StoryMatters
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StoryMatters is a community that believes in the power of Story to Inspire your heroes (customers) to invest in a better future (with your services).
๐๏ธ๐ฌ Master the Art of Storytelling in Your Marketing Videos! ๐ฌ๐๏ธ
๐ Ready to take your marketing game to the next level? Join Sam and Paddy in an exhilarating podcast episode as they delve into the enchanting world of Storytelling in Digital Marketing. ๐โจ
๐ฝ๏ธ In this episode, Sam and Paddy are unveiling the secrets to crafting marketing videos that truly shine. ๐ก Discover the art of telling authentic stories that resonate, and witness the extraordinary power of documentary-style commercials.
๐ Sam is here to guide you through the key elements of a winning video funnel. From hooks that address your audience's pain points to storytelling that's overflowing with empathy โ get ready to unlock marketing success in a whole new way.
๐ง Tune in as Sam and Paddy share their precious insights, highlighting real-world examples of how businesses have harnessed these techniques to connect with their audience and achieve remarkable results.
๐ Are you ready to transform your marketing videos into captivating tales? ๐๐น Tune in to this episode and let Sam and Paddy be your mentors. Discover the art of creating videos that captivate, connect, and convert!
๐ง Dive into this podcast now and rewrite the story of your marketing journey. Get ready to be the master of your marketing narrative!
https://storymattersacademy.com/podcast-4
StoryMatters Academy Podcast S1 Episode 4 Join Sam and Paddy in the final episode of the foundational series as they delve into the art of crafting compelling videos for your marketing funnel. Discover the effectiveness of documentary-style commercials and learn about pain-oriented hooks, empathy-driven storytelling, and the key components....
๐ Ready to unlock the ultimate secret behind successful marketing?
Join Paddy and Sam in an electrifying podcast episode that unravels the Art of Storytelling in Digital Marketing. ๐โจ
๐ญ In this episode, prepare to be amazed as Paddy and Sam delve into the world of storytelling's mighty impact on marketing. ๐ Discover the incredible art of weaving narratives that guide your customers on a life-changing journey, aligning precisely with their needs at every twist and turn.
๐ก Dive deep into the significance of your main offer, the prowess of crafting irresistible freebies, and the enchanting influence of video storytelling. ๐น๐ Get ready to embrace the key elements of storytelling that can skyrocket your marketing strategy.
๐ Are you ready to transform your marketing strategy into a spellbinding saga? ๐๐ Tune in to this episode and let Paddy and Sam be your guides. Elevate your approach, captivate your audience, and achieve extraordinary results!
๐ง Don't miss out on this opportunity to rewrite your marketing narrative. Get ready to craft stories that captivate and convert!
https://storymattersacademy.com/podcast-3
StoryMatters Academy Podcast S1 Episode 3 Join Paddy and Sam in an insightful discussion on the power of storytelling in marketing. Learn how to align offers with the hero's journey, create impactful free offers, and harness the potency of video storytelling. Gain valuable insights into the art of engaging narratives that connect with your....
๐๏ธ๐ Unlock the Secrets to Success in Digital Marketing with Powerful Storytelling! ๐๐๏ธ
๐ Ready to revolutionize your marketing game? Join Paddy and Sam in a captivating podcast episode that dives deep into the world of Storytelling in Digital Marketing. ๐ฃ๐
๐ฏ In this episode, we're breaking down the crucial concept of defining your ideal customer. ๐ง๐ฅ Paddy and Sam share expert insights on why honing in on a specific target audience is the key to unlocking marketing success โ even when you're dealing with different customer groups.
๐ก Sam drops golden nuggets about the immense power of empathy and how it can transform your marketing strategy. They'll guide you through tools like the Empathy Map โ a game-changer for diving into your customers' emotions and motivations. ๐ง ๐ญ
๐ญ This episode sets the stage for the next thrilling installment, where Paddy and Sam will take you on a journey into the art of crafting compelling hero stories for your ideal customers. ๐โจ
๐ Are you ready to elevate your marketing mastery? ๐ Tune in to this episode and supercharge your skills with Paddy and Sam's insights. Get ready to transform your approach, captivate your audience, and drive remarkable results!
