different situations but might lack the in-depth knowledge needed to excel in a specific area.
โญ T-shaped Marketer ("Jack of all trades, master of some"): A T-shaped marketer also has a strong, broad understanding of multiple areas, allowing them to work across different marketing functions. ๐๐ผ๐๐ฒ๐๐ฒ๐ฟ, ๐๐ป๐น๐ถ๐ธ๐ฒ ๐ฎ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐น๐ถ๐๐, ๐๐ต๐ฒ๐ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐ฑ๐ฒ๐ฒ๐ฝ, ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ฒ๐ฑ ๐๐ธ๐ถ๐น๐น ๐๐ฒ๐ ๐ถ๐ป ๐๐๐ผ ๐ผ๐ฟ ๐๐ต๐ฟ๐ฒ๐ฒ ๐ฎ๐ฟ๐ฒ๐ฎ๐, ๐บ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐ต๐ฒ๐บ ๐ป๐ผ๐ ๐ผ๐ป๐น๐ ๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐น๐ฒ ๐ฏ๐๐ ๐ฎ๐น๐๐ผ ๐ต๐ถ๐ด๐ต๐น๐ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐ ๐ถ๐ป ๐๐ต๐ฒ๐ถ๐ฟ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ.
In essence, a T-shaped marketer can contribute to many areas but brings a level of mastery to specific tasks, adding significant value in their areas of specialization.
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Exciting announcement ๐ข
We are partnering with Michael Aagaard to deliver our very first exclusive mentorship program, where he will be teaching six participants how to ๐ ๐ฎ๐๐๐ฒ๐ฟ ๐๐ต๐ฒ ๐๐ฟ๐ ๐ผ๐ณ ๐ฃ๐๐ฏ๐น๐ถ๐ฐ ๐ฆ๐ฝ๐ฒ๐ฎ๐ธ๐ถ๐ป๐ด.
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Become a confident speaker with an engaging presentation under the mentorship of Michael Aagaard and deliver your talk at a CXL Webinar.
๐๐๐ฟ๐ถ๐ป๐ด ๐๐ต๐ถ๐ ๐ฝ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ ๐๐ผ๐โ๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ป ๐ต๐ผ๐ ๐๐ผ:
โญ Create a solid structure and a strong storyline
โญ Design a beautiful and impactful slide deck
โญ Be a confident and engaging speaker
โญ Overcome stage fright and nerves
๐๐ผ๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ?
The program consists of 7 live sessions via Zoom thatโll be around 90 minutes each. Itโll be cohort-style, with six students and Michael on the calls. Each session will cover a specific topic and consist of a mix of students presenting their work, with Michael providing feedback, coaching, and teaching.
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Interested or want to learn more?
Watch the video below.
Read more on the landing page > link in comments.
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Managing experiments on a low-traffic website can be challenging, but it doesn't mean you have to miss out on conversion rate optimization (CRO) opportunities. In fact, you can still effectively optimize and boost your conversions, even without statistically valid A/B testing. Here's how:
Understand Your MDE:
Before diving into any tests, calculate your Minimal Detectable Effect (MDE). This helps determine whether A/B testing is feasible for your traffic level. If the MDE is too high, it's worth exploring alternative methods.
โญ Use marketing platforms like Google Ads and social media to test different copy and visuals.
โญ Apply user testing methods like 5-second tests, preference tests, first-click tests, usability tests, and card sorting to gather valuable insights.
โญ Focus on micro-conversions. When A/B testing on primary conversions is not possible, track micro-conversions instead, like cart visits instead of purchases. The data from this is still valid and useful.
โญCombine & conquer: By combining different methods, you can validate your ideas, refine your strategies, and optimize your website step by step, even with low traffic.
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Want to learn more about CRO for low-traffic websites?
Check out the video from Ruben de Boer and start optimizing today.
๐ง๐๐ ๐ก๐๐ช ๐๐๐ข๐๐๐๐จ๐ฆ๐ง๐๐ฅ ๐๐๐๐ง๐จ๐ฅ๐ ๐๐ข๐จ๐ฅ๐ฆ๐ ๐๐ฆ ๐๐๐ฉ๐ ๐จ
You can now officially dive in and learn from demand capture expert Gaetano Nino DiNardi.
Walk away knowing:
โญ Why SEO should be a bottom-of-funnel play
โญ How to create content that cuts through the noise, ranks, and drives results
โญ The optimal order of operations in SEO
โญ How to determine feasibility before executing
โญ And much more
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๐ https://cxl.com/institute/online-course/bottom-of-funnel-seo-strategies-in-tough-niches/
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![](https://img5.findglocal.com/213/180/1126815922131805.jpg)
You've all seen them ๐ซฃ
The marketing job descriptions calling for applicants to have expert-level skills in everything from Social Media to Technical SEO and Copywriting to CRO.