๐ง Listen now and be prepared to redefine your digital marketing narrative. Let's craft stories that make a difference!
https://storymattersacademy.com/podcast-2
StoryMatters Academy Podcast S1 Episode 2 Join Paddy and Sam as they explore the crucial process of defining and understanding your ideal customer or persona. Discover the power of empathy, storytelling, and tools like the Empathy Map to connect with your audience on a deeper level. Dive into the art of creating hero stories that resonate w...
๐ Get ready for a cool adventure through history! Listen in as hosts Sam and Paddy talk about how storytelling has evolved. ๐๐ฎ
๐๏ธ Find out how stories started, like when people would tell each other stories out loud or through myths. These stories weren't just for fun โ they taught people important ideas and kept traditions alive.
๐ Hear about some big moments in history, like when the printing press was invented. This changed things a lot by making information available to more people. And guess what? The internet is like a modern version of that printing press! It changed things, just like when the Berlin Wall fell.
๐ฅ Hold on tight as we talk about how the internet changed storytelling! Sam and Paddy will help you understand how the internet made it easy for everyone to share stories and ideas. It's really cool, but it also brings some challenges. From blogs to YouTube, the internet lets people share their thoughts without needing permission.
๐ Learn about how stories matter today โ they're super important for businesses, famous brands, and regular people, too. ๐ข๐ฅ We'll also talk about the competition for attention and trust in a world with lots of information.
๐ Ready to join the adventure? Tune in and learn from Sam and Paddy as they share their cool storytelling secrets. ๐ง Get ready to become a storytelling pro!
https://storymattersacademy.com/podcast-1
StoryMatters Academy Podcast S1 Episode 1 Explore the captivating journey of storytelling's, evolution with hosts Sam and Paddy. Uncover its profound impact on cultures, ideologies, and the digital age, gaining insights into its history, disruption, and future potential. Navigate the changing landscape of communication and influence in this...
๐๏ธ๐ฅ Are you ready to dive into the captivating world of storytelling and its role in the digital age?
Join us in our inaugural episode as we unravel the enchanting art of storytelling with Sam, the visionary founder of James Cook Media and StoryMatters Academy, and Paddy, a trailblazing influencer known for his unique storytelling approach.
๐ Get ready to be inspired as Sam takes you through his remarkable life journey โ from growing up in Belfast, Northern Ireland, fueled by his father's passion for history, to his adventurous pursuits at the United States Military Academy and his eye-opening deployment to Iraq. Learn how he witnessed firsthand the transformative power of storytelling in the midst of war, where narratives clashed like epic battles.
๐ Sam's message is clear: Influence is a cornerstone of success, whether you're a business owner or an individual. And storytelling is the ultimate tool in your arsenal. But here's the catch โ it's all about inspiration, not manipulation. Say goodbye to traditional marketing tactics and hello to authentic, impactful storytelling.
๐ Exciting episodes lie ahead! Stay tuned as we dive deep into the history and future of storytelling, deconstruct the essence of a hero within a story, craft the hero's extraordinary journey, and unveil the secrets of mastering digital storytelling.
๐
Ready to take your first step toward becoming a true master storyteller? The opportunity is knocking! ๐ช๐ Schedule a FREE 1-1 consultation with none other than Sam himself โ the brilliant mind behind StoryMatters Academy. This is your chance to glean wisdom from a seasoned expert, to learn the art of wielding stories to influence and inspire. ๐โจ
๐ฅ Don't miss out! Reserve your spot now and set off on your own storytelling odyssey. ๐๐ Your journey starts here ๐ฝ
https://storymattersacademy.com/podcast-0
StoryMatters Academy Podcast S1 E0 Dive into the transformative power of storytelling with Sam and Paddy in this inaugural episode of the StoryMatters Podcast. They explore the profound influence of storytelling on societies, personal experiences, and the digital age, drawing from their rich backgrounds and passion for history.
Stories drive sales๐
Hereโs a tip to increase an open rate within your efforts โ๏ธ๐
Simple storytelling is not enough in 2022. Today the human brain is as demanding as ever. No worries - there is a solution for that.
Read our latest blog post to learn How to Use to Promote Your Brand in 2022 ๐ https://bit.ly/3Q15SqH
How to Use Visual Storytelling to Promote Your Brand Learn how to use visual storytelling to promote your brand in 2022.
โSocial Selling means through building a personal brand in social media and network development. Clients trust experts, real people who are ready to answer questions and give advice.
Here are some benefits of ๐
Turn your prospects into brand advocates.๐ค
Tell us what's yours! ๐
You need to do this for your brand ๐๐๐
Include user-generated content in your marketing strategy๐
One exercise every small business needs to do๐
The 'Onliness Statement' was originally developed by Marty Neumeier in his brand strategy book, Zag.
According to Marty, โOnlyness is by far the most powerful test of a strategic position. Brands need strong positioning because customers have choicesโif you donโt stand out, you lose. To win the positioning game, you have to answer one simple question: What makes you the โonly?"
How to define your ideal client? Is it worth it to start working with one or another individual? This question is very important. And if the approach to solving this issue is not correct, then there will inevitably be problems. Read this article to learn how to define your ideal client ๐ https://bit.ly/3yQfCO8
Customer reengagement (or remarketing) is getting your past customers interested in your brand again.
๐ธItโs crucial for any business, as customer churn is very expensive. It costs more to acquire a new customer than to keep an existing customer.
๐ธItโs also easier to sell to existing customers. They are more likely to buy and spend more when they do.
Here's a marketing secret to boost your engagement...๐คซ
๐ฉ Slide into our Messenger OR
๐ฒ Fill in the contact form on our website https://storymattersacademy.com/contact-us
To learn how we can help you create powerful videos for your ad campaigns.
Remeber: YOU are NOT your hero. Your CUSTOMER is the hero of your story.
The Heroโs Journey is a storytelling framework used by such famous brands as Amazon, Airbnb, and others for their branding.
It consists of 12 stages that your hero (customer) goes through to reach a better future (enjoying your product/service):
1๏ธโฃ Problem unaware
2๏ธโฃ Facing a challenge
3๏ธโฃ Rejecting a challenge
4๏ธโฃ Meeting the mentor
5๏ธโฃ Crossing the threshold
6๏ธโฃ Experimenting with new conditions
7๏ธโฃ Preparing for major change
8๏ธโฃ Attempting big change
9๏ธโฃ Acceptance of new life
+ 3 additional stages:
โช๏ธRoad back
โช๏ธResurrection
โช๏ธMastery of the problem
Read our newest article to learn about each of these stages in detail and how they can help you create your perfect brand storytelling. Take our word, it will change the way you look at marketing.
Click here to read ๐ https://bit.ly/3Ow9dwy
โซ๏ธโซ๏ธ
If you are here, you probably already understand the importance and employ digital marketing.
However, hereโs a quick reminder for you why Digital Marketing in 2022 is inevitable for a successful business๐
๐ฅ A repeat customer is someone who has purchased twice or more from your site.
โHow to calculate Repeat Customer Rate:
[ No. customers who've purchased before / Total no. customers] ร 100 = Repeat Customer Rate (%)
โWhat is a good Repeat Customer Rate:
โซ๏ธAn average should be 25-30%.
โซ๏ธIf you have an RCR closer to 50% you mat want want to rethink your marketing to expand your customer base.
โซ๏ธIf you have less than 25% you should actively work on your retargeting campaigns.
Do you measure Repeat Customer Rate for your business?
It is about knowing your customers.
Do you want your brand positioning to be as strong as Nikeโs?โ๏ธ
Hereโs a storytelling technique they use across their marketing๐
๐ฅ Video marketing is as effective nowadays as ever.
๐ฑAdvertising your videos on Social Media is an absolute must in 2022.
By the way, right now, vertical video is the trending format for social media ads.
Our professional video makers canโt wait to help you turn your story into your personal visual masterpiece.
To boost your marketing with a power of video direct message us in Messenger or fill in the contact form on our website: https://storymattersacademy.com/contact-us
Today weโre continuing our deep dive into a companyโs messaging. But how to craft your companyโs message?
It all comes down to 6 easy steps:
Step 1 - Analyze the market
Step 2 - Define your strengthsโฆ
Read our new blog post to access the complete roadmap to your perfect message (each step expalined).
๐๐๐
https://bit.ly/3yZFeZD
How to Craft Your Messaging Learn how to build strategic communication with your audience.
Check out the TOP reasons why visitors LEAVE you website. Make sure to fix and avoid those mistakes.
I am wrapping up this week with my final Facebook Live. We're gonna talk about Pillar #5: Funnel
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