You need to be creative and be able to write a great email on one Chrome tab while building a kickass GA4 setup in another, along with budgeting, forecasting, and strategy running in the background.
What you are witnessing is not the result of companies misunderstanding how marketing works; it's rather a shift in the landscape and industry itself.
Not only are there no longer budgets available for a team of 30 specialists who can each sit in their own corner and fiddle with one thing, but the model itself just doesn't make sense anymore.
Marketers who understand the entire funnel and are great at more than one thing are more valuable to growing companies needing value for their money.
We see it all the time at scale-ups; A team of five strong T-shaped marketers easily outperforms a team of 12 specialists while delivering three times the ROI on headcount.
More and more companies are starting to realize this, and what you are witnessing out there in the job market is the rise of the full-stack marketer.
Great marketers understand the full funnel and dedicate time to mastering various disciplines simultaneously. These T-shaped marketers are the ones who are leading the success stories out there in the real world, and this is why you are seeing the job descriptions looking for these Swiss army knives.
Companies know these marketers are out there, want them on their teams, and are willing to pay good money to get them on board.
While some people in the industry ignore this trend and continue to focus on the one discipline they specialize in, others are rising to the occasion and seeing the reason behind the need and demand for T-shaped marketers.
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Where do you sit on this topic?
Do companies need more T-shaped marketers or specialists?
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Accurate data is vital to the success of any growing company.
To make sure you are heading in the right direction and optimally spending resources, accurately measuring gains from experiments is essential.
Misestimating gains can lead to misallocated resources, reduced ROI, and loss of trust. One effective method to ensure accurate measurement is through retesting.
Join Liam Furman as he dives into the topic:
He explains that by repeating experiments, you can confirm initial results and mitigate the โwinnerโs curse,โ which often leads to overestimating gains due to selection bias.
Retesting provides a more reliable estimate, helping to make better decisions and maintain trust in data-driven processes.
โญ Make Informed Decisions:
Accurate gains measurement helps with prioritization, cost-benefit analysis, performance metrics, and strategic planning.
โญ Avoid Misallocation:
Retesting prevents misallocation of resources and ensures efforts are focused on high-impact areas.
โญ Maintain Credibility:
Reduces the risk of overestimating gains and losing stakeholder trust.
โญ Mitigate Winnerโs Curse:
Retesting helps to avoid the bias of overestimating gains by confirming initial results.
โญ Reliable Estimates:
Retesting provides a more accurate and reliable estimate of gains, leading to better decision-making.
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Perhaps itโs a good time to revisit some of your experiments and retest them to confirm the results and gains.
Watch the video below to learn more:
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3 Days to go ๐๏ธ
Bottom-of-funnel SEO Strategies for Tough Niches
New CXL Feature with Gaetano DiNardi
In this course, you will learn:
โญ How to create content that drives business results, not vanity metrics
โญ The power of great, first-hand experience content
โญ Why SEO is such a powerful bottom-of-funnel strategy
โญ Why you need to do things in a specific order in SEO
โญ When to do SEO and when not to do SEO
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Course launch date: 8 August 2024
![](https://img3.findglocal.com/925/840/1122216569258407.jpg)
We see more and more marketing job descriptions requiring marketers to come in with a broad skill set.
It's a topic often joked about in the industry, but the reality is that the best marketers today are strong across all areas of marketing and have deep skills in two or three disciplines.
These so-called T-shaped marketers are what growing companies need on their core teams if they want to punch above their weight on shrinking budgets. They need marketers who understand the entire funnel and can strategize at different levels while maintaining a holistic view. They can then supplement them with specialists from there to fill gaps where needed.
Specialist Marketers:
โญFocused Expertise:
Specialist marketers usually have deep knowledge and skills in one specific area of marketing, such as SEO, content marketing, or social media.
โญ Narrow View:
Because they focus on a single discipline, they tend to see only the part of the marketing funnel that directly relates to their expertise. For example, an SEO specialist might concentrate on driving traffic to the website but may not be as involved in converting that traffic into leads or customers.
T-Shaped Marketers:
โญBroad Knowledge:
T-Shaped marketers have a broad understanding and skills in all areas of marketing, from awareness to conversion and retention.
โญDeep Skills:
In addition to their broad knowledge, they have deep expertise in two or three specific areas.
โญHolistic View:
Because of their broad knowledge, T-shaped marketers can see and understand the entire marketing funnel. They can identify how different parts of the funnel interact and influence each other, allowing them to create more cohesive and effective marketing strategies.
Why It Matters:
โญIntegration:
T-Shaped marketers can integrate various marketing tactics and channels to create a seamless customer journey.
โญAdaptability:
They can adapt to changes in the market and pivot strategies as needed because they understand the bigger picture.
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The need for T-shaped marketers is growing by the day, and we will be seeing more of these Swiss army knife job posts.
Are you equipped and ready?
There are few things as powerful as genuine, positive reviews and testimonials from happy customers. They support the decision-making process for others looking to buy in your category.
But, often, these are hard to come by and even harder to convert into something useful, especially for growing B2B companies. When companies do convert them, they often lose their authenticity, coming across as curated and staged, showcased as an asset on the website, or in a forced design on LinkedIn.
LinkedIn now allows you to boost any post that mentions your brand directly from the original poster's profile. This is a powerful way to put some momentum behind positive word-of-mouth for B2B brands.
Setting it up and getting started is quite simple. These are still uncommon, so it's also a nice way to stand out and get a step ahead of your competitors.
Swipe through the carousel below to see how you can start using it today.
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Let's take a look at the power of Google Performance Max. A powerful omnichannel growth tactic many companies are still sleeping on or trying to figure out at this point in time. Knowing how to use it effectively might just give you the upper hand in your industry.
Customer Acquisition Specialist, John Moran, explains that Google Performance Max works best as an omnichannel campaign when it can piggyback off successful demand generation efforts.
Performance Max reacts to existing demand for a product or service, meaning that if there is demand, it can and will likely capture it, whether from brand or non-brand sources.
Join John as he presents a hands-on case study to show you how they used Performance Max to ramp up sales for one of their e-commerce customers, piggybacking off a strong YouTube campaign.
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Have you used Performance Max to create an omni-channel presence and capture demand?
If not, why don't you try it and let us know what results you see?
"You need to be in front of problem-aware, solution-seeking people."
SEO as a bottom-of-funnel strategy works best when you get strong, relevant content in front of people actively looking for solutions to their problems.
To do this effectively, you must have a clear and thorough understanding of your target audience's needs and pain points.
Join Gaetano Nino DiNardi in our upcoming feature course, ๐๐ผ๐๐๐ผ๐บ-๐ผ๐ณ-๐ณ๐๐ป๐ป๐ฒ๐น ๐ฆ๐๐ข ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐๐ผ ๐ช๐ถ๐ป ๐ถ๐ป ๐ง๐ผ๐๐ด๐ต ๐ก๐ถ๐ฐ๐ต๐ฒ๐, where he shares his expert insights and strategies on the subject matter.
Here's a little sneak peek from the course ๐
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Join the waitlist today and be the first to watch it when it goes live on our platform on 8 August 2024
https://cxl.com/institute/online-course/bottom-of-funnel-seo-strategies-in-tough-niches/
Ads that don't feel like ads, B2B influencer posts, boosted testimonials, and founders leading the charge on demand generation. Let's talk about LinkedIn Thought Leader Ads. What are they, how do you use them, and why should you use them?
It's reported that engagement rates are as much as 150% higher, and CPCs are 20-40x lower than standard LinkedIn ads from company pages.
With stats like these on a platform with a billion users, it's strange that many growing B2B companies are still sleeping on this tactic.
We decided to tackle the topic with Rob Muldoon in this week's CXL Feed to help you jump on the bandwagon if you have not done so already.
Join Rob as he dives into LinkedIn Thought Leader Ads and help you and your team master them.
โญ Watch the video
โญ Set up your own campaigns
โญ Test it out
โญ Let us know what results you are seeing
So many growing companies are just doing SEO for the sake of doing SEO. Spending millions to rank for keywords that never contribute to business growth or building the brand in any way whatsoever.
When done correctly and approached with the right strategy, SEO can easily be the strongest growth lever in your company. It can give even the smallest team on the tightest budget a massive competitive edge in the market and steal traffic from the industry leaders.
When done right, great content can go a very long way.
That's why we are bringing you a blockbuster feature course with rockstar Gaetano Nino DiNardi, putting the WHY back into SEO. Helping you and your team win the search game.
Walk away knowing:
โญ How to create content that drives business results, not vanity metrics
โญ The power of great, first-hand experience content
โญ Why SEO is such a powerful bottom-of-funnel strategy
โญ Why you need to do things in a specific order in SEO
โญ When to do SEO and when not to do SEO
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You don't want to miss this one.
Join the waitlist today and stay tuned for more information:
https://cxl.com/institute/online-course/bottom-of-funnel-seo-strategies-in-tough-niches/
Course launch date: 8 August 2024
"If you master attribution, you will become one of the top 1% of marketers worldwide."
One of the biggest growth hurdles scaling companies face is that they struggle to pinpoint exactly what is working and what is not working in their consumer journey.
In most cases, this leads to missed opportunities and wasted resources on speculations.
Before pouring money into new campaigns or channels, ensure your data infrastructure is set up to track every touchpoint and interaction to understand exactly what drives results and what is not.
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